The Bad Therapist Show

Jaksot

• 
  How to Find Your Niche as a Therapist [Ep 183] 14.09.2026 24min

  I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty.To find your niche as a therapist, I want you to treat it like a hypothesis: choose a good-enough direction, put it into the world, gather data, and refine it live. I’ll show you how a niche can support both sides of your marketing: helping relevant people find you and helping the right visitors recognize themselves in your message once they arrive.If your therapist website isn’t bringing in inquiries, how do you know what needs to change? With too few visitors, you may not have enough evidence to judge whether it’s working. This episode explores how to assess demand in the states where you’re licensed, what keyword tools can tell you, and how client language and audience feedback can help you describe your services.You can stop polishing a niche in private and start learning from what happens when you test it.Topics covered on how to find your niche as a therapistWhy a niche can evolve, even when choosing one feels like a permanent identity decisionThe two jobs of a niche: attracting relevant traffic and helping ideal clients take the next stepWhy low website traffic can leave you with too little evidence to diagnose conversionThe difference between total and serviceable addressable markets, and where licensing geography fitsHow dedicated keyword data and real audience language give you two different ways to test a nicheWhy a general chatbot is not enough on its own, while AI tools connected to dedicated datasets can still support researchResources from this episodeKeysearchAhrefsSemrushLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practiceConnect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodesHow to Pick a Therapy Niche Without Overthinking It for Months [Ep 133]How to Pick a Therapy Niche That Makes You Happy [Ep 4]Quote“You don't need certainty. You just need a hypothesis that is good enough to start testing.” - Felicia
• 
  Three Smart Financial Planning Moves For Private Practice Therapists [182] 07.09.2026 21min

  Money comes into your practice, the bills come out of one account, and whatever remains becomes your pay. There’s a better system for managing your wealth and putting your money to work. If you've ever felt stressed during tax season, wished you were making faster progress toward your financial goals, and want to give back without decreasing your own financial security, this episode is for you.Today I’m celebrating my 40th birthday! And I’m looking back at ten years with money, from student debt and skipped weddings to giving each dollar a purpose. This is financial planning for therapists through the lens of my own business.I’ll share why I give every dollar that comes into my business a specific job, how an accountant who understands our industry helps me make tax decisions without holding all the information myself, and what changed when I stopped letting a good month inflate the account I used for ordinary expenses. We’ll also talk about S corp filing, giving back, and high-yield cash cash savings.Topics covered on financial planning for therapistsHow a Profit First structure separates money for taxes, expenses, pay, and future opportunitiesHow to never be behind on taxes again and why I think every therapist needs an accountantWhen you should transition to S corp statusHow a prudent reserve helped me fund a $15,000 business investment without draining monthly operations fundA way to give back that does not require therapists to under-earn or overworkWhy I keep some cash in a high-yield account instead of checking or investmentsResources from this episodeWealthfront, the high-yield cash account I use to separate earmarked money into categories, with a 0.75% interest boost for both of us when you use my referral linkLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practiceConnect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote“Over the course of your career, over the course of running your private practice, millions of dollars will actually flow through your hands.” - Felicia
• 
  Networking for Therapists: How to Stop Feeling Salesy and Start Building Referrals [Ep 181] 31.08.2026 22min

  How do you network without being awkward, salesy, or draining your energy?In today's episode, I'm sharing a version of networking for therapists that feels less transactional and a lot more powerful: hosting your own networking event. When you create the event, everything changes. You have a clear reason to reach out to colleagues, you get to choose the kind of gathering that fits your energy, and you make it easier for other people to remember who you are and what you do. And believe it or not, this can be simple and easy.We'll talk about why local referrals still matter while online marketing and algorithms keep changing, what makes networking feel so uncomfortable in the first place, and why a full practice is not a reason to disappear from your local community. I’ll also give you ideas for making an event fit your actual energy, whether you would rather host six people over dinner or invite a bigger group somewhere casual.If networking has always felt salesy or exhausting, this episode will help you create a version that feels generous and realistic enough to keep doing.Topics covered on Networking for TherapistsWhy therapist networking can feel transactional before the first conversation even startsWhat it feels like to be the person who can make exactly the right referralHow to approach another practitioner when you want to build a referral relationshipWhy hosting your own event can feel easier than asking strangers to meet one on oneHow to choose a gathering that fits your energy, capacity, and appetite for planningWhy local relationships still matter when algorithms and online buyer behavior keep changingWhy a full caseload is not a reason to stop building your referral communityHow group practice owners can help local providers get to know the clinicians in their teamHow to secure wins in your first events, even if they feel smallConnect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes5 Ways to Feel Less Lonely in Therapy Practice (Without Joining Another Facebook Group) [Ep 167]: a companion episode on building the professional relationships and support your practice needsQuote"And remember that hosting the room means that you're the first name multiple providers think of rather than one of many that they might not even remember." - Felicia
• 
  How to Market Yourself as a Therapist Without Relying on Instagram: Using SEO and Podcasting to Get Consistent Inquiries [Ep 180] 24.08.2026 39min

  When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then.In this episode, Brittney is back to talk about what happened when she gave her marketing enough time to work. We get into the reality of publishing when almost no one is listening, the mindset that helped her stay with it, and why she approaches problems in her business so differently now.Brittney also shares how her podcast, website, email list, and social media started working together. We talk about what she needed to understand before she felt ready to hand parts of the process to someone else, and why understanding the craft and knowing what sounds like her made that handoff possible.We also talk about a much bigger change in her business: creating a coaching offer alongside her therapy work. Brittney explains why that shift made sense for her life, what she had to do to make the coaching offer genuinely different from therapy, and her advice if you’re considering the same move.If you have been wondering whether to keep going with your marketing, build a new offer, or finally delegate so you can get some of your time back, this conversation is for you.More about Brittney ScottBrittney Scott is a therapist and mother-daughter relationship coach. She helps mothers and daughters improve their relationships through a clearly defined coaching program, and she hosts the Mother Daughter Relationship Show. Brittney is also a two-time graduate of Liberated Business.Topics covered on Coaching for TherapistsWhat helped Brittney keep publishing before her podcast had an audienceHow giving herself permission to be a beginner changed the way she worksWhy podcasting and SEO felt like a better fit than relying on social mediaWhat happens when your marketing channels begin supporting one anotherHow Brittney knew she was ready to hand off more of her podcast productionWhy learning a process first can make you much better at hiring for itHow being a military spouse informed what Brittney needed from her businessThe work involved in making coaching genuinely different from therapyWhy adding coaching is not the obvious next step for every therapistWhat customized business support gave Brittney that a rigid formula could notResources from this episodeThe Liberated Business Program: https://www.thebadtherapist.coach/liberatedbusinessReference book: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan MartellConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachConnect with Brittney Scott:Website: www.brittneymscott.comPodcast: Mother Daughter Relationship ShowInstagram: @theBrittneyScottThreads: @thebrittneyscottRelated episodesFinding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114]How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]Quote“I think if you're not interested in marketing at all, you're not interested in having a business at all.” - Brittney Scott
• 
  Your Therapy Cancellation Policy May Be Costing Your Private Practice Money [Ep 179] 17.08.2026 24min

  Your calendar can look packed while your income tells a different story. Clients come every other week, summer cancellations open holes you can't replace, and a crowded roster creates more admin. On paper, your therapy practice looks successful. In reality, it may not support the life you built it for.In today's episode, I'm asking you to look past client count and assess what's actually happening in your business. We'll examine the gap between a busy practice and a profitable one, why another income stream won't repair a leaky foundation, and what to consider before changing your fees or therapy cancellation policy.Those changes can feel wasteful after you've worked so hard to attract clients. They also involve real uncertainty. Some clients may leave, others may stay, and you can't predict every response. You can assess the risk, communicate clearly, and use your clinical skill without pushing anyone toward a choice that isn't right for them.If the end of summer brings enough relief that you stop looking at the problem, this episode will help you see the cycle before another year passes. Press play to decide what a more stable practice requires from you now.Topics covered on this episode:Why a packed calendar can create a false sense of safety when income remains unstableWhat client count misses about attendance, pricing, admin load, and the health of your practiceThe risk questions to ask before changing your fees or therapy cancellation policyWhy passive income won't repair a practice that keeps leaking revenueHow “good therapist” conditioning and sunk-cost thinking make necessary business changes feel wasteful or uncaringUsing clinical skill to hold honest money conversations while respecting each client's choiceResources from this episode:The Fee Formula: Felicia's course on setting fees, strengthening policies, and building a more stable private practiceConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]: Felicia's framework for assessing financial risk before leaving insuranceQuote:"More clients don't necessarily equal more money, especially if they're low frequency or low fee." - Felicia
• 
  The Real Reason Your Therapy Practice Feels Stuck at Great and You've Been Wondering "Why Am I Not More Motivated?" [Ep 178] 10.08.2026 16min

  The more you've built, the harder it gets to want the next thing. You've crossed milestones a past version of you only dreamed of and instead of momentum you're finding yourself busy with the safe stuff, the tasks you've already mastered, while the thing that would actually move your practice forward keeps waiting.If you've been asking yourself, "Why am I not motivated?" this episode is for you. I’ve seen the pattern in myself and some of my most successful clients: the mundane, comfortable tasks robbing us of our next level goals. Today I'm showing you why the old fuel that got you here won't get you to the next level.We'll look at why the urgency that pulled you out of scarcity isn't available anymore and how hiding in mastery can look exactly like productivity. The strategies that built your first six figures were built for different stakes, and that mismatch is fixable.By the end of this episode, you'll choose the one move that matters this week for that next-level goal and know how to keep busyness at bay so you can make real progress. Tune in!Topics covered on why am I not motivated:Why the next goal feels harder to want than the last one, even when you're more resourced than everHow low motivation disguises itself as busyness: the mundane, already-mastered tasks that feel urgent but aren'tThe stages from resistance to boredom, and how hiding in mastery keeps you coasting instead of growingWhy the strategies that built your first six figures were built for different stakes, and why external accountability matters more now, not lessThe one awareness exercise that starts the shift: name the scary goal you're circling and the task you're substituting for itConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessIncome and Emotional Well-Being: A Conflict Resolved: the PNAS study by Killingsworth, Kahneman and Mellers behind the money and happiness research Felicia referencesRelated episodes:A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177]: the calendaring episode to revisit when you're ready to make the changeThe Five Growth Stages Every Successful Therapist Goes Through [Ep 171]: the stages episode that maps moving from resistance to mastery to boredomQuote:"You need different fuel to move you to your next level of goals, not just more of the old fuel, because that's just not gonna work anymore." - Felicia
• 
  A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177] 03.08.2026 17min

  Your caseload is full, but the idea for your next offer has been living in your notes app for months. You think about it in the shower or while walking the dog, but it still isn’t real. That may feel like a time problem. It’s usually a decision problem.In today’s episode, I’m sharing a time blocking method that helps you see what it will actually take to build your next offer. I’ll show you why thinking about a course, group program, intensive, or retreat can feel like progress without producing any, and why putting the project on your calendar makes every compromise visible.We’re also looking at the business underneath the calendar. If you’re underpricing your therapy, granting reschedules, or saying yes to work you decided was off the table, your practice may not have enough room to support the next thing. A new offer can’t rescue a practice you’re not yet willing to optimize.This episode will help you see where your time goes, protect space for experimentation, and make the pricing and boundary decisions that create more freedom. You don’t need perfect clarity before you begin, you need a block on the calendar and the willingness to show up.Topics covered:Why thinking about your next offer can feel like progress without making you accountable to a calendarHow a protected project block makes you choose whether to move it, delete it, or defend itWhat putting client work, admin, and life obligations on the calendar reveals about your actual capacityWhy underpricing, client reschedules, and broken boundaries prevent your practice from making room for something newHow showing up to create and experiment moves the offer out of your head and into the worldConnect with FeliciaGet my freebie and see how much money you can make (and vacation you can take) with my revenue stimulator: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals (Ep 110)Grow Your Private Practice with a 90 Day Sprint (Ep 101)Quote“The freedom you want is actually downstream of the discipline that you’ve been avoiding.” - Felicia
• 
  Opening a Group Practice Could Be the Best or Worst Move of Your Year. 3 Questions Tell You Which [Ep 176] 27.07.2026 19min

  Opening a group practice can feel like the obvious next step once your private practice is full and you’re turning away potential clients every week. But too often, therapists make that decision from a place of scarcity instead of strength, and that’s exactly why it backfires.In today’s episode, I’m sharing the three questions I wish every therapist would answer before hiring their first clinician. If you can’t confidently say yes to all three, opening a group practice probably isn’t your next best move—at least not yet.I'm diving into whether you genuinely have an abundance of time and money (or just enough demand to feel busy and stretched), what consistent long-term demand really looks like, and the identity shift from clinician to business owner that catches so many therapists by surprise.If you’re thinking about expanding into a group practice, these three questions will help you decide whether you’re truly ready and give you a roadmap for what needs to happen first.Topics covered on Opening A Group Practice:The one financial question that decides whether you're expanding from strength or scarcityFull private practice isn't always the green light for opening a group practiceThe uncomfortable gut check: would you feel excited or a little sick handing your favorite clients to someone elseThe identity shift nobody warns you about, and why it lights some therapists up and wrecks othersResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessWebsite: www.thebadtherapist.coachConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistRelated episodes: Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124]What You Need to Know Before Hiring a Team Member for Your Private Practice [Ep 17]Quote:"A group practice adds complexity, it adds responsibility, and it adds overhead before it adds freedom." Felicia
• 
  Can Your Practice Survive Two Weeks Without You? How to Take Time Off as a Therapist [Ep 175] 20.07.2026 11min

  Taking time off as a therapist feels borderline reckless, even though your clients disappear for two weeks every summer without a flicker of guilt. Summer arrives, the cancellations roll in, your calendar opens up, and instead of enjoying the space you feel that dread I call the summer slump.Good therapist conditioning taught you that being available equals being dedicated, so stepping back feels like letting people down, and underneath it sits one big fear: if I am not in the room, my business will fall apart.In today's episode, I'm diving into what has to be true for time off to feel safe, the revenue streams and coverage that make it possible, and how to build the business around the life you want rather than the other way around.If your clients can vanish for two weeks and everything keeps running, it might be time to ask why you can’t. Let's find your date.Topics covered on How to Take Time Off as a Therapist:The reason taking time off as a therapist feels so scary in summer, and why your vacation ends up feeling twice as expensiveGood therapist conditioning and the belief that constant availability is what makes you dedicatedWhat has to be in place before time off feels safe instead of like a gambleWhy most therapists build their practice backwards, and the order that finally fits your lifeConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"If your clients can disappear for 2 weeks and everything's fine, it might be time to ask why you can't." Felicia
• 
  Private Practice Case Study: From Corporate to 6-Figure Private Practice with Ben Sollenberger (REPLAY) [Ep 174] 13.07.2026 34min

  Ready for a private practice success story that’ll light a fire under you? In this episode, I’m joined by Ben Sollenberger, who left his full time corporate operations role and built a nearly full private practice, on track for six figures, in just a few months of joining Liberated Business!Ben shares the pivotal moment he stopped playing it safe, the mindset shift that helped him tune out the doubters, and the strategic moves that sped up his growth. From leveraging his corporate background to learning a new skill set, his journey is full of unexpected turns and practical takeaways. If you're on the fence about starting your own private practice or wondering if it's really possible to succeed quickly in today's market, Ben's journey might just be the nudge you need to finally make your move.More about Ben Sollenberger:Ben is a resident in counseling who specializes in counseling men in their 20s and 30s. In addition to loving counseling, Ben continues to enjoy working as a contractor in business operations, his first career. Topics covered on Private Practice Success Story: How Ben found a big gap in the mental health market and used it as a key element in his private practice's success storyThe surprising ways Ben’s corporate background helped him (and also didn't fully prepare him) for private practiceThe exact moment that convinced Ben to finally take the leap into private practice after months of hesitationBen's clever Psychology Today profile hack that helped him stand out in a saturated directoryThe strategic investments Ben made that led to his private practice filling quicklyThe dual income strategy Ben uses to feel more confident and calm while building his therapy businessResources mentioned in this episode:Liberated Business: https://www.thebadtherapist.coach/liberatedbusinessHold Space CreativeConnect with Ben Sollenberger:Website: https://www.virginiatherapyservicesforyoungmen.com Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes Liberated Business: How to Transform Your Private Practice in Six Months [Ep 63]Quote“ It's definitely not gonna work out if you don't have that blind trust in the universe.” - Ben Sollenberger
• 
  Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173] 06.07.2026 18min

  When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapists is a different job entirely. The goal moves from getting found to getting known.I'll walk through the shift from survival marketing to authority marketing, the 10/80/10 rule for systematising what already works, and selling your point of view rather than your services.There’s a version of your private practice where your reputation does the heavy lifting and the right people reach out without you working harder.This is what marketing for established therapists looks like. Not grinding for visibility, but building the reputation that does the heavy lifting for you. Ready to learn how? Tune in!Topics covered on Marketing For Therapists:What it means to be an established therapistThe difference between survival marketing and authority marketingHow to audit the marketing channels that are already workingThe 10/80/10 rule and how to systematise what already works so boredom does not pull you into self sabotageReal client examples of authority marketing in actionConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachRelated episodes:The Five Growth Stages Every Successful Therapist Goes Through [Ep 171]Quote:"Early stage therapists market what they do, but established therapists market how they think." Felicia
• 
  Is Your Therapist Brain Driving Decisions Your CEO Brain Should Be Making? [Ep 172] 29.06.2026 14min

  You have a clinician who's been underperforming for three months. You’ve had the conversation twice, you’ve been patient and fair, and you still haven’t made the call. Why?That’s your therapist brain in the driver's seat when your CEO brain needs to step in.The qualities that make you a great clinician—your empathy, your rescue instinct, your ability to stay client-centred and accommodating—are skills you’ve spent years developing. But being a CEO requires a completely different muscle, and most of us don't realize how big the gap between the two is until we hit a decision that feels really hard.We’re often quick to advocate for our clients and our team, but much slower to advocate for ourselves. That's where things get complicated: the difficult conversations about fees, the cancellation policy you don’t enforce, the team member who’s no longer the right fit, or the agreements that stopped working for you.In this episode, we’re exploring the difference between your therapist brain and your CEO brain, and why learning when to use each is one of the most important leadership skills you’ll develop as a practice owner.Topics covered on Therapist Brain, CEO BrainThe empathy that makes you a great clinician is the same empathy keeping a team member on your payroll for too longYou can challenge a client all day, but the second you have to go to bat for yourself on fees or your cancellation policy, conflict avoidance takes overOne of my clients was paying someone more than she paid herself for the same workIntegrating therapist brain and CEO brain in a way that will make you a better leader and a better clinician at the same timeConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:“ Being a great CEO makes you a better therapist, and being a great therapist makes you a better CEO because you can bring all of those skillsets together.” - Felicia
• 
  The Five Growth Stages Every Successful Therapist Goes Through [Ep 171] 22.06.2026 17min

  I've been coaching therapists since 2019, and I keep seeing the same trajectory play out, in my clients and even in myself. We move through five stages when we grow something, and one of them feels like proof that something has gone wrong when it's really the opposite. Most people misread it completely, pull back from the very thing that was working, and then blame the strategy. There's also a kind of discomfort that feels identical but means the total opposite, and confusing the two will keep you handing off the wrong thing at the wrong time.In this episode, I'm walking you through all five stages, how to tell which one you're in, and why all of this is really about buying back your time for the dance class you keep saying you'll get to.Topics covered in this episode:The importance of knowing the right moment to delegate in your private practiceThe 5 stages every therapist moves through when growing a business, and how to tell which one you're in right nowThe one feeling most therapists misread completely, and what it's actually trying to tell youThe mistake that makes a working strategy stop workingResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessBuy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan MartellThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay HendricksConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"Boredom doesn't mean something is wrong. It's a signal that you've outgrown the hands-on version of that task, and that's actually a win." - Felicia
• 
  Why You Don't Have to Choose Between Being a Great Therapist, Making Money and Being a Whole Human [Ep 170] 15.06.2026 20min

  Three years in, I've finally rebranded The Bad Therapist Show! For so many therapists, "good therapist conditioning" tells us we have to choose. We can be ethical or profitable. Dedicated or well-rested. Great clinicians or savvy business owners. I don't believe that's true and working with 100+ therapists has proven it.In this episode, I'm sharing why I believe becoming a better business owner can make you a better therapist, why having a full life outside your practice matters, and why challenging these myths has become the mission behind everything I do.You'll hear about the studio shoot where I literally wheeled my motorcycle onto set, the five concepts we wrestled with before landing on this one and the three personas you see in the new artwork. They aren't three different people. They're all parts of the same therapist: the therapist who's genuinely great at her job and cares deeply about her clients, the confident CEO, and a real human with a full life outside of work.They're all me—and my hope is that when you see them, you see yourself too. Because I truly believe you can be an incredible therapist, build a profitable business, and create a life you genuinely love. Press play and meet the version of yourself good therapist conditioning told you to hide.Topics covered on Good Therapist Conditioning:The deeper meaning behind The Bad Therapist Show rebrandGood therapist conditioning teaches you that caring about money or having a life outside work makes you a worse therapistCaring about money can make you a stronger clinician rather than a less ethical oneYou get to be a skilled therapist, a confident business owner, and a full person all at once, instead of shrinking to fit good therapist conditioningConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessWhat Your Therapist Thinks, the second podcast I co-host with Kristie Plantinga: https://www.youtube.com/@WhatYourTherapistThinksQuote:"You don't have to choose. You can be an incredible therapist and run a profitable business and have a life you love." Felicia
• 
  How Bad Therapists Create More Freedom Without Sacrificing Your Life [TRAILER] 10.06.2026 1min

  You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question:How do I create more freedom and keep growing without sacrificing my life?The Bad Therapist Show exists to help you do that.Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and therapist business coach, this podcast is for established solo therapists and group practice owners who want more—more freedom, more money, more impact, and a business built on their own terms.Tune in every week for honest conversations about private practice growth, leadership, marketing, money, identity, boundaries, and what it really looks like to integrate all the parts of yourself: therapist, CEO, and human being.f you're ready to challenge good therapist conditioning, think differently, and build a business that supports your life—not the other way around—you're in the right place.Be sure to follow the show on your favourite listening app so you don't miss an episode.Remember: bad therapists make the best therapists.---Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach.
• 
  Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [REPLAY] (Ep 169) 08.06.2026 27min

  Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you want to connect with those seeking help. I'll guide you through understanding your clients' perspectives, using their language, and positioning yourself as the solution they've been searching for. Plus actionable steps and resources that could transform your marketing approach, ensuring that your message resonates with the right people. Tune in to learn how to make your private practice stand out and attract the clients who need you most. Don't let another potential client slip through the cracks - tune in now and start making a real difference with your marketing!Topics covered on this episode: Why is it crucial for therapists to talk about clients' problems in their marketingThe fears therapists have about focusing on client problems, and how these can be addressedHow understanding a potential client's specific struggles can lead to better engagementCommon mistakes therapists make in their marketing, and how can they be fixedSteps can you take to ensure your marketing resonates on an emotional level with potential clientsThe simple challenge you can undertake this week to improve your connection with potential clients through social mediaConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachResources from this episode:Building a StoryBrand by Donald MillerRelated episodes:How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]Quote:"Talking about your client's problem isn't manipulative. It's the first moment where we convey to them that we see them, we appreciate the pain they're in as they experience it right now, and we genuinely want to help them." - Felicia
• 
  5 Questions to Ask Before You Spend a Dollar on Branding If You Want to Grow Your Therapy Practice [Ep 168] 01.06.2026 13min

  Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients.I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum.In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off.If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding.Topics covered on Grow Your Therapy Practice:Branding is one of the most expensive way to avoid growing your therapy practiceThe 3 things that actually book cash pay clients (none of them are fonts)The exact stage of business where investing in branding finally pays off5 questions to ask yourself before spending a dollar on a rebrandResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessInterested in an Obsession Audit?  Send Felicia an email with  ”Obsession Audit" in the subject line for more details! Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"You can't brand your way out of a messaging problem. These are two distinct problems, and your messaging problem is actually more important to solve first." Felicia
• 
  5 Ways to Feel Less Lonely in Therapy Practice (Without Joining Another Facebook Group) [Ep 167] 25.05.2026 17min

  You became a therapist because you love working with people, so why does running your own practice feel so painfully isolating? In today's episode, I'm sharing how to feel less lonely in therapy practice without forcing yourself into networking events you'll dread or joining every Facebook group you can find.I'm getting honest about the hidden costs of going it alone, like the bad decisions you make when there's no one to gut check your ideas, the imposter syndrome that gets louder in silence, and the burnout that creeps in faster than you think. I'm also walking you through the different types of connections that have shaped my own career, from business besties to paid communities, and why I stopped trying to bootstrap my way through everything.Plus, I'm sharing the one belief that kept me playing small for way too long, and the text message you can send this week to start changing things. Your practice was never meant to be built in isolation, and the fix might be simpler than you think.Topics covered on Feel Less Lonely in Therapy Practice:The hidden business costs of a lonely therapy practice that have nothing to do with sadnessThe one trait your business bestie needs to have or you won't feel less lonely in therapy practice no matter how many people you add to your circleThe internal voice telling you that you should be able to do this alone is keeping you broke, and I'm naming exactly where it comes fromOther therapists are not your competition, and the mindset shift that turned the people I used to unfollow into some of my closest collaboratorsThe introvert-friendly, low-effort move you can make this week to feel less lonely in therapy practice without going to a single networking eventResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessWhat Your Therapist Thinks podcast: https://www.youtube.com/@WhatYourTherapistThinksKristie Plantinga: @kristie_placedigitalTiffany McClain: @leaninmakebankDanielle Swimm: @entrepreneurialtherapistLinzy Bonham: @moneynutsandboltsDr. TK: @doctortkpsychConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"Your business bestie needs to be somebody who's gonna challenge you, cheer you on, and isn't gonna give you side eye or be grossed out by your ambition." Felicia
• 
  How to Attract Ideal Therapy Clients Who Show Up, Commit, and Pay Your Fee [Ep 166] 18.05.2026 19min

  Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do.I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client.In today's episode, I'm sharing the three components that make up an ideal therapy client (most therapists are missing two of them). I'm walking you through the website copy, consult call questions, and social media language that accidentally repel motivated clients and what to say instead.If your consult calls feel like you're convincing people to hire you, something in your messaging is off. But don't worry, I'll show you where and how to fix it so your ideal therapy clients feel excited when they find you and everyone else just keeps scrolling.Topics covered on Attract Ideal Therapy Clients:The real reason your "ideal therapy client" keeps ghosting you or pushing back on your feeMost therapists only define one of three components when building their ideal therapy client profileYour background in agency work is quietly sabotaging your efforts to attract ideal therapy clients in private practiceOne consult call question that instantly separates ready clients from ambivalent onesWhat to post on social media to attract ideal therapy clients who are ready to commitBeing more selective in your messaging is actually the kindest thing you can do for everyone (including the people who aren't ready yet)Resources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessMy Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"Being selective about who you work with isn't gatekeeping. It's not elitist. It's actually the kindest thing you can do for everyone involved, including the people who aren't ready yet." - Felicia
• 
  How to Grow a Group Therapy Practice to 20K Months by Doing LESS Clinical Work & More CEO Work [Ep 165] 11.05.2026 43min

  Most therapists who own group practices think more revenue means taking on more clients themselves. Jason Marx proved that completely wrong. In this episode, I sit down with Jason to share how growing a group therapy practice to consistent 20K months required him to do less clinical work and more CEO work.We talk about why he rebranded mid-growth, what happened when he stopped putting his own name on the practice, and the Five Guys french fry analogy that completely changed how he thinks about client experience (before anyone even books a session). Jason also shares something I rarely hear group practice owners admit out loud—he had no idea what he was doing and he told his first clinician exactly that.When Jason joined Liberated Business in June 2025 he was still finishing his doctorate and figuring things out as he went. Six months later he hit his first 20K month. If you’ve been telling yourself you will grow your group therapy practice "later" or once the timing is right, Jason’s story will challenge that in the best way.More about Jason Marx:Dr. Jason Marx is a Psychologist and Licensed Clinical Social Worker practicing in both California and NYC where he owns Midtown NYC Therapists, a boutique out of network group practice. He is Jungian and psychodynamically oriented in his approach, working to help patients foster an authentic experience of being and discovery. Dr. Marx has experience working in severe mental health, community mental health, the Brooklyn VA Hospital Outpatient Mental Health Clinic, outpatient substance abuse with sex offenders on parole, child and family psychoanalysis, individual and couples psychoanalysis, group psychotherapy, private practice, and group private practices.Topics covered on Growing a Group Therapy Practice:The arbitrary barriers you set for yourself are what’s actually slowing down the growth of your group therapy practiceYour group therapy practice should not have your name on it and what changes psychologically when you remove itThe Five Guys french fry strategy and how it applies to your client experience before anyone even picks up the phoneHow Jason went from "I have no idea what I'm doing" to consistent 20K months without exploiting himself through the processGrowing a group therapy practice means shrinking your own caseload not expanding itRebranding in the middle of Jason's journey gave him more freedom, better boundaries, and a group therapy practice he actually enjoys runningResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessBuilding a StoryBrand by Donald MillerConnect with Jason Marx:Website: midtownnyctherapists.comInstagram: @midtownnyctherapistsConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"It's amazing the psychological shift that occurred when it was no longer my name on the practice. Suddenly the behind the scenes work and the day to day felt easier, even when it's hard." - Dr. Jason Marks