Esthetician Podcast; Business tips for Estheticians

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  How to Use AI to Get More Esthetician Clients to Rebook 16.09.2026 24min

  Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose yo...
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  How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison 08.09.2026 42min

  Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more ...
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  You Started Your Esthetician Business Before You Were Ready. Now What? 02.09.2026 28min

  Send us Fan Mail This episode is sponsored by JuvPen Microneedling. New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem. She also shares ...
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  How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt 26.08.2026 30min

  Send us Fan Mail If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive? In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consuma...
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  How to Build an Esthetician Website That Gets You More Clients with Makena Delaney 19.08.2026 35min

  Send us Fan Mail Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money. You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, ...
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  How to Get More Client Referrals as an Esthetician 12.08.2026 33min

  Send us Fan Mail Your clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without automatically discounting your services. You’ll learn how to capture referrals, review them during your CEO time, thank clients in a way that fits your brand, and use your numbers to decide what you can actually afford to give away. If you...
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  Where Is Your Esthetician Business Losing Money? Find Your Biggest Profit Leak 05.08.2026 35min

  Send us Fan Mail Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without working more hours. Today's Sponsor This episode is sponsored by Zolie AI Receptionist. Your next cl...
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  How Estheticians Can Build Financial Freedom Outside the Treatment Room with Mel Abraham 29.07.2026 45min

  Send us Fan Mail What happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore?For most estheticians, the income stops. That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too. In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with CPA, wealth strategist, and USA Today bestselling author Mel Abraham to discuss how estheticians can begin building true financial freedom...
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  How to Know If It’s Really Time to Hire Your First Esthetician 22.07.2026 28min

  Send us Fan Mail Are you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast, Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations problem. Learn the simple order every esthetician business should follow before adding payroll: automate with technology, buy back your time with part-time help, and hire employees only when they’re ready to truly own part of the business. You’...
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  Why You’re Doing Everything to Get Clients… But It’s Still Not Working 15.07.2026 20min

  Send us Fan Mail This episode is sponsored by GlossGenius. The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients. ✨ Use code KARIJO to get 50% off your first two months of a Premium GlossGenius plan: http://glossgenius.com/ Why are you not getting esthetician cli...
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  How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy 08.07.2026 30min

  Send us Fan Mail If you’ve ever wondered how to create a membership that actually works, this episode is for you. Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments. In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention...
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  How to Track Your Esthetician Business Numbers So You Know What to Fix 01.07.2026 36min

  Send us Fan Mail In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix. If you’ve ever said, “I don’t know my business numbers,” this episode is for you. Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGe...
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  Should You Simplify Your Esthetician Service Menu? 24.06.2026 29min

  Send us Fan Mail Most estheticians think they need to offer more services to grow. But in reality? The bigger your treatment menu gets, the more confused your clients become. In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes. This episode is for estheticians who: - feel overwhelm...
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  How Estheticians Should Actually Use Their Email List with Dawn Richardson 17.06.2026 38min

  Send us Fan Mail Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention. If you’re an est...
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  Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next 10.06.2026 38min

  Send us Fan Mail Most estheticians think they need more clients. But what if the real problem is that the clients you already have aren't coming back? In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients. Instead, we uncovered something bigger. We talk about why tracking your rebooking percentage matters, how to cre...
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  122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything 03.06.2026 14min

  Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to get clients, increase revenue, and prepare for slow season before it happens, this episode is for ...
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  121: How to Price Your Esthetician Services Without Losing Clients 27.05.2026 29min

  Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you un...
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  120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning) 20.05.2026 31min

  Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently. If you’re booked but not making money, you need to start with your numbers. Down...
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  119: What Actually Makes a Facial Feel Luxury to Clients 13.05.2026 22min

  Send us Fan Mail Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for. If you’re booked but...
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  How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop) 06.05.2026 44min

  Send us Fan Mail Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise. We get practical fast: why boosting posts is tempting but usually overpriced, ...