The Nonprofit Boost: Leveraging Corporate Support for Fundraising Success

The Nonprofit Boost: Leveraging Corporate Support for Fundraising Success

Double the Donation
Maa Yhdysvallat
Kieli EN
Jaksot 43
Viimeisin 15.09.2026

The Nonprofit Boost is a podcast focused on helping nonprofits grow revenue and advance their missions. Hosted by Double the Donation, it features conversations with expert guests who share data-driven fundraising strategies and tactics. Episodes cover capital campaigns, major gifts, corporate giving, matching gifts, workplace giving, and donor profiling. Listeners get actionable advice on challenge matches, corporate sponsorships, and employer data to support modern fundraising.

Jaksot

  • 3 Things Every Nonprofit Must Master: Revenue Stress-Testing, Operational Slack, And Automation 15.09.2026 20min
    What would your nonprofit do if your largest funding source vanished overnight?Too many organizations stretch every dollar until it breaks, leaving development teams burnt out and vulnerable to sudden economic downturns, unexpected budget cuts, or sudden donor loss.In this Podcast episode, we sit down with Susan Madon—CEO of Minerva Nonprofit Management, Columbia MBA, CFRE, and author of The Disappearing Donor—to explore the transformative Madden Model for organizational resilience. Discover how adopting modern fundraising tools and automating high-value workflows like matching gift outreach rescues development teams from administrative fatigue, empowering them to focus on high-impact major gifts, personalized donor stewardship, and long-term donor retention.What You Will Learn1. Revenue Stress-Testing: How to audit funding streams and engage your board in critical scenario planning.2. Operational Slack: Strategies for building budget buffers to protect staff capacity and prevent operational burnout.3. Corporate Support & Automation: How to capture unclaimed workplace funds using automated fundraising tools without taxing staff bandwidth.4. Donor Retention & Pipeline: Actionable steps to evaluate donor lifespans, re-engage key supporters, and build long-term sustainability.Also available on Youtube.
  • Donor Retention Strategies: How to Cultivate Donors Effectively 09.09.2026 23min
    Are rising donor acquisition costs draining your nonprofit's fundraising efficiency?Many development teams focus heavily on acquiring new supporters while overlooking the active and lapsed donors already sitting in their database.In this episode, we sit down with Chad Engelgau, CEO of Market Holdings and Innovairre, to unpack how mission-driven organizations can shift from transactional campaign asks to an ongoing donor lifecycle model.By understanding donor intent and connecting individual supporters to corporate matching gift programs and workplace giving opportunities, teams can boost retention and unlock corporate funding without asking supporters for an extra dollar out of pocket.What You Will Learn1. Donor Lifecycle Strategy: Shift from campaign-to-campaign asks to long-term stewardship that strengthens donor retention.2. Intent-Based Segmentation: Apply nonprofit data collection strategies to deliver tailored experiences.3. Corporate Philanthropy: Turn individual givers into advocates for matching gifts and corporate volunteer grants.4. Key Growth Metrics: Track second action rate and multi-channel engagement to measure true donor loyalty.5. Lapsed Donor Reactivation: Unlock cost-effective revenue by re-engaging past supporters already aligned with your mission.Also available on Youtube.
  • Beyond Cash Gifts: How to Grow In-Kind and Financial Support 02.09.2026 18min
    Are your fundraising campaigns losing supporters because cash asks feel disconnected from real-world impact?When nonprofits treat contributions purely as financial transactions, they miss out on modern generosity and risk donor churn.On this episode, we are joined by Givelink Co-founders Panos Kokmotos and Antonis Politis to discuss how integrating physical gifts into your strategy transforms givers into lifelong advocates.Learn how transparent item wishlists elevate your donor retention strategies to drive repeat giving.Panos and Antonis share practical ways for lean teams to secure corporate in-kind donations alongside automated workplace giving—such as matching gift software and volunteer grant programs—boosting total revenue without overworking staff.What You Will Learn1. The Tangibility Advantage: How specific item wishlists provide photo-verified transparency that yields 61%+ donor retention rates.2. Smarter Fundraising Mixes: How lean teams use supply drives to convert initial in-kind donors into long-term financial givers.3. Experiential Stewardship: Why swapping static annual reports for real-time impact updates turns transactions into lasting human relationships.4. Automated Corporate Growth: How using workplace fundraising software captures matching gifts and volunteer time off (VTO) with minimal manual work.Also available on Youtube.
  • Great Campaigns Don’t Follow a Script 25.08.2026 24min
    Are rigid fundraising checklists causing your organization to stall when major donors hesitate or economic shifts strike?Relying on an unbending script leads to lost revenue, missed milestones, and frustrated board members.On this episode of The Nonprofit Boost, Michelle Buchanan of Dini Spheris breaks down how to build an adaptable campaign strategy. Michelle shares real-world insights on using a scale of gifts as a living roadmap, navigating donor delays, and leveraging corporate philanthropy to sustain momentum.Learn how to combine discipline and flexibility to secure transformational major gifts without sacrificing your long-term goal.What You Will Learn1. Capital Campaign Agility: Optimize your capital campaign strategy to adjust messaging and timing when donor decisions lag.2. Major Gifts Pipeline: Address pipeline gaps early using a scale of gifts to protect revenue during campaign lulls.3. Corporate Giving Catalysts: Discover how corporate matching gift programs generate high-impact funding without high-pressure donor asks.4. Board Coaching Techniques: Coach leadership teams to stay resolute on goals while embracing tactical pivots.Also available on Youtube.
  • Funding Your Vision: Crucial Steps for Your First Campaign 20.08.2026 23min
    Does launching your organization's first major campaign feel like jumping off a cliff?Transitioning beyond standard annual giving to plan a multi-year effort can feel as terrifying as it is exciting.When internal operational gaps are left unaddressed, embarking on a high-stakes fundraising drive will only amplify those weaknesses rather than solve them.To help nonprofits navigate this transformational milestone, we speak with Kevin Allan, CEO at Changing Our World.In this video, Kevin breaks down how to evaluate readiness, establish realistic targets, and keep supporters engaged over multi-year pledge cycles.Discover how to deploy capital campaigns to secure major gifts, boost long-term donor retention, and align your vision with corporate giving programs and employee matching gifts to elevate your mission.What You Will Learn1. Campaign Readiness: Identify core internal indicators, donor engagement signals, and prospect capacity before launching your campaign.2. Goal Setting & Feasibility: Leverage feasibility studies and targeted prospect research to establish realistic, data-backed financial targets.3. Sustaining Momentum: Combat donor drop-off during the "messy middle" phase using proactive, multi-year donor stewardship.4. Corporate Integration: Connect individual campaign goals with workplace giving and employer gift matching to double mid-level impact.5. Long-Term Scaling: Structure your campaign objectives to leave your development program stronger and permanently elevated post-campaign.Also available on Youtube.
  • The AI-Reality Check: Principles for Responsible Innovation in Fundraising 13.08.2026 28min
    Are stretched-thin development teams rushing into AI automation at the cost of donor trust and data privacy?While generative tools offer relief for overworked staff, unvetted workflows risk exposing sensitive profiles and damaging supporter relationships.Katrina Seidel, Chief Growth Officer at Vera Solutions, joins The Nonprofit Boost to share actionable frameworks for responsible AI adoption.Katrina explains how nonprofits can streamline donor reporting while keeping a "human in the loop" co-pilot strategy.Discover how combining strict governance, smart prospect research tools, and authentic donor stewardship allows teams to scale impact, protect privacy, and capture more revenue through automated matching gifts.What You Will Learn1. Practical AI Automation: Learn how Model Context Protocols (MCPs) automate complex donor reporting while preserving human oversight.2. Data Privacy & Governance: Protect proprietary donor data by establishing enterprise agreements and an internal AI Center of Excellence.3. Co-Pilot Workflows: Master a human-in-the-loop approach to draft corporate pitches faster without sacrificing personal connections.4. Ethical AI Disclosure: Maintain radical transparency with supporters to improve long-term donor retention.Also available on Youtube.
  • Building a High-Quality Major Donor Pipeline 04.08.2026 23min
    Are your fundraisers searching for new donors while ignoring opportunities inside your database?Nonprofits often struggle to scale revenue because they mistake a list of wealthy names for an actionable strategy. True pipeline growth isn't about chasing outside prospects—it's about transforming existing supporters into high-value partners.In this episode, we sit down with Lee Ernst, CEO and Senior Consultant at Johnson Grossnickle and Associates (JGA), to reveal how organizations can spot powerful engagement signals in their existing donor data.By combining behavioral evidence with predictive analytics, your team can build a strategy for major gifts, improve donor retention, and transform outreach into meaningful donor stewardship.Also available on Youtube.
  • Gold-Medal Philanthropy: USA Water Polo's Playbook for Corporate Partnerships 14.07.2026 47min
    Staring at a massive funding gap and wondering how other nonprofits seamlessly land major corporate deals?Sending out cold pitches that only get swallowed by gatekeepers is frustrating, exhausting, and leaves serious revenue on the table. But securing reliable funding doesn't have to feel like shouting into the void.In this episode of The Nonprofit Boost, we are joined by Grant Jones, Head of Philanthropy for USA Water Polo, to uncover the competitive playbook behind landing high-level corporate partnerships. Grant brings an "athlete's mindset" to fundraising, sharing exactly how to build a robust strategy grounded in intention, timeliness, and deep respect for the donor journey.Learn how prioritizing personalized donor stewardship and employee engagement can transform a one-off transactional sponsor into a long-term champion.What You Will Learn1. Gatekeeper Strategies: Actionable plays to get past initial roadblocks, utilize warm introductions, and secure meetings with key decision-makers.2. Pivoting the "No": How to turn a lack of immediate budget into valuable alternative support like volunteer engagements or corporate in-kind donations.3. Data Reporting: The customized approach to asking "what does success look like to you" and sharing impact data that guarantees your corporate partners see their true ROI.4. Long-Term Renewals: Why immediate donor stewardship and bold, multi-year asks are crucial for locking in sustainable revenue.Also Available on Youtube.
  • Who Owns the Campaign? Navigating the Executive Director, Development Director, and Board Dynamic! 07.07.2026 21min
    Is your organization's major fundraising initiative stuck in an elongated pause? When large-scale capital campaigns stall, it is rarely due to a lack of passion—it is almost always driven by a phenomenon called "role blur." A lack of clarity surrounding ownership can completely demotivate your internal staff and board of directors, stalling momentum when you need it most.On this episode of The Nonprofit Boost, host Immaculate sits down with Gina Vaughn, Vice President of Client Service at Gail Perry Group, to dissect how to build a highly aligned campaign team.Gina shares expert insights on navigating the critical partnership between an Executive Director and a Director of Development, explaining how to manage up and effectively divide and conquer donor outreach. We dive deep into actionable methods to get board members off the sidelines by defining clear tactical roles—such as networkers and ambassadors—without overwhelming them. What You Will Learn1. Overcoming Role Blur: Discover how undefined responsibilities demotivate teams and how to re-establish strong campaign momentum.2. The ED and DOD Partnership: Learn why this specific leadership dynamic acts as a success predictor and how to share prospect research and talking points seamlessly.3. Activating Board Members: Practical strategies to transition your board from passive oversight to active networkers who help uncover corporate giving opportunities.4. Data-Driven Campaign Goals: How to look into your donor pool to reveal hidden capacity, identify matching gift eligibility, and establish secure internal goals before going public.Video Episode also available on Youtube.
  • Developing an Early-Stage Fundraising Program & Integrating Workplace Giving 30.06.2026 18min
    Are you tired of leaving money on the table because your team rushes the ask?Many nonprofits struggle to secure major gifts simply because they move straight to solicitation without laying the groundwork. When you fail to build a relationship, donors walk away, leaving your organization with a major funding gap and plummeting donor retention rates. On this episode of The Nonprofit Boost, we sit down with Bridget Murphy, Principal of Graham-Pelton, to break down the exact mechanics of modern donor stewardship and cultivation. Bridget shares expert insights on how to leverage fundraising intelligence to understand what makes your top-tier supporters tick. What You Will Learn1. Donor Stewardship: Discover how to clearly communicate the tangible impact of a gift to keep your supporters engaged for the long haul.2. Major Gifts Cultivation: Bridget shares her blueprint for the multi-step relationship-building process before you ever make a formal ask.3. Fundraising Intelligence: Learn how to benchmark your nonprofit against peer organizations to copy successful strategies and avoid common pitfalls.4. Capital Campaigns Preparation: Implement systematic touchpoints using modern fundraising software to prepare your donor pipeline for large-scale funding initiatives.
  • From Data Collection to Donor Connection: What Nonprofits Should Really Measure to Strengthen Donor Relationships 22.06.2026 41min
    Many organizations confuse extensive data collection with genuine donor connection, leading to extractive surveys that alienate their community. When you ask deeply personal questions without offering transparency or actionable value, you build a wall of friction rather than a bridge of trust.In this episode of The Nonprofit Boost, host Giland sits down with Meena Das, CEO of Namaste Data and Data Is For Everyone, to explore how organizations can shift from transaction-heavy tracking to human-centric data listening.Learn how to responsibly weave AI into your operations, protect donor trust, and transform raw numbers into powerful stories.What You Will Learn1. Data Listening: Discover why shifting from rigid data collection to intentional community listening fixes broken response rates and builds authentic trust.2. Action Mapping: Learn how to design highly effective surveys by starting with the concrete actions your team promises to take over the next 18 months.3. Ethical AI: Understand how to utilize generative AI tools for survey design and analysis without losing cultural nuances or compromising sensitive demographic info.4. Operational Efficiency: See how automating donor data identification reduces friction and allows your staff to focus purely on long-term donor stewardship.Also Available on Youtube.
  • Beyond the Check: Shifting from Transactional Asks to Transformational Partnerships 16.06.2026 33min
    Are your corporate sponsorships generating one-time donations instead of long-term revenue growth? Too many nonprofits approach corporate giving, corporate sponsorships, and workplace giving as transactional opportunities—resulting in missed funding, weaker relationships, and untapped growth potential.In this conversation on The Nonprofit Boost, host Kathleen welcomes Heather Nelson, Founder and President of BridgeRaise, a corporate fundraising consultancy that helps nonprofits build values-aligned partnerships with companies.Drawing from years of experience helping organizations strengthen their corporate fundraising programs, Heather shares how nonprofits can move beyond simple sponsorship asks and create transformational partnerships that deliver sustainable revenue.What You Will Learn1. Transactional vs. Transformational Partnerships: How to shift from sponsorship requests to relationship-driven corporate fundraising strategies.2. Corporate Value Propositions: How to communicate your nonprofit's impact in ways that resonate with companies and decision-makers.3. Discovery Conversations: Questions that uncover partnership opportunities beyond a single donation or sponsorship.4. Employee Engagement Programs: How to maximize revenue through matching gifts, volunteer grants, payroll donations, and VTO opportunities.5. Long-Term Stewardship: Strategies for building stronger corporate relationships that improve retention and unlock future funding opportunities.Also available on Youtube.
  • From Mediocre to Mission-Ready: Elevating Your Nonprofit's AI Outputs 09.06.2026 36min
    Are you using Chat GPT, Gemini, or Claude as a glorified search engine, or are you treating it like a collaborative digital team member?Many fundraising professionals fall into the trap of accepting mediocre first drafts, leaving critical strategy gaps wide open. In this dynamic conversation, host Kathleen sits down with Remy Reya, Director of AI and Thought Leadership at Compass Pro Bono, to demystify responsible AI adoption for the social sector.Whether you're looking to enhance your everyday workflows or optimize your broader organization strategy, this episode provides a masterclass on pairing human empathy with fundraising automation for nonprofits to drive sustainable impact.What You Will Learn1. The Crafting Framework: Discover how to use Context, Role, Action, Format, and Target Audience to improving the donor journey through intentional prompt engineering.2. The Head, Hands, and Heart Framework: Learn how to categorize your daily checklist to determine what to delegate to fundraising tools, what to automate, and what must remain uniquely human.3. AI as an Editor: Flip the script by bringing your own writing, branding, and nonprofit marketing ideas to the table first, letting AI refine and polish your authentic voice.4. Reusable AI Skills: Uncover a little-known, game-changing strategy to package your long chat threads into persistent "skills" that execute workflows flawlessly without context degradation.5. The North Stars Exercise: Navigate the overwhelm of changing sector trends by establishing three baseline cultural questions with your staff before rolling out any new software.Also available on Youtube.
  • The 2025 Tax Shift: Harnessing New Tax Realities to Empower Your Strategic Philanthropy 03.06.2026 23min
    Are shifting tax laws leaving your nonprofit's fundraising strategy in limbo? US tax policies undergo massive overhauls roughly every decade, and the implementation of the 2025 HR 1 tax reform is already fundamentally changing how supporters approach philanthropy.In this episode of The Nonprofit Boost, host Immaculate sits down with Lauren Costello Ekmekjian, Senior Vice President at CCS Fundraising, to dissect what these changes mean for your bottom line.Lauren maps out the exact playbook your organization needs to navigate these lumpy revenue patterns, utilize challenge matches effectively, and stress-test your case for support. Don't let tax-season anxiety compromise your donor retention—learn how to turn regulatory volatility into a strategic advantage.What You Will Learn1. The HR 1 Landscape: Break down the specific tax changes impacting individual and corporate donors.2. Peak Giving Years & Bunching: Discover how high-income households consolidate multiple years of giving to maximize their tax savings—and how it affects your financial forecasting.3. Corporate Giving Adjustments: Understand how the new corporate floor will push companies to form fewer, more strategic partnerships.4. Actionable CRM Audits: Step-by-step instructions on how to evaluate your top 25 to 50 donors to preemptively manage potential giving shifts.Podcast Episode Also Available on Youtube.
  • Matching Gift Marketing & Automated Email Customization: What Other Organizations Are Doing 03.06.2026 48min
    Are you tired of leaving free money on the table because donors simply don’t realize their employers will match their contributions?The massive awareness gap surrounding corporate philanthropy is a constant hurdle for fundraising teams—nearly 78% of corporate-eligible donors have no idea their workplace programs exist, resulting in thousands of dollars in lost revenue.To solve this critical challenge, we brought together an elite panel from our virtual summit featuring Courtney Davidson (Breakthrough T1D), Beth Wamsley (Colorado Symphony), and Michael Meadows (United Way Bay Area). They reveal how modern organizations utilize a robust fundraising automation approach to engage donors directly inside the transaction flow. Discover how to enhance your matching gift marketing strategy by optimizing automated email streams, overcoming internal tech pushback, and refining your outreach to maximize long-term donor retention and stewardship. Our guests share their actionable playbooks for capturing valuable employer data and seamlessly mapping these touchpoints to create a highly supportive, high-yielding donor journey.What You Will Learn1. Shrinking the Awareness Gap: Learn how to embed interactive matching gift tools directly into your transaction process to catch donors when their engagement is highest.2. Optimizing Email Cadences: Discover the ideal multi-touch timeline to follow up on matching opportunities without causing donor fatigue.3. Unlocking Volunteer Incentives: Find out how to scale corporate funding by leveraging volunteer grant programs to turn hands-on service hours into monetary support.4. Advanced Donor Segmentation: Explore strategic data filtering methods that allow you to customize appeals based on regional parameters, employee types, and specific milestones.Podcast Episode also Available on Youtube.
  • The Data-First Approach to Modern Donor Engagement 18.05.2026 35min
    Are your mass messages drowning out the real humans behind your donor list?Many organizations think that becoming data-driven requires collecting an overwhelming mountain of information. The reality is that stacking up disorganized data sets creates internal clutter and inaccuracies that distance your team from your supporters. True donor stewardship isn’t about quantity over quality—it’s about leveraging the data you already have to show your audience that you listen, care, and value their unique relationship with your mission.In this episode of The Nonprofit Boost, we sit down with data strategy experts Lana Lincoln from Agile Cloud Consulting and Kirk Schmidt from Darkvision Consulting.Both guests pull back the curtain on how to transform an overwhelming CRM into a highly realistic, humanized outreach plan. They dive into how a strategic approach to tracking donor preferences, spelling, and giving patterns protects your organization from ruining critical relationships. We also unpack the massive connection between donor awareness and corporate outreach.If you want to stop passive tracking and learn how to implement an effective data retention plan or boost your workplace giving efforts, this blueprint is designed for you. Discover how to create high-impact donor communications and learn how testing tiny "test patches" can lead to massive fundraising victories.What You Will Learn:1. Quality Over Quantity: Why tracking less information with higher accuracy is the ultimate secret weapon for modern donor retention.2. The Comfort of Being Wrong: How letting data challenge your internal assumptions reveals how different demographics actually want to give.3. Mass Personalization Tactics: A brilliant, scalable phone-video hack utilizing census data to deeply engage up to 60% of your donor pool.4. Donor Intent vs. Donor Awareness: Why making workplace match information visible helps organizations like Main Public unlock massive revenue.5. Internal Room Cleaning: How running standard data maintenance and standardized formatting sets your team up to successfully experiment with AI fundraising tools.Also Available on Youtube.
  • Beyond the Ask: Empowering the Team to be Donor Cultivators and Stewards 12.05.2026 28min
    Are your non-fundraising staff members suffering from "the ick" when it comes to talking about money? Many organizations silo their development efforts, but the truth is that donors don't fall in love with gift officers—they fall in love with your mission. When program staff, front-desk teams, or board members don't see themselves as part of the donor journey, you are leaving massive impact on the table.In this episode of The Nonprofit Boost, host Immaculate sits down with Jill Anderson, Principal and Founder of Jill C. Anderson Consulting, LLC. Jill shares her "secret power" for fundraising: she rarely asks for money. Instead, she empowers her entire institution to share "mission moments." We dive into the tactical steps to bridge the gap from the boardroom to the breakroom, ensuring every employee is equipped with the right fundraising tools to act as an ambassador for your cause. Learn how to improve your donor stewardship by making every touchpoint personal and why democratizing your donor retention strategy is the key to long-term sustainability.What You Will Learn:1. Mission Moments: How to identify and share stories that naturally invite philanthropic support without a hard sell.2. Behavioral Cues: Learn the "cheat sheet" for identifying high-potential supporters based on event attendance and email engagement.3. Internal Success Sharing: Why celebrating wins across the organization—not just in the development office—is vital for donor stewardship.4. Personalized Thank-Yous: Discover how to automate your matching gift revenue while keeping your gratitude personal through video tools and handwritten notes.5. The Long Game: Strategies for creating multiple touchpoints to protect the organization against staff turnover.Also on Youtube.
  • Why Donors Respond: Challenge Grants and the Psychology of Giving 07.05.2026 41min
    Are you leaving money on the table because your fundraising appeals lack urgency? Many organizations struggle to move the needle with donors, often falling back on repetitive internal messaging that leads to audience fatigue. In this episode of The Nonprofit Boost, we sit down with Michael Stein of Laguna Creek Consulting to dive deep into the psychology of why donors respond to specific incentives.Michael shares his 30 years of expertise on how to use challenge grants and matching gifts to not just double your revenue, but to build authentic trust with your community. We explore the "art and science of persuasion," moving away from internal spokespeople toward powerful social proof. You’ll also discover how to leverage matching gift automation and workplace giving to increase your impact without asking your donors to dig deeper into their own pockets.What You Will Learn:1. The Psychology of the Match: Why 84% of donors are more likely to give when a matching gift is on the table.2. Authentic Messaging: How to move away from "match saturation" and identify external messengers for better social proof.3. Strategic Timing: Finding the "magic moment" in your calendar to launch a campaign, from capital campaigns to annual funds.4. Leveraging Corporate Support: Using volunteer grants and volunteer time off (VTO) to turn time into treasure.5. The Spring Cleaning Effect: Practical steps to refresh your "Ways to Give" pages and welcome series for better donor retention.Notable Quote:"Fundraising at its heart is the art and science of persuasion—encouraging people to open their hearts and their wallets to a cause."Chapter Timestamps:(00:00) Intro(01:32) Meet Michael Stein of Laguna Creek Consulting(03:32) The Psychology of Challenge Grants(08:24) 84% of Donors: The Power of the Match(11:00) Avoiding Match Saturation and Finding Your Creative Edge(15:58) The Danger of Internal Messaging vs. External Social Proof(19:42) When to Use (and Not Use) a Challenge Grant(21:20) The "Magic Moment" Example(28:01) Balancing Growth with Donor Relationships(33:05) Leveraging Workplace Giving and VTO(38:13) One Small Change: The Community Voice(40:22) The "Spring Cleaning Effect" for Your WebsiteAlso Available on Youtube.
  • The Gift Leak: Harnessing Data To Scale Your Major Gift Pipeline and STOP the Leak 05.05.2026 16min
    Are you data rich but insight poor? Your CRM is a gold mine, but right now it might feel like a maze where major gifts and high-potential supporters are slipping through the cracks. In this episode of The Nonprofit Boost, we tackle the "gift leak"—the critical moment where mid-level donors are either accelerated or lost. We are thrilled to welcome Sarah Clough, Chief Strategy Officer and Vice President, Philanthropy Insights & Analytics as well as a Senior Consultant and Principal at Marts&Lundy, to help us navigate this transformational shift.Sarah shares how to move beyond static wealth markers toward motivation mapping by leveraging fundraising intelligence to see the "why" behind the gift. We dive deep into improving the donor journey by identifying behavioral signals that indicate readiness for a bigger conversation. Whether you are managing a capital campaign or looking to boost donor retention, Sarah provides a toolkit for turning messy donor data into actionable strategy. We also explore how fundraising software and automation can act as a catalyst for donor stewardship, ensuring your pipeline remains resilient and your most motivated donors feel seen in real-time.What You Will Learn:1. Motivation Mapping: How to shift from simple capacity markers to behavioral analytics that reveal a donor's true intent.2. The "Missing Middle": Strategies to bridge the gap between annual giving and major gifts to prevent donor attrition.3. Readiness Signals: 3 key data points—including repeat giving and intentional upgrades—that tell you a donor is ready for prospect research and a larger conversation.4. Automation as a Catalyst: Using technology to manage the "speed to relevance" gap and free up your team for more thoughtful outreach.5. Corporate Influence: How to leverage workplace giving and matching gifts as active stewardship tools that empower donors.You can also watching this podcast episode on Youtube.
  • Clean Data and Literacy for Nonprofit Revenue Diversification 30.04.2026 26min
    Is your database a goldmine or a cluttered mess? Most nonprofits are sitting on a wealth of information but struggle to turn raw numbers into actionable growth. When data is outdated, missing, or siloed, you aren’t just losing records—you’re losing the chance to deepen relationships and diversify your funding streams.In this Podcast Episode, we are joined by Carlie Mason (Director of Lead Generation) and Christina Hoffecker (Engagement Manager) from Omatic to solve the "data hygiene" problem once and for all.In this session, we dive deep into why fragmented systems lead to a slow erosion of trust and how to build a robust culture of fundraising intelligence. Whether you are looking to transform a one-time volunteer into a major gift donor or trying to improve your donor retention rate, everything starts with a clean, unified view of your donor data. We discuss the high cost of staff turnover and the loss of institutional knowledge, agitating the pain of "garbage in, garbage out" that stalls many capital campaigns.Carlie and Christina explain how to move beyond simple spreadsheets and leverage modern fundraising software to automate your nonprofit data management and unlock new streams of revenue like corporate giving and matching gifts. You’ll learn how to anchor your impact stories in hard numbers, ensuring your donor stewardship efforts are backed by a single source of truth. If you’ve been feeling stuck by inconsistent data entry, this episode provides the roadmap to clean up your act and prepare for the next evolution of fundraising tools and AI.What You Will Learn:1. The Data Hygiene Discipline: Learn why keeping your records accurate, complete, and current is the foundation for any successful revenue strategy and how to avoid the "slow erosion of trust" in your dashboards.2. Capturing Non-Cash Support: Discover why revenue means more than just cash and how to accurately track corporate in-kind donations and volunteer time off to identify new major donor prospects.3. System Integration Strategies: Get insights into how to get your tech stack talking, moving from siloed departments to a unified view that powers your donor data strategy.4. Matching Gift Automation: How to identify matching gift opportunities that go overlooked due to messy records and how to automate your fundraising software for better results.5. The 30-Day Action Plan: How to start with an honest audit and establish standardized data entry practices that save time and money, preparing your organization for the future of AI and fundraising intelligence.Notable Quote:"Consistency is so much cheaper if you can get it right before having to go clean it back up."Episode also available on Youtube.

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