One More Time Podcast
One More Time is a music business podcast aimed at independent artists who treat their careers like a business. Hosts Henry and Ben cover the practical side of getting heard and getting paid, including marketing tactics, release and rollout strategy, streaming and royalties, fanbase building, and contract terms that are rarely explained. Episodes feature guests such as artists, label executives, managers, engineers, producers, and company founders, alongside internal episodes where the two hosts debate and share their playbook. The show is explicitly not aimed at hobbyists, and free resources are offered at onemoretime.fm.
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The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282 14.09.2026 1t 27minMusic publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song. Apply to KOSIGN: https://form.typeform.com/to/B2K0IOEu Io Audio Technologies: https://ioaudiotech.com ... -
Physical Music Is BACK! Here's How to Start Selling This Week #281 07.09.2026 34minPhysical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker Everything OMT: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show... -
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280 31.08.2026 1t 24minHe managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the m... -
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279 24.08.2026 1t 35minTim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% mana... -
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278 17.08.2026 1t 19minMike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actua... -
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277 10.08.2026 39minAbout 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an ed... -
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276 03.08.2026 1t 21minJayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should... -
$0 to $100K in Music With No Label, No Hit, and No Luck #275 27.07.2026 33minLil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures. FREE: The Super... -
Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274 20.07.2026 1t 36minAmber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what ar... -
200 Viral Content Ideas Every Musician Should Steal in 2026 #273 15.07.2026 30min200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise M... -
How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272 09.07.2026 1t 26minMost artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk ab... -
Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271 02.07.2026 35minMost artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet. In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians... -
How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270 24.06.2026 1t 37minMost artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Adva... -
The AI Playbook for Indie Artists With No Team #269 17.06.2026 20minIn this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career. We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how on... -
Is AI the End of Indie Artists? ft. Top Music Attorney #268 03.06.2026 39minAI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artist... -
We Found The Best Music Content Advice on The Internet #267 21.05.2026 41minContent creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one. We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down ... -
How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266 12.05.2026 1t 11minKELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough. In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum. She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world a... -
How to Get Millions of Views on Music Content ft. Citizen the Artist #265 30.04.2026 1t 18minCitizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to hi... -
How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264 23.04.2026 1t 27minMatt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re... -
71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263 16.04.2026 1t 11minJane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procr...
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