BigDeal

Jaksot

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  If You Want To Make More Money, Avoid These 7 Mistakes 10.09.2026 26min

  My new book Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/raiseyourprices The only thing between you and the income you want is believing you need permission to charge what you're worth. In this episode, you'll learn: The “Fear Tax” Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins The Seven Deadly Pricing Sins My five step repricing framework ___________ (00:00:00) Introduction: The Fear Tax and Why You're Underpriced (00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream (00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes (00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy (00:07:50) Sin One and Two: Imitation and Delusion (00:09:09) Sin Three: Surrender Through Discounting (00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction (00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals (00:17:16) Value-Based Pricing: The 10-20-30% Formula (00:18:50) Compared to What: The Most Powerful Sales Question (00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action (00:24:31) The Million Dollar Book Launch and Your Next Move ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  5 Habits Constantly Draining Your Energy | Yung Pueblo 08.09.2026 55min

  Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/bigdeal-yung-pueblo You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions to find peace, or for everything to settle before clarity comes. But the only thing between you and the life you want may be believing you need something you don’t already have. Yung Pueblo is a bestselling author with millions of followers who has spent more than a year of his life in silent meditation retreats and meditates two hours every day. In this episode, you'll learn: Why pain has a magnetic force that can pull you toward evolution or trap you in darkness, and how building awareness through meditation creates the spacious mind you need to choose skillfully The slow down framework: how pausing before you react gives you the space to transmute defensive impulses into productive action, and why your first reaction is never the real you Why Yung Pueblo meditates two hours every day no matter what and how spending more than a year of his life in silent retreats taught him that the breath and the body give you total access to all the wisdom in the universe How to tell the difference between ego and intuition: ego is snappy, loud, and mental, while intuition feels bodily, calm, and like waves repeatedly pointing you toward the same direction The don't grab anything principle: how observing everything that arises without grabbing onto any story or emotion reveals that all pain eventually passes away, and why letting go is healing but never a one-time event Pre-order Yung Pueblo's new book "Journey: The Year That Changes Everything" here: https://yungpueblo.com/journey ___________ (00:00:00) Introduction: The Burnout Trap and the Power of Saying No (00:00:31) The Tattoo Test: What Resonates Most With Millions (00:01:28) The 60-Day Silent Retreat: 14,000 Hours of Meditation (00:02:57) Obsession vs Focus: The Healthier Path to Success (00:07:43) Slow Down: Breaking Bad Patterns Through Awareness (00:09:04) The Hurricane Years: How Meditation Saved His Marriage (00:12:39) The Work That Nobody Wants to Hear: Relationships Require Problem Solving (00:13:37) Your Habits Are the Paint: Designing Life From the Inside Out (00:14:26) Waiting Doesn't Get You Anywhere: The Momentum Principle (00:17:05) The 80 Percent Rule: When Good Enough Is Actually Perfect (00:18:56) Gratitude for the Basics: Good Water and Silly Dads (00:20:22) Purpose Is Where Talent Meets Intuition (00:21:39) The Five-Star Life Trap: Why Easy Is Making Us Miserable (00:22:33) There Is No Making It: The Constant Stream of Ups and Downs (00:23:17) Following Your Intuition: The Courage to Close Chapters (00:24:50) Self-Acceptance vs Self-Improvement: Holding Both Truths (00:25:41) Attachment Creates Stress: The Enemy of Adaptability (00:32:44) Ego Dissolution and the Visceral Fear of Letting Go (00:34:50) Trauma Drives Success: The Scarcity Imprint (00:36:19) Intuition vs Ego: How to Tell the Difference (00:37:29) Don't Grab Anything: The 60-Day Strategy That Changed Everything (00:43:43) The Gossip Rule: Dave Ramsey's No Second Chances Policy (00:45:35) The AI Meat Box: Holding On to Humanity in a Robotic World (00:51:18) Journey: The Year That Changes Everything (00:52:19) The Best Energy: Never Using Your Hurt to Hurt Others ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The #1 Reason Your Life Stays Small (And How to Fix It) 31.08.2026 21min

  My new book Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/bigdeal-strength You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, and if you step back, everything will fall apart. But most people don’t fail because they pick the wrong business. They fail because they become the bottleneck, mistaking being needed for being successful. This episode breaks down the three types of bottlenecks that destroy businesses and the four-step framework for escaping the trap of heroism. From Sam Walton’s obsession with control to Michael Jordan learning to trust his team, you’ll learn why your business can only grow to the size of your current self, and how to finally grow beyond it. In this episode, you'll learn: The three bottlenecks killing your business: decision, delivery, and direction, and how to identify which one is choking your growth right now Why Henry Ford lost half his market share by doubling down on control while Alfred Sloan built GM into the number one company for 77 straight years using four simple principles The rescue tally framework: how tracking every time you jump in to save the day reveals the hidden cost of being the hero and why that addiction to being needed is destroying your freedom Why businesses without owner dependency are worth 4.5 times profit while owner dependent businesses are worth almost nothing, and how doing less can make your business worth millions more The amputation principle: how cutting yourself out of daily operations isn't losing control, it's gaining leverage, and why the best operators know that being irreplaceable makes you worthless ___________ (00:00:00) Introduction: Sam Walton's Tape Measure and the Trap of Being a Hero (00:00:44) Don't Be a Hero: Why Superman Thinking Kills Your Business (00:02:04) The Necker Island Story: When I Chose My Business Over Richard Branson (00:04:18) Henry Ford's Market Share Collapse: When Control Becomes Your Enemy (00:05:47) Alfred Sloan's Four Principles: How GM Beat Ford for 77 Years Straight (00:06:55) Steve Jobs, Travis Kalanick, and the Elevator Fire Test (00:08:39) The Three Bottlenecks: Decision, Delivery, and Direction (00:10:43) Why Most Systems Suck and How the 12P Diagnostic Fixes That (00:12:50) The Amputation: Cutting Your Identity Away From Your Company (00:13:33) Michael Jordan's Triangle Offense: Six Rings by Trusting the System (00:15:39) The Chief of Staff Hire: How Azad Saved Me $62K a Month in 90 Days (00:18:14) The Owner Dependency Tax: Why Being Irreplaceable Costs You Millions (00:20:10) The Ultimate Life Hack: Just Decide You're Not Doing That Again ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton 26.08.2026 1t 31min

  Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-sexton -cs You've been telling yourself the same story. That you need to work harder on your marriage. That you need to read more books, take more courses, find the perfect framework. Here's the truth: the only thing between you and the relationship you want is believing you need something you don't already have. James Sexton is one of the world's most famous divorce attorneys who has represented clients in more than a thousand divorces. He's seen every way a marriage can fail and every pattern that predicts it. In this episode, he breaks down the exact signs that a relationship is ending, why disconnection happens so slowly you don't even notice, and the simple daily habits that separate couples who last from couples who don't. In this episode, you'll learn: The sound of a dying marriage: why the tone of voice that says whatever or what reveals more than any argument ever could, and how contempt kills connection faster than cheating Why babies don't cause divorce but disconnection does, and how the mental load of parenting makes couples forget that their love built the baby in the first place The menu framework: how offering your partner options instead of expecting them to read your mind creates safety, and why asking do you need space or do you need to talk right now changes everything Why men ask did you have sex with him and women ask do you love her, and what that reveals about how men and women experience betrayal completely differently The eight mile strategy: how getting ahead of your own weaknesses in a relationship disarms defensiveness, and why showing your partner your flaws is the only way they can truly love you ___________ (00:00:00) Introduction: The Sound of a Marriage About to End (00:01:33) The What Huh Whatever: How Contempt Kills Connection (00:04:46) The Story Retelling Test: When Your Partner Becomes Boring (00:05:57) The Spiral of Apathy: How Disconnection Happens Slowly Then All at Once (00:07:16) The Text Message Strategy: 30 Seconds That Could Save Your Marriage (00:10:15) The Eight Billion People Problem: Why Your Partner Is Your Favorite Person (00:11:50) The Evidence Test: Cross-Examining Your Own Relationship (00:15:24) Social Media and the Performative Self: Hashtag Blessed While Negotiating Divorce (00:18:06) The Manual We Never Got: Why No One Teaches Us How to Love (00:22:38) Babies and Disconnection: The Crisis That Pulls Couples Apart (00:24:56) You Can't Pretend You Meant to Get Divorced: The Humility of Failure (00:27:29) Men and Women Get Each Other Wrong: The Defensiveness Trap (00:30:10) Creating Safe Space: Why Men Don't Tell You What You Don't Want to Hear (00:34:46) Love Is Not Permanently Gifted, It's Loaned: The Fragility of Connection (00:36:59) Cheating and Infidelity: The 70 Percent Reality (00:39:56) Did You Have Sex With Him: How Men and Women Experience Betrayal Differently (00:42:35) The Economy of Monogamy: What We Owe Each Other in a Committed Relationship (00:47:32) The Imaginary Perfect Partner: Comparing Real People to Fantasy (00:59:19) The Shaving Story: How You Ask the Question Dictates the Answer (01:03:46) The Eight Mile Strategy: Owning Your Weaknesses Before They're Used Against You (01:06:13) The Persuasion Principle: Great Advocacy Doesn't Look Like Advocacy (01:10:57) A Good Lawyer Knows the Law, A Great Lawyer Knows the Judge (01:14:27) The Menu Framework: Listening, Fixing, or Distraction (01:17:48) Does Marriage Still Work: The 70 Percent Failure Rate Question (01:19:45) Chapters in a Long Book: Reframing Divorce as Part of Your Story, Not Failure (01:26:09) The Vulnerability Invitation: Showing Your Weaknesses So You Can Feel Real Love ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The #1 Investing Habit That Made Me a Billionaire | David Adelman 24.08.2026 1t 6min

  My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-adelman -cs You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is either impossible or reserved for the lucky. Here’s the truth: the only thing between you and the wealth you want is believing you need something you don’t have. David Adelman is a billionaire co-owner of the Philadelphia 76ers and investor in more than 90 companies. He built his empire from scratch by turning student housing from a mom and pop industry into a billion dollar asset class. In this episode, he breaks down how to spot great opportunities, structure deals where both sides win, and build wealth from the ground up without a silver spoon or trust fund. In this episode, you'll learn: Why great deals are never great for one side and poor for the other, and how David's mentor taught him that terms matter infinitely more than price The first million dollars framework: why it's harder to make your first million than your first billion, and how small wins beget big wins when you prove you can execute Why you can't do a good deal with a bad person and keep them in the partnership, and how David learned this lesson the hard way when he let emotion kill a deal he should have closed The #1 investing habit that separates billionaires from everyone else: bad news doesn't get better with time, and why David demands his operators punch him in the face with problems first before celebrating wins How to become an entrepreneur in someone else's business, why service businesses like HVAC and plumbing are ripe for succession, and how David would get his first million if he had to start over at 25 with nothing ___________ (00:00:00) Introduction: You Can Be an Entrepreneur in Somebody Else's Business (00:00:52) The LeBron James Deal: How to Close a Billion-Dollar Partnership (00:01:51) It's Always About Terms, Never Just Price (00:04:04) The Building I Didn't Buy: When Ego Kills the Deal (00:05:48) Billionaires Come in All Shapes and Colors: The Ego Myth (00:06:41) The Gravedancer and the Asset Class: How I Turned Student Housing Into Billions (00:08:40) The $300 Million Raise: How Mom and Dad Paying Rent Became My Pitch (00:10:33) Operational Alpha Over Leverage: Why Execution Beats Financial Engineering (00:11:37) The $1,300 a Day Since Jesus Died Math: What It Actually Takes to Become a Billionaire (00:17:17) Bad News Doesn't Get Better With Time: The Number One Management Rule (00:19:09) The Owner Book Launch: How to Build a Business That Runs Without You (00:20:16) The First Million Is Harder Than the First Billion (00:21:14) Hiring Hundreds and Employing Tens of Thousands: The HR Reality (00:23:42) The Back of the House Test: How to Tell if Your Operator Is Great (00:23:51) Boring Businesses Are the Future: The Anti-AI Play (00:37:47) The 30x Return: How Beatbox Became a Monster Exit (00:40:20) Losing Millions to Fraud: What I Learned From Deals That Went to Zero (00:41:34) The SBA Loan Default Rate: Why Buying Businesses Is Less Risky Than You Think (00:44:04) Longevity and Peptides: The Next Frontier for Investment (00:46:15) The Work From Home Tragedy: Why Showing Up Is the Ultimate Competitive Advantage (00:50:53) The Apple Tax Lesson: How to Teach Your Kids About Money (00:52:35) The Three to Four Year Rule: Why Family Can't Work for You Until They've Worked Somewhere Else (00:54:16) Ask Questions or Stay Stupid: Why Curiosity Beats Intelligence (00:59:13) The HVAC Succession Play: Where the Real Money Is Hiding (01:03:48) Final Advice: Don't Look for a Million Dollars, Look for Education ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Build a Business That Makes Money Without You 17.08.2026 20min

  My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. That means MORE profit and LESS pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-godin - cs This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you chained to your desk to the embed, solve, exit method that frees your time while growing revenue, you'll learn how to engineer presence without dependence and why the real measure of success is whether your business runs better in the weeks you're not there. In this episode, you'll learn: The lifer gut check: five yes or no questions that reveal whether you're an owner or an inmate, and why three or more yeses means your business owns you, not the other way around Why money only buys happiness when you trade it for time and autonomy, and how University of Pennsylvania research proved that happiness climbs past $200,000 with no ceiling for people whose lives already work The three paths of ownership: freedom, domination, and escape, and why trying to chase all three at once is like going on a diet, a bulk, and a juice cleanse simultaneously The five lies that keep owners stuck: I'll hire when we hit X, this quarter is the last hard one, I'm the only one who cares enough, my customers only want me, and it's not that bad The embed, solve, exit framework: how to stand in the bottleneck, build the thing that replaces you, and leave the seat without taking it back the first time someone runs it at 80% of your standard ___________ (00:00:00) Introduction: The Vacation Test and Why Your Business Is Actually a Job (00:01:04) The Tuesday or Funeral Test: Does Your Business Survive Without You? (00:02:17) The 70% Dead Deal Problem: Why Most Businesses Never Sell (00:03:49) The 75K Happiness Lie: What Money Actually Buys According to Science (00:05:56) Money Amplifies Life: The University of British Columbia Time Study (00:07:05) The Three Paths of Ownership: Freedom, Domination, or Escape (00:08:50) You Can't Ride Two Horses with One Ass: The Path Audit (00:10:51) The Five Lies That Keep You Chained: The Jailbreak Framework (00:12:38) Embed, Solve, Exit: The Three-Word System to Free Yourself (00:15:04) The 750K Sales Problem: Jimmy's Story and the Power of Systems (00:17:14) Presence Without Dependence: Yvon Chouinard's MBA (00:18:40) The Real CEO Job: Vision, Systems, and Delusional Optimism ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How To Solve Problems Better Than 99% of People | Seth Godin 12.08.2026 1t 6min

  My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-godin - cs And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr The only thing between you and the life you want is the story you’ve been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back. In this episode, you'll learn: The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors Why the best work is made for people who care, not everyone The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it Why great leaders seek responsibility instead of authority, and how to lead yourself first ___________ (00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning (00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower (00:03:55) Strategic Quitting: Winners Are Quitters When It Matters (00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration (00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants (00:12:11) High School Is the Indoctrination: How to Tell If Your Desires Are Actually Yours (00:13:49) Thank You, It's Not For You: The Power of Ignoring the Wrong People (00:14:37) Personal Statements Over Mission Statements: Define Your One Thing (00:16:20) The Seven-Year-Old Bully Story: How to Insulate Yourself From Criticism (00:18:48) The Four Horsemen of Mediocrity: Deniability, Helplessness, Contempt, and Fear (00:23:00) Work That Matters for People Who Care: The Mantra That Cures Mediocrity (00:25:03) The Industrial Age Brought Compliance and Compliance Brought Fear (00:27:04) Managers Use Authority, Leaders Inspire Enrollment: Know the Difference (00:29:08) Lead Yourself First: How to Get Yourself to Change Your Mind (00:31:59) Optimism Is a Tool, Not a Personality: Put On the Right Hat at the Right Time (00:33:40) The Conspiracy of Stuck: Short-Term Conflict Avoidance and Misunderstanding Risk (00:37:56) You Can't Spell Rich Without Risk: The 18 Dollar Garage Sale Test (00:39:13) If No One Comes, No One Will Know: Seth's Mom and the Museum Story (00:41:44) Jackson Pollock and the And Versus But Trap: Why Success Can Break You (00:44:19) Create Things Just For You or You'll End Up Like Pollock (00:48:14) The Smallest Viable Audience: 24 Seats, Filipino Pop Songs, and Enough (00:51:13) Entanglements Feel Like Facts But They're Just Invisible Traps (00:52:31) Tell the Truth and Entanglements Wither: The Three Words That Set You Free (00:54:01) Writer's Block Is a Myth and Resistance Is Everywhere: Steve Pressfield's Gift (00:55:27) The Red Wine Story: You Just Don't Have a Big Enough Why (00:57:05) Comfortable Is Another Word for Stuck: Build New Habits, Not Willpower (00:58:54) I Am Playing the Role of Seth Godin: The Yellow Glasses Come Off (01:00:41) Set Up a Life You Don't Need to Escape From: The Alexander the Great Parable (01:03:07) The Four AM Hotel Lobby: Look at Those Poor Schmoes Escaping Their Lives (01:04:45) Problems Can Be Solved, Situations Cannot: The Final Word on Getting Unstuck ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to ACTUALLY Achieve Your Goals (Backed by Science) 11.08.2026 23min

  My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/manifestation - cs You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it. The Secret sold 30 million copies by promising that if you visualize wealth hard enough, the universe will deliver it. But two decades of research shows the opposite. NYU psychologists tracked college graduates and found that students who spent the most time in positive fantasies about their dream jobs sent out fewer applications, got fewer offers, and earned lower salaries two years later. Your brain books the fantasy as a partial payment on the real thing, giving you the reward before you've done the work. Manifestation isn't fuel. It's anesthesia. This episode breaks down the exact frameworks elite builders use instead, why Buddhist monks sit with decaying bodies to rehearse death, and the three anti-manifestation moves that turn goals into reality. From the Stoic practice of premeditation of evils to the WHOOP method that doubles your odds of success, you'll learn why imagining failure makes you stronger and how to engineer systems that make your obituary impossible. In this episode, you'll learn: Why NYU research proves that positive fantasies kill performance and how students who visualized success earned 24 pounds less in weight loss studies and lower salaries than peers who confronted reality The five step anti-manifestation practice: write your business obituary, name what caused the death, run the survival check, extract the system, and put it on the calendar quarterly The Stockdale Paradox: why optimists died in Vietnam POW camps and how brutal faith in the destination plus brutal honesty about the path is what separates winners from wishful thinkers Why announcing goals out loud makes you quit 33% faster and how premature applause becomes a paycheck your brain cashes before the work exists The WHOOP framework: Wish, Outcome, Obstacle, Plan, and how this method doubles your odds of hitting goals by naming the exact moment resistance shows up and engineering the if-then response in advance And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr ___________ 00:00 Introduction: The Secret Sold 30 Million Lies and Science Proves It 01:10 The NYU Study: Why the Best Visualizers Earned Less and Got Fewer Jobs 04:04 Your Brain Books the Fantasy as Payment: The Blood Pressure Experiment 04:52 Rehearse the Funeral: The 2000-Year-Old Buddhist Practice of Mindfulness of Death 07:04 The Five-Step Anti-Manifestation System: Write Your Business Obituary 10:21 The Stockdale Paradox: Optimists Died in Prison and Realists Survived 11:52 Jeff Bezos Told Investors 70 Percent Chance of Total Failure 12:53 Swap the Movie: Visualize the Process, Not the Outcome 13:58 Swap the Audience: Shut Up and Stop Announcing Your Goals 16:02 Swap the Oracle: Ask the Market for Receipts, Not the Universe for Vibes 20:29 The WOOP Method: Wish, Outcome, Obstacle, Plan 21:25 The Future Belongs to People Who Face the Funeral and Build Anyway ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Speak Better Than 99% of People (5 Frameworks) 03.08.2026 22min

  Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-speak - cs You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick. Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today. In this episode, you'll learn: The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just like Steve Jobs did when he introduced the iPhone Why story beats argument every single time and how Malcolm Gladwell turned a spaghetti sauce case study into one of the most memorable TED talks ever by making you feel the discovery instead of hearing the lesson Stop filling the silence. Stop apologizing for your point. Start speaking like someone who deserves to be heard. Because the moment you learn to communicate like a CEO is the moment people start treating you like one. Thanks to HubSpot for Startups for sponsoring this episode! Want to know if your business is actually making money or bleeding cash? Use the free CAC calculator I built with HubSpot. It takes two minutes and tells you the one number that decides everything. Grab it here: https://contrarianthinking.biz/bigdeal_cac ___________ (00:00:00) Introduction: Great Ideas Die Because You Can't Communicate (00:00:33) The Simple Map Framework: Tell Them Where You're Going First (00:02:40) Repetition That Builds: Martin Luther King's I Have a Dream (00:04:56) Specificity as Credibility: The Three Million Dollar Laundromat Story (00:07:06) Silence Is Sexy: Steve Jobs and the iPhone Reveal (00:09:52) Show Me, Don't Tell Me: Using Silence to Force Discovery (00:11:08) Story as Argument: Malcolm Gladwell and the Spaghetti Sauce Lesson (00:12:31) The Customer Acquisition Cost Reality Check (00:15:10) Go Big or Go Home: Masayoshi Son's Apple Crate Speech (00:16:50) Don't Apologize, Reframe: Fred Smith's FedEx Vegas Gamble (00:18:14) Communicate Visually: Herb Kelleher's Dear Mrs. Crabapple Letter (00:21:00) Build a Business That Runs Without You ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Secret to Turning Failure Into Success | Dhar Mann 29.07.2026 1t 13min

  Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been telling yourself the same story. That you need more resources to start. That you need the perfect plan before you move. That one viral hit will solve everything. Here's the truth: the reason you're not where you want to be isn't because you haven't found the right thing. It's because you keep quitting before it compounds. Dhar Mann is one of the most watched creators on the internet, generating over 80 billion lifetime views and earning $65 million last year. But in 2013, he was broke, depressed, and two weeks from eviction. In this episode, he breaks down the exact frameworks that took him from rock bottom to building a 200 person content empire, why failure isn't the opposite of success but actually part of it, and the four P system that turns ideas into millions of views. In this episode, you'll learn: Why your struggle becomes your greatest superpower and how the depth of your suffering defines the height of your joy, and why broken clay pots put together with gold are more beautiful than perfect ones The four P framework: pre-testing, packaging, pitch, and post-production, and why spending $10 on Facebook tests before you ever hit record is the difference between viral content and wasted effort Why it's harder to make your first $1,000 than your first million and how success begets success once you identify the patterns that actually work The HEART acronym: Honor your audience, Earn their trust, Architect a system, Reach hearts, and Turn views into impact, and how this philosophy builds companies not just content The green lighting ratio: how Dhar Mann tests 10 ideas to get 1 that goes live and why failing fast and cheap gives you the runway to succeed where expensive bets kill you on the first try ___________ (00:00:00) Introduction: From Rock Bottom to 65 Million Dollars a Year (00:01:26) Failure Is a Chapter, Not Your Entire Story (00:04:08) The Stockdale Paradox: Accept Where You Are and Keep Fighting (00:05:26) Your Greatest Struggle Becomes Your Greatest Superpower (00:08:25) Kintsugi: The Japanese Art of Being Beautifully Broken (00:10:27) It's Harder to Make Your First Thousand Than Your First Million (00:14:27) The HEART Framework: Honor, Earn, Architect, Reach, Turn (00:17:27) The Four Ps: Pre-Test, Package, Pitch, Post-Production (00:19:01) Pre-Testing Everything: The Ten Dollar Facebook Test That Saves Millions (00:20:21) Packaging and Pitch: Deliver on the Promise in 30 Seconds or Die (00:23:12) Post-Production Is Where the Magic Happens: Three Times the Effort (00:25:20) Quantity vs Quality: The Birkin Bag vs McDonald's Debate (00:28:16) People and Processes: How to Scale Without Losing Your Soul (00:31:36) The Six Minute Mile Analogy: You Can't See the Breakthrough Coming (00:34:50) From One Employee to 200: The Year by Year Scaling Blueprint (00:36:17) Outsource or Build In-House: The Caruso and Hermes Test (00:40:19) Your Product Is Your Team: The Boeing Lawn Furniture Story (00:41:50) Failure Is Collecting Gems: The Ray Dalio Video Game Principle (00:43:15) Your Excuse Is Somebody Else's Reason Why (00:44:01) The Muscular Dad Story: Breaking Down a Viral Concept in Real Time (00:49:37) The Green Lighting Ratio: From 10 Ideas to One Final Video (00:56:16) It Took Me 100 Videos to Go Viral: What If I Quit on Number 99? (00:58:01) Start Scrappy or Die: The 600 Dollar Bank Account That Built an Empire (01:01:10) The Three Steps to Becoming the First Millionaire in Your Family (01:03:17) Stop Trying to Look Rich Before You Actually Are Rich (01:04:27) The Biggest Sacrifice: When Your Daughter Says She Doesn't Want a Big House Anymore (01:06:45) People's Opinions Don't Matter: The Ones Judging Are Too Afraid to Try (01:07:28) Do You Quit Too Early or Stay Too Long? The Purpose Alignment Test (01:08:54) Always Listen to Your Gut: God Put a Compass Inside You ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Stop Being Nice: The C.L.E.A.R. Method for Earning Respect 28.07.2026 17min

  My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in compliments, and call it kindness. Here's the truth: every time you avoid hard feedback, you're not protecting them. You're stealing from their future. And the longer you wait, the more expensive it gets for both of you. Great leaders don't avoid difficult conversations. They run toward them. They understand that soft feedback isn't kindness, it's vanity disguised as care. This episode breaks down the exact framework for giving feedback that makes people better, not bitter, why most workplace drama exists because people refuse to talk directly, and the one leadership mistake that turns you into an emotional middleman instead of a standard bearer. In this episode, you'll learn: Why vanity is the silent killer of leadership and how refusing to tell people the truth costs them weeks or months of improvement while buying you seconds of comfort The CLEAR framework: Care, Lead with the work, be Exact, Ask, and Reset, and how this five step process turns hard conversations into growth opportunities Why Steve Jobs, Bill Gates, and Jensen Huang built empires by being brutally direct and how treating competent adults like they can handle the truth is the most respectful thing you can do The no gossip rule: why great teams go direct to the source and how stopping yourself from becoming an emotional middleman forces your team to handle its own friction Why feedback in private versus public matters and how Jensen Huang's 60 direct reports and public feedback model keeps NVIDIA's turnover at 2% while everyone else bleeds talent Stop choosing comfort over growth. Start having the conversation. The person you're avoiding is the one who needs to hear it most. ___________ (00:00:00) Introduction: The Vanity Test and Why Soft Feedback Is Cowardice (00:00:35) Steve Jobs and Johnny Ive: Great Leaders Build People by Saying the Hard Thing (00:02:08) Bill Gates and the Parking Lot: The Crazy Ones Push Until It Hurts (00:03:02) Ruinous Empathy: How Avoiding Feedback Steals From Their Future (00:04:05) The CLEAR Framework: Care, Lead, Exact, Ask, Reset (00:06:06) Great Employees Want Clarity, Weak Ones Want Comfort (00:07:14) Ben Horowitz and the Sandwich Method: Don't Wrap Criticism in Compliments (00:08:00) Jensen Huang's No One-on-Ones Rule: Torture Them Into Greatness (00:09:26) Sheryl Sandberg and the Ummm Story: Caring Personally Means Challenging Directly (00:10:41) The Room You're Afraid to Call: Stop Being a Human Complaint Box (00:13:27) Push Them to Have Crucial Conversations: Leadership Is About Making People Better (00:15:42) Choose Growth Over Comfort: Have the Conversation This Week ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Mindset Shift That Made Me Millions | Robert Herjavec 22.07.2026 1t 12min

  You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing holding you back is the belief that something outside of you has to change before you can begin. Robert Herjavec went from arriving in America with nothing to building and selling companies worth hundreds of millions of dollars. He's one of the most recognizable faces on Shark Tank, and in this episode, he breaks down the exact mindset shifts that turned urgency into wealth, why most people quit before they compound, and the leadership mistake that quietly destroys great companies. From structuring earnouts with no money down to scaling a $400 million business without raising a dime, Robert reveals the frameworks that separate people who stay broke from people who build empires. In this episode, you'll learn: Why fear is what holds most people back and how the fear of hard work without guaranteed results is the real killer, not the work itself The poverty versus wealth mindset: why working to make a living keeps you stuck and how shifting to building wealth changes everything How Robert bought 13 businesses with no outside funding using earnouts, seller financing, and cash flow leverage, and why you don't need money in the bank to do deals The biggest mistake founders make when pitching: asking people to listen instead of making them want to hear, and why humility and subconscious alignment close deals before you even open your mouth How to value a company the right way: understanding industry multiples, EBITDA, and why people fail because they price based on what they need instead of what the business is worth Stop waiting for permission. Stop waiting for certainty. The life you want is on the other side of the decision you're avoiding. My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs ___________ (00:00:00) Introduction: Fear Is What Holds You Back, Not Lack of Money (00:03:07) The 10-Year Grind: Running Until Your Legs Fall Off (00:07:24) A Players vs B Players: How Long Do You Wallow in Misery? (00:10:33) The Fast No Is a Gift: Stop Being a Maybe-er (00:11:34) Your Bad Day Is Somebody's Dream: Perspective and Purity of Joy (00:13:03) Become an Expert in Something: The 20s Are Your Foundation (00:15:22) The Kylie Jenner Business Lesson: Don't Confuse Stuff with Vision (00:18:55) How Rare Is a Billion Dollars? The SpaceX Millionaire Story (00:21:25) You Can Get Rich Even If You Hate Rich People (00:25:29) Democracy Is a Car Wash: Small Business Is the Right Message for America (00:26:58) Urgency Gets You Out of Poverty, Patience Gets You to Wealth (00:30:00) Fail Quickly: Test at 20% with Paying Customers, Not at 100% with Beta Users (00:31:19) 10 Billion Dollars in Sales: Great Salespeople Sell Value, Not Product (00:33:06) The Leverage Switch: When Sharks Start Selling the Pitcher (00:36:05) The Three Numbers You Better Know: EBITDA, Multiples, and Industry Comps (00:38:35) Scale Is a Two-Edged Sword: When Your Skill Becomes Your Weakness (00:41:11) The Million, Ten Million, Hundred Million Business: What Changes at Each Level (00:43:32) The World-Class CFO Hire: When Robert Stopped Being the Bottleneck (00:46:05) Buying 13 Businesses with No Outside Funding: The Earnout Strategy (00:49:14) Money Is Not Holding You Back, Your Lack of Knowledge Is (00:49:59) The Baby Boomer Exit Crisis: Millions of Businesses with No Succession Plan (00:52:55) Third-Party Verification: People Believe What Others Say About You (00:54:03) I'm Really Proud I Built 400 Million with My Own Money (00:55:58) The Equity Operator vs the Business Operator: Why Projections Are Bullshit (00:58:18) When It's Self-Evident in Tech, It's Probably Too Late (01:02:25) The Accelerator Stuck: How Precarious Is Life? (01:06:03) We Are Not a Family, We Are a Team: The Benevolent Dictator (01:07:40) Poverty Mindset vs Wealth Mindset: It's Great to Dream, Better to Pay Your Bills ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  It’s Boring, But This One Habit Will Make You a Millionaire 21.07.2026 10min

  You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting enough to stick with. Here's the truth: the reason you're not rich yet isn't because you haven't found the right thing. It's because you keep quitting the last thing before it compounds. Most people don't fail because they pick wrong. They fail because they reset the clock every time Tuesday starts looking like Monday. They mistake boredom for a signal to move when boredom is actually the price of admission. The people who build real wealth aren't the ones who never get bored. They're the ones who don't let boredom make their decisions. In this episode, you'll learn: Why almost nobody gets rich doing something exciting and how sticking with something boring is the actual difficulty that separates winners from everyone else The Replit story: how Amjad spent eight years looking stupid, laid off half his company, and kept going until AI showed up and turned his business into a $9 billion company Why Steve Jobs spent years grinding on NeXT, a company that flopped by every measure, and how that failure became the foundation for Apple's comeback The BORED framework: Better information, Opportunity changed, Results changed, Exhausted, or Destination, and how to tell if you're making a smart pivot or just resetting your compounding clock Why you're not bored, you're finally becoming competent, and how confusing competence for boredom is the single biggest reason people quit right before they win ___________ (00:00:00) Introduction: The Boring Truth About Getting Rich Nobody Wants to Hear (00:00:36) The Compounding Clock: Why Tuesday Looking Like Monday Is Actually Winning (00:01:50) The Replit Story: Eight Years of Looking Stupid Before Becoming a Billionaire (00:03:08) Steve Jobs and Next: When Your Biggest Failure Becomes Your Foundation (00:04:39) Early Stage Is Guessing: Why Forecasts Don't Matter and Grit Does (00:05:15) The SpaceX Principle: Less Than 10 Percent Odds and Launching Anyway (00:06:13) You're Not Bored, You're Finally Becoming Competent (00:07:34) Cliff Asness and AQR: Surviving When Everyone Said Your Strategy Was Dead (00:08:46) The BORED Test: How to Know If You Should Pivot or Stay (00:09:12) Don't Let Boredom Make Your Decisions: Where All the Money Actually Is ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods 15.07.2026 1t 6min

  You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn't going to replace you because it's smarter. It's going to replace you because someone else learned how to use it and you didn't. Geoff Woods is the author of The AI Driven Leader and has spent years teaching normal people how to use AI to solve real problems, not just write better emails. He's worked with venture backed companies, public corporations, and CEOs racing toward exits, and in this episode, he's breaking down the exact framework that turns AI from a glorified search engine into a strategic thought partner that makes you think better, work faster, and solve problems you didn't even know you had. In this episode, you'll learn: The CRIT framework: Context, Role, Interview, Task, and why this four step process is the difference between AI slop and superhuman output Why asking AI questions is the worst way to use it and how making AI interview you instead unlocks insights you'd never think to share The 80/20 rule of AI: why most people waste time automating tasks that don't matter and how to identify the 20% that drives 80% of your results Why cognitive decline is the greatest risk with AI that nobody's talking about and how to use it in a way that makes your brain stronger, not weaker The AI board: how to build custom personas of Steve Jobs, Warren Buffett, and your future self to advise you every single day Stop treating AI like a shortcut. Start treating it like a thought partner. The people who master this won't just work faster. They'll think differently. Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad ___________ (00:00:00) Introduction: AI as a Thought Partner, Not Just an Assistant (00:01:14) The 300 Million Dollar Board Meeting: How AI Transformed a Hostile Relationship (00:06:30) The CRIT Framework: Context, Role, Interview, Task (00:11:20) The Saving Face Consortium: How AI Saved a Manufacturing Company from Bankruptcy (00:15:38) The Three Skills You Must Master to Harness AI Without Being Replaced (00:18:14) Speech to Text and Advanced AI Hacks: Playing AI Against Itself (00:22:29) The Sticky Note Trigger: How to Actually Change Your Behavior with AI (00:25:07) Agentic AI: The 18th Domino You Should Not Start With (00:29:05) The 80-20 Framework: Identifying What Actually Matters in Your Business (00:31:49) The Death of Entry-Level Work and What Skills Will Survive AI (00:34:34) Daycare Employees Versus Department Chairs: Own Your Job or Lose It (00:37:14) The AI Leadership Culture: Training People to Prioritize Without You (00:41:21) The Steve Jobs Manifesto: Using AI for World-Class Creative Output (00:43:28) Creating Your AI Writing Persona: The 20 to 50 Email Upload Method (00:47:13) Building Your AI Board: Steve Jobs, Warren Buffett, and Your Future Self (00:51:10) The Greatest Risk Nobody Talks About: Cognitive Decline and Mental Atrophy (01:00:49) Voice of Customer Agents and Real-Time Sales Coaching That Actually Works (01:03:37) The 30-Day CRIT Challenge: One Thing to Do Right Now to Transform Your Life ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The #1 Money Habit That Separates Winners from Losers | Caleb Hammer 13.07.2026 1t 10min

  The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organized and easy to read. Get yours here https://amzn.to/4peFOKQ What’s the #1 money habit that separates winners from losers? What stops the thousand small cuts you're making every single day that you refuse to see? Caleb Hammer has reviewed thousands of financial disasters on his show Financial Audit, and he's breaking down the tactics that separates people who build wealth from people who stay stuck forever. From collections to car loans to OnlyFans subscriptions, he's seen it all. And in this episode, he's pulling back the curtain on what actually works, what's killing your future, and why most people would rather look rich than be rich. In this episode, you'll learn: Why 40% of Americans can't afford a $400 emergency and how not having an emergency fund starts the debt snowball that destroys everything The 50/30/20 rule: 50% needs, 30% fun, 20% investing, and why people think Caleb is stingy when he's actually telling you to spend a crazy amount on fun once you cut the BS The real difference between people who change and people who don't: action words versus future words, and why I'm gonna means nothing if the documents show you aren't doing it now ___________ (00:00:00) Introduction: Budgeting Is the Snowball That Starts Every Financial Disaster (00:00:52) The Red Flags: Collections, Repos, and the Death by a Thousand Cuts (00:06:14) The OnlyFans Economy: Loneliness, Parasocial Relationships, and Paying Indian Telemarketers (00:08:00) The Average American Is Broke: 40% Can't Handle a 400 Dollar Emergency (00:10:54) Budget or Die: The One Non-Negotiable Rule That Changes Everything (00:12:01) The 28 Dollar Lunch Debate: Avocado Toast, Death by a Thousand Cuts, and Owning Your Choices (00:13:45) Housing, College, and Health Care: The Three Things Actually Screwing Gen Z (00:19:38) The Car Trap: Why Americans Justify 1000 Dollar Payments for Grocery Runs (00:23:27) Dave Ramsey Is Wrong: The 1000 Dollar Emergency Fund and the 6% Withdrawal Myth (00:26:33) Bill Gates Doesn't Know the Price of Rice-A-Roni: The Disconnect of Wealth (00:27:45) The 100K Investment Blueprint: Target Date Funds, Index Funds, and Killing High-Interest Debt First (00:29:19) Pokemon Cards, Tulip Mania, and NFTs: Why Speculation Always Ends the Same Way (00:30:58) The Dumbest Investments: Gold Mines in Uganda, CDs, and Risk-Averse Spending Addicts (00:34:21) The SpaceX IPO: Trillion Dollar Valuation, NASDAQ Rule Changes, and Betting on Elon (00:37:43) Caleb's Origin Story: From Negative 90K in Debt to 250K Net Worth in Six Years (00:41:34) The Five-Step Blueprint: Budget, Find Your Market Fit, Kill Debt, Emergency Fund, Invest 20% (00:42:58) The 50-30-20 Rule: 30% on Fun Is Not Stingy, It's Generous as Hell (00:48:05) War Stories: The Streamer Who Made Two Cents a Month and Still Wouldn't Quit (00:50:49) The Car Defense: Why People Fight to the Bone Over a 40K Net Gain (00:51:31) Breaking Someone's Frame: The Kids Argument and the N-Word Incident (00:54:36) The Action Test: I'm Gonna Versus I Am—How to Tell If Someone Will Actually Change (00:55:28) 28,000 Dollars in Debt Paid Off in 12 Months: The Financial Audit Success Rate (00:56:29) The Anchor Problem: When One Partner Drags the Other Down Financially (00:57:24) Couples Therapy, Prenups, and When to Walk Away from Financial Disaster (00:58:07) Underrated Purchases and Mint Chocolate Chip: The Flavor That Tastes Like Mouthwash (01:00:59) The Money Rule Caleb Struggles to Follow: Spend More and Take a Vacation (01:02:01) Hammer Elite: 110,000 Subscribers and Building a Premium Content Empire (01:02:54) Political Audits: Governors, Senators, and Why Newsom Said No (01:04:27) The Federal Debt Crisis: Pentagon Audits, Social Security Cuts, and the 25% Haircut in Five Years (01:04:57) Centrist Economics, Right-Wing Coded Jokes, and Why Both Parties Suck at Spending (01:09:27) The Final Word: Every Day You Wake Up, You Choose to Be a Retard or Not—Choose Wisely ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Speak with the Richest 1% 06.07.2026 20min

  You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them. This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back. In this episode, you'll learn: Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in Stop waiting for the door to open. Start becoming the person they can't afford to leave outside. ___________ (00:00:00) Introduction: Nobody in the 1% Got There by Being the Smartest First (00:00:28) Respect Their Time: Why Broke Person Networking Advice Stops Working (00:01:59) The Relationship Balance Formula: Deposits Minus Withdrawals (00:03:02) Never Make an Introduction Without Permission: Double Opt-In or Die (00:04:40) Earn Trust on Their Worst Day, Not Their Best (00:07:43) Give to Get: The Growth Kit and Why Customers Need Value First (00:08:52) Ask for Truth: Success Quietly Makes Honesty Impossible (00:10:54) The Emperor Maximilian Story: How Paranoia and Flattery Destroy Empires (00:12:12) Spot the Leader Surrounded by Sycophants and Become the Counterpoint (00:13:34) Live in Reality: Uncovering the Stack of Compounding Lies (00:16:59) The Pulse System: Track Your Numbers Against Projection in Real Time (00:17:25) Sun Tzu's Spies: Real Knowledge Only Comes From Eyes on the Ground (00:19:04) Eyes to Eyes: Go See For Yourself, Nobody Read Your Slack (00:19:44) The REAL Framework: Respect, Earn, Ask, Live ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Secret to Speaking Without Fear and Anxiety | Zuby 02.07.2026 1t 5min

  You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the backlash. Here's the truth: the cost of silence is always higher than the cost of speaking up. And the moment you stop apologizing for what you believe is the moment you stop living someone else's script. Zuby is an Oxford educated rapper, bestselling author, and one of the most uncompromising independent thinkers alive. He's built a career using his voice to challenge narratives, spark real conversations, and inspire millions to stop waiting for permission to live boldly. In this episode, he breaks down the exact frameworks for building a life that means something, why usefulness beats happiness as a North Star, and the one practice that turns avoidance into courage. In this episode, you'll learn: Why the biggest killer of men under 50 is themselves and what that says about purpose, meaning, and the fundamental pillars that have been knocked out of modern life The moral duty to be strong: why it's not wrong to be weak, but it's wrong to voluntarily remain weak, and how competence builds confidence that serves others How to overcome fear when the people you love want you to stay the same and why listening to everyone doesn't mean taking everyone's advice The zoom out framework: fear God not man, remember most people have it harder than you do, and recognize you asked for the life you're living Why meaning comes from knowing what you actually value, not what society told you to prioritize, and how trade offs are the secret to building a life you designed instead of inherited Stop shrinking. Start speaking. The world doesn't need another person playing it safe. It needs you at full volume. ___________ (00:00:00) Introduction: Stop Self-Obsessing and Start Building Something That Matters (00:00:53) The Hidden Crisis: Why Young Men Are Quietly Disappearing (00:02:18) Boys Are Always Building or Destroying: The Testosterone Truth (00:04:13) The Gender Role Confusion: Who Pays for the First Date and Why It Matters (00:07:33) Quiet Quitting Masculinity: The Generation Opting Out Entirely (00:11:30) Real Wages, Real Problems: The Economic Truth Nobody Wants to Admit (00:15:11) It's Wrong to Voluntarily Remain Weak: Your Moral Duty to Be Strong (00:19:12) The Parable of the Talents: Don't Stand Before God at Half Capacity (00:21:08) Look-Maxing, Vanity, and the 80-20 Rule for Men's Appearance (00:25:55) Stop Fighting Biology: Why Blank Slate Thinking Is Making Everyone Miserable (00:28:17) Build Competence First: The Foundation of Self-Respect (00:30:01) The Self-Obsession Trap: Focus Outward to Escape Your Own Head (00:32:44) Therapy, Shamans, and Substituting Religion: The Long Way Back to God (00:37:33) I Fear God, Not Man: The Source of Courage in a Cancel Culture (00:40:16) Zoom Out: You Asked for This Worry (00:43:42) Listen to Everyone, Obey No One: Handling Criticism from People You Love (00:46:04) The Nigerian Parents Who Let Zuby Become a Rapper (00:52:32) Never Let a Stranger on the Internet Ruin Your Day (00:53:33) What Is a Meaningful Life? Trade-Offs, Priorities, and Conscious Decisions (00:59:50) One Goal Since 19: Use My Voice to Impact Millions (01:01:13) Final Words: Keep Moving Forward, Focus on the Light, and Persevere ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  You're Wasting Your Life (Here's How To Fix It) 30.06.2026 22min

  You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place. This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D’s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either. In this episode, you'll learn: Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could Stop being your busiest employee. Start protecting the one asset you'll never get back. Your time isn't something you spend. It's something you invest. If you're looking for people who think like owners instead of employees, check out Athena. Stop going at it alone. → http: // Athena.com/codie-sanchez (http://athena.com/codie-sanchez) ___________ (00:00:00) Introduction: Buying Back Your Time Is How You Get Rich, Not a Reward (00:01:03) The Billionaire Lesson: Why Getting Your Own Gas Is a Poor Person's Mindset (00:02:17) The Delegation Myth: Why If I Don't Do It, It Won't Get Done Right Is Costing You Millions (00:04:47) The Dollar Per Hour Rule: Stop Setting Money on Fire (00:06:06) The Four D's Framework: Delete, Defer, Delegate, Do (00:07:21) Build Your Ladder: The FREE System for Hiring Support (00:09:08) Remote Assistants: The Highest Leverage Hire You're Not Making (00:12:59) Kill Your Open Door Policy: Walk the Factory Floor, Don't Let It Walk to You (00:14:15) Send Me a Brief: The Jeff Bezos Six-Page Rule and Forcing People to Think Before They Speak (00:15:47) Frontline Data: Brad Jacobs' Two Blunt Questions and Finding Truth in Compounding Lies (00:17:27) Block It, Batch It, Assign It: Negotiating Your Calendar Like a CEO (00:18:58) Let Them Carry the Weight: Why Swooping In Robs Your Team of the Lesson That Makes Them Great (00:20:28) Getting Tougher on Your Time: The Clean No to Almost Everything Else ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  This Mindset Shift Can 10x Your Income | Chris Do 24.06.2026 1t 16min

  You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes. Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts. In this episode, you'll learn: Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first. ___________ (00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client (00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional (00:02:48) With or Without You Energy: The Mindset That Changes Every Deal (00:07:01) Charging More Is More Ethical Than Charging Less (00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number (00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method (00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status (00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game (00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery (00:27:16) What Is Brand and Why Does It Matter More Than Marketing (00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem (00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself (00:35:18) Fake It Till You Make It or Believe It Till You Achieve It (00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem (00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing (00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path (00:54:52) Passion Follows Mastery: The YouTube Origin Story (00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage (01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls (01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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  It Took Me 39 Years to Realize What I’ll Tell You in 14 Min 22.06.2026 14min

  You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through. This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it. In this episode, you'll learn: Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding. ___________ (00:00:00) Introduction: The 30-Year Truth About What Actually Matters (00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift (00:02:17) Heartbreak and the Decision to Choose Yourself (00:02:50) The Grit Factor: God Gives You What You Can Handle (00:03:13) Cut Them Out: Losers Don't Like Winners (00:04:34) Work Harder Than a Crackhead: The Obsession Test (00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson (00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries (00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes (00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality (00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices