Real Creative Leadership
The Stoke Group - Adam Morgan
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Real Creative Leadership is a podcast and community focused on the issues, challenges, and benefits of creative leadership. Host Adam Morgan discusses topics and shares strategies to help listeners become better creative leaders. The show is produced by The Stoke Group, a full-service digital marketing agency specializing in content marketing, video, and interactive experiences.
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The Builder Mindset: The Creative Leader’s Advantage in the Age of AI — with Jennifer Kattula, Global CMO, Microsoft Advertising 17.08.2026 36minSuccessful AI implementation is more than just a software download. For Microsoft’s Jennifer Kattula, it’s about creating a robust framework that gives teams the structure they need to safely test the boundaries AI is helping us expand. Together with Adam Morgan, she explains why creative leaders have the responsibility to set the standard for AI implementation and how to mitigate risk without sacrificing creativity. -
Getting to ROI with Experiences — with Jennifer Gardner, Creative Director of Event Experiences, ServiceNow 26.06.2026 41minMost brand events are forgettable. Jennifer Gardner’s aren’t. As creative director at ServiceNow, she’s mastered the art of turning immersive experiences into actual ROI — and it starts with purpose, not trends. In this episode she joins Adam Morgan to share how great events become a brand’s “front door,” blending storytelling, strategy, and human-centered design into moments people remember. From multisensory entrances to aligning executives months in advance, Jennifer reveals what separates... -
Why Brands Still Need Human Creativity — With Adam Morgan, VP of Brand, Twilio 01.06.2026 21minAI can generate content at scale — but it can’t replace good taste, clear judgment, or emotional connection. In the season 7 premiere of Real Creative Leadership, Adam Morgan explores why human creativity is becoming more valuable in the age of AI. -
Arrows-Out Leadership — With Catharina Walker Eure, Director of Innovation Strategy, Nike 21.12.2025 40minWhat if the best leaders weren’t the ones with all the answers, but the ones asking the right questions? Catharina Walker Eure, Nike’s director of innovation strategy, shares her “Arrows-Out” leadership approach: lead with empathy, build emotionally intelligent teams, and create space for people to do their best work. -
Feedback, Humility, and the Creative Ego — With John Renz, VP, Head of Creative, U.S. Businesses, Prudential 31.10.2025 41minPrudential creative leader John Renz reveals why balancing ego with humility is the real key to leadership. From Bill Bernbach’s “humility card” to avoiding the ego trap, this episode of Real Creative Leadership shares lessons on building trust, giving better feedback, and leading creative teams with courage. -
Branding, Bravery, and the Responsibility of Leadership— With Debbie Millman, Host of Design Matters and Founder of SVA Masters in Branding 02.10.2025 40minDebbie Millman, with over 20 years of hosting Design Matters, offers insights into what creative leadership is evolving into by 2025. From brand purpose to courage, she discusses how the best leaders inspire and uplift. A must-listen for anyone in the creative field. -
Building a Creative Identity, Not Just a Portfolio — with Donna Lamar, Global Head of Video Content & Entertainment, Spotify 22.08.2025 40minIn this episode, Real Creative Leadership host Adam Morgan is joined by Spotify Global Head of Video Content & Entertainment Donna Lamar to talk about building and protecting your creative identity. Learn how to align your personal values with your work, handle feedback without losing your voice, and inspire originality in yourself and your team. -
What It Really Takes to Become a Creative Director - With Adam Morgan, VP of Brand, Twilio 14.05.2025 28minSeason 6 kicks off with a must-listen for senior creatives ready to take the next step. Host Adam Morgan breaks down what it really takes to land a Creative Director role — the experiences you must have, the details to leave out, and the important questions you must ask. Discover how to position yourself for this next level of creative leadership, speak the language recruiters want to hear, and step into the role that unlocks greater influence across brands and organizations. Tune in now. -
What is the Future of Creative Leadership? — with Adam Morgan, VP of Brand, Twilio 18.12.2024 27minReal Creative Leadership reaches a landmark as its fifth season draws to a close — but we’re not done just yet. In our season finale, Host Adam Morgan takes listeners on a tour of the season’s most prescient insights and suggestions from our slate of compelling guests, featuring stories from brands like Delta, Paypal, and more. The creative landscape can seem unfamiliar as rapid changes to technology and markets can upend what’s worked for years. But Adam and his guests speak to this, p... -
From Creative Leader to CEO — with Karan Dang 08.11.2024 32minIn this latest episode of Real Creative Leadership, Karan joins host Adam Morgan for a discussion about his storied career path and where he sees creative leadership headed in the future. Karan advocates for seeing youth trends as tactics to engage audiences of all ages and sharing ways to nurture your creative teams to perform their very best. He calls it finding your creative framework. Listen now for more. -
The Power of Auditory Branding — With Laura Montarroso Daher 30.10.2024 35minIn this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for inspiration and storytelling techniques in both familiar and unlikely places. -
Why creativity is a radical act — with Jod Kaftan 05.09.2024 32minIn this episode of Real Creative Leadership, host Adam Morgan is joined by Jod Kaftan, head of product and research design at Oracle, for a candid conversation about the future of design in an increasingly automated world. Together, Jod and Adam talk about how creativity is intrinsically tied to the human experience, why building a community of people who challenge you can lead to better design, and what creative folks should be looking out for as AI keeps emphasizing that it’s here to stay. ... -
The Creative Leadership Maturity Model 16.06.2024 24minAdam Morgan spends this episode of Real Creative Leadership breaking down his five-level creative leadership maturity model, a system designed to help creative leaders at every stage of their career find new ways to engage with their work and spark creative innovation in every aspect of their business. With decades of experience, Adam explores why creative leaders should be helping lead organizations in more than just their own department, and how a fresh perspective can transform not only de... -
Filling Your Creative Cup — with Maya Dukes 28.05.2024 39minAdam Morgan chats with Maya Dukes, Managing Director of Global Brand Strategy, Creative & Social Media at Delta Air Lines, for a wanderlust-inducing episode that dives deep into why filing your own “creative cup” is more important than ever before. Together, Adam and Maya discuss ways to lead teams that draw inspiration from unlikely sources, how to prioritize the creative pursuits you love the most, and why you should never sell your Beyoncé tickets (no matter how busy things are at the ... -
Sidecar Leadership — with Jennifer Lai Stern 26.04.2024 29minLeading from the “sidecar” is the best management strategy you haven’t heard of—until now. Host Adam Morgan chats with guest Jennifer Lai Stern, head of Brand Studio at PayPal, about her extensive industry experience and her favorite ways to lead creative teams with empathy as well as skill. -
The Three Pillars of Creativity — with Eph Cruz 08.04.2024 36minFrom his work as a fashion designer and music manager to his current role as Director of Operations at Xfinity Creative, Ephraim “Eph” Gerard Cruz is no stranger to pursuing creative endeavors. As a lifelong collaborator and creative innovator, Eph shares how his three pillars of creativity — paycheck, passion, and playground — have paved the way for discovering new ways to express big ideas. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on ... -
Top Creative Trends for 2024 19.03.2024 26minIn this special season five premiere of Real Creative Leadership, host Adam Morgan shares never-before-heard clips from previous guests who answer the question, “What trends are you seeing in 2024?” With insights on everything from hiring to AI, join this powerhouse digital roundtable and learn how to leverage powerful tools and strategies to make 2024 your most innovative year yet. -
The Secrets to Building a Winning Creative Team Structure 21.12.2023 36minAdam Morgan returns to his 2023 Adobe MAX standing-room-only session with an insider’s look into building the ultimate creative dream team and measuring its success. With Adam’s own expert insight as well as interviews with other industry leaders, and proprietary research from Stoke, you’ll get practical applications to transform your organization into one that produces incredible creative — and hits all your other targets, too. Real Creative Leadership is a video and podcast series that help... -
How to Prepare Yourself for the Pitch — with Danny Fontaine 06.12.2023 39minBuilding the perfect pitch takes experience and insight, which guest Danny Fontaine has in spades. Host of the popular podcast, “Pitch Masters,” Danny joins Adam Morgan for a conversation about storytelling driven by emotions and vulnerability, all while proving that pitching the client can be anything but routine. -
How to Land Your Next Creative Dream Job — with Michelle Stuhl 17.10.2023 40minGrowing your creative career takes a well-developed network and the knowledge of how to navigate a constantly changing industry. Join host Adam Morgan as he talks with executive search consultant Michelle Stuhl about how to become the talent that recruiters are looking for and how to make the biggest impact on the teams you join.
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