Own Your Firm

Jaksot

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  Own Your Firm Episode 5: When Clients Choose AI Over Your Firm 01.10.2026 34min

  Send us Fan Mail Logan Graf and AJ Zepeda kick things off with their latest random finds — a camera robot that follows you around and a metal smart business card — before diving into the main topic: Logan's viral LinkedIn post about losing an $8,000 accounting engagement because a prospect wanted to use AI to do their own bookkeeping cleanup. They break down the proposal details, why the cleanup wasn't optional, how AI is changing client confidence and expectations, and what it means for firm...
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  Own Your Firm Episode 4: Our Revenue Goals 24.09.2026 35min

  Send us Fan Mail How Much Should Your Accounting Firm Make? Hitting $200K–$250K Take-Home Logan and AJ discuss money goals for accounting firm owners on the Own Your Firm podcast, starting with their early-career earnings. They note entry-level public accounting pay has risen to roughly $75K–$84K. AJ’s target is $250K personal income for retirement contributions, lower stress, travel, and increased giving, and he estimates their three-partner firm needs about $2M in annual revenue to support...
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  Own your Firm Episode 3: Who is Logan Graf? 17.09.2026 23min

  Send us Fan Mail Logan Graff’s Origin Story: From UIL Accounting to Launching a Virtual Tax Firm Logan Graff and AJ Zepeda introduce an episode of the Own Your Firm podcast focused on Logan, briefly discuss possibly attending QuickBooks Connect, and joke about doing a live podcast from the beach. Logan shares personal background (living in Austin, married 12 years, three daughters), interests (a 1965 Mustang project, fitness, hiking, mountain biking, making pizza), and that his faith in Chri...
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  Own Your Firm Episode 2: Who is AJ Zepeda? 17.09.2026 25min

  Send us Fan Mail AJ Zepeda and Logan Graf introduce the new Own Your Firm podcast and begin by sharing AJ’s background. AJ describes himself as a quirky, tattooed accountant, a father of three, churchgoer, HYROX athlete, and Rivian owner. He explains his firm today: a tech-forward, client-focused practice with seven employees, three partners (including a tax partner), about $500K in annual sales, and a mostly virtual setup with an office in Tyler, Texas. AJ recounts stumbling into accounting ...
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  Own Your Firm Episode 1 08.09.2026 21min

  Send us Fan Mail Own Your Firm: Why We’re Starting This Podcast and What to Expect AJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidation, acquisitions, and AI. Planned topics include running firms effectively, bridging CAS and tax pers...