ACE Your TikTok Shop

Epizode

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  How Laura Geller Became a Top 2 TikTok Shop Makeup Brand with an In-House Team 18.06.2026 9min

  Laura Geller Beauty has built one of the most recognizable presences on TikTok Shop, reaching the number two makeup brand ranking in both Q4 and Q1 through a strategy that blends creator community, live selling, and a tiered ambassador program. Jamila Hadid, Director of Social Commerce at Laura Geller, shares how the brand has turned TikTok Shop into a full-funnel growth engine without relying on an agency.Jamila breaks down how Laura Geller's in-house team approaches everything from creator sampling and live programming to limited drops and product virality. She explains how the brand identifies and grows creators from scratch, why the 40+ customer has become their most powerful audience on a Gen Z platform, and how they are now working to bring founder Laura Geller herself more prominently into the TikTok ecosystem to deepen community connection.What You'll Learn in This Episode:How Laura Geller built a tiered creator ambassador program that grew regular people into top-earning affiliatesWhy limited edition drops and brand collaborations consistently outperform standard product launches on TikTok ShopHow countdown bidding, hourly giveaways, and lowest-price-of-the-season moments are structured into Laura Geller lives to drive conversion and extend viewer watch timeHow the brand is building systems to respond to unexpected viralityHow Laura Geller uses consideration ads alongside GMV Max to build mid-funnel momentum
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  How TraxNYC Hit $100K Per TikTok LIVE Selling Luxury Watches and Jewelry 17.06.2026 9min

  TraxNYC has built one of TikTok Shop's most consistent live auction operations, scaling from $30K GMV in their first streams to regularly hitting over $100K per live, all by mastering countdown bidding and $1 auction starts in the fine jewelry and watch category. In this episode, Mickey Julian Bell, COO at TraxNYC, breaks down how his team turned high-value live selling into a repeatable system, and why the live format is uniquely suited for luxury goods that demand trust, visibility, and a personal buying experience.Mickey explains how TraxNYC's approach goes well beyond simply going live. From leveraging TikTok analytics to refine product selection, to building rapport with returning customers who drive 34% of orders at an average order value of $3,500, the team has developed a methodology that treats live selling as both a revenue engine and a relationship-building tool. With plans for exclusive live-only pieces and founder-led product reveals on the horizon, TraxNYC is betting that what worked in the early days of e-commerce will play out again with TikTok LIVE.What You'll Learn in This Episode:Why $1 auction starts consistently outperform higher opening bids for luxury itemsHow TikTok analytics on returning customers and per-product bid data help TraxNYC decide exactly which watches and jewelry to feature each liveWhy fine jewelry and watches require a live-only selling strategyHow building genuine relationships with repeat viewers has turned watchers into word-of-mouth advocatesThe "halo effect" TraxNYC is seeing off-platform
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  How Bask and Lather Co. Hit 100% Year-Over-Year Growth on TikTok Shop 15.06.2026 9min

  Bask and Lather has achieved 100% year-over-year growth on TikTok Shop by building one of the most engaged haircare communities on the platform, with over half a million active creators promoting their products daily. In this episode, Shaina Rainford, Founder and CEO of Bask and Lather, shares how she built the brand from the ground up on TikTok Shop, turning organic content into a full ecosystem of creators, LIVE selling, and campaign strategy.Shaina walks through how Bask and Lather approaches every layer of TikTok Shop simultaneously, from organic content and affiliate creators to LIVE selling and GMV Max ads. She explains how the brand's solutions-based product philosophy has fueled trust and repeat purchase, how a viral edge control product led to an entirely new SKU, and why she believes any seller, regardless of resources, can break through on the platform by staying consistent and letting strong products speak for themselves.What You'll Learn in This Episode:How Bask and Lather grew to over half a million active affiliate creators with an open sampling strategyWhy packing orders on LIVE from a warehouse tripod was one of their earliest and most effective growth tactics, and how that scrappy approach can still work todayHow Bask and Lather uses GMV Max to balance efficiency and volume across campaign and non-campaign periodsWhy listening to how creators use your products can unlock entirely new SKUsHow TikTok Shop created a halo effect for Bask and Lather beyond the platform, with in-person event attendees citing TikTok Shop as their primary point of discovery
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  How Physician's Choice Hit $55M GMV and Became the Number One Brand on TikTok Shop 12.06.2026 8min

  Physician's Choice has built one of the most formidable presences on TikTok Shop, generating over $55 million in GMV, creating at least five creator millionaires, and currently holding the number one product ranking on TikTok Shop with their digestive enzymes. In this episode, Logan Chierotti, Founder and CEO of Physician's Choice, breaks down the full-funnel strategy behind their rise to the top of the health and wellness category.Logan walks through how Physician's Choice restructured their entire business around TikTok-first innovation, from redesigning product pages to match trending keywords and seasonal moments, to running creator incentive campaigns that sent 100 creators to Aruba and directly drove their digestive enzyme to the number one spot on TikTok Shop. He also shares how their creator community, GMV investment, and operational infrastructure work together to create what he calls a "fireball of momentum" that spills over into retail and Amazon sales.What You'll Learn in This Episode:How Physician's Choice shifted from Amazon-first to TikTok-first and what that change unlocked for product development and sales growthHow Physician's Choice designs products specifically to go viralHow running creator incentive campaigns directly propelled their digestive enzyme to the number one product on TikTok ShopWhy inventory allocation is one of the most overlooked factors in capitalizing on high-traffic moments like Deals for You DaysHow Physician's Choice optimizes product pages to maximize discovery through TikTok Shop search
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  How Cata-Kor Grew 9,000% in One Year on TikTok Shop 12.06.2026 9min

  Cata-Kor launched on TikTok Shop nearly three years ago as one of the first brands in the health category, and what followed was staggering: 9,000% year-over-year growth in their first full year on the platform. The brand built that momentum by going all in on creator-led content, strategic affiliate management, and a bundling strategy that now drives 30% of their GMV during major campaigns. In this episode, Vlad Seuruk, Founder of Cata-Kor, unpacks the systems behind that growth.Vlad breaks down how Cata-Kor approaches every stage of the product lifecycle, from pre-launch sampling and creator preheating to campaign activations and long-term affiliate relationships. He explains why follower count means nothing to his team, how they use creator feedback to shape product development, and why bundles have become one of the most powerful levers in their 2026 playbook.What You'll Learn in This Episode:Why Cata-Kor ignores follower count entirely when vetting affiliates, and what metrics they actually look at to predict creator performanceHow running creator incentive campaigns in the two to three weeks before a platform campaign can dramatically improve content performance once the campaign goes liveThe bundling framework Cata-Kor uses to evaluate product pairings, and why their Glutathione launch bundles drove 30% of campaign GMVHow Cata-Kor used a "Road to Rome" creator contest to generate massive affiliate buy-in around a new product launchWhy moving to Fulfilled by TikTok unlocked not just faster delivery, but also virtual bundle creation and measurable conversion improvements
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  How Rhino USA Hit $40 Million GMV on TikTok Shop with a Creator-First Strategy 12.06.2026 8min

  Rhino USA has built one of the most consistent growth stories on TikTok Shop, crossing $40 million in GMV with a creator-first strategy that drives roughly 75% of their total Shop revenue. In this episode, Thomas Nielsen, Senior Marketplace Manager at Rhino USA, breaks down how this family-owned brand has turned creator relationships, hero products, and platform campaigns into a repeatable engine for year-over-year growth.Thomas digs into the full framework behind Rhino USA's TikTok Shop operation, from how they seed creators with samples and build exclusive bundles to how they use FBT to streamline fulfillment and boost conversions. He also shares how the brand unlocked an unexpected audience segment that significantly boosted holiday sales, and what they're doing ahead of Deals for You Days to keep the momentum going.What You'll Learn in This Episode:How Rhino USA built a creator program where 75% of GMV comes from creator contentWhy creator bundles have become a key part of their product launch strategy and how they used them to deepen brand relationships in Q4How Rhino USA uses FBT to create a stronger conversion signal for customersThe surprising audience segment they unlocked during Black Friday and Cyber Monday that drove a meaningful spike in salesWhat Rhino USA is prioritizing heading into Deals for You Days, including a 20% growth target compared to the previous year
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  How Snap Sold 1.1 Million Units on TikTok Shop in Two Years 29.05.2026 10min

  Snap Supplements has sold over 1.1 million units on TikTok Shop in roughly two years, built one of the most subscribed brand pages on the platform, and watched a single affiliate suggestion transform into 50% of the company's total revenue. In this episode, Alex Lomov, Co-Founder of Snap Supplements, and Lauren Fox, Director of Social Media Marketing, break down how a health supplement brand built for older men became one of TikTok Shop's most innovative sellers.Alex and Lauren walk through every layer of the system behind that growth: how they identify and launch new products, how they structure affiliate relationships to generate product ideas rather than just content, and how TikTok subscriptions gave them a stable revenue floor to invest from. From building a ChatGPT-powered script tool for affiliates to running the platform's first non-GMV challenge, they share what it actually looks like to treat creator partnerships as a two-way collaboration.What You'll Learn in This Episode:How an affiliate's offhand bundle suggestion became Snap's top-selling product and now accounts for 50% of total company salesWhy Snap Supplements targets older men on TikTok Shop and how dominating an underserved demographic fueled their growthHow to build an affiliate community that generates product ideas, not just content, and why listening is the real strategyWhat Snap built internally to track daily profitability, and why getting that system in place early is critical for scaling without losing marginHow TikTok subscriptions changed the way Snap thinks about momentum on the platform and what it means to have a stable GMV floor off-campaign
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  How Heaven In Style Hit Seven Figures in Six Months on TikTok Shop 15.05.2026 7min

  Heaven In Style scaled from zero to seven figures in less than six months by closing her brick-and-mortar stores and going all in on TikTok Shop. Ana Torres, CEO and Founder of Heaven In Style, made the difficult decision to shut down her mall boutiques and redirect every resource toward TikTok, betting on a platform that was still finding its footing. The result was a business transformation that proved community-driven selling could outperform traditional retail.Ana's approach centers on full-outfit styling rather than showcasing individual products. By presenting complete looks, head to toe, she gives customers a clear vision of how to wear what she sells, removing the guesswork that often stalls a purchase decision. Her team runs livestreams for up to 12 hours a day, brings in new arrivals consistently, and plans product collections around seasons and trends to stay ahead of what customers will need next.What You'll Learn in This Episode:Why Ana closed her brick-and-mortar mall boutiques to go all in on TikTok Shop, and how that bet paid off with seven-figure revenue in under six monthsHow styling full outfits, from shoes to accessories, drives stronger connection and higher conversion than showcasing single productsWhy running 12-hour daily livestreams and introducing new arrivals every day keeps a community engaged and coming backHow to use the fear of selling out as a tool to create urgency and encourage customers to buy in the momentWhy jumping on new TikTok features immediately, even before fully understanding them, gives early movers a competitive edge
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  How Willow Boutique Hit $100K GMV on TikTok LIVE with Bundling Strategy 15.05.2026 9min

  Willow Boutique became one of the earliest breakout success stories on TikTok Shop, becoming the first brand to hit a $100,000 GMV livestream and later driving up to $30,000 in a single hour. In this episode, Madelinn Small, Marketing Manager and Live Host Manager at Willow Boutique, breaks down how their team turned TikTok LIVE into a repeatable revenue engine through bundling, LIVE programming, and community-driven selling.Madelinn explains how Willow’s strategy goes far beyond just selling products. By combining curated outfit bundles, interactive LIVE formats, and a strong focus on customer trust, her team has built a highly engaged audience that consistently converts. From affiliate collaboration to content loops between video and LIVE, Madelinn unpacks how each piece of the TikTok Shop ecosystem works together to drive sustained growth.What You'll Learn in This Episode:How Willow Boutique became the first brand to hit $100K GMV in a TikTok LIVE and replicate that successWhy bundling full outfits and mystery boxes increases conversion and drives higher order valueHow to structure LIVE streams with timed programming, giveaways, and flash sales to keep engagement highThe role of repeat customers in creating trust and driving conversions through real-time social proofHow to connect shoppable videos, teasers, and LIVE registrations into one cohesive growth loop
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  How Noely Fajas Made $6 Million in Year One on TikTok Shop 08.05.2026 9min

  Noely Fajas went from a startup with $40 to generating over $6 million in TikTok Shop sales in their first year on the platform. In this episode, Noely Mena, Owner and Founder of Noely Fajas, and Manuel Moreno, CEO, share how they built the number one Colombian faja brand on TikTok Shop live streaming by leading with product education, authentic community building, and a relentless focus on the customer experience.Noely breaks down how going Live became their primary growth engine, from spending five minutes per garment showing real before-and-after results, to structuring streams that keep viewers watching for hours. Manuel shares how the operational side, including same-day shipping, daily customer service training, and strategic use of GMV Max ads, supports everything Noely builds on camera. Together, they reveal how their hero product focus, pre-live content strategy, and creator partnerships have set the foundation for continued growth in 2026.What You'll Learn in This Episode:How Noely Fajas identified their hero products early and why narrowing their focus to fajas was the turning point that accelerated growth on TikTok ShopWhy live streaming generates more trust and repeat purchases than any other content format, and how Noely uses before-and-after demos to convert viewers in real timeHow a 4.7 Shop Performance Score is earned through daily employee training, responsive customer service, and fast fulfillment with a night shipping shiftWhy two months of inventory preparation ahead of Black Friday and Cyber Monday made their $1 million live streaming campaign possibleHow GMV Max ads transformed their live performance and helped them scale from $50K-$60K lives to much larger GMV targets
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  How PAVOI Became the Number One Jewelry Brand on TikTok Shop 29.04.2026 8min

  PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine.Matthew and Renee break down how they approach TikTok Shop with an entertainment-first philosophy, a host team that genuinely loves the product, and a full-funnel strategy that connects organic content, affiliate partnerships, and GMV Max. Renee explains how their live streams are designed to feel like a show rather than a sales pitch, while Matthew outlines why they believe live is the future of retail and how they are actively studying markets years ahead to define what that looks like for PAVOI.What You'll Learn in This Episode:How PAVOI scaled from zero to the number one jewelry brand on TikTok Shop by combining authentic content, a strong host team, and a consistent live streaming presenceWhy Social Objects prioritizes entertainment over selling in their live streamsHow PAVOI connects organic content, affiliate partnerships, and GMV Max into one full-funnel TikTok strategyThe role lighting, product presentation, and host education play in building customer trust and repeat buying behaviorWhy PAVOI launched a dedicated Spanish-language channel on TikTok Shop and how they are building an authentic community across multiple audience segments simultaneously
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  How Bloom Reached Seven Figures in Monthly GMV on TikTok Shop 28.04.2026 8min

  Bloom Nutrition went from selling a few hundred items a month to generating seven-figure monthly GMV on TikTok Shop, with over 30,000 creator videos published each month. In this episode, Joel Contartese, Head of TikTok Shop and International Growth at Bloom, breaks down how the brand scaled its creator community, launched exclusive products, and used TikTok to drive measurable halo effects across retail and Amazon.Joel shares how Bloom's two most recent TikTok Shop exclusive launches, its creatine gummies and Clear Whey protein, became back-to-back bestsellers and moved the needle far beyond the platform itself. From a Valentine's Day flavor that sold out within 24 hours and 10x'd Amazon volume in a single day, to Clear Whey increasing branded Amazon search volume by over 40% and boosting week-over-week Target sales by over 30%, Joel explains how TikTok Shop has become Bloom's most powerful product discovery engine across every channel it operates.What You'll Learn in This Episode:Why Bloom gives creators near-total creative freedom and how that philosophy unlocked content angles the brand never would have found on its ownHow Bloom built a creator community with weekly calls drawing 75 to 100 participants and why retention matters more than raw affiliate volumeThe inventory forecasting challenge that caught Bloom off guard during its creatine gummy launch and the mindset shift that followedWhy GMV Max accounts for an estimated 60 to 70% of total GMV in Bloom's account and how it keeps margins efficient as competition increasesHow a single TikTok Shop listing caused a Valentine's Day exclusive flavor to sell out in 24 hours and 10x Amazon sales the same day
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  How Taste Salud Grew a Powdered Drink Brand Through TikTok Shop 24.04.2026 9min

  Taste Salud turned a single viral TikTok moment into a multi-channel growth engine, watching their Horchata flavor go from their worst-performing retail SKU to their number one seller within weeks. In this episode, Tyler McCann, co-founder of Taste Salud, breaks down how leaning into TikTok Shop drove measurable impact not just on the platform, but across Amazon, their website, and major retail partners, including Target and Walmart.Tyler details how Taste Salud uses a consistent cadence of new product launches every four to six weeks, an engaged affiliate creator community they treat like team members, and a shoppable video strategy that has become a north star KPI for the entire business. From leveraging the New Arrivals campaign to land a Target placement, to the power of lo-fi affiliate content, Tyler unpacks exactly how TikTok Shop became the top of the marketing funnel for the brand.What You'll Learn in This Episode:Why Taste Salud's Horchata flavor was almost cut and what a single TikTok moment did to their entire retail businessThe counterintuitive launch cadence Tyler swears by and why slowing down on quality actually accelerated their growthWhat Taste Salud's affiliate program looks like under the hood and why their creators are treated like employeesThe type of content that turned out to be their highest performerHow one TikTok campaign ended up in a Target boardroom conversation and what that pitch actually looked like
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  How MONAT Grew from $35K to $1.2M GMV on TikTok Shop 20.04.2026 8min

  MONAT went from $35K to $1.2M in GMV in a matter of months on TikTok Shop, making it one of the fastest-growing brands on the platform. In this episode, Lu Urdanetta, Chief Culture Officer, and Javier Urdanetta, Chief of Staff at MONAT, share how they leveraged a 12-year-old direct sales infrastructure to build one of TikTok Shop's most powerful affiliate ecosystems and how their community-first model became the engine behind that explosive growth.Lu and Javier break down how MONAT's existing network of market partners translated directly into TikTok Shop success, from product knowledge and authentic before-and-after content to structured affiliate training and recognition programs. They also explain how the brand approached bundles, Super Saturday LIVE events, GMV Max ads, and global expansion, all while keeping their affiliates at the center of every strategic decision.What You'll Learn in This Episode:How MONAT grew from $35,000 to $1.2 million in GMV in a matter of months by activating an existing direct sales community on TikTok ShopWhy putting affiliates first, before brand channels or paid media, drove MONAT's most consistent resultsHow MONAT structured their Super Saturday LIVE strategy around exclusive bundles and deals to drive affiliate engagement and salesWhat faceless content is and why MONAT sees it as a major growth opportunity for affiliates who are camera-shyWhy MONAT uses data and ROAS targets above the platform average to guide every advertising and investment decision
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  How Pop Daddy Snacks Hit $700K in One Month on TikTok Shop 09.04.2026 9min

  Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experimental channel into a business-changing revenue driver that also quadrupled their Amazon and website sales simultaneously.JT details the flywheel he built between branded content, affiliate partnerships, and GMV Max ads, and why he believes branded content must come first before any affiliate program can scale. He also explains how Pop Daddy set up a dedicated TikTok Shop packing area to ensure fast fulfillment and high shop scores, and how his agency now brings these same strategies to other food and beverage brands on the platform.What You'll Learn in This Episode:Why switching from single-flavor large bags to a nine-flavor variety pack was the offer change that unlocked Pop Daddy's TikTok growthHow branded content on your own page generates the early sales needed to attract quality affiliate creators, and why affiliates won't promote you without itThe specific content formats that perform best for food brands on TikTok, including founder story videos, street interviews, product-focused clips, and order packing contentWhy TikTok is as much a marketing channel as a sales channel, and how Pop Daddy saw spikes in Amazon, website, and retail sales from their TikTok presenceHow GMV Max ads work, why JT considers them the most brand-friendly ad system of any social platform, and how they amplify content automatically without manual management
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  How Chelsey Smith Crowns Built an Eight-Figure Business Through TikTok LIVE 25.03.2026 9min

  Chelsey Smith Crowns built an eight-figure wig business on a single $13,000 loan and a bet on TikTok consistency. CEO and Founder Chelsey Smith grew the brand into one that now sells 25,000 to 30,000 wigs per month, driven almost entirely by showing up consistently on TikTok and building a loyal community around normalizing wig wearing.In this episode, Chelsey breaks down the content and LIVE strategies that fuel her brand's continued growth on TikTok Shop. She shares how her team structures high-energy Mega Lives with hourly theme changes and flash sales, why she prioritizes 12 pre-LIVE videos to build registration and momentum, and how she selects affiliate creators based on community alignment rather than follower count. She also digs into the operational lessons she has learned along the way, from managing SKU counts during flash sales to why showing up even with zero viewers is the mindset that has made all the difference.What You'll Learn in This Episode:How Chelsey Smith Crowns grew into an eight-figure business selling 25,000 to 30,000 wigs per month by consistently showing up on TikTokHow Chelsey's Mega Live strategy keeps viewers engaged for the full durationHow producing short videos before a Mega Live drives pre-qualified traffic and boosts peak viewershipThe approach Chelsey uses to identify affiliate creators, focusing on community resonance and authentic fit rather than follower countWhy managing SKU inventory during flash sales is one of the most critical operational challenges in TikTok Shop LIVE
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  How Poppy Rose Print Scaled to $100K Months on TikTok Shop 25.03.2026 8min

  Poppy Rose Print Company consistently generates over $100,000 per month on TikTok Shop by combining research-driven product selection with high-energy TikTok LIVE selling. April Duplantis, Owner of Poppy Rose Print Company, shares how she grew from a first live with $200 in sales to building a business with some $200,000 months and individual LIVEs surpassing $35,000 in sales.April breaks down the system behind that growth, from using TikTok Shop and Etsy as research tools to choose designs with proven demand, to building a LIVE experience that feels energetic, welcoming, and personal. She also shares how creator partnerships, GMV Max, and constant iteration helped her grow from selling shirts in her bedroom to running a team while building a business that fits around life as a mom of two.What You'll Learn in This Episode:How April uses product research instead of personal taste to choose designs people already want to buyWhy TikTok LIVE became her fastest path to immediate salesHow to think about pricing during LIVE selling and why lower margins and higher volume can outperform trying to make the most profit per shirtWhat she looks for in creator affiliates and why brand fit matters as much as reachHow showing up LIVE three to five days a week helped strengthen both accountability and conversion
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  How CEELIKE Scaled to 1 Million Orders Through TikTok Shop 13.03.2026 8min

  CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.Ecko explains how CEELIKE approached product development as content creation from day one, launching with a single product and expanding strategically around specific consumer problems. By prioritizing authentic creator partnerships, relatable real-life scenarios, and amplifying winning content with tools like GMV Max, the brand built a growth engine where organic creator videos, short-form content, and community learning loops continuously fuel new demand.What You’ll Learn in This Episode:How CEELIKE grew from a four-person team and $7,000 startup budget to over one million orders on TikTok Shop in two yearsWhy launching with a single problem-solving product helped the brand build momentum before expanding its product ecosystemHow a creator video amplified with a $200 GMV Max investment generated over 6 million views and thousands of ordersWhy authentic, relatable scenarios outperform polished advertising on TikTokHow CEELIKE builds creator partnerships through product-first testing and shared performance data
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  How Pure Daily Care Became the #1 Facial Beauty Device on TikTok 09.03.2026 9min

  Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimentation, and GMV Max.Jonathan shares how Pure Daily Care built momentum around its viral New Derma High Frequency Wand by letting creators lead the narrative. From embracing authenticity over scripts to using TikTok LIVE as a real-time feedback loop, Jonathan explains how Pure Daily Care focused on pairing product innovation with platform-native execution, while empowering creators and internal teams to move fast as TikTok evolves.What You’ll Learn in This Episode:How Pure Daily Care became the number one facial beauty device on TikTok Shop by prioritizing creator trust and authenticityWhy TikTok Shop is now the brand’s fastest-growing revenue channel and how that growth reached 3.5x year over yearHow GMV Max helps them combine creator Spark Ads, organic content, and automated optimizationWhy Pure Daily Care uses TikTok LIVE with small audiences as a focus group for product development and messagingHow building internal ownership and creator communities helps brands stay nimble as TikTok introduces constant platform changes
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  How Christin Marie Studio Built a Six-Figure TikTok LIVE Strategy 16.01.2026 10min

  Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.What You’ll Learn in This Episode:How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiencesA four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishingLIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment repliesHow material education and transparent pricing sell $700 necklaces on TikTokEvolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators