The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Epizode

• Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahea 01.06.2026 33min

  Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly relevant customer experience?Agility requires not just adopting new channels and technologies, but fundamentally rethinking the role of content and data in a constantly shifting landscape. It's the ability to move from managing a static digital property to orchestrating a fluid, dynamic relationship with your audience.Today, we're going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today's complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined the relationship between brands and their customers.To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore, a company that is turning 25 this year and has managed to maintain its leadership in the space through many changes and a few curveballs. About Michelle Boockoff-Bajdek Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what’s possible in modern marketing. Together, they’re putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe. Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company’s pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. Since then, she’s become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company’s first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she’s also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk. Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ ---------- Resources ---------- Sitecore: sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.
• Intuit Mailchimp's Head of Email Product discusses removing friction from martech 29.05.2026 23min

  What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the time to gain important insights about how your campaigns perform?Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to find the best ways to understand campaign performance without requiring everyone in marketing to be a data scientist.We're going to discuss:- the persistent gap between creative design and marketing execution- the value that AI-based capabilities can add to the understanding of analytics and performanceTo help me discuss this topic, I'd like to welcome Ose Amiegheme, Head of Email Product at Intuit Mailchimp. About Ose Amiegheme Ose Amiegheme is a product leader building the future of creation and growth tools.Today, he leads product for Intuit Mailchimp’s Email and omnichannel campaigns creation experiences, shaping how small businesses create content, launch campaigns, and grow across channels.Previously, he led advertising products at TikTok supporting multi-billion-dollar revenue businesses and helped launch products spanning GenAI creative tooling, campaign optimization, and advertiser control systems.Before TikTok, Ose spent four years at Adobe helping build Adobe Express, where he worked across editor experiences, AI-assisted creation, and products used by millions of creators globally. His career has followed a consistent theme of building products that empower creators and marketers to tell their story in a way that feels genuine but also standout.Outside of work, Ose is a huge soccer fan and he is excited for the upcoming soccer World Cup. Ose Amiegheme on LinkedIn: https://www.linkedin.com/in/ose-amiegheme/ / https://www.linkedin.com/in/jeremyejones/ ---------- Resources ---------- Intuit Mailchimp: https://mailchimp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• Lean Startup author Eric Ries on building a brand for the long term 27.05.2026 39min

  In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand’s values just an inevitable part of achieving scale?Agility requires more than just reacting quickly to market changes. It requires a resilient, long-term mission that acts as a north star, ensuring that every pivot and experiment builds enduring value, not just short-term gains.Today, we're going to talk about the tension that every marketing leader feels: the conflict between the relentless demand for measurable, short-term results and the need to build a brand with a durable, long-term mission. We’ll explore how the very systems designed to measure success can sometimes corrupt a company's purpose, and how a new definition of value can create a strategic advantage that outlasts fleeting market trends.To help me discuss this topic, I'd like to welcome, Eric Ries, Author of The Lean Startup, and the new book, Incorruptible. About Eric Ries Over the last two decades, Eric Ries’s ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader’s Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. He lives in the San Francisco Bay Area with his wife and three children. Eric Ries on LinkedIn: https://www.linkedin.com/in/eries/ ---------- Resources ---------- The Lean Startup: https://www.leanstartup.co The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Get Incorruptible by Eric Ries: https://amzn.to/4dERCRyDrive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation 18.05.2026 26min

  What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are structured and enabled to work?Agility requires creating an internal environment that can fluidly adapt to—and even anticipate—the needs of the external customer.Today, we're going to talk about: the often-overlooked foundation of successful business transformation: the human experience. We’ll explore: Why the employee experience isn't just an HR initiative but a direct driver of customer outcomes How designing systems around the way people actually think—not just how we’re organized on a chart—is critical. The practical application of a human-centered lens to business processes Why so many large-scale changes fail when they don't properly connect the dots between people, processes, and technology.To help me discuss this topic, I'd like to welcome, Jennifer Jones, Chief Strategy & Experience Officer at RGP. About Jennifer Jones Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services firm, where she leads enterprise strategy and experience end-to-end—aligning go-to-market, customer and employee experience, and operating models to accelerate growth and retention. She is responsible for translating strategy into execution across the business, partnering across sales, delivery, finance, technology, HR, and talent to remove friction, strengthen adoption, and drive measurable outcomes. Jennifer also leads global marketing and communications, shaping RGP’s market voice, positioning, and demand generation engine. Previously, she served as Chief Marketing Officer, where she unified the company’s brand, go-to-market strategy, and growth programs to support its evolution into a differentiated, execution-focused consulting firm. With more than 28 years of experience, Jennifer is known for closing the gap between vision and execution. She has led large-scale transformations across brand, customer and employee experience, service design, and AI-enabled operating models—helping Fortune 500 organizations modernize in ways that drive adoption, unlock value, and deliver sustained impact. Her work is grounded in human-centered design, ensuring transformation is not only strategic, but people-focused, actionable and enduring. Jennifer Jones on LinkedIn: https://www.linkedin.com/in/jennifergardnerjones/ --------Resources-------- RGP: https://rgp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• Resident Expert: Bill Staikos on the CX landscape in 2026 15.05.2026 27min

  As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s going on in the background with the platforms and the companies behind them.That’s why I’m always glad to talk with our guest today, who is both focused on the business of CX as well as the business behind CX and the SaaS platforms driving so many customer experiences. I’m excited to talk again with our Resident Expert on the CX and MarTech platform landscape. We talked right at the beginning of 2026 as a look back at last year. Now that we’ve had a quarter behind us in 2026, it’s time to talk about how this year is shaping up and what we can expect in the months ahead.To help me discuss these topics, I'd like to welcome, Bill Staikos, Founder at Be Customer Led. About Bill Staikos Bill Staikos is a senior customer experience executive with over 20 years of leadership across financial services, consulting, and technology. He has held senior roles at American Express, Freddie Mac, JP Morgan, and BNY Mellon, where he led global initiatives to transform client and employee experiences. A former SVP at Medallia, Bill helped organizations turn insights into measurable outcomes.Recognized as a LinkedIn Top Voice and one of the Top 50 Global CX Influencers, Bill is also the founder of the Be Customer-Led podcast and is now preparing to launch The Multimodal Experience. Known for his pragmatic, impact-driven approach, Bill advises leading brands, including Apple, Bank of America, Marriott, and T-Mobile, on connecting customer experience to business growth. Bill Staikos on LinkedIn: https://www.linkedin.com/in/billstaikos/ Resources Be Customer Led: https://becustomerled.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future 13.05.2026 29min

  With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, and what role should employers play in the new era of continuous education?Agility requires a workforce that can adapt and acquire new skills as quickly as the market changes. This means the old models of education and professional development must be re-engineered for a world that demands continuous learning integrated with professional life.Today, we're going to talk about the evolution of higher education, specifically how online programs are being redesigned from the ground up to meet the complex needs of working adults. We'll explore how concepts we often discuss in customer experience—like personalization and flexibility—are being applied to learning to help professionals advance their careers without putting the rest of their lives on hold.To help me discuss this topic, I'd like to welcome, Ruth Veloria, Chief Strategy and Customer Officer at University of Phoenix. About Ruth Veloria Ruth Veloria is Chief Strategy and Customer Officer at the University of Phoenix, where she leads strategic vision, customer experience innovation, and the use of student data to support progress, graduation, and career success. She joined the University in 2009 and has held roles including chief customer officer and executive dean of the Business School, with prior strategy experience at Booz Allen, BCG, and Charles Schwab. Veloria holds a bachelor’s degree in chemistry from New College at the University of Oxford and a master’s in management from the Kellogg School at Northwestern University. Ruth Veloria on LinkedIn: https://www.linkedin.com/in/ruthveloria/ Resources University of Phoenix: https://www.phoenix.edu/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth 11.05.2026 26min

  Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as a marketing channel, but as the core of your go-to-market strategy.To help me discuss this topic, I'd like to welcome, Mike Rizzo, CEO at MarketingOps.About Mike Rizzo Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first user community and Client Advisory Board programs.In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops. He is also the co-host of the podcast called Ops Cast.As the founder of MarketingOps.com, Mike is taking a community-led approach to building a platform purpose-built to elevate Marketing Operations Professionals. Mike Rizzo on LinkedIn: https://www.linkedin.com/in/aharze/ Resources MarketingOps: https://www.marketingops.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce 08.05.2026 24min

  As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more?Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology.Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned.To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show!About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He’s a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Zack Wenthe on LinkedIn: https://www.linkedin.com/in/zackwenthe/ Resources Tealium : https://tealium.com/products/tealium-for-AI/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703  Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted 07.05.2026 23min

  When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?Agility requires more than just reacting quickly to market shifts; it demands the foresight and structure to initiate those shifts yourself.This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more about CRMC 2026, June 1-3 in Frisco Texas at www.thecrmc.comToday, we're going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We'll explore the patterns that separate these two groups and discuss practical frameworks for how established organizations can learn to shape the future, rather than be shaped by it.To help me discuss this topic, I'd like to welcome, Kaihan Krippendorff, Founder at Outthinker, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas. About Kaihan Krippendorff Kaihan Krippendorff is the Founder of Outthinker, a global think-tank of chief strategy, growth, transformation, and innovation officers shaping the future of business. He has been recognized by Thinkers50 and Global Gurus as one of the world’s top 20 business thinkers. A sought-after keynote speaker and strategic advisor, Kaihan works with CXOs from the world’s most admired companies, helping them to drive transformation, reduce risk, and chart their path to long-term growth and success. Kaihan Krippendorff on LinkedIn: https://www.linkedin.com/in/kaihankrippendorff/ Resources Outthinker: https://kaihan.net/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers 06.05.2026 19min

  What's the bigger blind spot for most brands’ digital experience: knowing that a customer is struggling, or understanding why and being able to help them in that exact moment? Agility requires not just identifying customer friction quickly, but having the tools to resolve it in the moment. It’s about shortening the gap between insight and action to create better experiences, faster.Today, we're going to talk about a strategic evolution in digital experience management: moving beyond passively observing user behavior to actively intervening and guiding users toward success, directly within the product. We’ll explore how this shift is being accelerated by strategic acquisitions and how it empowers product, marketing, and CX teams to solve problems in real time.To help me discuss this topic, I'd like to welcome, Jason Wolf, President at Fullstory. About Jason Wolf Jason Wolf is an accomplished technology executive with over two decades of experience driving strategic growth and operational excellence across the technology sector. As President of Fullstory, Jason leads sales, customer success, support, professional services, partnerships, and revenue operations.Before joining Fullstory, Wolf served as Ping Identity’s Chief Revenue Officer, leading an international team that cemented the company’s position in intelligent identity solutions that make digital experiences secure and seamless. Preceding his time at Ping Identity, Wolf spent over 15 years at SAP, where he held several executive positions, ultimately culminating in his role as CRO, overseeing the business's spending management and network line. His career also includes valuable experiences at Pfizer Pharmaceuticals and as a consultant for Ernst and Young. Jason Wolf on LinkedIn: https://www.linkedin.com/in/jason-wolf-ismatsap/ Resources Fullstory: https://www.fullstory.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #854: PGA TOUR's Zach Carlson on creating an amazing fan experience 04.05.2026 19min

  In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person experience is not just worth their time and money, but is something they can't afford to miss?Agility requires not just having a plan, but building a system to listen and respond to your audience in real time. It’s about turning feedback from a retrospective report into an in-the-moment action plan.Following the recent Qualtrics X4 Summit in Seattle, we're going to talk about what it takes to engineer a world-class fan experience. We'll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and how they use real-time data not just to measure satisfaction, but to proactively shape the fan journey from the moment someone buys a ticket to long after they've left the course.To help me discuss this topic, I'd like to welcome, Zach Carlson, Director of Fan Engagement at PGA TOUR. About Zach Carlson As a Director of Fan Engagement - Decision Sciences at PGA TOUR, I leverage my consumer research expertise and project management skills to gather feedback and insights from various stakeholders, including fans, players, and employees. I have over 10 years of experience in applying data-driven marketing and research strategies to support business decisions and optimize outcomes.I am passionate about enhancing the fan experience and creating value for the PGA TOUR brand and partners. I built and managed the PGA TOUR Fan Council, a research community of over 12,000 fans who help us identify what golf fans want and shape the products and experiences we create. I also lead the implementation of @Qualtrics CX and EX solutions throughout the organization to measure and improve customer and employee satisfaction and loyalty. I enjoy working with cross-functional teams and communicating effectively with both technical and non-technical audiences. Zach Carlson on LinkedIn: https://www.linkedin.com/in/zacharyjcarlson/ Resources PGA TOUR: https://www.pgatour.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #853: Sköna CEO Jenny Sagström on design consistency in high-growth brands 01.05.2026 25min

  In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection of spare parts cobbled together by different teams?Agility requires a strong, foundational framework to enable speed without sacrificing coherence. It's about empowering teams to move quickly and independently, while still ensuring every customer touchpoint feels like it comes from one unified brand.Today, we're going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically, one of the most critical assets to protect. We'll explore how that fragmentation happens, from different teams launching products to rapid hiring, and discuss why building a consistent brand isn't just a "nice-to-have"—it's a direct line to building trust and long-term value with your customers.To help me discuss this topic, I'd like to welcome, Jenny Sagström, CEO at Sköna. About Jenny Sagström Jenny is cofounder and CEO of Sköna, a B2B creative agency that’s been building brave brands for innovative technology companies since 2004. Jenny entered the agency world in 1998 with Kraftverket in her native Stockholm, Sweden, shortly after graduating with a BA in Economics and International Relations from the University of Reading. In 2000, she moved to the San Francisco Bay Area to work at Corsi & Partners, where she was responsible for a multitude of clients, including the Oakland Raiders. Since founding Sköna, Jenny has helped lead it from a two-person shop to a flourishing global business, where she currently oversees strategy, account management, and global expansion. An occasional public speaker, article writer, and podcaster, she spends her spare time skiing, tinkering with (and even completing!) DIY projects, and enjoying the company of her husband and two daughters. Jenny Sagström on LinkedIn: https://www.linkedin.com/in/jennysagstrom/ Resources Sköna: www.skona.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands 29.04.2026 25min

  What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier customer relationship?Agility requires more than just a willingness to change; it demands a deep understanding of what truly motivates your customer, allowing you to evolve your model in service of their emotional outcomes, not just their transactional needs.Today, we're going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth.To help me discuss this topic, I'd like to welcome, Mark Van Wye, CEO at Zoom Room. About Mark Van Wye Mark Van Wye is the CEO of Zoom Room, the nation’s premier dog training franchise, and the author of the #1 bestselling Puppy Training in 7 Easy Steps. He’s a systems architect who saw white space in the $100 billion pet industry and positioned dog training as behavioral infrastructure for modern life. A lifelong builder of scalable learning environments, he taught adults to code at eleven, developed a national learning platform for the Boys & Girls Clubs of America, and has spent his career designing environments – physical and digital – that scale without losing their human edge. Mark Van Wye on LinkedIn: https://www.linkedin.com/in/zoomroom/ Resources Zoom Room: https://www.zoomroom.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with 28.04.2026 24min

  What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way?Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn't satisfaction or delight, but simply how easy you are to do business with. We'll explore why reducing customer effort is a critical competitive advantage and how enterprise brands can identify and eliminate the points of friction that drive customers away.To help me discuss this topic, I'd like to welcome, David Avrin, CX Keynote Speaker and Author at Ridiculously Easy International, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas. About David Avrin One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 28 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.  David Avrin on LinkedIn: https://www.linkedin.com/in/davidavrin/ Resources Ridiculously Easy International: https://www.davidavrin.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Get the book: Ridiculously Easy to Do Business With by David Avrin: https://share.google/iwUGAonakI63ZU2vR Ridiculously Easy Intl. website: https://www.ridiculouslyeasy.com/ Get the new research report David mentioned: The Frequency of Customer Friction: https://www.ridiculouslyeasy.com/research Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities 27.04.2026 24min

  What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones.Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don't just slow you down—they force you to leave opportunity on the table. We’ll explore how automation and AI are moving teams from being reactive firefighters on their top SKUs to strategic drivers of growth across their entire catalog.To help me discuss this topic, I'd like to welcome, Tambi Younes, Vice President of E-commerce at Newell. About Tambi Younes Tambi Younes is the vice president of e-commerce at Newell. Younes has spent nearly a decade with Newell, holding a series of product experience and DTC leadership roles. Most recently, he was senior director of product, UX and digital experience, where he spearheaded AI solutions within the global DTC digital platform and led an approach to product design centered on user research and customer insights. Prior to that, he was director of e-commerce, DTC, where he led a 12-person team that worked on merchandising, promotional and assortment strategies. He also drove strong growth on Amazon as senior manager of global e-commerce for the company’s baby and parenting brands, optimizing digital marketing, product visibility and channel strategy to gain market share. Tambi Younes on LinkedIn: https://www.linkedin.com/in/tambi/ Resources Newell: https://www.newellbrands.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience 24.04.2026 25min

  In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down?Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently.Today, we're going to talk about what it takes to build that holistic view. We'll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of the most powerful levers for brand growth.To help me discuss this topic, I'd like to welcome Nayaki Nayyar, CEO at Siteimprove. About Nayaki Nayyar Nayaki Nayyar is an accomplished technology executive with a proven track record of driving growth, innovation, and market leadership in enterprise SaaS for over 25 years. As the CEO of Siteimprove, she spearheads the company’s vision and strategy, accelerating its market leadership in Agentic Content Intelligence powered by Siteimprove.ai platform. In her prior role as the CEO of Securonix, she guided the company’s strategic shift into AI with the launch of Securonix EON, an AI-powered cyber-security platform. Under her leadership, Securonix secured its position in the Gartner Magic Quadrant for SIEM for five consecutive years, driving significant growth and product innovation to address evolving global cybersecurity threats.Nayaki brings deep expertise in scaling businesses organically and through strategic acquisitions. As President and Chief Product Officer at Ivanti, she established the company’s cybersecurity and endpoint management strategy, growing revenue from $500M to $1.2B and doubling the total addressable market from $30B to $60B in just two years. She also played a pivotal role in launching the Ivanti Neurons Platform and driving expansion through acquisitions. As BMC Software’s President of Digital Service and Operations Management, Nayaki led its transformation into AI-driven enterprise solutions with the BMC Helix suite, a strategic evolution that contributed to BMC’s $8.2B exit in 2018.Nayaki serves on the boards of TD Synnex and Corteva Agriscience and is a graduate of the Stanford Executive Program. She holds a B.E. in Mechanical Engineering from Osmania University and an M.S. in Computer Science from the University of Houston. Recognized among the "Top Women in Technology in the U.S." by Technology Magazine in 2022, she is a respected leader shaping the future of enterprise technology in the AI era. Nayaki Nayyar on LinkedIn: https://www.linkedin.com/in/nayakinayyar/ Resources Siteimprove: https://www.siteimprove.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty 23.04.2026 36min

  What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time?Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories.Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans.To help me discuss this topic, I'd like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas. About Paul Epstein PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, celebrated for creating the San Francisco 49ers Talent Academy and Leadership University, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine’s top thought leaders that get results. When not on stage, Paul is the Founder & CEO of WIN MONDAY™, a leading habit-building company that drives high-performance, momentum, and growth for championship cultures across the globe. Paul Epstein on LinkedIn: https://www.linkedin.com/in/paulepsteinspeaks/ Resources Win Monday: https://paulepsteinspeaks.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype 22.04.2026 29min

  Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners.To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #846: Red Points' Daniel Shapiro on brand protection in a deepfake world 20.04.2026 28min

  In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy’s and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
• #845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI 17.04.2026 24min

  We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports.Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience.To help me discuss this topic, I'd like to welcome Ariel Shulman, Chief Product Officer at Bright Data. About Ariel Shulman Ariel Shulman is Chief Product Officer at Bright Data, the world's #1 web data infrastructure company for AI & BI. With more than 20,000 global customers, including 14 of the top 20 LLM labs, Bright Data powers 100 million daily AI agent interactions. Ariel is an accomplished executive with extensive experience in technology management, business development, marketing, and strategy. Since joining Bright Data in 2021, Ariel has leveraged his networking, security, and Internet expertise to drive innovation to access high-quality public web data solutions at scale. He now serves as CPO, responsible for Bright Data’s AI-integrated product suite that leads innovation.Fluent in English, French, Spanish, and Hebrew, with professional experience across multiple countries, Ariel plays a pivotal role in shaping Bright Data's global positioning. Ariel Shulman on LinkedIn: https://www.linkedin.com/in/arielshu/ Resources Bright Data: https://www.brightdata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, andMartechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.