Beauty with a Twist

Building Brow Down, Working with Billionaires & My Borboleta Pro Brow Tint Collaboration 08.05.2026 52min

Season 6 Episode 8 - Rene is hear to talk to us about building a brand after building a clientele, how he became an educator, his new headquarters in LA, and why some artists struggle to flourish in the beauty industry. Time Stamps: 00:00 Introduction 05:00 Getting into educating 10:00 Overcoming my biggest mistake as a brand 15:00 Specializing in brows and facials 20:00 Why some artists struggle 26:00 The type of content that converts followers into clients 31:00 Working with billionaires vs celebrities 38:00 Weird client stories 41:00 Pet peeves as a brow artist 45:00 There's a need for better consumer products but I'm sticking to pro users 47:00 My new collab line

Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER 10.04.2026 1h 4min

Season 6 Episode 7 - Cathy talks to us about her store in Rancho being robbed, what she would do if she had to start her business from zero in 2026, what to look for when deciding on a training to take, and why learning online may not be enough.Thanks for listening ✨Time Stamps:00:00 Introducing our special guest05:00 Finding my passion for lashing and wanting to make all my friends pretty10:00 The beauty of having a store for beauty professionals and opening more locations15:00 A one day training is just the basics you need to take MORE trainings to succeed20:00 Learning online (reels/tiktoks) isn't enough29:00 Logos & branding is key37:00 Don't let a bad set of lashes deter you from continuing to get better at your skills41:00 Lashing is going mobile44:00 The lash industry sin't dead it's pivoting49:00 Lash artists need to stop doing this52:00 IF you're struggling, DON'T make that public54:45 Who robbed me and how

Celebrity Nail Artist Struggles, Working On Bad Bunny Super Bowl Show & Nail Techs Being Undervalued 27.03.2026 1h 3min

Season 6 Episode 6 - We had the pleasure of having @masterweenay on to tell us about her life as a celerity nail artist and everything that comes with that. And for the first time she talks about what happened to the Super Bowl nails she worked on! So tune in for the tea and teachings 🤍Leave a review if you like what you heard on this episode for more! It really helps me continue doing what I'm doing 🤞🏼Thanks for watching and listening 🎧 Time Stamps: 00:00 Introduction 00:45 One hard truth nail techs don’t want to hear 08:10 What separates a booked out nail tech to a struggling one 17:00 Working with celebrities had me working overtime 25:00 The Bad Bunny Super Bowl Performance and her involvement 47:00 How much can a nail tech make realistically

How I Went From Hair Stylist to Content Creator, Being a Brand & Standing Behind What You Endorse 06.03.2026 1h 7min

Season 6 Episode 5 - On this episode we have Zach Mesquit on to tell us how he went from a hair stylist to a content creator and brand. Speaking of brand, he also built his own hair extensions business that ships worldwide. Tune in to find out why he decided to take the leap and become a supplier to both other hair stylists and consumers. Finally, we discuss the fakeness behind endorsing products ONLY because they're paying you to endorse it. Tune in for this and so much MORE! Thank you for watching & listening 🫶🏼

Esthetician to the Stars (Sabrina Carpenter, Demi Lovato, Keke Palmer) 20.02.2026 34min

Season 6 Episode 4 - An inspiration to all estheticians, Renee Rouleau is here to tell us about her product company, her NO diva rule and being celebrity clients like Sabrina Carpenter + the biggest lessons she's learned as a practicing esthetician and founder of many businesses. Thank you for watching and listening 🤍And a special thanks to Renee for coming on and sharing her wisdom! Time Stamps: 00:00 Introducing our special guest 02:00 Renee's grandmother inspired her to join the beauty industry 05:00 Relocating HQ to Austin 08:00 Every clogged pore is a future breakout 10:30 Biggest lessons I've learned as an esthetician & founder 14:00 Building something with my street smarts 19:00 listen to your skin 21:00 Being a leader through difficult times 25:00 Untrustworthy companies 27:00 Future of skincare

Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online 06.02.2026 1h 6min

Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands. Thanks again Bree for coming on and being so vulnerable about your story! And thank YOU for listening and watching to our latest episode. Time Stamps: 00:00 The wax pad OG Bree is here 05:00 Getting my license 15 years ago and the mistakes that I made 10:00 How I came up with the idea of my FIRST product 17:00 Why I decided to start teaching 22:00 Dealing with burnout 27:00 The importance of social media marketing 32:00 How to get a Glossgenius deal 35:00 Losing ALL the money I had when came into money at 18 45:00 Giving my children a wonderful childhood 49:00 Trends I want to see end 54:00 I'm actually an introvert57:00 Dealing with online hate or controversy

From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything) 23.01.2026 1h 2min

Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry!Can't wait for you to watch & listen ✨ Time Stamps: 00:00 Introducing Marilynn and a bit of her background 05:00 Quitting my full time job aka stability to go to school and be an esthetician 10:00 Make content out of everything 15:00 How much I had saved to be able to quit and start my new business solo 20:00 Choosing the right wax and sticking to it 25:00 How social media changed my clientele 30:00 Selling ONE ticket to my Yacht event on Day 1 and then selling out in 5 days 37:00 Other events I'm hoping to have this year 40:00 What success looks like for us 43:00 Being a mom in the beauty industry 48:00 How I get more Google reviews 53:00 Just be the REAL you

The Beauty Industry Isn't Dying, You're Just a Mediocre Business. 09.01.2026 1h 4min

Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉Thanks for watching 🤍 Time Stamps: 00:00 Welcome back Lady Peng aka Jane 01:30 The Beauty Industry is PURGING 03:40 High intent clients are priority #1 06:00 SEO SEO SEO 12:00 I wanted a crazy profitable wax 16:30 The lash tech clip revisited 23:00 Supplementing a waxers income 33:00 Changing the game 35:00 Product line development 43:00 Manzilians 47:00 Steal your boss’ clients 51:00 Be honest with yourself

The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures 31.10.2025 1h 1min

Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration! Time Stamps:00:00 introducing our special guest01:20 how she came to find her niche in brows06:50 getting a job as an esthetician at a hair salon12:00 struggling going working at a salon/solo18:00 posting a video here and there isn’t enough to be booked25:00 don’t rush the brow service, it’s an art32:00 at some point you have to delegate37:00 don’t tip me40:00 things clients do that drive us crazy47:00 brow trends

Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends 17.10.2025 1h 2min

Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍Time Stamps:00:00 Introducing our special guest Wednesday ✨05:00 finding something I loved to do09:00 going off on my own and working late16:00 Renters vs Employees25:00 Branding31:00 Pricing and the toll on your body as a lash artist37:00 lash trends45:00 put yourself out there and network

What I Learned Being a Waxer for 25 Years 03.10.2025 1h 1min

Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful. Where to find her:IG @libbeylazarusWebsite: https://www.secretsofestheticians.com/FB Group:https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfrTime Stamps:00:00 Going solo after working for someone else for 18 years06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong11:00 How to get quicker at waxing14:00 Tired of my friends gatekeeping17:00 New estheticians forced into going solo20:00 Instagram numbers are deceiving 29:00 Teaching at shows33:00 getting paid to mention wax brands38:00 dealing with you peers calling you out44:00 Niche down50:00 specials are goof for business54:00 build everything you can so someone else can work for you

Switching to Soft Wax DOUBLED MY PROFITS in One Month 01.08.2025 1h 1min

Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.Thanks for watching 🤍Time Stamps:00:00 Our guest flew in from Hawaii04:00 Choosing waxing as my specialization09:00 What’s next?12:00 Taking 25 clients a day is too much15:00 Soft Wax VS Hard Wax25:00 Telling clients about my personal life 38:00 Don’t compare my Year 5 to Your Year 147:00 Paying for convenience 52:00 Advice for new beauty professionals

I Pay My Clients $50 Per Referral (And I Should Be Paying Them More) 20.06.2025 1h 4min

Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.Thanks for watching 🤍Time Stamps:00:00 Introducing today’s special guest 🤍01:30 I always wanted to be in the beauty industry I just didn’t know what07:00 Working weddings10:30 Waxing was never in the cards for me13:00 Working at a chain beauty salon wasn’t it17:00 Blessing in disguise21:00 Mentors29:30 Referrals38:00 Hydrofacials42:50 How much is a facial?46:00 that’s illegal57:00 Caring for clients

I Just Had My Worst Financial Year as a Business Owner 16.05.2025 1h 6min

SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner. Tune in for the twist 🫰🏼TIME STAMPS:00:00 Introducing the Browguru (15 Year Experience)06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront19:00 Hourly VS Rent24:00 The recession36:00 The current state of the Brow game41:30 What makes a good brow artist50:00 Don’t be discouraged, there are dips & waves53:00 Charging your worth

Hiring Discrimination in the Beauty Industry (An Esthetician's POV) 21.03.2025 1h 4min

Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on.I hope you enjoy our latest episode of Beauty With a Twist 🤍Time Stamps:00:00 Introducing Our Guest Jeff04:00 Being Transparent08:00 What it’s like being a male esthetician?11:00 Getting back into the industry during covid18:00 Eggs….20:00 Brand Partnerships25:00 Finding your people31:00 How I got my location 37:00 Do I regret opening my location?40:00 What separates you from other estheticians?48:00 Facial prices54:00 Half my clients are men

Unraveling the Art of Tattooing 17.01.2025 1h 7min

Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou.LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks to Alexis @alexis_xol for coming on, make sure to follow her and hit her up for your next tattoo!Thanks for listening and until next time 🤍Time Stamps:00:00 Introducing our guest Alexis Xol02:00 How Alexis got into Tattooing09:00 Finding my niche14:00 Working in a male dominated industry17:00 Strangers trust more than friends24:00 Tattoo Pricing30:00 Social Media vs Talent32:00 1 Year Shop Anniversary at BeMoreYouLA38:00 Advice for people trying to join the tattoo industry43:30 $50 and an hour for your tattoo license45:30 Infected Tattoo in JAIL?!54:00 How to be like Alexis58:00 Tattoo Horror Stories

Don't Go Into Business With Your Friends 13.12.2024 1h 3min

Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele. Finally how and why authenticity in business always WINS.I hope you enjoy this special episode 🤍 Ash, thanks again for coming! I had an amazing time getting to know you 🤞🏼Time Stamps:00:00 Intro02:00 Imposter Syndrome08:00 Going into teaching 15:00 Business Partnership doesn’t work19:00 Friends in business32:00 Getting clients by doing what it takes42:00 Last minute openings aren’t always last minute openings52:00 Authenticity WINS

Are You Devaluing Your Services by Offering Sales? 29.11.2024 1h 3min

SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?!I hope you enjoy this special episode 🤍00:00 Introducing our SPECIAL GUEST02:30 Monique’s journey to becoming a full time solo waxer10:00 Giving FREE Brazilians13:00 Educational Content is KEY16:00 Making time for content23:00 Working TOO Hard30:00 Offering Sales is devaluing?35:00 Clients asking for discounts43:00 Not everyone is copying you54:00 Online VS IRL

Salon Ownership's Ups and Downs, Business Outside the Treatment Room & Content Creation Complications 08.11.2024 1h 8min

Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in the near future. Thank you Kasey for coming in, you are truly my spirit animal!Hope you guys enjoy this special episode 🤍✨Time Stamps:00:00 INTRO03:00 Starting at a Day Spa10:00 Transitioning out of the service room17:00 How to manage content creation20:00 Managing a Salon24:00 Booth Renting Story28:00 Someone quit on me40:00 Trust your Esthetician46:00 Groupon Deals50:00 Beauty School Nightmares

What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy 18.10.2024 1h 2min

SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot from this episode even if you're not a lash artist so make sure to watch the full hour. He drops a lot of knowledge on what it takes to be a successful beauty professional!We hope you enjoy this special episode 🤍✨TIME STAMPS:00:00 INTRO02:00 WIFE CONVINCED ME TO GET INTO BEAUTY11:00 BLOWING UP ON SOCIAL MEDIA16:00 HOW TO BRAND YOURSELF30:00 HOW TO MAKE 100K LASHING41:00 TAKING CARE OF YOUR BODY47:00 HOME BASED LASHING