New Media

Epizode

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  $1.2M In 70 Minutes: The Playbook Behind A Viral Creator Product Launch 29.07.2026 51min

  In today's episode, Matt and Kolby break down Alex Hormozi's three big content bets, his CAA signing and reality-show push, and Jessi Jean's $297 "Yap on Camera Challenge" that reportedly made $1.2M in a single day — pulling out what's working, what's being left on the table, and what every media founder should take notes on. Timestamps: 00:00 Intro02:25 The $1.2M Launch in 72 Minutes07:34 Why Cohorts Are a Superior Business Model11:54 Inside the Hybrid Cohort Format17:15 Public Homework as ...
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  Why Forbes is WRONG about creators, beehiiv VS Kit, magazines are back? 22.07.2026 42min

  This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse In today's episode Matt and Kolby break down Forbes' 2026 Top Creators list, the surprising revival of luxury print media, and Kit's biggest product launch ever—pulling out what's working, what's being left on the table, and what every media founder should take notes on. Timestamps: 00:00 Forbes Top Creators 202601:14 The ...
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  REACTION: beehiiv's Summer Release: Is This The Future or Just Hype? 16.07.2026 35min

  In this episode, Matt McGarry, Ryan Carr, and Kolby Hatch analyze the recent beehiiv summer release, discussing new features like community, podcast integrations, and ad networks, and sharing insights on how to effectively leverage these tools for business growth.
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  Why Nobody Cares About Newsletters Anymore 15.07.2026 1h 5min

  In today's episode Matt and Kolby break down historic media disruptions—from cable TV's ESPN and CNN to Joe Rogan's $250M Spotify deal—pulling out what's working, what's being left on the table, and who actually has a real thesis on AI today, from The Rundown's $10M+ newsletter to HubSpot's media buying spree. Timestamps: 00:00 Intro: AI Anxiety and Plateauing Founders03:59 The Framework: How Founders Should Respond to AI05:14 Is This an AI Bubble? Cable TV's ESPN and CNN Bet08:35 Web 1.0: ...
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  How ONE Book Drove $7M in Sales (and Helped Build an $80M Business) 08.07.2026 49min

  This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse Chandler Bolt (SelfPublishing.com) joins Matt to break down how one niche book generated $7M in 12 months, why "the riches are in the niches," how to turn tactics into ownable frameworks, and the value ladder that grew SelfPublishing.com past $80M. Timestamps: 00:00 Intro02:25 Can a Niche Expert Really Write a Book?03:59 Why...
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  Best and Worst INCOME STREAMS For Creators In 2026 01.07.2026 1h 18min

  Build a community product with nothing but a prompt, try Circle AI free 👉 https://circle.so/eclipse Kolby and Matt rank 25 creator income streams and reveal the simple consulting-call-to-agency funnel that took Growletter to 7-figures. Timestamps: 02:28 Is Speaking Worth Your Time? 06:03 One-on-One Coaching's Underrated Upside 10:29 Sponsorships and Brand Deals 14:32 Programmatic Ads and MrBeast's $20M Month 20:00 Affiliate Marketing's Race to the Bottom 2...
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  $1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante 24.06.2026 41min

  Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better. Timestamps: 00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 ...
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  The Truth About Local Newsletters No One Wants To Admit with Daniel Berk 17.06.2026 39min

  Daniel Berk (Moneywise Podcast by Hampton) joins Matt and Kolby to talk about why the local newsletter isn't the business—the audience is, how AI services are the untapped green space for local brick-and-mortars, why the viral Substack tweet got email wrong, and how an X DM with Sam Parr turned into a podcast hosting gig. Timestamps: 00:00 Intro 02:00 Palmetto Parents: Three Local Newsletters 06:40 How Local Newsletters Actually Make Money 11:00 "Own The Town" — Arbitragi...
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  Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More 10.06.2026 47min

  Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel. Timestamps: 00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for...
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  This Guy Makes $1,500,000 PER MONTH From Texting 04.06.2026 44min

  Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell. Timestamps: 00:00 Intro 03:30 SMS Is The New Email 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 10:00 Promoting Advertiser Offers Over Your Own 13:30 $100 Paid Webinars That Se...
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  HubSpot Spent $100M on Creators — Here's Why (With Jonathan Hunt VP of HubSpot Media & Head of The Hustle) 27.05.2026 45min

  Jonathan Hunt (VP of HubSpot Media) joins Matt and Kolby to talk about how HubSpot built a 50M-reach owned-media network, the four-part test they run on every acquisition (Hustle, Mindstream, Starter Story, Futurepedia), and why they killed every audio-only podcast on the network. Timestamps: 00:00 Intro 03:33 Why HubSpot Buys Media Companies 04:45 What HubSpot Media Actually Is (65 People, 3 Pillars) 07:15 The Editorial Thesis Behind Every Acquisition 12:26 The HubS...
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  The Secret Behind $100M+ Personal Brands 20.05.2026 55min

  Katelyn Bourgoin (founder of Unignorable) joins Matt and Kolby to break down the 6 types of ownable ideas, the 5-question framework she uses to engineer one, why courses are losing value to AI-enabled "brainware" agencies, and a live audit of Matt's ownable idea. Timestamps: 00:00 Intro 00:39 The Why We Buy → Unignorable Rebrand 04:16 Ownable Ideas: Test Round (Sinek, Welsh, Sanchez) 09:30 What an Ownable Idea Actually Is 12:22 The 6 Types of Ownable Ideas 16:...
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  $100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT) 13.05.2026 1h 1min

  Ryan Deiss (DigitalMarketer, Scalable.co) joins Matt to talk about why he killed an eight-figure course business, the 80% sales drop that forced the pivot, why AI is replacing courses faster than anyone wants to admit, and how to actually monetize expertise in a post-course world. Timestamps: 00:00 Intro 00:28 Why Ryan "Retired" From DigitalMarketer 03:32 The Real Reason Course Sales Collapsed 06:37 Why AI Beats Courses Every Time 11:54 DigitalMarketer's 80% Revenue ...
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  The Media Trends Nobody Is Talking About 07.05.2026 54min

  Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private. Timestamps: 00:00 Intro 00:06 The 3 Media Archetypes: Artists, Suits, Engineers 05:54 Streaming Media and MTS vs TBPN 08:00 Why Webinars Punch Above Their Weight 12:37 The Power of Parasocial Podcast Connec...
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  Inside a Top 10 Spotify Podcast Business, Local Newsletters To Agency Funnel, Will AI Change Email Marketing Forever? 30.04.2026 1h 50min

  In today's episode, Ethan Brooks (Austin Business Review), Alyssa Dulin (Kit), and Jonathan Barshop (Modern Wisdom) join Matt and Kolby to discuss how to monetize a local newsletter with services instead of ads, what AI is actually doing to email deliverability, and the unconventional growth tactics that move a podcast in 2026. Timestamps: 00:00 Intro 03:00 Ethan Brooks on Austin Business Review and Local Media 07:30 Why Local Newsletters Are Best Monetized as Services (...
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  Life Update 27.04.2026 6min

  Join here: WriteGrowSell.com Enrollment ENDS May 4th at 11:59 pm EST. This is the last opportunity to join Write, Grow, Sell for the next 5+ months and get in at the lowest price since 2024.
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  This Free Site Makes More Than His $10M Course (w/ Neville Medhora) 23.04.2026 51min

  In today's episode, Neville Medhora (Swipefile, Copywriting Course, ex-AppSumo) joins Matt and Kolby to talk about how good copy delivered AppSumo's first $10,000 day, why his flagship Copywriting Course business is being eaten by AI while Swipefile.com is soaring, Neville's content workflow, and why selling software is dead in 2026. Timestamps: 01:19 House of Rave and Dropshipping in High School03:21 Finding Copywriting and AppSumo's First $10K Day05:53 Copywriting Course Dying, Swipefile S...
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  He Raised $4M in 4 Hours With One Email 16.04.2026 49min

  Walker Deibel (Buy Then Build) joins Matt and Kolby to talk about how he wrote a category-defining book, built a newsletter to 300,000 subscribers, and used that list to raise $4 million in four hours. They cover his grassroots book launch strategy, why he believes newsletters are the most impactful asset any entrepreneur can build, and his framework for navigating private capital markets as what he calls the "new family office." Want to get your first 1,000 newsletter subscribers in 30 days?...
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  The Real Reason OpenAI Acquired TBPN for $100M+ 14.04.2026 46min

  Matt and Kolby break down OpenAI's acquisition of TBPN for over $100 million and what it actually means for media. They dig into why the deal was less about audience size and more about an aqua hire of founders John Coogan and Jordi Hayes, how tech companies consistently use media as a PR and storytelling asset, and what lessons indie creators can take from TBPN's 18-month run to a nine-figure exit. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newslett...
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  How to Build a Creator Business Worth Acquiring 09.04.2026 38min

  Taylor Cromwell (Creator Diaries) joins Kolby to talk about what it actually takes to go from creator to founder — and what makes a media business acquisition-ready. They break down the Starter Story and Salary Transparent Street deals, how to eliminate key-face risk, why IRL events are the next big creator play, and the surprising business Taylor's mom accidentally built in Italy. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newsletteroperator.com/sub...