Founder Diaries Podcast

Epizode

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  SN3, Minisode 13; More Customers Isn't the Only Way to Grow Revenue | Here's the Formula 15.09.2026 7min

  This minisode breaks down a simple, repeatable formula for growing revenue that applies to pretty much any business model.When most founders think about increasing revenue, the instinct is usually: open a new branch, spend more on marketing, hire more staff, or add more products. But there are 3 key drivers that can move revenue without necessarily requiring more input into the business.We also break down how to calculate your customer growth rate, so if you've been assuming growth only comes from spending more, this reframes where to actually look first.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Episode 7: The Business Side Of Makeup | O`rnella Nthambi on Building Makeup City Academy 14.09.2026 31min

  O`rnella Nthambi wears many hats — makeup artist, content creator, beauty educator, and entrepreneur and in this episode, she takes us through the full journey of building Makeup City and Makeup City Academy from a passion project into a business that's sustained her for over a decade.Her very first hustle wasn't in beauty at all. In high school, she sold viazi karai to her fellow students for 10 shillings. After high school, instead of the conventional path into driving or computer packages, she convinced her mum to pay for a short makeup course at Ashley's, a decision that quietly set the direction for everything that followed.We get into the real numbers behind her growth: how she went from charging KES 25,000 for a one-month makeup class to KES 45,000 today, and what it took to actually master pricing along the way. She also walks us through the process of setting up a physical academy space, what she's most intentional about teaching her students, and how she manages finances in a service-based business.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketPARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3; Minisode 12:You Already Know | The One Thing You're Avoiding That Could Change Your Revenue 11.09.2026 4min

  There's usually one thing every founder already knows they should be doing to increase revenue and it's usually the thing that keeps getting pushed to "next week." In this minisode, we challenge all founders that instead of juggling 5-6 major tasks a day and touching a hundred things without finishing any of them, pick that one thing you already know needs to happen, and make it the only thing you work on — whether that's dedicating 3-4 hours every morning to it, or making it your single focus until it's done — before moving on to the next task.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Minisode 11;The One Question That Tells You If Someone Is an A, B, or C Player 08.09.2026 4min

  A quick follow-up to Minisode 4 ("Great CEOs Are Lazy") — this time breaking down a simple rule for evaluating the players on your team. Every team has three types of players: A, B, and C — but it's not always obvious where each person actually falls.Here's the test: ask yourself, if this person left your business today, what would you do?This one simple question can cut through a lot of the uncertainty founders feel about their team, and make it a lot clearer who's actually driving the business forward.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3,Episode 6; Demystifying Tax Compliance | Caine Wanjau on Building DigiTax Across 4 Countries 07.09.2026 1h 9min

  This episode carries a little extra meaning for us — Caine Wanjau and DigiTax were our very first sponsors on Founder Diaries, and we're honored they believed in this vision from the start. Watching both DigiTax and this show grow since then has been a full-circle moment.Caine is the Co-Founder and CEO of DigiTax, an electronic invoicing and tax compliance platform built to make tax compliance easier for growing and medium-sized businesses now licensed and operating across four countries: Kenya, Zambia, Nigeria, and the UAE.In this episode, we get into what DigiTax actually does, how it started, and the process of getting licensed across multiple markets. Caine shares his professional journey, what it's taken to scale DigiTax across different regions, and how having the right partners can shape your business as a founder. We also dig into some of the sharpest insights he's picked up from working with founders and business owners across different markets.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketPARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari..Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Minisode 10; The Hidden Cost of Keeping the Wrong Hire 04.09.2026 9min

  The one problem that will never fully go away in your business is people. The one asset that will save you is also people. That contradiction is something every founder eventually has to sit with because people come with different stimuli, temperaments, and backgrounds, and what works for managing one person won't work for another.After 7 years in business and a lot of hires — some right, some wrong, this minisode shares the insights learned the hard way, especially around one question a lot of founders avoid: when do you finally let a hire go?This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Minisode 9: The One Number Every Founder Should Know By Heart: Your Growth Rate 01.09.2026 6min

  If there's one number every founder should have top of mind, it's not just revenue — it's your growth rate. In this minisode, we break down why growth rate matters more than most founders realize, and how to actually track it.Here's what we cover:✅ How to calculate your business growth rate✅ Why you should track it both month-to-month and year-over-year✅ What growth rate reveals ✅ What to track beyond business growthThis episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Episode 5; He Dropped out of a Top University to Help Students Find Theirs | FT. Manish Sardana 31.08.2026 1h 4min

  This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketPARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN 3, Minisode 8; The Unglamorous Businesses Making Serious Money 28.08.2026 7min

  Not every profitable business looks exciting on Instagram and this minisode proves it. We asked a question on my TikTok page: what are some unglamorous ways people are making good money? The comments did not disappoint.In this minisode, we highlight some of the most interesting responses, including:✅ Portable toilet rentals✅ Selling popcorn✅ Loan/financing businesses for boda boda riders✅ Supplying WiFi to local marketsThese aren't the businesses that make it into glossy founder interviews, but they're solving real problems and making real money; proof that you don't need a flashy idea to build something profitable.If you've been waiting for the "perfect" business idea, this minisode might just change what you're looking for.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Minisode 7: Taxes Won't Wait: What Every Founder Should Know Before KRA Comes Knocking 25.08.2026 8min

  They say there are two things that can quietly shut a business down over time: taxes and calamity. In this minisode, we get into why staying informed about taxes isn't optional it affects your business every single day, whether you're paying attention to it or not. Choosing to ignore it doesn't protect you; it just makes you easier to take advantage of.Here are the tax lessons learned the hard way, the things worth knowing early. If you've been letting your accountant "just handle it" without understanding why, this one's your sign to pay closer attention.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketPARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Episode 4: Behind Misono's Consistency | Ft. Daniel Rea Song on Building a Family Business 24.08.2026 1h 8min

  Some businesses don't just survive they become institutions. In this episode, we sit down with Daniel Rea Song, Marketing and Business Development Director at Misono and son of the founder, to unpack over 30 years of the Misono journey: the story, the lessons, the mishaps, and how a single restaurant became a household name.Daniel takes us back to where it all started — his father's journey through Safari Park, which shaped the chef he would become, and his decision to build a life and a family in Kenya, drawn in by the education system and the opportunity it offered his children. Misono opened its doors in 1995, starting out of a modest rented space on Lenana Road with a limited menu — a location it would call home for 16 years, until 2011.We also get into what's kept Misono consistent for three decades despite chefs coming and going over the years: documented SOPs for every single dish, standardized training, and strict quality control. Plus, Daniel shares his own story growing up under an entrepreneur, his early hustles, what actually happens behind the scenes every day to keep the business running, and how they think about employee retention.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketPARTNER HIGHLIGHTSarova:We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelph...💄 Makeup City — on makeuphttps://www.instagram.com/makeupcityy...👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3;Minisode 6: The Wealth Toolkit Every Founder Needs 21.08.2026 9min

  Paying yourself isn't a luxury it's the entire point of building a business. In this minisode, we break down a founder's toolkit for wealth creation: three things you need in place to protect yourself financially, even as a small business owner.Here's what we cover:✅ Pension ✅ A two-tier emergency fund — one for you personally, one for the business✅ A salary that actually covers your real expenses✅ Why diversification only makes sense once these three foundations are in placeThe goal isn't to work harder for the business, it's to work less and make more money, starting with actually paying yourself.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3,Minisode 5: How I Reset: A Founder's Morning Reboot Routine 18.08.2026 6min

  Every founder hits a funk - the days where motivation disappears and getting anything done feels impossible. In this minisode, we're sharing a personal reboot strategy: three simple things I do every working day to jumpstart out of a slump and back into productivity.None of this requires a complicated morning routine or hours of free time just three small, repeatable habits that compound over time.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3, Episode 3: "Your Business Needs Me" | Ft. Ivy on Building Scalable, Legacy Businesses 17.08.2026 1h 24min

  Today`s episode features Ivy, a business coach who works with founders to build scalable, legacy-ready businesses. Her work is centered on helping founders put the right systems in place, hire the right people, and build something that can grow beyond their own limitations; something they can eventually pass on or sell.Ivy takes us through her own entrepreneurial journey, starting with selling cabbages at 7 years old at a 75% profit margin (a lesson in sales she still carries today), all the way to a salon investment with her husband that flopped teaching her that not every founder should open just any business. In the episode, we also get deep into hiring: simple shifts founders can make in how they hire and manage people, the real cost of a bad hire, and why so many founders hold onto underperforming "day one" employees out of loyalty, even when the gaps are obvious and the business is paying the price.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelph...💄 Makeup City — on makeuphttps://www.instagram.com/makeupcityy...👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3,Minisode 4:"Great CEOs Are Lazy" — A Book Review 14.08.2026 6min

  Being busy is not the same as being productive, and this minisode might make you a little uncomfortable. We're reviewing the book Great CEOs Are Lazy, whose core idea is simple but hard to swallow: CEOs aren't paid to be busy, they're paid for the 20% of work that produces 80% of the results. The real job isn't filling your calendar, it's learning to be ruthlessly efficient with the few hours a day that actually move the needle.We have some exciting news at the end of this minisode — stick around for it. And catch the follow-up conversation on how founders should actually be spending their time, coming soon.SPONSOR SPOTLIGHTThis episode is brought to you by:Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelph...💄 Makeup City — on makeuphttps://www.instagram.com/makeupcityy...👗 HAWI Ready To Wear — on the wardrobehttps://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3,Minisode 3:The Habit-Stacking Trick for Actual Consistency 11.08.2026 5min

  Motivation runs out. Systems don't. In this minisode, we talk about consistency not as a personality trait, but as something you can engineer. Borrowing a behavioral strategy from the author of Profit First, we break down "habit sandwiching": stacking a new habit between two things you already do without fail, so there's no room for excuses.If there's a habit you've been trying (and failing) to stick to, this one gives you an actual system to make it work.SPONSOR SPOTLIGHTThis episode is brought to you by:Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelph...💄 Makeup City — on makeuphttps://www.instagram.com/makeupcityy...👗 HAWI Ready To Wear — on the wardrobehttps://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3,Episode 2: A Founders Roundtable on Loss, Legacy & Letting Go 10.08.2026 1h 25min

  This week, we're switching things up with a roundtable conversation featuring four incredible founders, each building in a completely different space:🔹 Val Njoroge — Co-Founder, Africa's Pocket & Panda Towers🔹 Patricia — Founder, Party Lounges (Furniture & Décor Rental)🔹 Liz Gitari — Founder, Ogolaw & Wakili Lux | Podcaster, The Green Brief KE🔹 Waithera Mugo — Founder, [Commercial Law Firm] & Co-Founder, Ithera Africa (Tax Advisory)We got into some of the harder, less-talked-about parts of building a business: the loss of good employees because of leadership missteps in different seasons, and the quieter loss of potential — when someone you've poured into doesn't believe in themselves enough to grow into who you can already see they could be.We also asked the question a lot of founders avoid: do you have an exit strategy? We talk about the advantage (and the trap) of being the face of your brand, why so many of us call our businesses our "babies," and the real difference between registering a business and owning a trademark — and why that distinction matters enormously if you ever decide to sell. This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelph...💄 Makeup City — on makeuphttps://www.instagram.com/makeupcityy...👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram/ founderdiar. .Tiktok/ founder.diari..Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠/ entrepreneurm. .
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  SN3; Minisode 2: The PROFIT FIRST Formula Every Founder Needs to Know 07.08.2026 7min

  We started our businesses to make money but why does profit always feel like an afterthought? In this minisode, we break down key insights from Profit First, and one formula in particular that flips things. SPONSOR SPOTLIGHTThis episode is brought to you by:Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER HIGHLIGHT 🤝We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partnershttps://www.instagram.com/royalreelphotography_?igsh=MWpvaDNqemF2aTh1Yg==💄 Makeup City — on our hosts' makeuphttps://www.instagram.com/makeupcityy?igsh=amZwc2tkdXBpY2lu👗 HAWI — on our hosts' outfitshttps://www.instagram.com/hawi_rtw?igsh=NHZncHJpMG04OXJoFollow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ https://www.instagram.com/yvonnekanyi...TikTok⁠ https://www.tiktok.com/@entrepreneurm...
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  SN3; Minisode 1:The Hiring Framework Every Founder Needs 04.08.2026 12min

  Most job descriptions are copy-pasted from Google, and that's exactly why so many hires don't work out. In this minisode, we break down performance-based hiring: a practical, 5-step approach to building your HR process around actual output, not vague titles.Here's what you'll learn:✅ Why the generic JD is killing your hiring process✅ How I have used the SMART method to define real, measurable expectations✅ Why you should never hire alone✅ The "devil's advocate" step most founders skip✅ How to assess for the soft skills that don't show up on a resumePlus some hiring drawings from BSK and SAGE's own processes.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co Follow Founder Diaries on socials: Instagram/ founderdiar. .Tiktok/ founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .
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  SN3;Episode 1: From Oxford MBA to Building Africa's Pocket | Val Njoroge 03.08.2026 59min

  Founder Squad, We're back for Season 3!!We're kicking the season off with someone who's redefining what building wealth in Africa looks like. Val Njoroge is the Co-Founder & CEO of Africa's Pocket (a digital investment and financial advisory platform) and Co-Founder of Panda Towers (a real estate passive-income venture).In this episode, Val takes us all the way back to her first brush with entrepreneurship, and how that curiosity eventually led her to Oxford for her MBA. She breaks down how Panda Towers and Africa's Pocket were born, and how she personally built streams of passive income. We also get into the technical side of her business model, the connecting of foreign capital to local opportunities, and the financial mistakes made along the way.If you've ever wondered how to make your money work harder for you, this one's packed with real, practical insight.PARTNER SPOTLIGHT🔹 DigiTax — Simplifying tax and invoicing for businesses so you can focus on growth, not paperwork. Learn more: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocketThis episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .