StoryWork
Matt Jones
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Matt Jones, the founder of Four Pillars Gin, hosts this podcast where he interviews successful Australian business leaders and thinkers. He asks them to share the secrets of their success, focusing on how they use storytelling to build brands and navigate their careers. The show explores story as a powerful tool for growth, relevant to entrepreneurs, executives, and creators. Each episode offers insights into putting the power of story to work in business and life.
Epizode
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Phil Morle's Story 18.08.2026 47minWhat does a former theatre director know about building billion-dollar deep-tech companies? Quite a lot, as it turns out. Phil Morle has spent his career moving between art, technology and venture capital. From experimental theatre and the wild early days of Kazaa to co-founding Pollenizer and helping build Main Sequence into one of Australia’s most important deep-tech investors, Phil has led the way. In this episode, Phil talks about AI as a “steam engine for the mind”, why the best founders tell stories about futures that don’t exist yet, the difference between an exciting idea and one you’d actually bet the house on, and why the story you tell can become either a navigator or a constraint for your ambitions. Ultimately, it’s a conversation about how story fuels our ability to see a different future, persuade other people to believe in it, and then do the bloody hard work of making it real. storywork.com.au -
Allegra Spender's Story 11.08.2026 40minThe world needs more exceptional people to choose to go into politics. Allegra Spender is the exception on many levels, and in this episode of StoryWork we talk about her quite radical approach to politics and to being a politician. Allegra was a McKinsey consultant with every possible option in front of her. But instead of seeking business success she chose public service. I sat down and spoke to Allegra in the wake of the federal budget, and just before she and her colleague, Zali Steggall, announced their plans to form a new political party. I wanted to understand her experience with politics, and look at the roles of leadership and advocacy through the lens of story. -
Michael McQueen's Story 04.08.2026 47minChange is a constant. I know that’s a cliché. But I believe we’re also living through an extraordinarily change-y time. And how we deal with change, both how we make change happen and how we deal with the change that will inevitably happen to us, will be a key determinant of our success at pretty much anything, from business to life. I wanted to talk to Michael McQueen, not because he’s an expert at some many things I’m fascinated by (from technology to change), but also because as a prolific author and speaker, Michael McQueen knows people. He is an expert in the field of behavioural patterns and trends and this conversation will give you a clear sense of what you can do to improve both your resilience in the face of change and your leadership skills and ability to drive change. Listen in and learn from one of the smartest and most generous people I know. www.storywork.com.au -
Zara Seidler's Story 28.07.2026 42minWhen I started thinking about creating StoryWork, the first name I wrote on my list of people I wanted to talk to was Zara Seidler. Both because of what she’s built at The Daily Aus, and because of the intelligence and creativity she’s brought to the task. This episode is a window into the process and vision of a brilliant young co-founder who has figured out how to do what everyone is wrestling with: commanding the attention of Gen Z. Zara and I spoke about the behind the scenes of starting The Daily Aus, from the unplanned chaos of the early strategy to what they’ve built and what comes next. This episode is full of rich insights and I can’t wait for you to hear it. www.storywork.com.au -
Dom Pym's Story 21.07.2026 49minWe're coming out of the gates with one of the most exciting, inspiring people I've ever met. Dom Pym, founder of Up Bank (and so much more), philanthropist, investor and visionary. If you want to hear an inspiring and surprising start-up to success story, it's his. But this isn't just about making money. Listen to Dom for an insight into how his mind works and his bold plan to get more people to invest in risky, worthy endeavours; raising Australia's productivity, championing our innovation economy and creating a world-leading fintech ecosystem. And all because he’s a tech guy who believes passionately in the power of story, experiences and design. www.storywork.com.au Join the conversation on Substack -
Matt Jones' Story with Amelia Adams 21.07.2026 36minWelcome to this foundational episode. The backstory, if you like. Or, to be more specific, my story. The word journey is overplayed, but forgive me for using it here. The rest of this podcast is about other people and their stories. We’ll be meeting remarkable Australian founders, entrepreneurs, behavioural economists and business minds. But in this episode you get to meet me. I enlisted my dear friend Amelia Adams to help. In her own right she's a star foreign correspondent turned 60 Minutes journalist best known for her work over many years at Channel 9. Amelia asked me all about my career and where it has led me and why I feel so strongly that now is the moment we need to listen to each others’ stories and consider our own. It was also a sneaky way to take notes from one of the best interviewers in the game. Enjoy. www.storywork.com.au Join the conversation on Substack -
StoryWork Trailer 15.06.2026 1minCheck back soon for details