The UGC Industry Podcast

Epizode

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  The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5 01.10.2026 39min

  Everybody wants to know, how do I actually make money on Trybe? You’re about to find out… In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Reich, the founder of Trybe’s #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with. Colin shares how his agency has paid out over $700,000 in creator commissions, why he encourages creators to make 300 intentional vi...
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  Breaking through the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4 28.09.2026 48min

  Could taking on more brand deals be the very thing holding your UGC business back? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Andrew Shin, founder of the Creator Blueprint and co-founder of GOOD Marketing, to discuss landing brand deals, creating videos that perform, and approaching UGC like a business, not just a side hustle. Andrew shares his journey from working with brands like Nike and Adidas to going all in on UGC after being fired from AT&T. He break...
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  7-Figure Agency Owner: "Stop Chasing Followers, Chase Money" | Colin Madden E3 22.09.2026 33min

  What happens when you stop chasing followers and start creating videos that brands will pay for? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Madden, a Content Economy coach who built a seven-figure agency at just 22, to discuss his journey from aspiring influencer to full-time UGC creator and agency owner. Colin shares how a TikTok opportunity he initially thought was a scam led to a $10,000 first month, how existing brand relationships helped him land his...
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  The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2 22.09.2026 37min

  What separates a UGC video that gets ignored from one that takes off? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Sidney Brant, the queen of viral tech UGC, to discuss natural on-camera delivery, storytelling, consistent experimentation, and building relationships with brands. Sidney shares how one video generated roughly $41,000 in performance pay across three platforms, what her early low-view months taught her, and why a higher retainer doesn’t always mean gr...
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  He Trained 1,000 UGC Creators—Here’s What the Best Do Differently | Owen Nurminen E1 22.09.2026 24min

  What separates a UGC creator who lands a few deals from one who builds a lasting business? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Owen, founder of Content Economy, to discuss the rise of organic UGC, what he’s learned from training over 1,000 creators, and the skills that help creators earn better opportunities. Owen shares how he went from creating content for WHOOP to connecting creators with apps hiring at scale, why a lower per-video rate doesn’t always...