Invest in You

Epizode

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  Proactive Tax Strategies for Real Estate Investors and High-Income Earners 29.09.2026 1h 1min

  In this episode, Fredrik sits down with real estate CPA, investor, and author Ted Lanzaro to explore how strategic tax planning can dramatically accelerate long-term wealth creation. Ted shares his journey from reading Rich Dad Poor Dad and acquiring his first rental properties to founding a specialized accounting firm and authoring books on real estate taxation.  KEY TAKEAWAYS Proactive vs. Reactive Tax Planning: Consulting a real estate-focused CPA before buying, renovating, or selling a property allows investors to structure transactions strategically, rather than trying to mitigate heavy tax burdens after a closing. Unlocking Value via Cost Segregation: Rather than depreciating an entire building over 27.5 years, conducting a cost segregation study isolates 5-year and 15-year components to accelerate tax deductions using bonus depreciation. Short-Term Rental Strategy for High Earners: High W-2 salary earners faced with passive loss limitations can utilize short-term rentals (average stay under 7 days with material participation) to deduct real estate paper losses against ordinary income. Wealth Compounding with 1031 Exchanges: The "swap 'til you drop" strategy allows investors to defer capital gains taxes indefinitely by reinvesting sale proceeds into properties of equal or higher value, eventually passing assets to heirs with a stepped-up tax basis. Risk Management in Financing: Debt serves as a powerful multiplier for growth when paired with cash-flowing assets and fixed financing, whereas short-term adjustable-rate bridge loans can jeopardize portfolios during market downturns. BEST MOMENTS "I tell people I sell money essentially... I teach people how to save money on their taxes; they pay me for that service, but they typically will end up saving 5, 10, 20 times what they actually pay me."  "Every person's situation is unique... There's really no one-size-fits-all set of universal tax strategies."  "If you just show up with a shoebox full of receipts, no organization, no system, no proactivity... you are going to overpay your taxes dramatically."  "Debt is like fire. You could use it to warm yourself or you can get burned by it."  "Buy and wait, don't wait and buy." HOW TO CONNECT WITH YOUR GUEST https://www.linkedin.com/in/tedlanzaro/ https://landmarkcpagroup.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Becoming Your Own Bank: Rethinking Debt, Wealth, and Business Growth 24.09.2026 52min

  In this episode, Fredrik welcomes Certified Financial Planner and podcast host Mark Willis to discuss what it truly takes to achieve financial independence and build lasting wealth. Drawing from his experience graduating during the 2008 recession, Mark challenges traditional financial advice on debt payoff and explains why becoming your own source of financing changes everything.  KEY TAKEAWAYS Focus on the X-Factor: Long-term financial peace relies on three core priorities: Efficiency, Control, and Safety (ECS). Become Your Own Source of Financing: Simply paying off debt with cash returns you to net zero while banks keep the profits; learning to act as your own bank preserves liquidity and opportunity cost. Transition from Operator to Investor: Most entrepreneurs accidentally buy themselves an demanding job; true business freedom comes from moving from owner-operator to owner-manager, and ultimately to owner-investor. Prepare the Heir, Not Just the Estate: Sustainable generational wealth requires educating children about money, taxes, and stewardship early on—preparing the kids for the money, not just the money for the kids. Leverage Strategic Tax Moves: The ultra-wealthy minimize tax drag by buying appreciating assets, borrowing against them tax-free for liquidity, and passing them on through a stepped-up basis. BEST MOMENTS "We can either just throw money at the problem... and be under the thumb of the banker for years to come, or we can do what I did, which is become the banker yourself."  "A banker is a fellow who will lend you his umbrella when the sun shines, but wants it back from you as soon as it starts to rain."  "Don't do what banks tell you to do with your money... instead, watch what they do with their money, and just do that instead with yours." "We don't just want to prepare a bunch of money for the kids; in equal measure, we need to prepare the kids for the money."  "If you follow the herd, you're going to get slaughtered. Sometimes it's okay to zag if everybody else is zigging." GUEST INFO: Mark Willis Certified Financial Planner and owner of Lake Growth Financial Services  Visit kickstartwithmark.com for a free 15-minute strategy session Check out: Not Your Average Financial Podcast About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Exit Planning is Good Business Planning: Maximizing Enterprise Value 22.09.2026 51min

  In this episode, Fredrik sits down with serial entrepreneur and M&A advisor Mark Hartman, author of The Sweat Equity Payday. Drawing from 15 years of scaling and exiting his medical claims cost-containment firm, as well as over a decade advising lower-middle-market business owners, Mark shares what it takes to transform a business into a sellable, highly valuable asset.  KEY TAKEAWAYS Exit Planning is Good Business Planning: Preparing for succession, whether driven by choice or the "5 Ds" builds operational strength and protects enterprise value. Pass the "Kidnap Test": A sellable business must run without the owner's continuous presence; if critical tasks like payroll or primary client communications collapse when the owner steps away, buyer risk increases significantly. De-Risk Key Dependencies: Buyers purchase transferable revenue and profit. Businesses must eliminate single points of failure across key suppliers, vital employees, and concentrated customer accounts before going to market. Unreported Cash Destroys Valuation: Off-the-books cash cannot be proven during due diligence. Additionally, hiding cash artificially skews cost metrics against industry benchmarks, drastically reducing the overall company valuation. Clean Up Books and Working Capital Early: Establishing clear financial records, formalizing employee manuals/procedures, and understanding working capital requirements years in advance prevents mid-deal retrades and closing friction. BEST MOMENTS "Exit planning, succession planning is good business planning. I can't say that enough... Man makes plans, God laughs."  "Buyers of businesses are buying transferable revenue and transferable profits after the seller is gone, and hopefully without disruptions from employees and vendors."  "In God we trust, everyone else prepare for due diligence."  "Cash is not king in mergers and acquisitions when we're doing valuations. Cash is king when you're writing the check to buy the business."  "Small business, medium-sized business ownership is the key to wealth. You can create and drive your own destiny by being a business owner."  GUESTS LINKS https://www.linkedin.com/in/markhartmann https://www.hartmannrhodes.com/ TO CONNECT WITH THE GUEST https://www.linkedin.com/in/michael-diegelmann-8a79861/  warren-wise.com About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Agentic AI & The Future of Value Investing with Michael Diegelmann 15.09.2026 47min

  In this episode, Fredrik sits down with Michael Diegelmann, founder of Warren Wise, to explore the transformation of capital markets through artificial intelligence. Michael breaks down how synthetic AI value investors analyze corporate reporting to give CEOs and CFOs unbiased, 360-degree financial feedback before stepping into the public eye or talking to investors.  KEY TAKEAWAYS Preparation Saves Millions: A lack of financial preparation and poor understanding of internal data costs companies millions during capital raising, M&A, or IPO processes. Match Narrative to Financial Reality: Corporate storytelling quickly crumbles under scrutiny if key financial indicators such as cash conversion do not support management's claims. Leveraging Synthetic Investors: Platforms like Warren Wise use AI model frameworks to simulate value investors, flagging risks and patterns in financial reports without bias. AI is Reshaping Investor Relations: As buy-side firms and institutional investors adopt AI agents to analyze filings instantly, corporate investor relations must adapt to automated, speed-driven market analysis. Stock Exchanges as Growth Platforms: Viewing an IPO as a long-term financing tool for business growth leads to sustainable success, whereas treating it solely as a founder exit strategy often leads to failure. BEST MOMENTS "You need to understand what your numbers mean to other people... You need to know prior to handing out the information what they think."  "The lack of preparation costs you millions, especially when you work on the capital markets."  "The stock exchange is only a means to an end... those who used it as a financing platform won." "Understand your numbers, because your numbers don't lie."  "Traveling is not a reward for working. It's homework for living." TO CONNECT WITH THE GUEST https://www.linkedin.com/in/michael-diegelmann-8a79861/  warren-wise.com About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  The Everywhere Millionaire: Why Main Street Beats Silicon Valley 10.09.2026 1h 2min

  Fredrik sits down with economics professors Eric and Owen to unpack the data-driven reality of modern wealth from their book, Everywhere Millionaire. Drawing from a decade of analyzing Treasury Department tax records, they reveal that America's true financial heavyweights aren't celebrity tech founders, but operators of everyday, unglamorous private businesses. Get their book here - https://www.everywheremillionaire.com/ Owen Zidar is a Professor of Economics and Public Affairs at Princeton University. He earned a Ph.D. in Economics from the University of California, Berkeley, and a B.A. from Dartmouth College. Before joining Princeton, he served as a staff economist at the Council of Economic Advisers and worked as an assistant professor of economics at the University of Chicago Booth School of Business. Eric Zwick is the Joel F. Gemunder Professor of Economics and Finance at the University of Chicago Booth School of Business. He earned his Ph.D. in Business Economics from Harvard University and a B.A. from Swarthmore College. His research focuses on the intersection of public policy and corporate behavior, particularly concerning income and wealth inequality. Key Takeaways The Hidden Wealth Pool: There are roughly 3 million closely held business owners in the U.S. with a net worth exceeding $5 million. Collectively, their wealth eclipses the Forbes 400 by more than an order of magnitude. Boring is Profitable: The most lucrative ventures are frequently mundane, ranging from auto dealerships and beverage distributors to specialized clinics and gutter manufacturers. Acquisition over Invention: You do not need to invent a massive tech platform to succeed. Acquiring an existing, profitable "main street" business from a retiring founder is a highly effective path to the top 1%. Move Slow and Make Things: True wealth creation is a slow build, often taking decades of reinvesting profits and compounding industry experience rather than seeking an overnight Silicon Valley exit. Best Moments "Most people are focused on a small handful of billionaires and just miss the ocean of entrepreneurs for a few people." — Owen "One thing that's contrary to the conventional wisdom in Silicon Valley that you need to move fast and break things... we say you need to move slow and make things. It takes decades often for a lot of these stories." — Owen About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠⁠https://bit.ly/4jxF94k⁠⁠ Fredrik Sandvall LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/FredrikinLondon/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@FredrikSandvall⁠⁠
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  Billionaire Habits and AI Multipliers: A Gen Z Guide to Leveraging Success 03.09.2026 39min

  Fredrik sits down with his oldest son, Ivan, to unpack the mechanics of momentum, the cognitive cost of "doom scrolling," and why the absolute best time to grind is when you are already winning. Drawing from their experiences interviewing billionaires and navigating financial markets, they explore how to build compounding success across business, fitness, and daily life. Key Takeaways Capitalize on Momentum: Never coast after achieving a goal; success compounds and generates self-sustaining motivation. Audit Your Information Diet: Ditch brain-overloading short-form content. Focus on long-form learning and apply a single piece of actionable advice immediately. Embrace Boredom: Intentionally disconnecting from all digital consumption for a full day forces a mental reset that frequently sparks high-leverage business ideas. Best Moments "The best time to work hard is probably when you're winning because at that point you build on yourself and your own momentum, and you might get twice as much done in that month or that year." — Ivan "Spend a single day basically not looking at your phone at all and not consuming anything and be bored for one day... your brain will first calm down and then you'll start daydreaming and from nowhere you'll get a random amazing idea." — Ivan About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠ YouTube: ⁠https://www.youtube.com/@FredrikSandvall⁠
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  The Real Definition of Ambition with Hugo Brooks 20.08.2026 1h 14min

  In this episode, Fredrik is joined by author and former design consultant Hugo Brooks to unpack the true meaning of ambition and success. Hugo shares his fascinating journey from feeling "useless" in school to building highly successful design consultancies, only to realize he felt like a passenger in his own highly driven life. KEY TAKEAWAYS Ambition is a Neutral Energy: Ambition isn't inherently good or bad. It is a powerful driving force that, if left unexamined and undirected by your personal values, can lead you to a destination you never actually wanted. The Trap of the "Next Goal": High-achievers often treat goals like doors—they spend ten years walking toward them, pass through in two seconds, and immediately look for the next door. It is critical to pause, recognize the journey, and celebrate your team's successes. Redefine Your Own Success: Too often, we drive our "cars" onto a crowded highway, blindly trying to overtake others without asking where the highway actually leads.  Adopt an "Island Hopping" Strategy: Rigid five- or ten-year plans are increasingly obsolete in our fast-paced world. Instead, build flexibility into your business by treating growth like island hopping—setting a general direction, exploring the immediate next stop, and adapting your strategy as you learn. True Growth is Human Capital: Society is obsessed with growth, which is almost always equated with money.  BEST MOMENTS "I often describe a large part of my life as being like a passenger in my own highly driven life." "Ambition is really completely neutral. It's about how you apply this important energy... Because ambition can cure world hunger, and ambition can cause World War III." "The moment of passing across that line takes a few seconds... But you might have spent 10 years trying to get to that point. That was where your lived experience was." "We're a culture that's obsessed with growth. And nine times out of ten, when we say growth, we mean money. But the truth is that the real value of growth is in human capital." "I genuinely thought it was about investing myself in the business that would bring me the success. That's what I thought the phrase meant." GUEST LINKS www.hugobrooks.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Rethinking Wall Street: Why Conventional Investment Advice Fails 16.08.2026 47min

  In this episode, Fredrik sits down with Theodore Hicks, a registered investment advisor and author of Evidence-Based Investing. Drawing from over two decades of financial experience, including navigating the dot-com bubble and the 2008 global financial crisis, Theo breaks down why conventional financial advice and Modern Portfolio Theory often fail investors during real-market drawdowns. KEY TAKEAWAYS The Importance of "Sell Discipline": Everyone knows the phrase "buy low, sell high," but few practice the discipline of actually trimming winning positions to lock in gains and mitigate portfolio risk. The Reality of Portfolio Math: Recovering from market drawdowns is asymmetric: a 50% loss requires a 100% gain just to break even. Protecting capital on the downside is far more effective than trying to catch up later. Salespeople vs. Portfolio Managers: A large portion of the retail finance industry consists of sales professionals driven by product commissions rather than trained managers actively hedging risk. Strategy-Based Diversification: True diversification isn't just owning different stocks; it involves diversifying entry and exit strategies, rules, and risk guardrails to withstand bear markets. Wealth and Health are Intertwined: Accumulating financial wealth is meaningless if you lack the physical health to enjoy it, play with future generations, or pursue your life goals. BEST MOMENTS "We have to trim every once in a while... You actually have to have that sell discipline."  "I'm trying to give people permission to question what they hear from the news media, the financial news media, Wall Street, etc."  "The majority of the people that are managing money for retail... they're not trained portfolio managers, they're trained sales professionals."  "In order to win the poker game, you got to survive each hand."  "A smart man learns from his mistakes, but a wise man learns from others."  GUEST LINKS Theodore Hicks  https://www.linkedin.com/in/theodore2hicks/ https://www.theodorehicks.com/ Book Evidence-Based Investing  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  20 Years of Startup Lessons: Decoding the Business Lifecycle 11.08.2026 55min

  In this milestone episode of Invest in You, Fredrik reflects on two decades of experience helping startups scale from initial launch all the way to IPOs. Using the 30 episode titles from the TV series StartUp as a strategic framework, Fredrik breaks down the raw realities behind every stage of the entrepreneurial journey. KEY TAKEAWAYS Brutal Market Realities: Up to 90% of startups fail within their first five years. Founders must evaluate whether the personal and financial risks align with their long-term goals before launching. Early Funding Bets on People: Seed round funding and angel investments are rarely about a fully proven business model; investors are primarily backing the founder's capability, execution, and integrity. Pivoting as a Growth Strategy: Market disruptions—such as rapid shifts in AI technology or changing consumer habits—require flexibility. Pivoting isn't a failure; it is a necessary adjustment to align with market demand. Growth Does Not Equal Value Creation: Rapid user acquisition and aggressive growth tactics can destroy unit economics if they are not supported by clean financial management and sustainable cash flow. Legal Diligence Protects Control: Founders must scrutinize every agreement they sign. Giving away too much equity too early or agreeing to adverse terms can lead to losing control of the company entirely. BEST MOMENTS "Seven in 10 or up to nine companies in 10 fail in the first five years... so before you start up your startup, think about: is it worth it?" "Money doesn't buy evidence, it doesn't buy lifestyle, it is just the money to get off the ground." "An angel investor is always more than a check. Never think about them as just a check, because then you lose their interest." "A pivot doesn't necessarily mean failure. It means redevelopment, rethinking... using the reality screaming out at you to change direction." "Growth isn't automatically value creation." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  The Era of Vibe Coding: How AI is Changing Productivity 10.07.2026 27min

  In this episode Charlie and Fredrik dive deep into the transformative power of Artificial Intelligence. Moving beyond the basics of simple chat queries, they explore the concept of "vibe coding," a revolutionary approach where individuals act as directors, guiding AI agents to build complex applications without needing traditional programming skills.  KEY TAKEAWAYS AI is a Permanent Shift: Unlike passing internet fads, AI is fundamentally changing productivity. It is too deeply integrated and useful to disappear, representing a permanent shift in how we think and operate. Vibe Coding Democratizes Tech: You no longer need to be a seasoned software engineer to build apps. By directing AI tools like Claude, individuals can "vibe code" and orchestrate full applications through natural language and iterative feedback. Local AI Offers Ultimate Control: Running local AI models on your own hardware allows for massive context windows and zero subscription fees. It keeps your data secure while creating a personalized "second brain" that intimately understands your files. Leverage is the Ultimate Advantage: AI acts as a massive force multiplier. It allows a single person to do the work of an entire team by automating tedious tasks like email outreach, research, and documentation. Massive Market Shifts are Underway: The traditional software industry is experiencing a squeeze due to AI-driven efficiency, while upcoming, massive AI-integrated IPOs are poised to heavily disrupt the market landscape. BEST MOMENTS "AI is here to stay, it's the same as the dot-com bubble or the internet, people thinking that it’s going to die out... That’s not the case. This is going to be here to stay, it’s too useful to remove basically." "Instead of programming yourself, you are more like a director and you let the AI program for you." "With AI, you can leverage other people's knowledge. You can leverage time. You can leverage systems to simplify things. And you can leverage the ability to delegate with even having a team." "I'm just about to depart from having worked on helping the world in conflict situations for some time... I can't wait to be full-time in business again and just... work with AI as a multiplier." "You do not need to be a rocket scientist. Even if you know how to make a rocket, make things easier." The Abyss of Finance  https://amzn.to/44OQBC7 TO CONNECT WITH CHARLIE  https://www.linkedin.com/in/csandvall/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Is SEO Dead? How AI Search Is Changing How Clients Find You | Cameron LiButti 05.07.2026 43min

  Is SEO dead, or evolving faster than you can keep up? Fredrik sits down with Cameron LiButti of SpeedView Marketing to reveal how entrepreneurs and professionals can turn visibility into revenue — without wasting money guessing where to spend it. Cameron went from engineer to marketing founder, and now helps doctors, lawyers, and other high-value professionals win clients in crowded markets. He shares the exact framework for deciding where to invest first — starting with relationships before ad spend — and why chasing every trend burns budget fast. The conversation turns to how AI search is reshaping how clients find and choose who they trust with their money. Cameron reveals which industries already get 40-50% of new business through AI search, and why AI optimisation builds on SEO rather than replacing it. KEY TAKEAWAYS Start With Relationships, Not Ads: For local or early-stage businesses, real-world networking beats social media for winning first clients. Audit Before You Spend: Study competitors, define your unique position, and invest where ROI is highest — don't try to do everything at once. AI Search Builds on SEO: A fast, well-optimised website is still step one. YouTube, Reddit, and LinkedIn visibility increasingly shape how AI tools cite and recommend businesses. Know Your Audience First: Whether AI-search optimisation is worth it depends on whether your clients are actually using AI to search yet. Find the Winnable Gap: Skip the biggest, most competitive terms. Target smaller, less-contested opportunities you can actually rank for. Get Agent-Ready: As AI agents start booking and filling forms on clients' behalf, your website and CRM need to be machine-readable, not just human-friendly. BEST MOMENTS "Networking is where you should start" — get into the market and talk to people before spending on ads. "Don't just do it all" — being selective about where you invest is usually the fastest path to success. "Being consistent longer than other people are willing to be consistent" — the throughline behind both client results and personal success. TO CONNECT WITH CAMERON https://www.linkedin.com/in/cameron-libutti-bb131a66/https://www.bidviewmarketing.com/ LINKS Website: https://www.speedviewmarketing.com ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie. Listeners in 155+ countries. Community & Contact Community: https://bit.ly/4jxF94k LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Carl Allen — Creative Deal Making, Seller Psychology & Building an M&A Empire 02.07.2026 51min

  In this episode, Fredrik interviews Carl Allen, a veteran business acquirer, M&A coach, and founder of Dealmaker Wealth Society, about the art and psychology of buying businesses. Carl shares his journey from Wall Street to becoming one of the world's most prolific acquisition entrepreneurs, having completed over 500 transactions across three decades. He explains why understanding seller psychology — not just financials — is the real key to closing deals, and how he's built an AI-powered "clone" of his own decision-making to scale his coaching to tens of thousands of students worldwide. The conversation dives deep into practical deal structuring: SBA financing mechanics, why paying all cash up front is rarely the smartest move, and how creative, no-money-down deals can benefit both buyer and seller. Carl also opens up about running his private equity portfolio through delegation rather than day-to-day operating, pursuing a doctorate at the University of Miami in his mid-fifties, and the personal disciplines — health, recovery routines, and Lego — that keep him performing at a high level. KEY TAKEAWAYS Seller Psychology Over Spreadsheets: Carl's research found that roughly 80% of sellers don't cite money as their top priority when selling — they want a "safe pair of hands" to protect their legacy, employees, and customers. Understanding this motivation lets buyers structure smarter, often cheaper, deals. Never Pay All Cash at Closing: Deferred consideration, seller financing, and structured payouts reduce buyer risk, improve tax outcomes for sellers, and often allow for a higher headline price than an all-cash offer. SBA Financing Fundamentals: A typical SBA 7(a) deal involves roughly 10% buyer equity, 80% bank financing, and 10% seller carry-back (held on standby for at least two years). Loan delinquency on deals over $1M is under 1%. The "Two Offers" Negotiation Strategy: Presenting a seller with two structured options — a slow, all-cash offer versus a fast, higher-value creative deal — leverages binary decision psychology to move negotiations forward. Owner vs. Operator: Carl attributes much of his success to staying strictly in his "zone of genius" (deal-making, numbers, and marketing) and partnering with operators to run the day-to-day of his portfolio companies. BEST MOMENTS "A safe pair of hands to continue my legacy" — on what sellers actually want. "You never, ever, ever pay all the money up front." "The brain works in binary — yes or no." "Every deal, every conversation... will teach you something." CARL ALLEN Free training: trainwithcarl.com Book: Creative Dealmaker — available on Amazon and Audible YouTube: @CarlAllenOfficial (100,000+ subscribers) ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Unlocking Your Voice: The Power of Communication in Personal and Professional Growth 29.06.2026 51min

  In this episode, Fredrik interviews Helen von Dadelszen, a vocal coach and speaker, about the significance of voice in communication. Helen shares her journey from New Zealand to Europe and discusses how societal conditioning can cage individuals' voices, preventing them from expressing their ideas confidently. Key takeaways include the importance of managing nerves and vocal production to enhance communication effectiveness. Helen introduces the "PREP" framework for structuring responses in conversations, emphasising the need to make a clear point, provide reasons, give examples, and conclude effectively. The episode also highlights the value of asking questions to foster trust and connection, as well as the importance of pauses in communication. Helen's book, "Courageous Action," is recommended for those looking to overcome stage fright and improve their communication skills. KEY TAKEAWAYS The Importance of Voice in Communication : The way we communicate, including our physical voice and the ideas we express, is crucial for connecting with others. Effective communication involves both the content of our message and how it is delivered. Overcoming Communication Barriers : Many individuals struggle to express themselves due to social conditioning and fear of judgment. It's essential to recognise these barriers and work on building confidence to share ideas and knowledge. BEST MOMENTS “The voice or the way that we communicate with the world is our connection with people." "If we allowed and we were able to better communicate with each other, we would avoid a lot of issues that we have." https://www.linkedin.com/in/helen-von-dadelszen/ Book  Courageous Action: Your Playbook for Communicating Confidently, One Small Step at a Time, https://amzn.to/3SdFJe4  https://courageousaction.ch/ ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠⁠https://bit.ly/4jxF94k⁠⁠  Fredrik Sandvall LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠⁠  Facebook: ⁠⁠⁠https://www.facebook.com/FredrikinLondon/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@FredrikSandvall
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  Unlocking the Secrets of Digital Marketing: Strategies for Success in a Crowded Market 26.06.2026 49min

  In this episode of "Invest & You," hosts Fredrik Sandvall and Bryan Driscoll delve into the intricacies of digital marketing, SEO, and real estate investing. Brian shares his journey from stumbling into digital marketing in the early 2000s to becoming an SEO expert and real estate investor. KEY TAKEAWAYS Understanding Your Audience: It's crucial to identify who your target audience is and what problems they face. Tailoring your marketing efforts to address their specific needs can lead to more effective engagement and conversions. Empathy in Marketing: When generating leads, it's important to view potential customers as individuals with unique situations rather than just numbers. Building a connection and delivering value can significantly enhance your marketing efforts. SEO Evolution: The landscape of SEO is changing, with a shift towards providing direct value rather than trying to manipulate search engine algorithms. Incorporating structured data and focusing on user intent can improve visibility and engagement. CONNECT WITH BRYAN Follow Bryan on Linkedin - https://www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert/ https://www.motivatedleads.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠ YouTube: ⁠https://www.youtube.com/@FredrikSandvall
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  The Art of the Exit: Scaling, Synergies, and Selling Your Business 22.06.2026 44min

  In this episode, Fredrik sits down with Robert Cacchia, CFO at Benzinga, to trace his fascinating career path from studying physics to leading financial strategy in the high-stakes worlds of private equity and investment banking. Robert breaks down the essential skills needed to climb the financial ladder, emphasizing why effective communication and storytelling eventually outweigh raw spreadsheet modeling.  KEY TAKEAWAYS Communication is Your Best Asset: While hardcore technical skills and financial modeling are crucial early in your banking career, reaching the VP, Director, or CFO level requires mastering the art of storytelling.  Growth Beyond the Spreadsheet: A modern CFO does more than just manage the books. They act as strategic partners focused on removing roadblocks, talent acquisition, retaining top performers, and aligning the entire organization toward a successful exit or scaling event. The Truth About M&A Synergies: When acquiring companies to scale, relying solely on headcount reduction to achieve "cost synergies" is a flawed strategy.  Invest in Your Team (and Trust Them): To avoid "key man risk" and truly scale a business, founders and executives must hire operators who specialize in their niches, empower them to act, and trust the process.  Always Invest in Yourself: You cannot sustain a high-level career without treating your time and health as your most valuable resources. Prioritize continuous learning, get adequate rest, exercise, and remember to celebrate your victories along the way to avoid burnout. BEST MOMENTS "If you can't convince someone to do a decision with those numbers, it's useless. Numbers, rationality don't convince. The storytelling convinces." "The best meetings, the best conversations are the ones where you don't even open the deck, the pitchbook. It's when you just sit down and talk." "Put the right people in the right places, give them the freedom to operate and hold them accountable. You will surprise yourself with what is delivered." "When an investor... is buying your business, they are buying the future. They're not buying what you already delivered." "People tend to overestimate the cost synergy piece in mergers... You're not going to win because you merged two companies and got rid of one controller or one HR or one CFO... Focus on one plus one equals three on the growth." TO CONNECT WITH ROBERT [email protected] https://www.linkedin.com/in/robert-g-checchia-cfa/  https://www.benzinga.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  How to Legally Cut Your Tax Bill by Living Abroad, with Bobby Casey 18.06.2026 52min

  Getting residency in a new country doesn't automatically make you a tax resident there, and confusing the two could cost you hundreds of thousands of dollars, as one Swedish entrepreneur in this episode discovered the hard way. Frederik Sandvall sits down with tax lawyer and offshore structuring expert Bobby Casey to break down how personal tax residency actually works, from Portugal's different visa categories to Costa Rica's territorial tax system and the four-tier global tax framework Bobby uses with his clients. They dig into why popular setups like Estonian e-residency and Dubai companies often backfire for digital nomads, when a US LLC quietly outperforms more exotic jurisdictions, and how married couples can legally structure income to pay close to zero tax. Listeners will come away understanding the real difference between physical and tax residency, the questions a proper advisor needs answered before recommending any structure, and why following generic advice from YouTube or Facebook groups is a costly gamble. You'll also hear concrete numbers behind real client structures, including how one couple legally earned a seven-figure income with a near-zero tax bill.  KEY TAKEAWAYS Separate physical residency from tax residency before making any move. They're governed by different government offices with different rules, and your visa type, such as Portugal's D7, D8 or Golden Visa, determines whether you trigger tax residency at all. Consider a residency-based territorial tax country like Paraguay if you want a stable tax home as a nomad. Paraguay only taxes income earned within its borders and requires just a few days of physical presence every other year, making it far more workable than countries with long minimum-stay requirements. Exit your home country's tax system through the proper official process, not informally. One Swedish entrepreneur who left without completing the required checklist was retroactively treated as a tax resident for ten years and ended up owing well over a million euros in back tax. Match your company's jurisdiction to where you actually operate. Estonia suits physical-goods businesses selling into the EU, Dubai and Hong Kong suit businesses genuinely operating in the Middle East or Asia, and most location-independent digital businesses do better with a low-maintenance US LLC than with these more fashionable structures. Check the banking reality before registering a company offshore. Jurisdictions like Panama, Belize and Dubai can create serious friction getting money in or out, with real clients losing access to bank accounts or unable to receive payments from US clients altogether, so confirm your payment flows work before committing to a structure. QUOTES "People just think there's residency and physical and tax residency is the same thing." "The number one best option for high-income Americans who want to live abroad and pay no tax is to marry a non-American." "There's no such thing as a five-minute call in this." "I want to invest in myself, and I can bypass a lot of my own internal struggles by spending time with people that are in life where I want to be." "You only regret the things you don't do, not the things you do." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠YouTube: ⁠https://www.youtube.com/@FredrikSandvall
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  The Truth About Electric Cars, Sales Resilience, and Salary Sacrifice 15.06.2026 39min

  In this episode of Fredrik sits down with Andrew Leech, the Founder and Managing Director of Fleet Evolution, to discuss his incredible journey from working late-night shifts at a supermarket to pioneering the UK's first electric car-focused salary sacrifice scheme. Andrew shares candid stories about his working-class upbringing, his leap into entrepreneurship to escape the corporate grind, and how he navigated severe government policy U-turns and the COVID-19 pandemic to build a thriving business. KEY TAKEAWAYS The Foundation of Hard Work: Andrew's work ethic was heavily influenced by his mother, a machinist who always emphasized the value of earning and owning your own money.  Beware the Social Media Illusion: Both Fredrik and Andrew warn younger generations about the trap of comparing their real lives to the curated, often fake, "doomscroll" lifestyles seen on social media.  Adaptability is Everything in Business: When the UK government was indecisive about EV policies between 2012 and 2019, Fleet Evolution's growth flatlined.  The Unmatched Perks of EV Salary Sacrifice: Electric vehicles aren't just great for the environment; they are massive money-savers.  Sales Skills are Non-Negotiable: To start a business from the ground up, you must get comfortable with hearing "no."  BEST MOMENTS "My mom... always used to say, 'Yeah, but it's my money, I've earned it.' And that really stuck with me." "It’s all about what you’re giving and what you’re getting, and just setting it all into perspective rather than just living the doomscroll life."  "What's the use in sweating blood and tears for a company that's going to treat you in such a way?"  "A 'no' is just one off your to-do list... Obviously the best result is a 'yes,' but the worst result is just apathy and no response."  "The vast majority of people who say they don't like electric cars have never ever drove one. Or haven't drove the right one." TO CONNECT WITH ANDREW  https://www.linkedin.com/in/andrew-leech-b3a34921/ fleetevolution.com  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/YouTube: https://www.youtube.com/@FredrikSandvall
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  Visualizing Company Genius: Simon Bowen on the Models Method 12.06.2026 1h 31min

  In this episode, Fredrik sits down with Simon Bowen, founder of The Models Method, to explore how businesses can transform complex, contentious concepts into simple, powerful visual models. Simon challenges traditional marketing advice like Simon Sinek's "Start With Why," arguing that a company's true "why" should center entirely on the customer's suffering, not the brand's origin story. KEY TAKEAWAYS Stop selling your origin story and start focusing entirely on fixing their specific "aches." Turn your complex business ideas into simple visual models so people can actually understand what you do. Your business is being pulled in four directions: customers, your team, suppliers, and stakeholders, and you have to satisfy all of them to win. Businesses fail at strategy because they spend all their time "in the game" instead of training as professional athletes do. Marketing gets you attention (width), but you need a clear, valuable solution (depth) to actually make money. BEST MOMENTS "What we really are is lifelong mistake makers. Because all the lessons come from the mistakes. Life is either wins, lessons, or losses, and you get to choose a lesson or a loss." "The universal 'why' is: I just want to know that all you care about is me and my problem." "A company wins in the marketplace when it can demonstrate to the customer that you might not be able to name the ache or point to it... but I can actually give it a name, and I can prove to you I know how to fix it." "If you've got plenty of width but no depth, you're shallow. If you've got plenty of depth but no width, you're the best kept secret." "Trust is no longer the currency of the market... Believability is the currency of the market." TO CONNECT WITH SIMON: https://www.linkedin.com/in/simonbowen-mm/ [email protected] https://modelsmethod.com About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall
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  Can Your Business Survive Without You? 10.06.2026 17min

  In this episode, Fredrik Sandvall explores a difficult reality for many founders: does your business work for you, or do you work for your business? Drawing from his book, Options Strategy, Fredrik dives into the concept of "Owner Dependence" and the risks of becoming the central bottleneck in your own company.  KEY TAKEAWAYS Many entrepreneurs start businesses for freedom, only to realize they have built a system that entirely relies on their constant presence, effectively making them an employee of their own creation. A true measure of business health is stepping completely away from the daily operations and communications for a few weeks. If the business implodes or stagnates without you, it is dangerously owner-dependent. Founders often sabotage the sale of their own companies at the last minute because their personal identity is too deeply intertwined with the business's daily operations. To regain their time, founders must document their processes, leverage AI tools to extract knowledge from their heads, and confidently delegate to key account managers or "hero leaders" within the team. By removing yourself as the operational bottleneck, you free up your calendar to focus on exponential growth strategies, such as acquiring other businesses, rather than merely chasing incremental organic growth. BEST MOMENTS "The business can create freedom, but you might quietly have become something that the business actually owns. Ultimately, your freedom vehicle now owns you and owns your time." "Many people thinking about selling the business get cold feet in the last second and they don't sell. Why? Because if they sell the business, they sell their identity." "You are not a solo entrepreneur anymore, you now have a team. But you might have kept some of the core functions close to your heart... which means you are now a little bit of a so-called bottleneck." "By trusting others, that gives you status and also gives them status. It allows them to feel more in control and you to be in control of something much bigger." "If I can help the company to grow not like 5, 10, 25%, but actually times two, times four, times five... by acquiring other businesses, that's a great way to think about what to do with your time." BOOK REFERENCE HERE https://amzn.to/49CjBQz  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/ Eric Tabone Linkedin: https://www.linkedin.com/in/ericrtabone/ Website: nearshorebusinesssolutions.com
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  Mark Lim on Profitable Sales, Systems & Smart Acquisitions 07.06.2026 56min

  Most businesses don't fail because of bad luck — they fail because they never had a plan to win or any control over their numbers. Mark Lim has spent over 22 years turning that around. In this conversation, Frederik Sandvall sits down with Mark Lim, founder of Magnetic Alliance, to unpack what profitable sales really mean, why most founders unknowingly cap their own growth, and how to build a business that runs without you. They dig into the blind spots that kill companies, the four-step framework for freeing up an owner's time, and the realities behind the "buy a business for a dollar" hype. You'll learn why preparing for an exit matters even if you never plan to sell, where to make your first strategic hire, and how Mark's acquisition fund targets simple, profitable businesses rather than risky turnarounds. It's a grounded look at systemisation, delegation, and building lasting enterprise value. KEY TAKEAWAYS Diagnose your biggest risks first: roughly 45% of business failures come down to poor strategy and 30% to weak financial control — fix those before chasing growth. Free up your time with the four-step sequence: eliminate what you don't need, automate what's left, delegate what people can do, then template the rest to avoid reinventing the wheel. Make an admin person your first strategic hire. It's the easiest function to hand off and can claw back 10–20 hours a week so you can focus on high-value deal making and sales. Prepare for an exit even if you never intend to sell — systemising the business so it doesn't rely on you protects its value and gives you the choice to leave on your terms. Allow around three years to get it exit-ready. Be brutally honest before acquiring a "cheap" business. No-money-down deals are usually turnarounds requiring specialist skills, long hours and more capital — only viable if you genuinely know what you're doing. QUOTES "A lot of businesses are basically sponsoring their own job so they can work twice as hard for half the money." "It's only you who can't delegate. How do these companies survive if they can't delegate?" "It's very common to find the highest paid person in the business doing the lowest paid tasks." "Yes, you can jump on a plane. But it doesn't mean you'll land safely." "There's no room for ego in our business. Life's too short — we just want to have a good time." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/