The Inches: A Podcast About Sports Sponsorship

Epizode

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  Rookie & The Vet: The Value of Impressions VS. Results in Sponsorships 10.09.2026 50min

  Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation. BUT the rest of the advertising world has shifted to a performance model. Results are everything in building your budget. So where do we go from here in the sponsorship world. How do we adapt? On this episode, we dive into the value of impressions vs. results and how the sponsorship industry can shift to driv...
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  Rookie & The Vet: Chatting Challenger Sponsorship Sales with Phil Andrews of US Fencing 07.09.2026 43min

  Sponsorship sales is hard enough. In a challenger sport, the deck is stacked against you, usually smaller audiences, less brand recognition, tighter budgets. So how do the best in the game still win? Today, Phil Andrews, CEO of USA Fencing, hands us the blueprint. We break down how to build a rock-solid foundation in challenger-sport sponsorships, the strategies that actually move deals forward, and the ways his organization punches above its weight to stand out in a crowded market. ----- Th...
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  Rookie & The Vet: A Sponsorship World Cup Postmortem 27.08.2026 43min

  The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time. But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell? On this Episode, we dive into our thoughts on the sponsorships side and momentum of the World Cup for brands and sports teams. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. ...
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  Rookie & The Vet: How Timing Affects Every Part of your Sponsorships 02.07.2026 36min

  Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work. On this episode of The Inches, we dive into specifically how you can infuse timing into your sponsorship strategy and playbook for success. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Frankl...
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  Rookie & The Vet: Less is More in Sponsorships 04.06.2026 39min

  More inventory. More reach. More sponsors....more revenue? Not always. In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick L...
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  Rookie & The Vet: Selling Sponsorship when you don't own your Stadium 20.05.2026 36min

  Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell. So how can we get past that to maximize our value and sales for sponsors. On this episode, we dive into ways you can creatively still create value in venue, even when you don't own the building. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partner...
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  Rookie & The Vet: What NASCAR can teach us about Sponsorships 13.05.2026 45min

  We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport. Sometimes, it involves jumping out of your whole sporting event structure. On this episode, we dive into NASCAR and what we can learn for how the sport and organization activates brand sponsors on race day. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by...
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  Rookie & The Vet: The Pricing Gap in Sponsorships 28.04.2026 49min

  The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed. But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this? In this episode of The Inches, we dive into conversation around how high prices means a fragmented market, and how your brand or team can navigate it. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digita...
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  Rookie & The Vet: Notes from Coachella Activations for Sponsorships 13.04.2026 49min

  Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends. Brands notice...and they put their creative hats on to stand out and activate. So what can we learn in sponsorships from these activations? Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships. -- The Inches Podcas...
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  Rookie & The Vet: The Slow Death of Passive Sponsorships 06.04.2026 43min

  The sponsorship model is shifting. Brands want engagement, data, and proof - not logo placements. Not passive inventory. So why do most of what we sell in sponsorships consist of logo placement? In this episode, we dig into why passive sponsorship assets are dying, what's replacing them, and how your team can get ahead of the curve before your next renewal conversation. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...
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  Rookie & The Vet: Talking Digital with Alex Kopilow 10.03.2026 55min

  We all know digital inventory is a must have in any sponsorship department today. But how can you build it? How do you price it? How do you manage it successfully? On this episode we have Digital Sponsorship vet and expert Alex Kopilow from SponCon to answer all those questions and more. Check out Alex's sponsorship newsletter, SponCon. A must subscribe in the industry. https://sponconsports.beehiiv.com/ -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how ...
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  Rookie & The Vet: Turning Global Sport Events into Local Sponsorship Revenue 02.03.2026 36min

  It's a big year in sports. Winter Olympics, Summer World Cup, and global events that ignite entire countries. These events build emotion; brands want to be a part of them. But how can your local sports team funnel that excitement into authentic sponsorship opportunities? On this episode of The Inches, we dive into how your team can transform national excitement into big wins for your local sponsorship departments. -- The Inches Podcast is a podcast that looks at sports & event sponsorshi...
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  Rookie & The Vet: Jersey Patches...How do we sell them/do they belong? 02.02.2026 41min

  The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches. A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports? On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape....
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  Rookie & The Vet: Our 2026 Sponsorship Predictions. 08.01.2026 51min

  The new year brings new trends, new things to pay attention to as our industry evolves. We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships. In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella V...
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  Rookie & The Vet: Managing Your End of the Year in Sponsorship for Success 17.12.2025 33min

  The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break. But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year? In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the indus...
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  Rookie & The Vet: Insights on Sponsorships from a Premium Event 05.12.2025 44min

  Premium events are where sports pull out all the stops—energy at a peak, fans fully immersed, every moment engineered to feel unforgettable. But what can teams learn from these marquee moments and apply to their own game-day experience This week on The Inches, we dive into a recent visit to the F1 Las Vegas experience and takeaways that can maximize your experience at your own games. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting ...
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  Rookie & The Vet: Selling OT & Extra Innings in Sponsorships 30.10.2025 35min

  We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
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  Rookie & The Vet: Selling your Team's Super Power to Stand Out in Sponsorshops 24.10.2025 52min

  When you aren't the big dog team in sponsorships, it can feel like you get left out of considerations, meetings, and dollars. So how can we build a strategy to stand out? In this Episode, we dive into a listener question to talk through finding your team's unique edge, building stories around it, and executing it into your sales with brands. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich ...
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  Rookie & The Vet: The Minor League Focus in Sponsorships 03.10.2025 34min

  In sports sponsorship, there is usually a big breakdown between minor league and major league teams. Each has its unique benefits and advantages when it comes to selling and buying sponsorships. But what are those advantages for Minor League teams? How can they get the big brand dollars? This week, we dive into how your Minor League team can compete and how your Major League team can take a note from the minors for revenue growth. -- The Inches Podcast is a podcast that looks at sports &...
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  Rookie & The Vet: the VICE Category Episode 19.09.2025 42min

  We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'. But then, there are those categories that toe the line. That sometimes operates in that grey area. These are our Vice industries. In this episode, we dive into how to manage, de-risk, and align on how you can sell and manage those categories that aren't cut & dry from an optics perspective. -- The Inches Podcast is a podcast that loo...