A Word With Bob: RBMA's Official Podcast

Episode

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  Jan. 2026: Radiology and Public Policy in 2026 03.02.2026 55mnt

  In the first episode of 2026, Bob welcomes State Representatives Bryan Cutler (R-PA) and Phil GiaQuinta (D-IN) to discuss their perspectives on health policy issues at the state level. Also, Bob speaks with Kaihan Krippendorff, who is presenting the Opening Keynote at 2026 PaRADigm this April ("Be the Disrupter: Strategy That Shapes What's Next").
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  Ep. 38: Resilience in the Face of Disaster: Joseph Guiffrida on Hurricane Helene Response; Plus PaRADigm Keynote Elle Benson 05.05.2025 59mnt

  Bob dove into a crucial conversation with Joseph Guiffrida, Chief Operations Officer at ARA Health Specialists in Asheville, NC. When Hurricane Helene devastated his community, his practice faced the ultimate test—maintaining critical infrastructure and ensuring continuity of radiology services during a crisis. Learn firsthand how they navigated the storm, what challenges they overcame, and the key lessons every radiology group should know about emergency preparedness.
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  Ep. 37: Hospital Reimbursements & 2025 Advocacy Updates: Keith Chew, Paul Pitts, and John Vizzuso; Plus Linda Wilgus and Kit Crancer 05.05.2025 58mnt

  Bob is joined by Keith Chew, MHA, CMPE, FRBMA, Principal at Consulting With Integrity, Paul Pitts, JD, Partner at Reed Smith, and John Vizzuso, President & Chief Coaching Officer at Human Assets, to explore the legal and operational considerations of hospitals reimbursing radiology groups for services beyond image interpretation. Bob also welcomed Linda Wilgus, FRBMA, Co-Executive Director of RBMA, and Kit Crancer, Senior Vice President of Radiology & Public Policy Partnerships at RAYUS Radiology, to discuss the Medicare Physician Fee Schedule and potential increases in 2025.
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  Ep. 36: 2024 Election Preview: Ted Burnes, Shea McCarthy; Plus Elizabeth Rula 01.11.2024 59mnt

  In this special pre-election episode of A Word With Bob LIVE, Bob speaks to experts Ted Burnes (Senior Director of Political Affairs, the American College of Radiology) and Shea McCarthy (Partner, Thorn Run Partners) to get their insights about what will happen when America votes on Nov. 5. Plus, Bob speaks to Elizabeth Rula, Ph.D., to preview her Closing Keynote at the 2025 PaRADigm Annual Meeting about the radiology workforce shortage!
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  Ep. 35: Standing Up for Radiology: Linda Wilgus & Tom Greeson; Ken Davis & Ramana Rameswaran 03.10.2024 1j 2mnt

  In this episode, Bob speaks with Linda Wilgus and Tom Greeson to review the 2025 Medicare Physician Fee Schedule Proposed Rule, what it means for radiology, and how RBMA is responding. Plus, Ken Davis and Ramana Rameswaran of the Katten Law Firm join Bob to talk about a new legal issue concerning reproductive health and mammography that radiology practices should be aware of.
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  Ep. 34: Innovative Leadership: The Future with RBMA's New Co-Executive Directors 08.07.2024 1j

  In this milestone episode, Bob sits down with the incoming RBMA Co-Executive Directors, Jessica Struve and Linda Wilgus. As he prepares to officially hand over the reins and embrace a well-deserved retirement, Bob reflects on his journey and shares his excitement for the future of RBMA under their leadership. In a wide-ranging conversation, Jessica and Linda detail their history with RBMA and the radiology business industry, as well as their vision for the road ahead. Also, Bob speaks with Tim Trysla about his upcoming session on AI and regulation at the RBMA 2024 SYNC Conference! While this episode marks the end of Bob's tenure as Executive Director, it's not the end of Bob hosting "A Word with Bob!" Bob will continue to bring you insightful conversations and updates. Join us in August for our next episode!
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  Ep. 33: Looking Ahead with RBMA President Pete Moffatt (Plus a Radiology Marketing Roundtable) 29.05.2024 59mnt

  Bob welcomes RBMA 2024-2025 President Pete Moffatt for an in-depth discussion about his personal and professional background, his goals for RBMA, and outlook for the industry over the next year. Also hear from three radiology marketing experts, Dianne Keen, Kim Kelley, and Janinne Walker, about the upcoming RBMA SPARK Virtual Conference!
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  Ep. 32: Operations Education and Marketing/Sales Expert Larry Helicher 29.05.2024 1j 1mnt

  Bob sits down with a couple of Masterclass presenters to talk radiology outpatient operations and then has a wide-ranging conversation with longtime friend and marketing mastermind and business owner Larry Helicher.
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  Ep. 31: Dr. Christopher Zahner & Dr. Eric Walser; Michael Young 04.03.2024 1j
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  Ep. 30: Outpatient Imaging Operational Efficiency and Ken Davis on Legal and Regulatory Issues! 07.02.2024 1j 4mnt

  Outpatient imaging operations, physician recruitment, restrictive covenants, and more! Bob speaks with a powerhouse panel who are presenting a pre-conference Masterclass at 2024 PaRADigm entitled "Outpatient Imaging Operational Efficiency and KPIs:" Brenda Bale, Dennis Chaltraw, Jamie Dyer, and Jennifer Yahne. Then, Bob welcomes Ken Davis for a wide-ranging discussion on the strategies radiology groups are implementing to stay competitive in today's marketplace and a preview of what to expect on the legal and regulatory front in 2024!
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  Ep. 29: Jonathan Berlin and Corbin Wilson; Julie Szeker 17.01.2024 59mnt

  Bob is joined by the program co-chairs of the 2024 ACR-RBMA Practice Leadership Forum, Jonathan Berlin and Corbin Wilson, and then speaks with Julie Szeker, a member of the RBMA Board of Directors, to talk about recent updates and the state of mergers and acquisitions in healthcare.
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  Ep. 28: Dianne Keen, FRBMA, and Dr. Amy Patel; Billy Rowlee 21.11.2023 58mnt

  In this episode, Bob welcomes Dianne Keen, FRBMA, and Amy K. Patel, MD, to preview their session at the upcoming 2024 ACR-RBMA Practice Leadership Forum, and then is joined by Billy Rowlee, Chief Revenue Officer of RadiologyBill, to discuss the issue of medical debt in America and how radiology practices should grapple with it.
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  Ep: 26: Linda Wilgus, FRBMA, and Pam Kassing 20.09.2023 1j 1mnt

  In a special Founders' Day edition of AWWB, Bob is joined by Linda Wilgus, FRBMA, and Pam Kassing, to discuss the Physician Practice Information (PPI) Survey and its implications for radiology practices.
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  Ep. 25: Peter Gunderman and David Wallace 08.08.2023 1j 1mnt

  In this episode, Bob is joined by two graduating radiology residents, Dr. David Wallace and Dr. Peter Gunderman, who share their perspectives on the transition from residency to practice, work expectations, and the future of radiology.
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  Ep. 24: Dr. Geraldine McGinty and Dr. Michael Laposata 31.05.2023 1j

  In this episode, Bob speaks with Dr. Geraldine McGinty, the first woman to become Chair of the ACR's Board of Chancellors and Senior Associate Dean for Clinical Affairs at Weill Cornell Medicine, as well as Dr. Michael Laposata, Chair of the Department of Pathology at the University of Texas Medical Branch, to discuss their role within the Panel of National Pathology Leaders' Diagnostic Medicine Focus Group, among other topics. The Panel of National Pathology Leaders is a national think tank dedicated to advancing best practices in Pathology and Laboratory Medicine.
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  Ep. 23: Luke Finney and Andrew Colbert 04.05.2023 1j

  Bob speaks with Luke Finney, the President and Co-Founder of Mercantile, about the new RBMA Business Credit Card. Then Bob welcomes Andrew Colbert of Ziegler to discuss the state of radiology corporate transactions amid current economic conditions, including consolidation activities, how to strategically build a sustainable platform for the future, strategic alternatives for private practices, and M&A opportunities that are appropriate.
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  Ep. 22: Kathy Edwards; William T. Thorwarth, MD, FACR 28.03.2023 1j

  Listen for a preview of the RBMA 2023 PaRADigm program, including some highlights of sessions you won't want to miss, as well as an insightful conversation with William T. Thorwarth Jr., MD, FACR, the Chief Executive Officer of the American College of Radiology. With the ACR celebrating its 100th anniversary in 2023, Bob and Dr. Thorwarth discuss important past achievements, current initiatives, and a look ahead toward the next 100 years!
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  Ep. 21: Jacqueline Bello, MD; Ed Gaines, JD, CCP 07.03.2023 1j

  Bob welcomes Jacqueline Bello, MD, who is presenting the Industry Keynote at RBMA 2023 PaRADigm. Dr. Bello previews the insights you can expect to gain at PaRADigm by discussing radiology’s central role in impacting health equity and mitigating disparities in outcomes among diverse populations, particularly racial and ethnic underrepresented minorities (URMs) and individuals from lower socioeconomic status. Then, Bob speaks with Ed Gaines, JD, CCP, Vice President of Regulatory Affairs & Industry Liaison at Zotec Partners, about the No Surprises Act, including background information, its impact on consumers, and federal independent dispute resolution (IDR) processes. Bob and Ed also review recent legal decisions and what they mean for the future of the No Surprises Act. 
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  Ep. 20: Clay Countryman; Tom Dickerson & Andrew Cashman 27.01.2023 1j 2mnt

  In the first episode of 2023, Bob chats with Clay Countryman, Esq., to get a sneak peek at the RBMA 2023 PaRADigm Closing Keynote. Then Bob is joined by Thomas Dickerson, FRBMA, and Andrew Cashman, JD, to discuss financial services, recent Congressional action that may impact radiology practices, and changes regarding employee retirement plans.
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  Ep. 19: Karen Massey and an RBMA Board Roundtable 27.01.2023 59mnt

  In this special holiday edition of AWWB, Bob looks ahead to RBMA 2023 PaRADigm by speaking with presenter Karen Massey, who previews her Pre-Conference Masterclass Workshop. Bob then welcomes a roundtable of RBMA Board members to provide insights on what radiology professionals can expect in 2023, from operational issues to regulatory updates and revenue cycle management concerns.