The Long Game

Episode

• 
  Kitchen Side: The Internet Has a Memory 12.08.2026 56mnt

  The team unpacks what makes content valuable now, why measuring quality beats debating who wrote it, and how customer understanding is the last durable edge.
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  Proof Over Promises, Case Studies, and Marketing When Trust Is Low with Sofia Sulikowski 15.07.2026 1j 1mnt

  Sofia Sulikowski explains why trust in marketing is cratering amid AI content and visionary hype, and why customer case studies are becoming the antidote.
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  Kitchen Side: The Hidden Drivers of AI Search 08.07.2026 51mnt

  A candid look at why self-reported attribution beats clickstream data in AI search, and how visibility works more like a brand mirror than a channel.
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  AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting) 21.05.2026 59mnt

  Johann Wrede (UserTesting) explains why AI has become the new front door to brands, why brand consistency and customer obsession are the only real levers marketers can control, and how he's betting on in-person events and agentic marketing workflows to stay ahead.
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  Kitchen Side: The GEO Gold Rush Problem 08.04.2026 48mnt

  A candid look at AI search chaos, from spam and bad attribution to why brand, positioning, and trust now matter more than visibility alone.
• 
  What is Content Engineering? 11.02.2026 1j 1mnt

  Josh Spilker explains the shift from content marketing to content engineering and how teams can use systems, AI, and workflows to scale differentiated organic growth.
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  Kitchen Side: AI Search Tactics, Telemetry and Team Structure 04.02.2026 1j 13mnt

  How teams should think about AI search telemetry, prompt selection, attribution, and brand influence as traditional SEO metrics become less reliable.
• 
  Who Owns AI Visibility? 24.12.2025 1j 18mnt

  Who owns AI visibility—SEO, PR, brand, or product marketing—and how should teams adapt as AI reshapes discovery, measurement, and content strategy?
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  Kitchen Side: Correlations, Chaos, and ChatGPT 19.11.2025 53mnt

  The team explores bad research, AI trust signals, brand perception, and how SEO, PR, and product teams must collaborate in the age of LLM search.
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  Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker) 05.11.2025 1j 5mnt

  Noah Greenberg (Stacker) unpacks the evolution from SEO to GEO, the comeback of PR, and how earned media drives brand visibility in AI-powered search.
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  Kitchen Side: How to Move Fast 29.10.2025 56mnt

  The team discusses the value of speed in marketing, how to avoid thrashing, and why slow, focused decision-making may actually help you move faster.
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  Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound) 24.09.2025 1j 2mnt

  Nick Lafferty and Josh Blyskal (Profound) explain answer engine optimization (AEO), brand visibility in AI search, and tactics to stay agile in a volatile space.
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  Media Strategy, Ad Tech, and the Future of Search with Michael Walrath (Yext) 03.09.2025 56mnt

  Michael Walrath (Yext) unpacks the AI-driven shift in brand visibility, structured data, and why marketers must prep for an agentic, zero-click web.
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  A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman 06.08.2025 1j 13mnt

  Logan Freeman (ManyChat) explores AI search, attribution loss, LLM perception, and why SEOs need to think more like PMMs and PR pros in the age of GEO.
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  Kitchen Side: Can vs Should in Automation 30.07.2025 54mnt

  The team explores when automation makes sense, where human touch matters, and how AI is reshaping agency workflows, mentorship, and collaboration.
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  Kitchen Side: Boots, Bots & Brand Gravity 02.07.2025 53mnt

  Alex and David explore AI-era craftsmanship, SEO fundamentals, brand gravity, and why creating content with soul matters more than ever in the generative age.
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  Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset 04.06.2025 55mnt

  Erik Episcopo (Wiz) shares insights on AI in SEO, hiring super ICs, scaling content, and staying sharp through unconventional, scrappy career moves.
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  Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode) 28.05.2025 54mnt

  The team unpacks Google's “AI Mode” and what it means for SEO, attribution, LLM visibility, and the future of content in a generative-first search landscape.
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  Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible 14.05.2025 1j 12mnt

  Britney Muller (formerly Moz, Hugging Face) discusses real-world AI use, prompt strategy, and why accessibility—not hype—is the future of marketing with AI.
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  Kitchen Side: Generative Engine Optimization 16.04.2025 59mnt

  Exploring the future of SEO in the age of AI—how to optimize for LLMs, brand mentions, and answer engines with generative engine optimization (GEO).