Estheticians in Business

Episode

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  Why Clients Get to Your Booking Site and Leave 05.10.2026 9mnt

  More services don't always make your business more appealing.Sometimes they just make it harder to book.If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.She doesn't want to become the esthetician before she can book with you.In this quick Monday Marketing episode, we're talking about:Why too many choices can stop someone from bookingHow an overwhelming service menu can cost you clientsWhy potential clients want your recommendationMaking it stupid easy for a new client to know where to startUsing options like a New Client Facial or consultation to simplify bookingWhy cute service names aren't always helping people chooseYour client doesn't need a million options.She wants to feel confident she's making the right choice.So here's your homework:Go to your booking site and look at it like you've never seen your business before.If you weren't an esthetician, would you know what to book?If the answer is no, make it easier.If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍
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  The Clients You Might Be Losing Without Realizing It 01.10.2026 30mnt

  What happens when a potential client calls while you're in the middle of a facial and you can't answer?In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and how an AI receptionist can help answer questions, book appointments, follow up with potential clients, send texts, and take some of the everyday work off your plate.We also get into the questions I KNOW you're probably thinking 😂Does it actually sound like you?What happens with client privacy?Does it work with your booking platform?Should every esthetician even have an AI receptionist?And Kate shares real numbers from businesses currently using Zolie so you can see what this can actually look like.Links from this episode:✨ FREE Profit Leak Audit:[LINK]📞 Try Zolie free for 14 days + get 20% off as part of EIB:[EIB ZOLIE LINK]🏥 Med Spa / HIPAA Waitlist:[LINK]
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  How to Use Local Facebook Groups to Get Esthetician Clients 28.09.2026 9mnt

  How to Use Local Facebook Groups to Get Esthetician ClientsLocal Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today.How to find active local Facebook groups that actually make sense for your businessWhy you need to know the group's promotional rules before postingHow to write promotional posts around what potential clients actually wantWhy your Facebook group posts should encourage people to commentHow to take those comments into the DMs and start real conversationsWhat to do when a Facebook group doesn't allow business promotionWhy participating throughout the week matters just as much as promotional postsHow to become the esthetician people start tagging when someone asks for a recommendationThe goal isn't to jump into a local group, post “I have appointments available!” and disappear.Show up. Have conversations. Answer questions. Let people get familiar with you.Eventually, when someone asks:“Who's a good esthetician around here?”You want people tagging YOU before you even have the chance to comment.If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂And remember: get people interacting with you, then get into the DMs and have the conversation.If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!
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  Can Your Business Afford You? 24.09.2026 17mnt

  You had a $10K month. Amazing.But how much of that $10K actually became YOUR money?In this episode of Estheticians in Business, we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pays you.I'm sharing what happened when I hit my first $12K month and my husband asked me, “Okay... but where is it?” 😂 Because even though my business was making more money than ever, almost all of it was going right back into the business.We're talking about the difference between business revenue and YOUR income, constantly reinvesting instead of paying yourself, looking at the ROI before making another business purchase, and what to look at if your business genuinely isn't making enough to pay you yet.And I'm giving you one super simple assignment:Look at your last three months and ask:What came in?What went out?What did I actually pay myself?Because I want you to have the $10K, $15K and $20K months.But I also want YOU to make money.Your business doesn't get to be the only one benefiting from all this work. You own the thing. You should benefit from owning it.
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  If they don't know you exist.... 21.09.2026 7mnt

  People Can't Book With You If They Keep Forgetting You ExistYou can be an incredible esthetician, but if people don't know you exist, they can't book with you.And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it.Then life happened.In this Monday Marketing episode, we're talking about why consistently reminding people about your business is part of marketing and why repeating yourself probably isn't nearly as annoying as you think it is.Why marketing is often the first thing to disappear when business or life gets busyWhy someone not booking doesn't automatically mean they weren't interestedHow much we overestimate how closely people are paying attention to our businessesWhy repeating your message is part of helping people remember youThe importance of staying visible even when you're busyWhy follow-up and reminders aren't automatically annoyingWhat happens when you stop talking about your business and expect people to remember youYour potential client has an entire life happening outside of your business.She can see your post on Tuesday, think, “I need to book that,” and completely forget about it five minutes later.That doesn't mean she decided not to book.Sometimes she just needs to see you again.And again.And again.You're probably tired of talking about your business way before your potential clients are tired of hearing about it.So keep showing up. Keep talking about what you do. Keep reminding people how you can help them.Because people can't book with you if they keep forgetting you exist.
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  Your Clients Don’t Get First Dibs on Your Calendar 17.09.2026 14mnt

  Put Your Vacations on the Calendar Before Your Clients DoIf you own your business, why does it sometimes feel like your clients own your calendar? 😂In this episode, I’m sharing something I started doing every January when I was still in the treatment room: blocking off my life before opening my calendar to clients.Vacations, birthdays, anniversaries, holidays, random Wednesdays off... if it was important to me, it went on the calendar first.We’re talking about building your business around the life you actually want, preparing financially for time off, and why I’d rather take a little longer to reach a business goal than spend years missing the things that are important to me. Pasted textIn this episode:Why I started blocking my time off at the beginning of every yearWhat dates to put on your calendar FIRSTHow to work your revenue goals around vacationsWhy time off can actually create more urgency around your availabilityThe lesson I learned after building my business FASTYour business should support your life. You have to build it that way.
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  This is actually how you get clients 14.09.2026 10mnt

  Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂She's thinking about her dry skin. The breakouts she's still dealing with at 35. The dark circles that make her look more tired than she feels. The 14 skincare products sitting on her counter that she has no idea how to use.The appointment is what she books. But what happens because of that appointment is why she actually cares.In this Monday Marketing episode, we're talking about how to stop leading your marketing with service names, treatment details, and everything included in the appointment and start talking about what your client actually wants from it.Why your clients may not understand what your service names actually meanThe difference between what your client books and what she hopes happens because she books itHow to market the payoff of your services instead of only the appointmentWhy clients often want you to take the decision-making off their plateHow to connect your services to the real-life and emotional reasons people buyWhy you don't need to promise life-changing results to create emotion in your marketingA simple exercise to turn your top three services into better marketingTry this with your top three services:She books: ________What she really wants: ________If we accomplish that, she gets to: ________That last answer is where some of your best marketing can come from.Before you market your next opening, ask yourself:What does my client hope is different because she came to see me?Not what the appointment includes. Not how long it is. Not which machine you're using.Your service is what she pays for. The outcome is why she cares.This is the third episode in our Monday Marketing conversation about selling differently, so go back and listen to the previous two episodes if you missed them!Inside the Estheticians in Business Membership, we're working on getting better at marketing, selling, getting clients, and becoming really freaking good at business.Check out the link to join us. 🤍If this episode helped you, share it with another esthetician and subscribe so you don't miss the next one.Stop Marketing the Appointment. Market What Happens Because of It.
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  $0 to $10k 10.09.2026 7mnt

  🎙️ You Probably Don’t Need More Clients to Hit $10K MonthsIf I gave you 10 new clients next month, would that automatically get you to a $10K month?Or would it just make you busier?In this episode, we're talking about why more clients, more services, more posting, and more education aren't always the answer when you're trying to increase your income.Because you can be fully booked and still not make enough money. You can have a packed week and still wonder where the money went. And you can keep trying new strategies so often that your business never has a chance to build momentum.We’re talking about the math behind your business, panic marketing when things get slow, constantly creating new offers, and why you may already know enough to grow. The question is whether you're actually using what you know.And if $10K months are something you want, I'm going MUCH deeper on this Monday.Monday, September 14th at 12 PM CentralWe're getting into the things I believe are actually keeping solo estheticians from reaching consistent $10K months, and it isn't about adding a million more things to your business.Even if you're nowhere near $10K yet, this training is for you if you want to understand what needs to happen in your business to eventually get there.Register here: [LINK]There will be a short replay available, but if you can join me live, DO IT. I'll be answering questions and have some bonuses for those who show up live.Before Monday, ask yourself:If I got more clients tomorrow, would that actually increase my income the way I want it to... or would I just be busier?See you Monday. ❤️
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  Why No One Is Booking From Your Instagram 07.09.2026 9mnt

  Your Marketing Might Be Too EducationalYou've been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing more about skin actually make someone want to become your client?In this Monday Marketing episode, we're talking about the difference between being an educator and being an interpreter in your marketing. Your potential client isn't necessarily looking for an esthetics class. She wants someone who understands what she's experiencing and can help her.Why educational content isn't bad, but may not be enough to make someone want to bookHow to translate your expertise into something your client actually recognizes in her own lifeWhy technical skincare content can accidentally speak more to other estheticians than potential clientsHow to start with what your client feels, notices, wants, or is frustrated byA simple self-check to use before posting: Would my ideal client understand this, care about it, and know why it matters to her?How to move from what she's experiencing to why it may be happening and what you would recommendWhy your client doesn't need to know as much about skin as you do. She needs to know that you understand her skin and can help her.The takeaway: Don't remove the education. Change the way you enter the conversation.Start with what she's experiencing, explain why it may be happening, and then show her what you would recommend.Inside the Estheticians in Business Membership, we work through the actual process of getting better at marketing, sales, and running your business. If you need support figuring out how to communicate with your clients and turn what you know into something that helps your business, come join us.Join the Estheticians in Business MembershipConnect with Allyson on Instagram: @estheticiansinbusiness. If this episode helped you, share it with another esthetician and subscribe to the podcast. 🤍
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  What If Nothing Is Wrong With Your Business? 03.09.2026 11mnt

  Episode description:Solo estheticians are constantly looking for something to fix. A slow Tuesday, a reel that flops, a client who doesn't rebook, and suddenly it feels like the whole business needs an overhaul. Allyson breaks down the difference between an incident and a pattern, and why changing everything the moment something feels off usually does more harm than the thing that actually went wrong.Show notes:This week's episode asks a question most solo estheticians never sit with: what if nothing is actually wrong with your business?Business fluctuates. A client tips you nothing one day and $100 the next. A post gets 300 views one week and 3,000 the next. That's normal. The problem is treating every uncomfortable moment like it requires a complete overhaul.The real test: is it an incident, or a pattern?One client doesn't rebook, that's an incident. Your rebooking rate has dropped for six months, that's a pattern.One slow week, that's an incident. Revenue has declined significantly over four months, that's a pattern.A reel flops, that happens. Your content stops creating any conversation or inquiries for a long time, that's a pattern worth looking at.Plus a real story about almost overhauling an entire partner-vetting process because of one uncomfortable interaction, and why "chillax, give it a minute" might be the most useful business advice in this whole episode.Links:Estheticians in Business Membership: [Link]Estheticians in Business Facebook Group: [Link]Instagram: [Link]Keywords: esthetician business mindset, solo esthetician overwhelm, esthetician business coach, esthetician revenue fluctuation, esthetician rebooking rate, esthetician content strategy, esthetician business patterns, esthetician slow season, esthetician confidence, esthetician business growth
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  Your Marketing Should Answer the Question They're Already Asking 31.08.2026 10mnt

  If you're constantly wondering, “What should I post?” I want you to start asking a completely different question:What is my client already thinking about today?Your potential client probably isn't waking up wondering about the benefits of dermaplaning or which modality you use during a facial.She's thinking:“Why does my makeup look like crap lately?”“Why am I still breaking out at 35?”“Why does my skin feel dry no matter what I use?”“I've spent so much money on skincare. Why isn't anything working?”That's where your marketing should start.In this Monday Marketing episode, we're talking about how to create content around the conversations already happening in your client's head, then use your expertise to educate, recommend, and help her take the next step.Why your clients don't think or talk like estheticiansHow overly technical content can accidentally speak to other estheticians instead of potential clientsTurning real client questions into contentWhy your content should make someone immediately think, “That's me.”Using the actual words your clients use instead of cleaning them up into esthetician languageHow to take someone from a question to education, a recommendation, and eventually bookingWhy your DMs can be one of the best places to find both content ideas and potential clientsYour homework this week is simple:Open the Notes app on your phone and create a list called:“Questions my clients are already asking me.”Every consultation question, DM, treatment-room conversation, frustration, and comment about their skin can become content.Great marketing doesn't require you to constantly invent something new to say.Join the conversation your client is already having in her own head.If you understand what you should be doing but still struggle to figure out what your clients are thinking, what to post, or how to turn those conversations into actual bookings, come join us inside the Estheticians in Business Membership.You'll get weekly support, trainings, resources, and Ask Al, where you can bring me your actual business questions and get help applying what you're learning.Use the link in the show notes to join and get $15 off your first month while the offer is still available. 🤍
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  Microneedling, Money & JuvPen: What Estheticians Need to Know 27.08.2026 35mnt

  Link to JuvPenMicroneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use, price, package, and actually SELL it.In this episode, I'm sitting down with Bree Holt, Head of Sales and Education and in-house esthetician for JuvPen, to break down microneedling from both the treatment AND business side.We're talking about what microneedling is actually doing in the skin, who it's good for, why a series is so important, what to look for before investing in a device, and how to introduce it to the clients who already know and trust you.And yes... we're talking MONEY too. 😂What microneedling actually does and how collagen induction worksWho makes a good candidate for microneedlingMicroneedling for fine lines, texture, acne scarring, pigmentation, stretch marks, and overall skin rejuvenationWhy Bree recommends a series of treatments instead of looking at microneedling as a one-and-done serviceWhy you MUST check your state's scope of practice before offering microneedlingWhat to look for when investing in a professional microneedling deviceThe difference between the JuvPen J1 and JuvPen MDWhy needle depth and speed aren't necessarily one-size-fits-allWhat estheticians are charging for microneedling and how to think about your cost per treatmentHow a microneedling series can increase your average ticket and create repeat businessHow to introduce microneedling to the clients you already haveWhy you shouldn't sell "microneedling" and should instead sell the outcome your client actually wantsThe support and education JuvPen provides after purchasing a deviceOne of my favorite takeaways from this conversation is something Bree said:Don't sell the treatment. Sell the outcome.Your client may not care about the technical details of collagen production. She cares about the acne scarring that's been bothering her for years. She cares about softening the fine lines she's noticing. She cares about what her skin could look and feel like after completing her treatments. JuvPen is offering Estheticians in Business podcast listeners 20% off JuvPen opening bundles. Bree shared that the offer is intended to run for approximately two months after the episode releases. JuvPen also offers in-house 0% interest financing, according to our conversation. JuvPen inquiry link: [ LINK]Make sure to mention Allyson or the Estheticians in Business podcast when you inquire so they know you're coming from me.You can also find JuvPen on Instagram and TikTok at @JuvPenJ1.And if you're inside the Estheticians in Business Facebook group, you'll see Bree and JuvPen in there regularly sharing education and answering questions too.Important: Microneedling scope of practice varies by state. Before adding it to your business, verify what your individual license allows where you practice. In this episode, we talk about:Special Offer for Podcast Listeners
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  Your Clients Should Know What Happens Next 24.08.2026 5mnt

  Your clients don't automatically know what they're supposed to do next.They don't know when they should come back, which products they should be using, what happens after they finish a package, or how they're supposed to maintain their results.You're the esthetician. You know. They don't.In this Monday Marketing episode, we're talking about all the places in your business where clients may be left wondering, "Okay... what now?" and how those moments can quietly cost you rebookings, retention, retail sales, and future appointments.Why clients need you to tell them when they should returnMaking sure clients actually know how and when to use the products they purchaseWhat should happen after a client finishes a package or treatment seriesWhy answering a service question shouldn't automatically be the end of the conversationFollowing up when someone cancels and never reschedulesHelping clients understand how to maintain the results you've created togetherLooking at every interaction in your business and asking, "Does my client know what happens next?"Your client shouldn't have to figure out how to be your client.From the moment they book their first appointment to what happens after they finish a treatment series, you have an opportunity to show them what comes next.And every time they leave wondering what they're supposed to do, there may be a rebooking, retail, retention, review, or future service opportunity getting missed.So this week, look at your business through your client's eyes:Do they know what happens next?Follow @estheticiansinbusiness on Instagram and join the Estheticians in Business Facebook community for more business support created specifically for solo estheticians.If this episode helped you, share it with another esthetician, subscribe to the podcast, and leave a five-star review. 🤍
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  8 Questions That Reveal What Kind of Business Owner You Really Are 20.08.2026 31mnt

  Episode description:You could be the best esthetician on the planet and still need to get better at being the person responsible for your business. Allyson walks through the performance review she'd give herself, and challenges you to give yourself one too: 8 questions that reveal whether you'd actually hire yourself to run your business, from bringing in new clients to protecting your time to knowing your own numbers.Show notes:This week's episode is a challenge: pretend you're not the owner of your business for 30 minutes. You're a consultant hired to review the last 30 days. What would you tell her to keep doing? What needs attention immediately?The 8-part performance review:Are you doing the job of bringing business in, or just posting and hoping?Are you taking care of the clients you've already earned?Do you actually know what's happening with your money?Are you making decisions, or are you reacting?Are you spending like an owner?Are you protecting your business (your time, your pricing, your boundaries)?Are you giving yourself too much to do?What would you actually praise yourself for?Plus a real story about the moment her husband asked where a $12,000 month actually went, and why "I think we're doing pretty good" isn't good enough when it's your own business.Links:Estheticians in Business Membership: [Link]This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of premium plans): [Link]Estheticians in Business Facebook Group: [Link]Instagram: [Link]Keywords: esthetician business coach, would you hire yourself, esthetician performance review, esthetician business owner mindset, solo esthetician boundaries, esthetician time management, esthetician self accountability, esthetician CEO mindset, esthetician business audit, esthetician confidence
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  What Are You Teaching Your Clients to Expect From You? 17.08.2026 7mnt

  Episode description:Every discount you offer when you're slow, every DM you answer at 11pm, every time you squeeze someone in last minute, you're teaching your clients how to treat your business. Allyson breaks down the small, repeated things that quietly train clients to expect discounts, skip booking ahead, and treat your calendar like it's always open, and what to do instead so clients learn to actually respect your time, your schedule, and your recommendations.Show notes:This week's Monday marketing tip is about a question most estheticians never ask themselves: what are you teaching your clients to expect from you?Clients learn how to interact with your business based on what you repeatedly allow.Discount when you're slow, and clients learn to wait for a deal instead of booking at full price.Answer DMs at 11pm, and clients learn that's when you're available.Let your schedule stay wide open with no real boundaries, and clients learn they don't need to book ahead, because there's no exclusivity to protect.Never recommend when they should return, and clients learn facials are something they book whenever they happen to think about it.Skip the retail conversation, and clients never connect home care to the results they're getting from you.Only market when you have openings, and clients learn to associate your content with "she needs an appointment," not with you actually showing up for them.The bigger point: clients don't already know how you want to be booked, paid, or treated. You're teaching them that, whether you mean to or not.Links:Estheticians in Business Membership: [Link]This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of their premium plans): [Link]Estheticians in Business Facebook Group: [Link]Instagram: [Link]Keywords: esthetician client boundaries, esthetician discount strategy, esthetician booking policy, esthetician scheduling tips, esthetician retail sales, esthetician client retention, esthetician business coach, esthetician rebooking, solo esthetician marketing, esthetician client expectations
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  Stop Tracking Followers, Start Tracking These 6 Numbers Instead 13.08.2026 18mnt

  Episode description:Followers, likes, and comments feel like progress, but they're rarely why an esthetician actually becomes profitable. Allyson breaks down the six numbers she'd track every single week if she were starting over: conversations, referrals, rebooking percentage, average ticket, follow-ups, and client lifetime value, plus a real coaching story about a client whose retention problem was hiding behind what looked like a marketing problem.Show notes:This week's episode is about the numbers that actually grow a solo esthetics business, and follower count isn't one of them.Conversations. How many real conversations did you have this week, DMs, consultations, follow-ups? Clients rarely book without one first.Referrals. Not how many you got, how many you asked for. If the answer is zero, that's your answer.Rebooking percentage. If it's under 80%, that's worth looking at before you chase more new clients.Average ticket. Tracked over a month or three, not one appointment.Follow-ups. How many people are sitting in your phone waiting to hear back from you.Client lifetime value. What a client is actually worth over years, not one visit.Plus a real coaching story: a client whose new clients weren't sticking around, and what was actually missing (a conversation before booking, one during consult, and any follow-up after).Links:Estheticians in Business Membership (use code PODCAST for $15 off your first month): [Link]This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of premium plans): [Link]Estheticians in Business Facebook Group: [Link]Keywords: esthetician business numbers, esthetician rebooking rate, esthetician retention, esthetician client lifetime value, esthetician average ticket, solo esthetician kpis, esthetician follow up, esthetician business coach, esthetician vanity metrics, esthetician instagram followers
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  What I'd Actually Do If I Only Had 5 Clients Booked Next Week 10.08.2026 8mnt

  If you opened your calendar and only saw five clients booked for next week, would you panic? Allyson breaks down the exact six-step plan she'd run herself, from how to treat the clients you do have to the follow-up most estheticians skip and the content you can film while you're already in the treatment room. This isn't about hoping more people show up. It's about what to actually do with the time you have.Links:Estheticians in Business Membership: ⁠[Link]⁠Solo Estheticians Business Blueprint (free masterclass): ⁠[Link]⁠Estheticians in Business Facebook Group: ⁠Link⁠Show notes:Quick Monday marketing tip this week: what to actually do if your calendar looks emptier than you'd like.Take care of the clients you already have. Rebooking, retail recommendations, asking for reviews, being fully present, every client is a referral source whether you realize it or not.Reach out to past clients personally, not a generic "I have openings" blast. Reconnect first.Follow up on old inquiries. Go through DMs, texts, and emails for anyone who said they wanted to book and never did.Get in front of local people. Local Facebook groups, other beauty businesses, networking.Use the open time to create content. Film in the treatment room, show a service, answer questions.Show up to work during your normal hours even without a client booked, and think past next week. Market next month, not just next Tuesday.Plus why a slow week isn't the same thing as a failing business, and why sometimes a cancellation is the time you actually needed.Keywords: esthetician slow week, how to get more clients as an esthetician, esthetician marketing tips, esthetician business coach, solo esthetician clients, esthetician follow up tips, esthetician content ideas, esthetician networking, spa marketing tips, esthetician rebooking
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  The Real Reason Estheticians Don't Grow Their Business 06.08.2026 17mnt

  Have you ever posted on Instagram, gone to one networking event, or sent one email and thought, well, that didn't work? Same. This week I'm telling you why that's the wrong question entirely.I got real with you guys about my 75 Strong challenge, my postpartum body, and why I picked the stair stepper three times a week instead of quitting when everything else got hard. And then I connected it to the thing that's actually holding your business back: you're judging strategies after one try instead of giving them a real shot.One Instagram post won't change your business. A hundred and fifty might. One email won't build trust. Fifty-two might. One networking event won't get you referrals. Forty might. I also finally admit out loud what my actual ROI was from my BNI group (spoiler, it's a lot), and why it took six months of feeling like nothing was happening before it clicked.If you've ever quit something in your business because it "wasn't working," this episode is for you. Don't quit. Modify. Keep going.Episode description (Apple/Spotify):Most estheticians don't fail because their strategy is wrong, they fail because they quit before one strategy had enough time to work. In this episode, Allyson breaks down the compound effect of consistency in an esthetics business: why one Instagram post, one email, or one networking event will never move the needle, but showing up week after week for a year will. Using her own postpartum fitness challenge and a specific $1,000-to-$15,000 networking ROI story, she makes the case for staying in the game long enough to see results, and gives you a challenge to try for the next year.Links:Join Estheticians in Business Membership: [link]Estheticians in Business Facebook Group: [link]Follow @estheticiansinbusiness on Instagram: [link]Keywords: esthetician business coach, solo esthetician marketing, esthetician Instagram strategy, esthetician email marketing, esthetician networking, beauty business consistency, compound effect business growth, six figure esthetician, esthetician BNI networking, esthetician business podcast
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  The Hidden Ways Solo Estheticians Lose Thousands Every Year 03.08.2026 12mnt

  You may think the only way to make more money is to bring in more clients.But sometimes, the money is already sitting inside your business. It is just leaking out through small habits and missed opportunities that add up over time.In this episode, I am breaking down six ways solo estheticians quietly lose thousands of dollars every year and what to focus on instead.Why not following up can cost you paying clientsHow letting clients leave without rebooking creates an unstable scheduleWhy increasing your average ticket can grow your income without adding more appointmentsHow poor retention keeps you stuck constantly searching for new clientsThe long-term cost of underpricing your servicesWhy every solo esthetician needs to start building an email listA small increase in your average ticket, stronger follow-up, better rebooking, and more returning clients can make a major difference in your yearly revenue.You do not have to fix everything at once.Choose the area that is costing your business the most money, work on that first, and then move to the next.GlossGenius: Use code EIB to receive 50% off your first two months of a Gold or Platinum plan.Estheticians in Business Membership: Get weekly business coaching, trainings, resources, and support created specifically for solo estheticians. Use code PODCAST when joining through the link below.Follow @estheticiansinbusiness on InstagramJoin the Estheticians in Business Facebook communityShare this episode with another esthetician who may be losing money without realizing it
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  Your Clients Don't Actually Want a Facial 30.07.2026 20mnt

  Estheticians in Business Facebook Group Estheticians in Business Membership (use the code PODCAST to get $15 off your first month) Your Clients Don't Actually Want a FacialWhat if I told you your clients aren't actually booking you because they want a facial?It sounds a little backwards, but hear me out.People don't book facials because they love facials. They book them because of what they hope that facial will do for them. Confidence. Clearer skin. Relaxation. Looking younger. Finally feeling comfortable without makeup.When we market our services by listing everything that's included, we're talking about the treatment. Meanwhile, our clients are thinking about how they want to feel.In this episode, we're talking about how to stop marketing like an esthetician and start communicating like your ideal client.Why features don't sell, but emotions doThe difference between marketing your service and marketing the outcomeReal examples of how clients actually think about acne, anti-aging, waxing, and relaxation treatmentsWhy your website, service menu, and Instagram might not be connecting with potential clientsThe exact words your clients are already using that should become your marketingA simple exercise to help you rewrite your messaging so it attracts more bookingsIf you've ever struggled to explain what you do or felt like your content isn't connecting with the right people, this episode will completely change the way you talk about your services.If you're ready to simplify your marketing, get more clients, and learn how to communicate in a way that actually makes people want to book, I'd love to help you inside the Estheticians in Business Membership.Inside, you'll get weekly business trainings, practical resources, live coaching, and my weekly Ask Al posts where you can ask me any business question and get personalized guidance.Use code PODCAST to get $15 off your first month.Instagram: @estheticiansinbusinessIf this episode encouraged you, I'd love for you to subscribe, leave a review, and share it with another esthetician who could use this reminder today.