Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine

Episode

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  I Ran a Growth Marketing Audit for a DTC Founder. Here’s What Was Holding Them Back. 07.10.2026 25mnt

  Send us Fan Mail In this conversation, Femi Olajiga discusses the findings from a growth marketing audit conducted for a D2C founder, highlighting common issues that hinder growth in e-commerce. He emphasizes the importance of understanding customer behavior, the need for a cohesive marketing strategy, and the significance of branding and team capabilities. The discussion also covers the limitations of websites and platforms, and the necessity for a unified workflow within marketing teams to ...
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  The In-House Marketing Headcount Budget Your CFO Will Approve 06.10.2026 24mnt

  Send us Fan Mail In this conversation, Femi Olajiga discusses the advantages of in-house marketing teams over agencies, emphasizing cost efficiency and quality. He outlines the process of building an in-house marketing team, the importance of understanding key functions such as acquisition, conversion, and retention, and the necessity of setting clear KPIs. Femi also highlights the role of AI in optimizing marketing efforts and offers alternative strategies for those hesitant to fully in-hous...
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  Which Marketing Should You Cut, Keep, or Scale? The DTC Ecommerce Founder’s Playbook 05.10.2026 26mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses critical marketing decisions for D2C founders, focusing on how to allocate marketing spend effectively. He emphasizes the importance of understanding customer acquisition, conversion, and retention strategies while also highlighting the need for proper tools and content production. The conversation provides actionable insights for optimizing marketing investments to enhance profitability and growth. Book a 30-minutes Growth Marketing c...
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  Marketing Is A Cost Centre. DTC Ecommerce Founders Is Your Marketing Team Too Big, Too Junior, or Both? 03.10.2026 35mnt

  Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of marketing for D2C founders, emphasizing the importance of understanding marketing as a cost center, the significance of effective reporting, and strategies to prevent marketing from becoming a financial burden. He highlights the need for a well-structured marketing team that focuses on commercial metrics and customer acquisition, rather than just marketing activities. Olajiga also stresses the importance of ...
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  How I Helped a DTC Ecommerce Founder Cut £156,800 in Wasted Ad Spend and What DTC Founders Can Learn 29.09.2026 8mnt

  Send us Fan Mail One of my former clients, Luke Bream, recently spoke on a podcast about the work I did for his DTC Ecommerce fragrance brand. I started by switching off poor performing paid ads campaigns that were inflating customer acquisition cost which resulted in £10,000 a week savings on Ad spend which positively impacted profit margins. I also switched off a few Bings Ads which reduced CAC by another £400 a day dues to wasted spend. The savings added up to: £120,000 from Google Ads ...
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  Why DTC Founders Are Bringing Growth Marketing In-House 24.09.2026 25mnt

  Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of customer acquisition costs, emphasizing the need for founders to focus on commercial metrics rather than just marketing metrics. He outlines the importance of understanding both pre-click and post-click factors that influence customer acquisition costs and highlights strategies for improving retention and optimizing marketing efforts. Femi advocates for bringing growth marketing in-house to reduce costs and ...
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  How Founder Leadership Style Impacts Customer Acquisition Cost and Profit Margins 21.09.2026 22mnt

  Send us Fan Mail This episode explores how a founder's leadership style impacts customer acquisition costs and overall business growth. Femi Olajiga shares practical insights on toxic versus non-toxic leadership and their effects on team performance and profitability. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
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  The Real Cost Of Customer Acquisition For Founders 16.09.2026 22mnt

  Send us Fan Mail Summary Femi Olajiga discusses the true cost of customer acquisition, emphasizing the importance of understanding customer movement, awareness stages, and post-click experience to optimize marketing spend and reduce costs. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
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  How to Bring Google Ads In-House 18.07.2026 24mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses the advantages of bringing Google Ads management in-house for small businesses. He highlights the common fears associated with Google Ads, the cost implications of outsourcing, and the importance of hiring individuals with commercial experience. Femi emphasizes the need for businesses to understand their customer base and integrate Google Ads with other marketing channels to maximize efficiency and effectiveness. He also provides insigh...
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  Pause Your Google Ads and Fix Your Website UX 17.06.2026 22mnt

  Send us Fan Mail In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he illustrates the importance of aligning website elements with user expectations and the need for con...
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  Why Your Google Ads Are Getting Clicks But No Leads (Case Study) 11.06.2026 21mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the importance of aligning Google Ads with SEO and improving the overall digital marketing strategy to enha...
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  SEO KPIs That Move the P&L 08.06.2026 22mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role of AI search in SEO metrics and provides actionable questions for business owners to ask their ...
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  Google Ads Management for Small Business Owners 02.06.2026 16mnt

  Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effectively. The conversation covers the importance of ongoing management, regular audits, and strateg...
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  Google Ads Performance Metrics 28.05.2026 15mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality scores, and conversion rates, providing insights on how to effectively measure and optimize Google...
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  Marketing KPIs Your Finance Team Should Be Asking About 27.05.2026 17mnt

  Send us Fan Mail Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised ...
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  How to Measure Marketing ROI When You're Not a Marketer 22.05.2026 23mnt

  Send us Fan Mail In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of ...
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  The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads 20.05.2026 22mnt

  Send us Fan Mail In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effectively manage their Google Ads and increase lead generation by up to 90%. Book a Free 30-minute...
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  How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic. 06.05.2026 19mnt

  Send us Fan Mail In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer journeys, effective email marketing, and removing friction points in the booking process. The ep...
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  Website Redesign Process Most Business Owners Skip 04.05.2026 11mnt

  Send us Fan Mail Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
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  Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found) 04.05.2026 13mnt

  Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.