The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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  TrustRadius' Katie Allison on how B2B buying decisions get made today 16.09.2026 27分

  What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure?For years, agility meant being quick with the latest tools. Now it means something harder: letting go of long-held assumptions about the buyer's journey and accepting that influence has scattered across a decentralized network of peers, creators, and AI — much of it happening in places brands don't control and can't track.Today we're digging into a fundamental shift in how B2B buyers, especially the next generation, actually make decisions. We'll explore:How generational change, led by the most AI-forward buyers yet, is reshaping the B2B buying landscape.Why linear demand-gen models strain in an era of communal buying and AI-driven discovery.The rising pull of peer reviews, independent creators, and AI-generated answers, and what that does to your brand's credibility.To help me dig in, I'd like to welcome Katie Allison, Senior Manager of Research and Insights at TrustRadius by HG Insights. About Katie AllisonKatie Allison, Senior Manager of Research and Insights at TrustRadius, HG Insights, looked into how generational behavior is reshaping go-to-market strategy. She brings a data-backed perspective on how AI, social proof, and digital-native expectations are colliding to change who buyers trust, with recent findings from the From Boomers to Zoomers report. Katie Allison on LinkedIn: https://linkedin.com/in/kathryn-allison ---------- Resources ---------- TrustRadius by HG Insights: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716ba The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
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  Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand 14.09.2026 24分

  If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.Today, we're going to talk about:- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.- Strategies for maintaining brand and data consistency across countless channels when only 14% of consumers say it's done well today.- The role of AI and automation in not just personalizing experiences, but optimizing for new discovery engines.To help me discuss this topic, I'd like to welcome, Gary Lombardo, CMO at Athos Commerce.About Gary LombardoGary Lombardo is Chief Marketing Officer at Athos Commerce, where he leads marketing, brand strategy, communications, and thought leadership. With more than 20 years of experience in retail technology, ecommerce, and SaaS, he helps retailers navigate the rapidly evolving world of AI-powered commerce. Gary is a frequent speaker on topics including artificial intelligence, digital merchandising, product discovery, customer experience, and the future of retail.Gary Lombardo on LinkedIn: https://www.linkedin.com/in/garylombardo---------- Resources ---------- Athos Commerce: athoscommerce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations 11.09.2026 23分

  Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. She and Greg Kihlström get into where it hides and what it costs.AI's most consequential move in retail is happening in the back office, not the front end. After years of chatbots and personalization, the investment is shifting into inventory, fulfillment, and order management — where being wrong is expensive and visible.Peak season is a volume-and-velocity problem, not a basket-size problem. Smith on which parts of the traditional peak playbook break first when order throughput climbs, and how a tech freeze changes what a brand can realistically fix in-season.A stockout is a brand moment. Operational failures are where customers decide what a company is actually like — which puts a CMO on the hook for outcomes they don't directly own.About Hilary SmithHilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.Hilary Smith on LinkedIn: https://www.linkedin.com/in/hilarypaigesmith/---------- Resources ---------- Linnworks: https://www.linworks.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bbReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
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  Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding 09.09.2026 20分

  As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're trying to serve?Agility requires that as technology accelerates, our ability to listen to and understand the customer must accelerate even faster.Today, we're going to talk about how organizations can maintain and deepen their connection to consumers in an era increasingly defined by technological distance. We’ll explore:- Why the more we lean on AI for efficiency, the more we need to invest in genuine human understanding.- How to translate abstract consumer insights into tangible actions that resonate across the entire organization, not just the marketing department.- The skills and cultural shifts necessary to prepare marketing teams for a future where empathy is as critical as data analysis.To help me discuss this topic, I'd like to welcome Melissa Blunte, Director, Consumer Experience at Georgia-Pacific. About Melissa BlunteKnown for: A “get it done” attitude. With an ownership mentality, strategic thinking, clear communication, persistence, and a willingness to do things differently, I will find a way to get things done.I am a strategic brand and commercial leader with 20 years of experience driving growth and innovation across Fortune 500 companies and billion-dollar brands such as Zyrtec®, Lipitor®, Similac® Infant Formula, Quilted Northern®, and Angel Soft®.Throughout my career, I've thrived at the intersection of brand building and business results. From launching products and crafting integrated marketing strategies, to leading high-performing teams and managing P&Ls, my focus has always been on delivering measurable impact.I bring a unique combination of big-company discipline, cross-functional leadership, and entrepreneurial agility — and I’m energized by the challenge of crafting strategy and turning them into actions that drive value.Melissa Blunte on LinkedIn: https://www.linkedin.com/in/melissa-mapp-blunte-b452359/---------- Resources ---------- : https://www.gp.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy 08.09.2026 27分

  Mike Kaput, Chief Content Officer at Marketing AI Institute, joins Greg Kihlström to unpack the gap between an AI pilot that demos well and an AI capability the enterprise can actually run on."AI strategy" describes very different things at different companies. Kaput on what he finds underneath the phrase once you start asking what the systems actually do, and who is accountable when they do it wrong.The pilot-to-production gap is an operating problem, not a technology one. What changes about marketing operations, decision ownership, and oversight when execution moves to machines and the team's job shifts toward judgment.Hours saved is not a business case. How more mature organizations connect AI work to outcomes a CFO recognizes — and how a marketing leader spots a brand becoming faster and less consistent at the same time.About Mike KaputMike Kaput is a recognized expert on marketing, content, and artificial intelligence. He is also a writer, speaker, and author. Mike currently serves as Chief Content Officer at Marketing AI Institute, where he uses marketing, content, and AI to grow traffic, leads, and revenue. Mike previously served in a marketing leadership role at HubSpot's first-ever partner agency.Mike Kaput on LinkedIn: https://www.linkedin.com/in/mikekaput/---------- Resources ----------: marketingaiinstitute.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content 07.09.2026 16分

  Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, moved a global investment manager's website onto Optimizely and found the technology was the easy part. She joins Greg Kihlström at Opticon.A migration surfaces the questions nobody had to answer before. Who owns a page, who signs off, and what finally gets retired all become unavoidable once the platform changes — and settling them is harder than the build.Segmentation runs on self-declaration until it doesn't. Financial advisors, institutional investors, and individual investors need genuinely different content, and Ryan gets into the gap between what visitors tell you about themselves and what their behavior reveals."AI" hides two very different decisions. A tool that speeds up a human's draft is not the same commitment as a system that produces and ships on its own — Ryan on which one is realistically usable inside a regulated firm in the next year.About Melissa RyanMelissa Ryan is Vice President and Senior Digital Marketing Manager at Federated Hermes, where she leads strategic digital initiatives that strengthen the firm’s global brand and advance key marketing objectives. She specializes in transforming business goals into scalable, data-driven solutions that improve efficiency, enhance stakeholder engagement, and drive innovation across digital channels. Melissa has extensive experience leading complex cross-functional projects and delivering executive-level insights that support strategic decision-making. She holds an MBA in Management from Point Park University and a BA in Media Communications and Social Science from the University of Pittsburgh.Melissa Ryan on LinkedIn: https://www.linkedin.com/in/melissa-ryan-9a446411/---------- Resources ---------- : https://www.federatedhermes.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people 04.09.2026 17分

  Jim Rucinski, Solution Engineer at the International Fresh Produce Association, runs IFPA's entire digital experience with a team of two — personalization, content management, and platform support included.He joins Greg Kihlström at Opticon to walk through what a constraint that tight actually forces you to decide.A two-person team changes the question from what to build to what to refuse. Ruckinski on the test he applies when a request lands, and how much of the week is already claimed by maintenance before anything new gets considered.Handing content tools to non-technical colleagues means handing out the ability to break consistency. What had to be standardized inside Optimizely's CMS and Content Marketing Platform before the organization could self-serve without the experience coming apart."AI" covers both a faster draft and a system that executes on its own — and a lean team can only absorb one of them. How Rucinski separates technology that removes work from technology that adds something new to supervise.About Jim RucinskiJim Rucinski is the Solutions Engineer at the International Fresh Produce Association (IFPA), where he oversees the evolution of the organization’s enterprise digital ecosystem. A self-taught programmer with more than 30 years of software engineering experience, Jim specializes in turning operational friction into automated, reusable capabilities. Partnering with solution provider Perficient, he focuses on leveraging modern CMS architecture, GraphQL, and practical AI tools to run a global digital presence efficiently.Jim Rucinski on LinkedIn: https://www.linkedin.com/in/jim-rucinski-925004258/---------- Resources ---------- : https://www.freshproduce.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human 03.09.2026 21分

  Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, led the company's rebrand — and he argues AI should amplify creative work rather than automate it away. Recorded live at Opticon 2026 in New York City.A rebrand is repositioning, not a new logo. Heinz walks through the research behind Optimizely's brand evolution, the market signals that made the case internally, and what the company had to give up to make the new promise credible.The line between amplification and authorship gets drawn on purpose. "AI" covers everything from a tool that speeds up a designer to a system that ships work with nobody in the authoring seat. Heinz on where he insisted a person stay in the seat, and why.A brand is proven by behavior, not messaging. What had to change in product decisions, sales conversations, and the digital experience for the new positioning to be true — and what keeps the brand recognizable as one company as the volume of expression goes up.Greg Heinz and Greg Kihlström also get into what changes when the first thing evaluating your brand is an AI system researching on a buyer's behalf rather than a person.About Greg HeinzGreg is a marketing manager with over fifteen years of professional experience in B2B software solutions and services, Healthcare, Sports and Entertainment. My goal is to help organizations achieve rapid growth through brand development and demand generation. I am a strong believer in creating amazing experiences and lasting impressions through UX design and storytelling.Greg Heinz on LinkedIn: https://www.linkedin.com/in/gjheinz/---------- Resources ----------Optimizely: www.optimizely.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale 02.09.2026 19分

  When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:- What really gets diluted when content creation is democratized — and how quickly that compounds- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact- Why investment in brand governance has to scale in lockstep with investment in AI toolsTo help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO of B2B at Canva.About Meghan GendelmanMeghan Gendelman is Chief Marketing Officer, B2B at Canva, where she leads global B2B marketing to help organizations turn visual communication into essential infrastructure for modern work.Meghan’s previously led cross-functional teams across Marketing, Enablement, Customer Success, and Sales. Most recently, she served as GVP of Growth Marketing at Docusign, where she worked on category building and positioning the company to win the enterprise. Prior, Meghan spent nearly 13 years at Salesforce, where she held senior roles including CMO of Financial Services, SVP and Head of Marketing for the Americas, and SVP of Global Strategic Marketing.A champion of inclusion, Meghan pioneered the first Women’s Summit at Dreamforce and is passionate about developing diverse, values-driven leaders. She lives in Northern California with her husband and two daughters.Meghan Gendelman on LinkedIn: https://www.linkedin.com/in/mgendelman/---------- Resources ----------Canva: canva.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Scrunch's Head of Marketing Kevin White on being cited, not just found 01.09.2026 27分

  Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead."AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.About Kevin WhiteKevin White is a B2B tech marketing leader who has helped shape go-to-market at Segment, Retool, and Common Room, and now leads marketing at Scrunch AI, an AI-first customer-journey platform. He got his start in SaaS at Gigya — where he was handed Marketo and told to 'figure it out,' the spark for a learn-by-doing growth mindset that merges analytical rigor (attribution, lifecycle infrastructure, reporting) with creative offer- and channel-building. That growth foundation carried him to leading whole marketing orgs, though he's candid that the climb pulled him away from the hands-on craft he loves, and at Common Room he deliberately stepped back into a senior IC role. At Scrunch he focuses on one of the most overlooked shifts in modern marketing: websites are now consumed as much by AI bots as by humans, and brands that make their sites legible to LLMs — through structure, markdown and JSON, schema, and a parallel AI-optimized experience — win the emerging AI retrieval channel.Kevin White on LinkedIn---------- Resources ----------This episode is brought to you by Scrunch. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. Learn more at Scrunch.comReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle 31.08.2026 26分

  What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:- Why the surge in retail media spend hasn't automatically produced better measurement.- What it takes to connect a digital impression to what a shopper actually does in the aisle.- How marketing, merchandising, and store operations have to work differently to act on any of it.To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.About Angie WestbrockAngie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that’s helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She’s bucked the mold of what’s expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft’s global Covid-task force with a young family at home.Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/---------- Resources ---------- Standard AI: standard.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media 28.08.2026 25分

  With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
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  Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model 26.08.2026 29分

  How much of your marketing technology budget is quietly underperforming, not because the software is flawed, but because your teams can't, or won't, fully adopt it?Because real agility was never about buying faster tools. It's about having an operating model that can actually turn a tool's potential into results, and keep doing it as the tools keep changing.Today we're digging into the phase that quietly decides whether any martech investment pays off: what happens after the contract is signed with things like implementation and adoption. We'll get into:- Why rollouts stall — and why the real cause is usually the operating model, not the tool.- What it takes to move a team from "trained" to genuinely changed.- How to measure real value without fooling yourself with usage metrics.- And what shifts once the platform starts doing some of the work itself.To help me discuss this topic, I'd like to welcome, Kate Dalbey, Chief Client Officer at Qualified Digital.About Kate DalbeyAs CCO, Kate leads client management and growth initiatives at Qualified Digital, bringing over 20 years of digital marketing experience from both client-side and agency-side roles. She's responsible for driving organic and net new growth by leading multi-disciplinary teams who turn light-bulb ideas into fantastic outcomes for the brands QD works with. Kate is guided by the client philosophy that "we grow because they grow." Kate has consistently delivered year-over-year growth in her portfolio within fast-paced, high-growth start-up environments. She passionately believes that digital experiences can change people's lives for the better and works diligently to see these outcomes arrive in real time. In her daily life at QD, Kate enjoys what she calls "the relentless pursuit of better business results" and takes pride in building the teams that can create them, from idea to strategy to plan to execution and measurement. Because what's next isn't enough, it's what's north that really gets her excited. Kate's career experience is deeply rooted in healthcare, across provider, payer, and life sciences. The client roster she's managed includes category powerhouses CVS Health, CommonSpirit Health, Mayo Clinic, Kaiser Permanente, Cigna, Aetna, Sunrise Senior Living, Gelesis, UNCH, Jefferson Health, Cedars-Sinai, Spaulding Rehabilitation, UHS, and Wedgewood Pharmacy. She's also led digital transformation for AmeriGas, Hitachi Vantara, Thomson Reuters, ScanSource, U of Pennsylvania, and the Am. Board of Internal Medicine. When Kate isn't delivering her unique brand of magic at QD, she's with her husband and 2 sons. She loves cheering on Philly sports teams, coaching youth soccer with her husband, and traveling with her family.Kate Dalbey on LinkedIn---------- Resources ---------- Qualified DigitalThe Agile Brand podcast is brought to you by TEKsystems.We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
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  Domo Chief Design Officer Chris Willis on speed vs. trust in product design 24.08.2026 26分

  What if the real risk with AI isn't moving too slowly, but instead moving fast on a foundation that hasn't quite earned its trust?Because agility was never really about speed. It's about being able to change again and again without the whole thing coming apart — and that depends on groundwork most organizations are tempted to skip.Today we're going to dig into that groundwork — the unglamorous part that decides whether AI actually pays off. Specifically:- Why the same AI investment can compound trust in one company and quietly erode it in another — and what makes the difference.- The tension between personalizing an interface for every individual user and keeping one coherent, recognizable product.- Why building a real data culture is the step nearly everyone skips, and no one can skip for long.To help me discuss this topic, I'd like to welcome, Chris Willis, Chief Design Officer & Futurist at Domo.About Chris WillisChris Willis is Chief Design Officer at Domo, where he brings more than 25 years of design and product leadership to the company’s data, analytics, and AI platform. Since joining Domo early in its history, he has played a key role in shaping the platform’s design strategy, helping make complex data more accessible and useful for customers across industries. Before Domo, Chris co-founded HOUR Detroit magazine and Footnote.com (now Fold3.com), which was acquired by Ancestry.com, and worked as an award-winning illustrator, journalist, and author. His experience blends design thinking, technology, and emerging trends to drive innovation and build tools that solve real business problems.,Yes,This will be completed shortlyChris Willis on LinkedIn: https://www.linkedin.com/in/cwillis---------- Resources ---------- : https://www.domo.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement 21.08.2026 28分

  What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm’s performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester’s Fortune 500 client portfolio. Collin’s insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
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  AdRoll's Alison Clark on connecting CTV to an omnichannel approach 19.08.2026 18分

  What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer’s number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  OX's Jenna Kennedy and Guy Gunter Home's William Webster on e-commerce for both B2C and B2B 18.08.2026 24分

  What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comToday, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.About Jenna KennedyJenna Kennedy is Senior Director, Client Strategy & PMO at Office of Experience, where she has spent roughly 11 years of a 20-year agency career focused on project management and client relationships across branding, digital marketing, and e-commerce. Office of Experience is a design-driven, digital-first, vertically integrated and collaborative agency that works with businesses at points of transformation — entering new markets, launching products, or changing how they go to market — across branding, UX/UI design, site builds, conversion optimization, and e-commerce capability.LinkedIn: linkedin.com/in/jennabkennedyAbout William WebsterWilliam Webster is General Manager of Guy Gunter Home, part of PDI, where he has worked for over 12 years. He previously served as Director of Sales for PDI's e-commerce and showroom channel, overseeing showroom storefronts and the e-commerce department, after a regional stint serving retail clients across PDI's showrooms. PDI has been in business since 1973 and operates more than 25 locations.LinkedIn: https://www.linkedin.com/in/william-webster-67773768/---------- Resources ----------: https://www.officeofexperience.comThis episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comWe’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms 17.08.2026 30分

  For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goes beyond remembering and evolves to deciding and acting?Agility, in a category that's been declared dead more than once, isn't chasing whatever the market renames itself this quarter. It's being able to change what your product does without losing the thing your company is actually good at.Today we're going to talk about what it takes to evolve a category from the inside. Specifically:- Why fifteen years of data infrastructure turned out to be an advantage rather than baggage to shed.- What actually changes — in the product and in the company — when a system stops solely storing customer data and starts acting on it.- Where the line sits between a marketer steering an agent and a system running on its own.This conversation also kicks off a four-part series we're running this week with the product team at Treasure AI: four leaders, four vantage points: the vision, the roadmap, the operational reality, and the design.To help me start it off, I'd like to welcome Rafa Flores, Chief Product and Growth Officer at Treasure AI.About Rafael FloresAs a proud immigrant from Honduras, Rafael's journey is rooted in three core values passed down from his family: the power of education, treating everyone with dignity—no matter their background—and lifting up the next generation. Once he was an wide-eyed kid with big dreams, and today, he's living them. He's dedicated his career to scaling SaaS companies from startup spark to high-growth success. At Meltwater, he played a key role in driving product innovation and market readiness that led to a successful IPO. At Datanyze, he led strategic initiatives that culminated in an acquisition by ZoomInfo—boosting their data intelligence footprint. At ARM, he spearheaded innovation in Retail SDK and IoT, opening new frontiers in connected experiences. And at 6sense, he led all automation, data, and AI-powered products, building inclusive teams and solutions that empower GTM leaders to sell smarter. At Treasure Data, he helped orchestrate a landmark $600M acquisition by ARM and secured record-breaking funding for the Customer Data Platform. Now, he's back—leading Treasure Data into a new era of intelligence and automation built for scale. It’s more than a comeback; it’s a homecoming. This is a team he deeply believes in—brilliant, driven, and purposeful. Beyond tech, he's a devoted father of three and married to a registered nurse whose compassion and strength inspires him every day. My expertise lies in product strategy, CDPs, data privacy, and scaling GTM solutions—from agile startups to Global 2000 enterprises. He's passionate about solving hard problems with technology, driving sustainable growth, and mentoring rising product leaders. As a member of the Forbes Technology Council, he aims to share insights, spark dialogue, and help shape the future of innovation—one conversation, and one leader, at a time.Rafael Flores on LinkedIn---------- Resources ---------- Treasure AIReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad creditCheck out the Treasure AI Studio sandbox for yourself.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
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  CareFirst CMO Mack McGee on building the total experience across customers and employees 14.08.2026 24分

  Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience?Real agility isn't just rapid execution — it's a whole organization responding as one to what customers, employees, and the market actually need.Today, we're talking about "Total Experience" and what it takes to make brand, customer, and employee experience add up to one company, not three. Specifically:- How to orchestrate brand, customer, and employee experience so they reinforce each other instead of competing.- The operational shifts that turn siloed functions into a single, trustworthy experience.- Why the CMO is uniquely positioned to champion this, and where that means owning parts of the business marketing hasn't traditionally touched.To help me discuss this topic, I'd like to welcome Mack McGee, CMO at CareFirst, which was recently recognized at Forrester’s CX Forum West as the top insurer in Total Experience.About Mack McGeeWith more than 20 years of experience in marketing and storytelling, Mack excels at connecting people and communicating impact in creative and meaningful ways. He also brings extensive fundraising experience, evidenced by his success in helping the Cystic Fibrosis Foundation raise nearly $5 million as chair of their annual Passion for Food and Wine event.Mack McGee on LinkedIn: https://www.linkedin.com/in/mackmcgee/---------- Resources ----------: https://www.carefirst.comWe’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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  Front's Kevin Yang on maximizing both speed and coordination 13.08.2026 23分

  What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.Today, we're going to talk about:- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.- Why layering more automation onto a coordination problem often makes the problem worse.- What it takes to build AI into core workflows so that efficiency and customer experience improve together instead of trading off against each other.To help me discuss this topic, I'd like to welcome, Kevin Yang, Director of AI at Front.About Kevin YangKevin Yang is the Director of AI at Front, the only customer operations platform built for B2B complexity, where he leads the company’s AI strategy across automation, analytics, and customer insight. His work is grounded in the belief that the most valuable business intelligence lives inside customer conversations. At Front, Kevin is building AI systems that operate within real workflows—helping over 9,000 businesses better understand what their customers are saying and translate those insights into action with full visibilityKevin joined Front through the acquisition of Idiomatic, the AI-powered voice-of-the-customer platform he founded and led as CEO. Earlier in his career, Kevin worked in frontline support while building his first company, EAT Club, a leading virtual cafeteria serving over 1,000 companies, including Google, Netflix, and Tesla. Kevin Yang on LinkedIn: https://www.linkedin.com/in/yangkevin/---------- Resources ---------- Front: https://www.front.comFront is a customer operations platform that helps organizations manage customer communication across email, chat, voice, SMS, and other channels in one place. The platform is designed for teams handling complex customer relationships, where resolving an issue often requires coordination across multiple people, systems, and departments.We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.