School of Podcasting: Expert Tips for Launching and Growing Your Podcast

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• Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast 20.07.2026 29分

  When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a different path—one that doesn’t depend on ad tech behaving itself. I’m going to walk you through why community beats downloads, how smart feedback (like what Jack Rhysider does) can radically improve your show before it ever launches, and how simple tools like newsletters and Podpage can help you build a deeper relationship with your audience so your podcast is future‑proof, no matter what happens to ad rates.Don't Take My Word For ItI heard it from on the Podbiz Show. Hall of Famer Leo Laporte shares a bit of history with ads, and Podfather Adam Curry explains how to future-proof your podcast. Brian Barletta explains how we need to move on from trying to get stats that are not possible, and focus on growing the industry.Get Your Head StraightI also talk about how I was inspired by writer Talyor Sheridan cold care less about the critics. He write the way he wants to write, about what he wants to write about and now his audience has found him and he is making a killing.Get Your Content StraightGeddy Lee has been performing in the band Rush for 50+ years and yet he still takes time to evaluate his playing. When we try to market "Meh" content we are wasting our time.The Podcast Atlas ReportSounds Profitable has released the Podcast Atlas Report which approaches the industry from the creators point of view. Some great insights into clips, newsletters, and more.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Takeaways:If you're feeling stuck with your podcast due to falling ad revenues, listen up!Forget chasing ad dollars; focus on building a loyal community that supports your podcasting journey.The real gold in podcasting isn’t just downloads; it’s about creating genuine connections with your listeners.Ads might be declining, but trust me, building a community will make your podcast thrive in the long run.The future of podcasting is all about community and trust, not just numbers on a screen.If you want to grow your podcast, start by picking one simple thing to engage with your audience.Also Mentioned:Sponsor Magnet BookPodpage - Podcast Website BuilderRay Arnott Interview - Around the LayoutCommunity ResourcesHeartbeat (We use this for the School of Podcasting)CircleSkool (affordable, simple community)Newsletter ToolsKit (formerly Convertkit)MailerliteBeehiiv(and many more)Mentioned in this episode:Question of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the MonthLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Vote For Dave to Speak at Podcast MovementIt only takes a second! Go to www.schoolofpodcasting.com/vote and vote for Dave to speak at Podcast Movement. Vote For DaveWhat Does Worry Free Podcasting Look Like?It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.School of PodcastingVote For Dave
• How To Deal With Online Trolls 13.07.2026 40分

  If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free in your head.Two Types of FeedbackI’m sharing how I handle trolls, reviews, and feedback—and how you can turn all of that into fuel to grow your show instead of reasons to quit. I’ll walk you through when to ignore, when to engage, and how to build a trusted focus group that helps you make your podcast better without letting anonymous strangers live rent‑free in your head.Trolls, Critics and Focus GroupsI break down the difference between true trolls, genuine critics, and helpful focus groups—and how each one fits (or doesn’t) into your growth as a podcaster. I share real stories about nitpicky typo trolls, cyberbullying from years ago, people who send you two and a half pages of “do a different show,” and how other podcasters are using their audience—and even Snapchat—to get honest, constructive criticism.By the end, you’ll see why I say feedback is the “breakfast of champions,” and why your fear of judgment shouldn’t keep your show stuck on your hard drive.What You’ll LearnTrolls vs. Focus GroupsHow I define a troll: unsolicited, emotionally charged feedback that’s mostly about getting a reaction.How I define a focus group: people who actually want to help shape and improve your show.Why some “trolls” are really just frustrated fans who want attention.Classic Troll Bait TopicsThe three topics that almost guarantee you’ll attract trolls:PoliticsNews / current eventsReligionWhy I’m okay with pushback when I brush up against these—and why you should expect it if your show leans into them.My Rules for Dealing with TrollsRule #1: Don’t feed the trolls.I talk about why I always try to wait before responding.How I “kill them with kindness” when I choose to reply.Why I often simply say, “Thanks for the feedback,” and move on.How I remind myself that sometimes people are just having a bad day, and I happened to be standing in front of them.Turning Feedback into a Tool for GrowthThe key question I always ask: “Do they have a point?”An example: being told, “You interrupt your guests too much,” and how I go back, listen, and honestly assess if they’re right.How I respond when someone clearly just wants me to do a completely different show than the one I want to make.How I Engage Without Losing My CoolWhy I sometimes ask, “How could I have done this better?” to separate useful advice from empty criticism.How I ask for evidence or sources in a non-defensive way:“I’m interested in digging into this—can you share a link?”When I’ll share my sources and politely stand my ground.When I decide it’s time to block, report, and move on, especially on platforms like YouTube.Knowing My Audience (and My Why)How knowing who my show is for makes it easier to ignore the wrong people.Why I consider the nastiest haters as “not my target audience.”The math I look at: out of hundreds of reviews, only a tiny percentage are negative—but they love to hog my attention if I let them.Stories and Examples I ShareMark Maron on Trolls as “Frustrated Love”A clip from Mark Maron talking about trolls who keep coming back.How he describes repeat trolls as people who are weirdly in love with you and just want you to get mad so they feel seen.The Typo TrollThe listener who went absolutely ballistic over typos and sent me 5–6 paragraph rants.How I handled it when the comments got personal.How I eventually “trolled the troll” with humor and kindness and watched him disappear (and reappear…and disappear again).Madame Strangeways & Fear of FeedbackA conversation with Madame Strangeways who was reluctant to ask for feedback because of a cyberbullying incident 20 years ago.How I encourage her (and you) to start with trusted fans and patrons as a safe focus group.My “too much salt in the bread” analogy: people who love what you’re making will still tell you if something’s off, because they have to consume it.Jr. Sparrow & Building a Focus GroupHow Jr. Sparrow used Snapchat’s Snap Map to find brutally honest listeners.How he turned “this show is crap” comments into a small group that now:Helps him curate which episodes to release.Shapes themes and content months in advance.Why he says you need “skin like Shrek” (thick skin, many layers) if you want to attach dollar signs to your show.Using Feedback Before You PublishHow experienced podcasters (including me) use feedback on topics, guests, and angles before episodes ever hit the feed.Why I’d rather kill an episode early than spend years promoting something that doesn’t resonate with my audience.SnapChat's Snap Map FeatureSnapchat’s Snap Mapshttps://youtu.be/l4R-wu42gZk?si=BVhAiDeB_Tq6anoOGetting Data From Snap Maphttps://youtu.be/qGxblSXvEbU?si=KoeDP8aI32uKvKjSMy Key Takeaways for YouYou are already being judged—at Home Depot, in the grocery line, everywhere—so a few online comments shouldn’t paralyze you.A tiny slice of reviews will be negative; they don’t outweigh the huge percentage of people who get value from your show.Feedback is how you get better. You can’t fix what you don’t know is broken.Learn to separate:Trolls – don’t feed them, or reply calmly and briefly.Constructive critics – look for the truth in what they’re saying.True fans / focus groups – invite them in and let them help you refine the show.If someone hates your show and clearly isn’t who you’re trying to reach, there’s a simple name for them: not your audience.Mentioned in This EpisodeSchool of Podcasting – Where I help you plan, launch, and grow your podcast, including listener parties to get safe, constructive feedback.Ask the Podcast Coach – My live call-in/chat show for free podcast consulting.Podpage – Website platform for podcasters (I’m the Head of Podcasting there).Madame Strangeways – True strange stories at madamestrangeways.com.Jr. Sparrow – WVU Uncommon Place – Society and culture in West Virginia.Call to ActionTell me what you think:Let me know one thing you love and one thing you’d change about this show at schoolofpodcasting.com/contact or schoolofpodcasting.com/voicemail.Need help with your podcast?If you want a safe place to get honest feedback and improve your show, join me at SchoolOfPodcasting.com and use the coupon code LISTENER for a discount. It comes with a 30‑day money‑back guarantee.Mentioned in this episode:Give Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.
• How Long Should Your Podcast Be? (and where to find the answer) 06.07.2026 31分

  Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show.How Long Should My Podcast Be?The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?"You Can See How Far People Listen to Your ShowThe Apple Dashboard: https://podcastsconnect.apple.comThe Spotify Dashboard: https://creators.spotify.comQuestion of the Month Audio ToolsLast week I had a ton of replies to the Question of the Month. The issue is some of you have a ton of bass. Some of you are so clear it's almost shrill. Other have lots of background noise. This use to take me FOREVER to deal with until I started using tools from Accentize. I use a tool called DXRevive Pro cleans up the audio. Their Dialogue Enhance helps adjust the tone and remove noise. Then they have a free plugin called DXLevel that adjusts the volume levels (and it's free).Takeaways:How Dave thinks about episode length (and why “as long as it needs to be” actually works in practice)How to use Apple Podcasts Connect and Spotify for Podcasters to measure completion percentage and attention, not just downloadsWhy video and YouTube completion rates look so much worse than audio—and how not to let that crush your egoHow to use Google Analytics or Fathom to see which episodes and pages really resonateA behind-the-scenes look at the audio tools Dave uses (Accentize DX Revive, Dialog Enhance, and the free DX Level plugin) to make listener submissions sound more consistentAn update on the “free version” experiment of the School of Podcasting and why future focus is shifting to live cohort-style classesDave also shares a listener contribution from Josh Liston of the SAKÉ THIS podcast, with two non-download ways he measures success for his Japan-focused comedy show.Mentioned in this episode:Podpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.PodpageHelp When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/joinSchool of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the Month
• How do you measure the success of your podcast that is NOT downloads 29.06.2026 1時間 15分

  How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include:Direct listener feedback & real‑life impact (behavior change, decisions, staying sober, safer driving, adopting, spending time with Jesus, handling conversations differently)Engagement & community (emails, voicemails, social comments, active groups, email lists, live events, guest offers, collaborations)Actions taken (lead magnet signups, newsletter growth, memberships, classes, affiliate links, donations and financial support)Enjoyment, fun, and personal growth (being excited about the next episode, getting better on the mic, becoming more confident and creative)Alignment with purpose & service (sticking to your “why,” serving a niche community, “who many” vs. “how many,” “one life at a time”)Legacy & memory (building an audio/video archive for family, preserving loved ones’ stories, creating a personal record you can revisit)Along the way, Dave adds commentary on why downloads alone are a poor North Star, how to re‑center on who you serve and why you podcast, and how podcasting can be a tool for service, community, and legacy—not just stats.Participants In This EpisodeScott from What Was That Like?Kate from Drafting in the PastMark from Practical PreppingNancy from Family Food StoriesBuckRalph From Content Creator's AccountantSteve from Podcast Editor's MastermindTrip From Home Brewed Christianity Podcast Spencer from The Recovery Show Travis from Bestie ApprovedAshriel from Called and Curious PodcastDave Interviewed JesusZo from Back Look CinemaJen from Women in PodcastingMarc from Solo Talk and Podcast BrandingChris from Cool Cars with Chris Howard from AA Recovery Interviews Ray from Around the LayoutYork from Welcome to Earth StoriesRob from Softball CentralDan from Based on a True StoryTim from Create Art and My Solo MS JourneyKim from the Pharmacist's Voice and the Perrysburg PodcastDave from Fix My PodcastMentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingBuild the Website You Want with PodpagePodpage is flexible. If you want to promote something you can put it in the sidebar, on the front page, or at the bottom of every episode (not to mention the navigation bar, the footer and more). Podpage is designed specifically for podcasts. Quit trying to squeeze your podcast into a website made for a yoga studio. Start your free trial at podpage.com/previewPodpageQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the MonthLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?
• Are You Getting the Most Out of RSS? 22.06.2026 35分

  Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand:what an RSS feed ishow you make onewhere you get the best feedand how you make sure you're getting the most out of itDon't Make These MistakesIn this episode, I'm going to explain some of the mistakes I see people making with RSS feeds, especially when it comes to getting the most out of transcripts. In some cases, people aren't putting their transcripts into their media host, which means their transcripts aren't going into their feed. That is not something the best way to maximize your show.Where Do I Get an RSS Feed?Your RSS feed comes from your media host. For me, the best RSS feeds come from dedicated media hosts. Places like Captivate, Buzzsprout, rss.com, and Blubrry. All of these do one thing: they host your files, they provide an RSS feed, and they provide statistics.Make Sure Your Transcripts are In Your RSS FeedWhile having transcripts on your website is good, you are missing another opportunity by having them in your feed (which can be used in Podcast apps). When it comes to Podpage, having the transcript in your feed put it into a place where Podpage can grab it and put it on your site.Don't Hire Your Dentist to Work On Your CarOther places like Riverside are trying to be a jack-of-all-trades and a master of none. I don't want someone who's not a master of the RSS feed. The RSS feed is like the blood in your veins; it is your veins, and you don't want your veins to be Scotch-taped together. You want an RSS feed that is fully compatible with all the features available for podcasters.Directing People To Your SiteWhen I recently tested Riverisde, you could not direct people at the episode level to your site. This is a missed opportunity.This means that, when somebody is consuming your content in an app, usually there is a link to go to the website, which takes them to, (if you're doing it correctly) your website. On the episode page, I'm offering the ability to follow the show easily on Spotify, Apple, Pocket Cast, etc. If you don't have that link, you're missing an opportunity to send the audience where you want them to go. I need to email Riverside because this just reeks of a company who doesn't really understand podcasting getting into podcasting. Consequently, I know it's nice to have everything under one login, but how hard is it to login to more than one account (especially if you have 1password).No RSS No PodcastPeople keep asking what a podcast is. I'm not sure why. It's audio, video delivered via RSS. This means YouTube is not a podcast. It's a show. Radio is not TV. Both are content. When we blur the definition it messes up all of our reports. People have asked, "Well, the audience thinks YouTube is a podcast are we supposed to tell them they are wrong?" The answer is yes.Then we could have separate reports on YouTube vs Podcasts.If someone hears me listening to the band Sum 41, and says, "I love blink 182," I would say, "That's not Sum 41, it's blink 182. You're helping them not look stupid in the future. You would do the same thing if they called a banana an apple.Other Hosts I Don't RecommendSpotify: From their lying to their original partners, to making features that only work inside of Spotify (ignoring the open podcast system), and often eliminating features shrtly after they launch (never worldwide). I could go on for hours. Yes, it's free but so is RSS, Buzzsprout, and Red Circle.Soundcloud: Soundcloud, to the best of my knowledge hasn't implement features that were introduced in 2017. You can buy soundcloud plays (Google it) so consquentially you will never have sponsors while you use Soundcloud.Mailbag: AMP 30 Second RuleThanks to Mark for pushing back on my math. In the end (as of this date) AMP can't decide what their definition is (As they've already changed it). Also one of their "hidden" companies was YouTube. I'm sorry, if you're not doing anything wrong, why are you doing it in secret?Defined in their original press release as “30 seconds of content played, audio or video, once per user per session”, the corrected text drops any definition of a session length, becoming just “30 seconds of content played, audio or video”. - source Podnews.Mailbag: How Are Your Updating Your Question of the Month?Rob from Softball Central asked how I was having the current question of the month appear in episodes that are years old. For the last two years I've hosted on Captivate. I love their business model (Multiple shows for the same price - and their super flexible dynamic content system). Dynamic content doesn't always have to be ads. Here are examplesQuestion of the monthWhere will I be (live appearances)A pre-roll that mentioned that I had given out a wrong episode number.They also allow me to tag the current promotional mp3 so later I can easily take all the "questions of the month" and update them with the new, current months question.Click Here to watch me show this off.Mentioned in This EpisodeThe 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, CharacterSponsor Magnet Book by Justin MooreCaptivate Media HostingBuzzsprout Media HostingRSS.com Media HostingPractical Prepping ShowSoftball CentralSchool of PodcastingPodpage - Build the Website your show DeservesMentioned in this episode:Have You Heard About the Podpage Assistant?Here's what it can do: Identify the best search keyphrase to target — The Assistant analyzes your episode and finds the keyphrase most likely to drive organic traffic. Generate optimized SEO titles and descriptions — Get search-friendly titles and meta descriptions written for each episode automatically. Expand your show notes — Turn brief show notes into detailed, search-friendly content that helps Google understand what your episode is about. Create SEO schema — Automatically generate structured data including FAQs and key takeaways, giving search engines even more context about your content. Generate episode transcriptions — If your podcast host doesn't provide transcripts, the Assistant can create them for you. Create companion blog posts — Each episode can get a dedicated blog post that supports your episode's SEO and gives listeners another way to find you. Automatically categorize episodes — Keep your episode library organized without lifting a finger. Start your 14 day trial at www.podpage.com/preview PodpageQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthDon't...
• Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO 15.06.2026 38分

  When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Rox has worked for Mr. Beast, Microsoft, Facebook and many more.In this episode of the School of Podcasting, I sit down with Rox Codes, co-creator of Flight Cast, the video-first hosting platform built in partnership with Steven Bartlett from Diary of a CEO.If you’ve been thinking about getting more serious with video podcasting, YouTube growth, or centralizing your stats from multiple platforms, this one is for you.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsWhat We Talk About in This EpisodeIn this conversation, we cover:What Flight Cast actually is (and who it’s for)Why it’s a video-first hosting platformHow “one upload, one dashboard” pushes your show to YouTube, Spotify, Apple, RSS, and audio platformsHow you can keep it simple or go crazy with customizationSimple upload, powerful customizationUpload one episode and:Send video to YouTube, Spotify, Apple, RSSSend audio everywhere elseSchedule different release times per platform (e.g., 6 AM audio, 8 AM YouTube)Use different titles, descriptions, and even different edits per platformUpload separate versions of the file (say “subscribe” in one, “follow” in another)Use AI to:Generate titles, descriptions, and chapters in your own styleAuto-format chapters correctly for each platformAll your stats in one placeHow Flight Cast pulls:YouTube viewsSpotify streamsRSS downloadsAnd rolls them up into a single “plays” metricAdditional analytics you get:Day-by-day performanceNew vs returning followersCross-platform uniquesBreakdown by platform, country, state, cityA built-in “giant spreadsheet” you don’t have to build yourselfAudience overlap (who listens to episode A and episode B)Using the built-in AI chat to answer questions like:“Rank all my episodes on YouTube in the last 6 months by views in the first 24 hours.”“What’s my 100-day average per episode?”Ads, programmatic, and retention dataHow Flight Cast handles:Geo-targetingProgrammatic adsDynamic ad slotsWhy retention graphs matter more than a single download numberHow to look at:Drop-off moments (what caused the skip?)Chapter jumps (what are people skipping to?)Rox’s “favorite stat” and why views still matter most in his worldClips, test channels, and experimentationLets you “always be testing” in the backgroundHow to ramp up clips:Start with 1 clip/daySlowly increase to 2, 3, then 4 maxWhy this kind of ongoing experimentation is like treating your show as a recipe, not a statueMoving from audio to video (without losing your mind)Rox’s core idea:Video isn’t a file format, it’s an algorithmOn YouTube, TikTok, Reels, Shorts: publishing and discovery are the same thingThe big mindset shift:Audio podcasting = small optimization games (SEO, cross-promo, ads)YouTube = “get good” at a few big levers:ThumbnailsTitlesIdeasIntrosWhy the first 30 seconds, title, and thumbnail matter so much more than most of us want to admitTalking-head video vs fancy productionWhy talking heads are NOT bad content:Joe Rogan is talking headsDiary of a CEO is talking headsWhy audio quality is still 80% of the experience even on videoWhen 4K matters (and when it doesn’t):720 → 1080 is a big jump1080 → 4K is “nice to have,” not mandatoryFlight Cast’s support for full 4K, including Apple HLS video, and why they built it to “respect” creators who go the extra mileWho Flight Cast is for and pricingTarget user: serious video podcasters / “intermediate plus”Why Rox calls it a “jackhammer”—powerful, but you don’t always need that much powerPricing (at the time of this conversation):Starts around $50/month for everything except clipsHigher tiers ($100–$250/month) if you want more clips and higher download limitsBasic plan includes:Up to 50,000 downloads/monthFull 4K video, Apple HLS, no bandwidth chargesAround 3 TB of storage (which almost nobody hits)Learning YouTube: resources Rox recommendsApril Lynn Alter (YouTube channel)Patty Galloway (YouTube channel)Creator Hooks by Jake Thomas (newsletter)A dose of reality about YouTube and videoWe talk frankly about:People who spend days or even weeks perfecting a thumbnailThe sheer amount of time it can take to get good at YouTubeMy big point:It’s okay if you don’t have that timeJust understand what you’re up against so you don’t get discouragedMy biggest fear:People add video to an already full plateBurn out on videoThen quit podcasting entirelyI want you to set realistic expectationsBonus: For audio-only podcasters who still want better statsPodAnalyst.com – in beta with their pro plan free for nowTracks:Listening completion at 25%, 50%, 75%, etc.How long people are actually listeningTo me, that’s the real “is my show any good?” metric:If people are only listening to 25% of an episode, that’s a signalYou can track up to 10 keywords, share stats with team members, and export data while they’re in beta.My TakeawaysHere’s what I want you to remember from this episode:If you go into video, YouTube is an algorithm game, not just a file format.You don’t need cinematic production; you do need:Strong audioA compelling titleA curiosity-driven thumbnailA sharp first 30 secondsTools like FlightCast can:Save you time by distributing everywhere from one uploadHelp you understand your audience by putting all your stats in one placeYou don’t have to “go full YouTuber” to benefit from thinking like one.And again, if you’re already overwhelmed with audio, please don’t feel like you “have to” add video. I’d rather you keep podcasting than burn out chasing an unrealistic video workload.Links MentionedI’ll have links to everything we...
• The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character 08.06.2026 47分

  In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from Jay Acunzo).You’ll learn how to:Clarify what your podcast is actually about in one sentenceChoose (or tweak) your name and description so they signal your unique angleDeliver on the promise of your premise so listeners trust youUse your own stories, quirks, and background as an unfair advantage no AI can copyWhether you’re launching a new show or trying to revive an existing one, this episode will help you stand out in a crowded market.The Four C's of Building a Favorite Show1. You Need a Clear “What Is It?” Line (Clarity)If you can’t describe your show in one sentence, your listeners definitely can’t.Think of it like a movie logline:“A shark terrorizes a beach town.” → Jaws“A lawyer can’t lie for 24 hours.” → Liar LiarIf your answer sounds like “me and my buddy talking about stuff and stuff,” you have a clarity problem.2. Your Name & Description Should Create ContrastIf your show is called something generic like “Thinking Outside the Box,” you’re competing with dozens of identical names.Simple test: say your show’s name to someone and ask, “What do you think it’s about?”If their answer doesn’t match your actual content, your name isn’t doing its job.Your description should:Say who the show is forSay how it’s differentPromise what they get every episode - and then give it to themUse your listeners’ own words from reviews/emails to sharpen your description.3. Deliver on the Promise of Your Premise (Consistency)Your title, artwork, and description are a promise. Your content has to deliver.Click‑baity titles and vague descriptions might get a first click, but if the episode doesn’t do what it says, you won’t get a second one.Examples:Joe Rogan: long-form, open-ended conversations where people actually talk through ideas.Podnews and Podnews Weekly Review: global podcast news with strong host chemistry and a predictable format.4. Your Stories and Style Are Your Uncopyable Advantage (Character)AI can write scripts and headlines—but it doesn’t have your bike ride, your great nephew, or your specific regrets and realizations.You have stories, you just need to write them down.5. Use “Homework for Life” to Capture StoriesFrom Matthew Dicks’ Storyworthy: at the end of each day, ask:“What happened today that might be a story?”Write down one sentence—just enough to remind you later.Use any note tool (NoteJoy, Apple Notes, Google Keep, voice-to-text, etc.).Over time you build a story library you can draw from to explain concepts and stand out from AI‑generated, story‑less shows.Action Steps From This EpisodeBy the end of this episode, challenge yourself to:Write your one-sentence “What is it?” line.If you can’t say it clearly in one breath, cut it down.Ask 2–3 non-podcaster friends:Show them your title, cover art, and description.Ask, “What do you think this show is about?”If their answer doesn’t match your intention, revise your name/description.Search your show’s name in Google and major podcast apps.Is the name crowded? Already used?Is there a dormant show with the name you want? Consider reaching out and asking to take over/buy the feed.List 5 story moments from the last 30 days.Use “homework for life” style notes.Circle 1–2 you can use in upcoming episodes to explain a lesson.Rewrite your podcast description to:Say who the show is forSay how it’s differentPromise what they’ll consistently get each time they listenResources MentionedStoryworthy by Matthew Dicks – Book on storytelling and “homework for life.”Notejoy captiring toolResearch LinksPodcasting Morning ShowSave the Cat!: The Last Book on Screenwriting You'll Ever NeedHot Ones' Guests Impressed by Sean Evans' Questions | Vol. 6 - YouTubePacino Arrests Everybody (Samuel L. Jackson Cameo) | Sea of Love - YouTubeHomework for Life | Matthew DicksHow Stories Happen: Creators and Entrepreneurs Dissect Their Signature Stories — Jay Acunzo - Jay always says, "Don't just be a podcast, be someone's FAVORITE podcast."Podcast Network Insights - A show About Podcasting networks.Podcast Momentum | Build Podcast Momentum – Geared towards businessesPedal Stomper Podcast. Podcasting Lessons from a Hall of Famer: 20 Years of Wisdom with Dave Jackson - YouTubeWork With DaveIf you want help:Sharpening your “what is it?” lineChoosing or refining a podcast nameRewriting your description so it stands outAnd building a show that becomes someone’s favorite…then join the School of Podcasting and get step‑by‑step guidance, resources, and a community of podcasters just like you. You can also sign up for a single podcast strategy session.Mentioned in this episode:Have You Heard About the Podpage Assistant?Here's what it can do: Identify the best search keyphrase to target — The Assistant analyzes your episode and finds the keyphrase most likely to drive organic traffic. Generate optimized SEO titles and descriptions — Get search-friendly titles and meta descriptions written for each episode automatically. Expand your show notes — Turn brief show notes into detailed, search-friendly content that helps Google understand what your episode is about. Create SEO schema — Automatically generate structured data including FAQs and key takeaways, giving search engines even more context about your content. Generate episode transcriptions — If your podcast host doesn't provide transcripts, the Assistant can create them for you. Create companion blog posts — Each episode can get a dedicated blog post that supports your episode's SEO and gives listeners another way to find you. Automatically categorize episodes — Keep your episode library organized without lifting a finger. Start your 14 day trial at www.podpage.com/preview PodpageJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what
• What the Death of Late Night Teaches Podcasters. 01.06.2026 53分

  Why Joe Rogan Beat Late Night TVWhen I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention.Conversation vs Promotional AppearancesIn the early years of Johnny Carson, the show was 90 minutes and they actually had conversations as apposed to the "tell me about your family vacation, and let's roll the clip" interviews we see on late night showsAppointment Viewing is DeadThe days of "must see tv" on Thursday night died with the VCR and DVR. I haven't watched live TV in years. So now the audience that is staying up to watch live is much older (somewhere between age 60-70), and is about HALF of the audience comparing it to the days wheh David Letterman get almost 7 million a night.The Celebrity Mystique is GoneI once stayed up to watch B.B. King on the tonight show. Why? Because I couldn't hear him on the radio. I was too young to go to a concert. If I did that today and wanted to see Joe Bonamassa I wouldn't need to wait to see him on TV. I could see him on his YouTube channel, or multiple interviews on podcasts.#1 in Late Night is a Big Fish in a Much Smaller PondKeep in mind that Steven Colbert being #1 in late night in 2026 is way different than being #1 in late night in 1993. Late-night TV revenue has reportedly fallen from about $400 million a year to $200 million a year—a 50% decline—while some shows that once drew 7–8 million nightly viewers now struggle to reach 3 million.YouTube Doesn't Pay the SameAccording to one report, YouTube pays one tenth of what a network ad spot would go for. When you audience is cut in half, you have less advertisers. When the advertisers you have are paying you 90% less and your expenses stay the same that is a problem.Keep Control of Your ContentRemember big companies with big payouts WANT CONTROL. Conan focused on owning his content and that resulted in a 150 million dollar payout.Only Amazing Content Will Stand OutIf you want podcast growth, you need to make sure you are doing as many of the following as possible.Make them:laughcrythinkgroanMake Sure The ContentEducatesEntertainsSaves the audience timeSaves them moneyMakes them FEEL somethingIf it's information you can get any place else, even better. A great podcast can be boiled down to content and delivery. So this episode is focused on content.Be Ready to PromoteWhen someone says, "Oh, you do a podcast?" be ready to explain what it is, what its about, and how people benefit from consuming your content (and say your website). We hear how Macaulay Culkin dropped the ball so bad on the Ellen show.Housekeeping: How to Pitch a PodcastI am still preparing to launch this show and I'm accepting stories. I had some things pop up that are taking my attention as they are time sensitive. It's coming...Mentioned in this episode:Live AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Join the School of Podcasting TodayRalph Estep Jr has over 100K Subscribers on YouTube and has FOUR shows at askralph.com. Ralph credits his success to the skills and network he has has built at the School of Podcasting. Join worry free with a 30-day Money Back Guarantee. Use the coupon code "listener" on a monthly, quarterly, or yearly subscription. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthHave You Heard About the Podpage Assistant?Here's what it can do: Identify the best search keyphrase to target — The Assistant analyzes your episode and finds the keyphrase most likely to drive organic traffic. Generate optimized SEO titles and descriptions — Get search-friendly titles and meta descriptions written for each episode automatically. Expand your show notes — Turn brief show notes into detailed, search-friendly content that helps Google understand what your episode is about. Create SEO schema — Automatically generate structured data including FAQs and key takeaways, giving search engines even more context about your content. Generate episode transcriptions — If your podcast host doesn't provide transcripts, the Assistant can create them for you. Create companion blog posts — Each episode can get a dedicated blog post that supports your episode's SEO and gives listeners another way to find you. Automatically categorize episodes — Keep your episode library organized without lifting a finger. Start your 14 day trial at www.podpage.com/preview Podpage
• Podcasters Share Best and Worst Platforms for Interviews 25.05.2026 51分

  So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to always having a backup "Just in case." So I reached out to my audience to see what they used and they chimed in.The HistoryBlog Talk Radio (now gone) was an EASY choice but sounded like the phone. There was Skype (also gone), but everyone needed an account, and for the technically challenged, it was intimidating. Squadcast came on with a winning strategy with a firm understanding of what podcasters needed. Make it simple. Make it reliable.Then Video Entered the PictureThen tools like Squadcast added video, and while I never had an issue I know people who spoke of "Drift" where the audio didn't line up with the video (making it look like a bad Godzilla movie). There are tools like Evmux (browser based), Ecamm (Mac Only), Descript (browser based), and Streamyard (brwoser based).Text Based EditingWhen Descript entered the picture with text based editing (you edit the transcript, and it edits the audio) it became impressive after a few years. They purchased Squadcast, but haven't implemented all the tech from Squadcast (like being able to schedule a future episode in their "Rooms.").All in One SolutionsThis is one of the symptoms of a "All in one" solution. They do most things about 75%, but the details in that last 25 is what makes the difference. Riverisde started as remote recording, added text based editing, clip generation, and recently podcast hosting (the podcast hosting is very basic see video as of May 2026).It May Not Be All Riverside's FaultI wrote a blog post about all the things podcasters could do to be ready to make great recordings with Riverside.If you want Riverside to work, don’t overcomplicate it:Solid internetUpdated browserDecent computerEnough disk spaceDon’t rush the uploadThat’s it.Do those things, and suddenly Riverside becomes “magically reliable.”What I Use For Live Streaming and RecordingBefore moving to a Mac computer, I use Streamyard, and loved it. When I got a Mac Mini, I switched to Ecamm. It's amazing and much you have more control over how things look. If you have a Streamdeck, you can do some pretty magical things. Worth that said, I'm considering going back to Streamyard even though it's $5 more a month (I used Ecamm for making recording for the School of Podcasting, but I now do those in Tella).What is The Most Reliable?For me, after talking with the School of Podcasting members and now hearing from the audience I would say Ecamm (mac only) and Streamyard (browser based).That doesn't mean Riverside, Evmux, Squadcast are not reliable, but I feel Ecamm and Streamyard are more reliable. They also are primarily focused on one thing RECORDING (although streamyard just added clip generation).So What If I Don't Want an All In One?Then you record with something like Ecamm or Streamyard, if you need clips, there is Opus Clip. There is free video software like Davinci Resolve, and free audio editing like Audacity.Thanks to The ContributorsFrank Bravo From Your Tech MakeoverTodd the Gator from Gaurdian DowncastChris From Cool Cars with ChrisEd from the Days Dumpster FireTim from My Solo MS JourneyMentioned In This EpisodeStreamyardEcammRiversideDescriptEvMuxCleanfeedZencastrOBS ProjectVDO NinjaPodtrack P4NextZoom H6Samson Q2U MicrophoneOpus ClipBoomer BunkerWar Room Online JournalTakeaways:Remote recording can be a total pain if you don't have solid internet; trust me, I know.Zoom works great for audio-only shows but struggles with video quality when the internet hiccups.Streamyard's simplicity makes remote recording a breeze; just send a link and boom, done!Clean Feed is solid for high-quality audio, especially for those who want to keep it simple.For video, Riverside sounds fancy but can be hit or miss; make sure it meets your needs first.Discord is free and surprisingly powerful for remote recordings, even if you're not a gamer.Mentioned in this episode:Live AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Question of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthPodcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatPodpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.Podpage
• How to Make Podcast Money Without Fame 18.05.2026 48分

  So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the Buzzsprout podcast Buzzcast. Jordan share all the straggles she is using to monetize her show.Jordan's Been Podcasting For Seven YearsThis didn't happen overnight, but you will hear where Jordan recommends starting monetization efforts from day one. This way your family and friends who want to support the show can actually chip in, and the audience gets used to hearing you ask for support.If you feel weird asking for value in return for the value you have given to the audience, keep in mind PBS has been doing this for decades.Where Do You Start?Jordan recommends starting off with enabling donations (technically a tip not a donation, unless you're a non-profit). Buzzsprout has this built in or you could use buy me a coffee, and many others. If you start with subscriptions, as you're just starting the show, it may be a little overwhelming and you end up making extra content for an audience that doesn't exist (yet). Just realize if you want people to chip in, you have to ask.You can see Jordan's support page here.Affiliate Links Are a Great TestWe talked about tools for using affiliate links in a previous episode. Affiliate links enable you to make a commission on a sale from someone using your special link. This is a great test and practice to get used to doing calls to action, promoting a product, and seeing what products your audience is interestedThe Pros and Cons of MerchJordan shares how she created some swag for her audience, setup a store and received absolutely zero sales. This is when she realized she should ask her audience what they want first before making swag. For more on merch sales check out my interview with Jayna Marie.First Person Endorsements Deliver Tons of ValueJordan's show is for kids who are trying to go to sleep. She found some puzzles and bought them and tried them. She knew this would resonate with her audience, and talked about her own experience with the puzzles and the affiliate links came flowing in.You Might Have to Take Partners to SchoolJordan explains that her first sponsor knocked on her door, and provided an offer. Jordan had to explain to them how partnerships work in podcasting (this isn't radio, and we have a much stronger connection with our audiences). She renogiated and came up with a dela that worked for everyone.She Didn't Plan on Making MoneyJordan started the Dreamful stories podcast as a resource for her own children. She launched it, and focused on delivering value and connecting with her audience. She found out what they wanted and delivered the show they wanted. This lead to her show's downloads escalating while she was on a break!Check out Jordan's ShowsDreamful StoriesBuzzcastGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsOther Items MentionedPodnews Weekly ReviewHow to Turn Your Podcast Into Passive Income (With Tools I Actually Use)Big Lash Energy: One Million Downloads Fueled by Coffee and ComplimentsProfit From Your Podcast Book (by Dave)This Old Marketing ShowSponsor Magnet Book by Justin MooreMentioned in this episode:Live AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Build the Website You Want with PodpagePodpage is flexible. If you want to promote something you can put it in the sidebar, on the front page, or at the bottom of every episode (not to mention the navigation bar, the footer and more). Podpage is designed specifically for podcasts. Quit trying to squeeze your podcast into a website made for a yoga studio. Start your free trial at podpage.com/previewPodpageQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthPodcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast Hotseat
• Apple Video: Smart Move or Time Sink? 11.05.2026 47分

  A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.Justin's View is Based On Younger PeopleWhile I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.Dialogues are amazing, and you just might learn something. Try one today. They are free!Alban's View on The "Give People What They Want" focus of Apple PodcastsWhen you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.Don't Take on Too MuchIf you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.We are in a Wait and See PeriodWe don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.Pricing for HLS HostingTransistor offers HLS video on any package of of $49 and higher.Buzzsprout offers 6 hours a month for $30 ($25 if you purchase yearly).Captivate is $19/month with an additional $12 for video.Keep in mind Transistor and Captivate operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). Buzzsprout's model is a "per show" fee, but you can have as many downloads as you want.For more information on other hosts as they are added see this article on Podnews.The Bridge Podcast on YouTubeJustin shared the story of The Bridge with Peter Mansbridge a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.Acquired Charges Millions for SponsorshipThere are always shows that break the mold, and Acquired is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are charging millions for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.Spotify's Video Options are BlurryI am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify may lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we currently don't know so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "Ask the Podcast Coach" show).Mentioned In the ShowSchool of PodcastingPodcasting in Six WeeksTransistor Media HostingBuzzsprout Media HostingCaptivate Media HostingThe Video Podcast ShowPodcast Marketing Trends ExplainedThe Panel PodcastBuzzcast PodcastResearch LinksVideo podcast host pricing - comparisons from PodnewsBeware Spotify's video lock-in from PodnewsMentioned in this episode:Question of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthPodcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatPodpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.PodpageLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?
• Podcasting in Six Weeks: My $1 Class to Get Your Going 04.05.2026 39分

  Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.You Either Win Or You LearnWhen you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band.What If My Numbers Goes Down?So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again.Start With a SurveySpeaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left.Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as:Did you listen to the end of the episode?If not where did you stop and why?How likely are you to share it with a friend on a scale form 1-10?You can use the built in survey with Podpage, or something like Tally forms.Smart Experiments: One Step at a TimeWhen you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one.I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP.My Current Experiment: Podcasting in Six WeeksI tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service.The course starting June 3rd will be once a week covering the following topics:Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and descriptionWeek 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshootingWeek 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally.Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklistsWeek 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimizationWeek 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetizationEXCLUSIVE BONUSES: BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional.BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one.BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all coverSix hours of consulting with me would be $1200, but as we try this experiment it's only $1.Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves.In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded.Sign Up For the Class TODAY!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsResources Mentioned in Episode 1034School of PodcastingPod SEO use sop10 to save 10%Ausha SEOPod AnalyistResearch LinksDave Jackson #661 - New Media ShowInsight on Business - Dave Jackson InterviewSwitchy Link ShortenerStuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcastingPodAnalyst - Podcast Measurement and Analytics For GrowthMy Worst Takes & Mistakes Over 500 Episodes - Author MediaPodcasting Truth & Myths Learned Over 500 EpisodesWhat are examples that were accidents that turned out to be great?Mentioned in this episode:Live AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Question of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsHave You Heard About the Podpage Assistant?Here's what it can do: Identify the best search keyphrase to target — The Assistant analyzes your episode and finds the keyphrase most likely to drive organic traffic. Generate optimized SEO titles and descriptions — Get search-friendly titles and meta descriptions written for each episode automatically. Expand your show notes — Turn brief show notes into detailed, search-friendly content that helps Google understand what your episode is about. Create SEO schema — Automatically generate structured data including FAQs and key takeaways, giving search engines even more context about your content. Generate episode transcriptions — If your podcast host doesn't provide transcripts, the Assistant can create them for you. Create companion blog posts — Each episode can get a dedicated blog post that supports your episode's SEO and gives listeners another way to find you. Automatically categorize episodes — Keep your episode library organized without lifting a finger. Start your 14 day trial at www.podpage.com/preview Podpage
• How do you feel about the future of podcasting in 2026? 27.04.2026 1時間

  In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.Video, Discoverability, and Content Overload: How YouTube’s dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do.ParticipantsSteve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)Kim Newlove (The Pharmacist’s Voice Podcast, Perrysburg Podcast )Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the RearviewLeslie Marting (Greatland Media)Ralph Estep Jr. ( AskRalph.com )Podcasting Morning ShowYork Welcome to Earth StoriesCool Cars with ChrisMentioned In This EpisodeJJJAck Film's Video on youTube DemonetizationNew Media Show Rob Greenlee and Brendan MonaghanPodcasting 2.0 on the Slop Factory at SpreakerPodnews on More AI than Human ShowsProfit From Your Podcast BookThanks for SharingThis episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation.Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing!Mentioned in this episode:Give Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?
• Lavalier Shootout - Weighing the Lift of Apple HLS 20.04.2026 43分

  In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll definitely want to listen.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!The Weight Of Adding Video - The First Look at Apple HLSThe second big theme of today’s show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what’s happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge.Getting Your Edited Audio To People In Apple - You Can't (If you add video)Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure.Whether you’re mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy!Gear Mentioned In This EpisodeDJI Mic MiniShure MovemicHollyland Lark M2Rode Wireless Go 3Rode Wireless MicroDJI Mic 2Captivate Media HostingOther ItemsEcamm Video SoftwareStreamdeckAccentize Plugins (DeRoom, Revive)USB-C extendersBlue Ocean Strategy BookThe 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter)The Audacity to Podcast 1000 True Fans by Kevin KelleyCaptivate Webinar on Apple HLS ImplementationNew Media Show Rob Greenlee with Sharon TaylorMedia Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie SantosWordPress Plugins Compromised Monica Rivera on Episode 613Zoom Handyrecorder AppDavid Draiman | The Magnificent Others with Billy CorganTransistor Media HostingBuzzsprout Media HostingJustin Jackson Apple Podcasts DemoMentioned in this episode:Live AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Get Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage
• How to Turn Your Podcast Into Passive Income (With Tools I Actually Use) 13.04.2026 45分

  Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.What I Cover in This EpisodeHow affiliate marketing works and why you don’t need a massive audience to benefitReal comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting ChronometerWhy finding the right product for your specific audience trumps audience size every timeHow I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpanderThe nightmare that is Amazon’s terms of service (and how to avoid getting banned)A quick walkthrough of getting approved for affiliate programs, even with a smaller showHow to place and talk about affiliate links for maximum returnTools, Companies & Resources I MentionedHere’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable:School of Podcastingschoolofpodcasting.comChronometer (the calorie tracking app)Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)Genius Link – For multi-storefront affiliate management, especially for Amazon and international salesTextExpander – Saves time by expanding keystrokes into text and links1Password – My recommended password management tool for affiliate accountsAmazon Associates – Amazon’s Affiliate ProgramSweetwater – For gear links; includes an affiliate programPodpage – For website and link management (and affiliate program info), and where I work as Head of PodcastingAsk the Podcast Coach – My live Q&A showCaptivate – Podcast hosting (with affiliate program)Blubrry – Podcast hosting (with affiliate program)Buzzsprout – Podcast hosting (with affiliate program)Transistor – Podcast hosting (with affiliate program)RSS.com – Podcast hosting (with affiliate program)Affiliate Marketplaces I Use and Mentioned:Awin (formerly Shareasale): awin.comCJ (Commission Junction): cj.comRakuten: rakuten.comPartnerstack: partnerstack.comOther ResourcesProfit From Your Podcast Book – My book on podcast monetization (Amazon and audio options).School of Podcasting Free Resources – Where you can find my full list of affiliate links.Jesse Lakes on Profit From Your Podcast9 Reasons Affiliates Get Banned from Amazon (How to Avoid)Final TakeawaysAffiliate marketing isn’t “get-rich-quick,” but it’s a valuable stream—even if it just covers your hosting bill and some extras!Use tools like Switchy or Genius Link to keep your links organized, tracked, and up-to-date.Always disclose your affiliate relationships up front, per FTC guidelines.If you mention a company on your podcast or in your show notes, tag them on social—sometimes they’ll amplify your reach!If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail.Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031.Mentioned in this episode:Join the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of PodcastingQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting Observations
• From Listeners to Advocates: The Magic of True Fans 06.04.2026 46分

  Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters).1000 True FansWhy a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growthMy thoughts on competing with “the big guys” - what you should (and shouldn’t) compare against, and why joy mattersIndependent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucialThe truth about monetization—when is the right time (and why “3% conversion” is the real number to expect)Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and membershipsPlatform realities: Spotify’s “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at PodnewsThe importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevityHow to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans mattersLinks mentioned this week:School of PodcastingPodpagePodnews Report CardHow to Pitch a Podcast Show (Coming Soon!).Creators Hub in SpotifyApple Podcasts HubWhether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of PodcastingThanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection.Mentioned in This ShowOxford Road The Media Roundtable EpisodeSound Off Podcast (Matt Cundill interviews Doug Downs)Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channelWhat Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky)Lisa Kudrow on Vanity Fair ChannelSounds Profitable The DownloadJames Cridland on Spotify's Features "Coming Soon."Jordan Harbinger Talks YouTube on New Media Show with Rob GreenleeCharlie Puth on Rick Beato ChannelProject Hail Mary TrailerBig Lash Energy InterviewAudible (aff link)Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Get Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six Weeks
• Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them) 30.03.2026 43分

  If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. ParticipantsYou’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026The Most Popular Pet PeevesToo many/poorly placed ads (especially mid-roll and early heavy ad blocks)Not getting to the point / burying the lead / unclear episode directionLack of preparation (hosts winging it, talking in circles, not prepping guests)Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questionsI do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve.Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version?Mentioned In This EpisodeSchool of PodcastingPodpage - Podcast WebsitesThe Pharmacist's VoiceThe Perrysburg PodcastSteve StewartPodcast Editors AcademyWelcome to Earth StoriesGuardian Down RoundtableLessons in the Rear ViewAsk the Podcast CoachPodcasting Observations (Dave's Newsletter)School of Podcasting Follow PagePatreonSupercastOP3 Open Source StatsTruefans.FMMentioned in this episode:Get Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage
• School of Podcasting's Big News with Podpage 23.03.2026 41分

  The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey.So, let’s get to work and see what we can do together!My Favorite CRMI'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool)Takeaways:This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.Relationships are key in podcasting; it's wild how many people you meet that can help you out.We’re excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.This merger means more time and resources to create better content for our community, so stay tuned!Don't worry, if you’re already a member, nothing changes except for more value coming your way!Links referenced in this episode:schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEOHeartbeat - Community and Courses PlatformMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage
• How to Grow Your Podcast Audience with SEO and Keywords 15.03.2026 55分

  When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more).So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast."Keyword Research Boils Dow To ThisFind a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way.What is Your Domain Authority?SEMRush (a great suite of tools) has a domain authority checker.Tools To Boost Your Podcast SEO on the WebFree Keyword Tool (That Sucks IMHO)https://www.wordstream.com/keywordsGoogle Keyword Tool (Inside of Adsense Account)https://ads.google.comGo to Tools > Planning > Keyword Planner (Free and unlimited use)Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords.https://keywordseverywhere.com/Also Asked (see what people are asking)1 Free search a Day or $12/monthhttps://alsoasked.com/Answer Socrates 3 searches a day$15/month gets you 100 searches a monthhttps://answersocrates.comUbsersuggestShows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI)https://ubersuggest.comSERankingA full suite of tools that helps you create content, competitor comparisons and more. $129/monthhttps://www.sewranking.comSEMRUSHConsider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/monthhttps://www.semrush.comPage Audit Chrome ExtensionA chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better.Chrome ExtensionTwo Tools Dedicated For Podcast SEOWhile I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts.PSO from AushaThis tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase.I couldn't do that as much of the tools spotlighted required me to upgrade. Boo.That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is.Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard.Ausha PSO (affiliate)PodSEOThis is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool.You can save 10% using the coupon schoolofpodcasting. (affiliate)I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said).It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released.They also can send you daily updates on your rankings or your competition.Check it out at podseo.com and use the coupon schoolofpodcasting to save 10%Because of My Podcast: Paul ColliganPaul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/Other Items MentionedTurn AI Into Your Personal Podcast Analyst! on BuzzcastSEO for People Who Don't Like SEO PodcastPodpage - Websites for PodcastersCaptivate - AI Tools Help You Choose Episode TopicsOura Ring - Body Measurement via a RingJust One Tip PodcastBig Lash Energy Episode 201Big Lash Interview on Last Week's EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Mentioned in this episode:Question of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthWant to Make Some Money with Your Podcast?Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/bookProfit From Your Podcast
• Big Lash Energy: One Million Downloads Fueled by Coffee and Compliments 09.03.2026 52分

  Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.Do You Need a Video Podcast?The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It’s refreshing to hear someone challenge the norm and embrace the art of audio storytelling.As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn’t felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee.Always Be EntertainingJayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement.She’s built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let’s not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It’s hilarious and clever, showing us that sometimes, the best marketing is just being yourself.The Power of Being AuthenticThis episode isn’t just about podcasting; it’s about authenticity, vulnerability, and the power of storytelling. If you’re looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she’s learned along the way.So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it’s a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it.Mentioned In This EpisodeBig Lash Energy PodcastUnder the Makeup: A very Messy Life (Episode 1)Faking the "OH!" Face8 Super Annoying Things That Men DoI Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording)Jayna's Makeup Site & InstagramSticker Mule (For Car Decals)Switchy QR Maker, Link Tracker, and "Linktree" type toolFourth Wall Create MerchPodpage Pretty Websites For Podcasters Who Don't Want To Learn How To CodeTim Wohlberg's Just the Tip PodcastPodcasting Tips From Jayna Marie:Lead with vulnerability and authenticitySharing your true self and personal stories draws in listeners and forges real connections.Serve your audience with purposeFocus on providing value for others and fill gaps you wish someone had filled for you.Don’t overthink—trust your gut and put your work out thereCreativity thrives when you let go of perfectionism and follow your instincts.Make sure every episode has a clear purposeAim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage.Prioritize storytelling and strong writingCompelling, well-crafted stories are at the heart of a great podcast.Break up solo shows with production elementsUse sound effects, music, and character voices to keep solo episodes interesting and dynamic.Collaborate closely with your editorBuild a strong partnership for creative sound design and production ideas.Release episodes on a consistent scheduleConsistency builds trust and keeps your audience coming back.Build and engage a communityFoster relationships with listeners to create fierce loyalty and word-of-mouth promotion.Be intentional about monetization and adsConsider whether monetizing with ads fits your brand and your listeners’ experience.Leverage your podcast to support your main businessUse your show to help connect with potential clients in your field.Save and revisit listener feedbackKeep encouraging messages for motivation during challenging times.Create desirable merch—only sell what you’d wearStrong branding and personal endorsement make merchandise more appealing.Be creative with your marketing strategies:Utilize unconventional ideas, such as:Sharing your podcast link in dating biosSetting up at relevant trade showsDistributing podcast cards in swag bags with recommended episodesBranding your car with podcast info and QR codesTrack your promotional resultsUse QR codes to measure the effectiveness of your offline marketing efforts.Encourage value-for-value supportMake it easy for loyal listeners to give back, whether buying merch or donating.Host in-person events for your audienceCreate memorable live gatherings to deepen connections and increase social media buzz.Promote episodes long after release with social postsShare throwbacks, listener DMs, and topical connections on your stories to boost ongoing downloads.Show your creative process on social mediaBuild anticipation for new episodes and keep your audience actively engaged.Know your target audience and stay on-brandBe clear about who your podcast is for, and let that clarity reflect in your branding.Prepare thoroughly before launchingStudy podcasting fundamentals, plan your content, and understand your desired audience.Don’t share every story—wait until you know the lessonOnly open up about painful moments when you’re ready to share how you grew from them.Understand podcasting is hard work—stay motivatedCelebrate the impact you have, and let your listeners’ appreciation keep you goingAlways Research Your Guest (from Dave)The question AI gave me to interview Jayna were nothing compared to the questions that came up after I listened to her show.Mentioned in this episode:Have You Heard About the Podpage Assistant?Here's what it can do: Identify the best search keyphrase to target — The Assistant analyzes your episode and finds the keyphrase most likely to drive organic traffic. Generate optimized SEO titles and descriptions — Get search-friendly titles and meta descriptions written for each episode automatically. Expand your show notes — Turn brief show notes into detailed, search-friendly content that helps Google understand what your episode is about. Create SEO schema — Automatically generate structured data including FAQs and key takeaways, giving search engines even more context about your content. Generate episode transcriptions — If your podcast host doesn't provide transcripts, the Assistant can create them for you. Create companion blog posts — Each episode can get a dedicated blog post that supports your episode's SEO and gives listeners another way to find you. Automatically categorize episodes — Keep your...