The Colin and Samir Show

Kareem Rahma: How SubwayTakes Became the New Late Night 03.06.2026 1時間 37分

Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why every creator is making a show 20.05.2026 34分

Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Rober's $60 Million Dollar Experiment 13.05.2026 1時間 17分

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes Theory and the Art of Making People Care 22.04.2026 1時間 30分

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show. In this episode, we talk about the real challenge of YouTube:how do you make people care? Virality vs. meaning, real human moments, and why authenticity might be the only edge left online. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Sam Altman Spent $100M on 10,000 Viewers 15.04.2026 46分

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is having a massive moment, and what this means if you're a creator building something right now. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Trends Reshaping the Creator Economy in 2026 01.04.2026 43分

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the same time, and the gamification of literally everything — from war to the Oscars. Plus, why the backlash to all of it might be the most important trend of all. Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube, Meta and the case of the Infinite Scroll 26.03.2026 28分

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are designed. In this episode, we explore the case, the legal shift it represents, and why it may mark the beginning of a new era for the internet...one where attention comes with responsibility. Learn more about your ad choices. Visit megaphone.fm/adchoices

He Built an AI Podcast and It Became the #1 Show. 18.03.2026 48分

This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production team. It became the #1 podcast in the UK, beating ABC News, the BBC, and Audible — and he was doing about 5% of the work. In this episode, Samir sits down with Adam to break down exactly how he built it, what it cost, and what the numbers look like on the other side. But the conversation quickly becomes something bigger — a real-time reckoning with what AI means for the creator economy, for the people who've spent years building audiences by hand, and for what it means to make something worth making at all. They get into: How Distill became the foundation for a fully autonomous podcast network Why daily content is the stickiest product in media — and how AI is the only thing that can truly do it The economics that are breaking open: $1 per episode, profitable at 20 listeners What the five-minute mark tells us about where audiences are headed Why AI won't kill creative careers — but will force creators to be radically more honest This is one of the most important conversations we've had on the show. And it's only getting more relevant by the day. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who Is Actually Making Money in the Creator Economy? 11.03.2026 42分

COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going? In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the top. As major brands shift billions of dollars toward creators, they’re increasingly partnering with a small number of highly organized creators who can deliver large, multi-platform campaigns. We explore: Why the creator economy is becoming winner-take-most How Fortune 500 brands are reshaping creator partnerships Why creators with teams and infrastructure are landing the biggest deals What smaller creators need to do to compete for brand dollars Learn more about your ad choices. Visit megaphone.fm/adchoices

How Markiplier’s $50M Movie Changed Hollywood Forever 26.02.2026 39分

Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Slop and the End of the 'Human' Internet 18.02.2026 43分

In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey channels to unhinged AI VTubers making $400,000 a month. As AI becomes indistinguishable from human creators, we discuss the looming threat to authenticity and the individual creator. We break down real-world examples, including digital twins of MrBeast and Snoop Dogg, and a "lawyer" channel rivaling Legal Eagle. To help you survive this wave, we outline two paths: the McDonald's-style "Scale" model and the Rolex-style "Scarcity" model. We discuss why building deep connections and IRL experiences may be the only way to defend your brand against infinite slop. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers 04.02.2026 40分

Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back talent. Jordan takes us inside how the channel started as a photography vlog, why it exploded once Salish became the focus, and how they built one of the most durable family franchises on YouTube. We also talk about the mechanics: long-form retention, audience trust, why showing up every week still matters, and why YouTube remains the foundation, even after signing a Netflix deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

How TBPN Built the Luxury Brand of the Creator Economy 28.01.2026 1時間 51分

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead. In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Reinvention on YouTube - ft Speeed 21.01.2026 2時間 3分

James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over. In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes a company, and what they’re applying now as the co-founders of Speeed. We dive into the structure of great YouTube channels, the importance of writing and formats, why entertainment has to come before everything else, and the nine principles they use to evaluate whether a YouTube media business actually works. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Creator Economy’s Abundance Crisis 07.01.2026 38分

We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept coming up over and over again: We’ve officially entered the era of abundance. There is more good content, more creators, and more competition for attention than ever before. Streamers are courting creators. AI is accelerating production. And brands have more options than they know what to do with. So the real question going into 2026 isn’t “How do I grow?” It’s: How do I become memorable? In this episode, we break down what we’re hearing directly from creators, platforms, and brands—including insights from Issa Rae, conversations happening inside the summit, and Adam Mosseri’s New Year’s post about authenticity and AI. We talk about: Why “just making good videos” isn’t enough anymore How creators need to start telling the story of the story What’s changing in brand deals (and why short-form and long-form are diverging) Why streamers are suddenly paying closer attention to creators How AI changes the meaning of authenticity And what it takes to make something that can’t be summarized This episode is about the next phase of the creator economy—and the shift from chasing views to building something people actually remember. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our 2026 Creator Economy Predictions 31.12.2025 54分

In this episode, we break down our 2026 creator economy predictions and debate what we’re in and out on. From video podcasts and AI-generated content to creators working with streamers, the rise of IRL events, and how attention is changing online. We talk about why loyalty to creators is breaking, why summarization and AI tools are reshaping how people consume content, and why entertainment and perspective now matter more than information alone. Plus, our biggest predictions for how platforms like YouTube and Netflix will evolve in the next year and what it all means for creators building long-term careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instagram on TV, YouTubers on Netflix, Disney on AI 18.12.2025 42分

Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI. In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy. We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated to streaming platforms like Netflix, Hulu, and Tubi, and how Disney licensing its characters to AI models could change the future of IP, entertainment, and creators themselves. The big takeaway? Platforms are changing—but the creators who win are the ones building shows, not just content. To close, we run through a rapid-fire “ins and outs” of creator economy trends heading into 2026—and ask you what trends you’d buy or sell next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gambling, Creators, and the Future of Trust Online 10.12.2025 42分

Something strange is happening in media: you can now bet on everything. News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video. In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major media companies, and into creator culture. We explore how this shift changes incentives, rewrites the rules of attention, and pushes creators into a new era where content isn’t just content… it’s a financial asset. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why the Future of Creator Businesses Is Offline 03.12.2025 34分

Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are moving offline, what it says about the volatility of digital media, and where the creator business model is heading next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Netflix Is Stealing Podcasts from YouTube 26.11.2025 39分

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming. But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars? We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content. We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting. If Netflix wants to earn back our time, this is their first move. But is it the right one? Learn more about your ad choices. Visit megaphone.fm/adchoices