Ad Age Marketer's Brief

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• Why retailers should sell experiences, not products, with Macy's CMO 01.07.2026 20分

  Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains how the retailer is shifting from one-off transactions to "retailtainment": in-store activations, engraving stations and immersive events tied to moments like prom, Father's Day and an upcoming 50th annual July 4th fireworks. She also breaks down how the team tests new activations in select stores before scaling fleet-wide, and the media mix modeling and attribution tools shaping where marketing budget goes. Dig deeper ~Macy's launches creative agency review ahead of 100th Thanksgiving Parade ~Macy's celebrates summer in its first campaign from new CMO and agency ~Opinion: How CMOs can prove their growth impact—the metrics that matter ~Inside Pacsun and LAFC's playbook for building a culturally relevant sports partnership
• What brands are missing in sports sponsorship, with Just Women's Sports Founder 24.06.2026 21分

  Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CEO of the sports-first media company—which reaches 115 million monthly users across social—explains how women's sports audiences are closing in on men's, with the WNBA pulling in 85% of the NBA's viewership on ESPN last season, while advertising dollars haven't kept pace, sitting at just 2% of what men's sports commands. Rosen points to the Just Women's Sports-Ally partnership, now in its fifth year around the National Women's Soccer League, as a model for getting in early. She also lays out the untapped opportunity for brands willing to move now, from underrepresented sports like the Professional Women's Hockey League to athlete endorsement deals still lagging behind the fan bases they've built. Dig deeper ~Inside women's sports marketing—how Gen Z is fueling brand interest ~MLB is investing in a women's pro softball league—behind the sport's marketing potential ~How the NWSL plans to capitalize on Women's World Cup attention
• From instinct to evidence: Solving marketing's growth paradox 22.06.2026 20分

  The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer of the Americas at Kantar, to explore how brands can maximize creative effectiveness in an era of AI-generated content, always-on channels, and exploding creator ecosystems. Jeff unpacks how leading brands are embedding decision intelligence directly into their creative workflows, turning insight into confidence and driving real marketing impact. He also covers effective creator marketing and what it looks like when CMOs and their teams put it to work. Tune in to hear how Kantar is helping leading brands move from instinct to evidence, and setting the agenda for creative impact at scale.
• CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics 18.06.2026 13分

  Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.
• How the Cadillac F1 team is racing to define its brand and fan strategy 17.06.2026 25分

  Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences.  Dig deeper: How sports teams are using AI and fan data to rethink marketing Ford and GM are now competing in F1—what it means for consumer marketing Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership
• Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton 10.06.2026 23分

  Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The hotel chain's senior VP of marketing capabilities and general manager also talks about Marriott's in-room media channel and why the hotelier is prioritizing measurement. Dig deeper: ~Retail media's growth and the big platforms shaking up retail media trading ~Uber's ad chief on becoming a "mindset media company" ~The ANA's industry guidebook on how marketers should organize oversight of retail media ~How travel brands are attracting Gen Z
• How agentic AI is reinventing brand customer experience, with Adobe's CMO 03.06.2026 25分

  Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.
• Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer 27.05.2026 22分

  Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.
• Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein 20.05.2026 16分

  Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves absorbing new fans created by the summer's FIFA World Cup and following the unique pathways to sports fandom often taken by women. She says bigger investments, better athletes and more brand support are critical to growth, but so too is a burgeoning media ecosystem bringing women's sports to the new fan.
• Using brand partnerships to market to younger audiences with Netflix VP of global marketing 13.05.2026 21分

  Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.
• How to go from product-first to culture-led marketing, with Samsonite's VP of marketing 06.05.2026 20分

  For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite, discusses how the 115-year-old luggage company is shifting away from product specs and leaning into more social media-first, culture-led marketing by targeting travelers by psychographic rather than demographic, and measuring emotional connection alongside traditional conversion metrics. He also talks about the brand's latest social-first campaign with Olivia Culpo and how Samsonite thinks about younger D2C challengers like Away and Béis. His advice for other marketers navigating the same tension: don't be a heritage brand — be a brand with heritage.
• Creating value marketing that stands out, with Domino's CMO 29.04.2026 24分

  As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more "craveable" through a recent rebrand.
• From impressions to impact: rethinking advertising at scale 27.04.2026 15分

  The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes. From premium storytelling and live sports to innovations like Shop with Max, Gould outlines how WBD is connecting brands to culture while reducing friction between content and commerce. Tune in to hear how the company is addressing measurement challenges, simplifying cross-platform buying, and helping marketers turn engagement into impact in a rapidly changing media environment.
• How to maintain loyalty when consumer needs change with Unilever's Axe leader 22.04.2026 23分

  Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more controlled spray. She also discusses why Axe is showing in cultural moments such as the World Cup, and how it is tapping into TikTok's 'fragrance maxxing' trend.
• How David's Bridal applied the power of AI to wedding planning and dress shopping 15.04.2026 28分

  Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.
• Why Suave is leaning into comedy and social content to drive Gen Z growth 08.04.2026 20分

  Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.
• Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America. 01.04.2026 18分

  Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic also dishes some advice on experiential marketing, including how the automaker uses its Genesis House in New York City as a brand equity play channeling Korean hospitality. Also, hear how she approaches marketing metrics.
• Refreshing a heritage brand for the AI era with Consumer Reports CMO 25.03.2026 22分

  Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 million "We Never Stop Questioning" campaign. He also discusses how the membership-based organization is adapting its strategy to reach audiences across generations—from boomers spending more time online to younger consumers encountering the brand for the first time—and what that shift means for building credibility in a rapidly changing media environment.
• How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen 18.03.2026 23分

  Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign from McCann NY. Plus, Jensen describes how LinkedIn is changing its tactics as AI and macroeconomic factors reshape the future of work. She also talks about how LinkedIn is attracting new users, including creators and advertisers beyond its typical B2B target audience.
• Inside SkyPop's playbook for marketing protein soda to everyday consumers 11.03.2026 21分

  SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.