We Have A Meeting

エピソード

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  How to Become Impossible to Ignore Online - Tom Hunt 19.08.2026 43分

  Tom Hunt is the founder and CEO of Fame, the B2B podcast agency he's bootstrapped to around $4.5m ARR with 70+ full-time staff and $0 raised. Fame now starts and grows 300+ B2B podcasts around the world. Before Fame, Tom quit management consulting in 2014 and, by his own count, tried and failed with 17 businesses before one finally stuck. Those failures taught him more about attention, distribution and demand than any of the wins ever did. Today he's one of the most-watched voices in B2B marketing. A LinkedIn Top Voice, host of Confessions of a B2B Entrepreneur and Cash Machines, and the founder most other founders quietly copy the day they decide to start posting. He joins Jack and Zac for an honest, tactical chat about how to become impossible to ignore online. How to build a personal brand that actually generates pipeline instead of vanity likes, why most founder content gets scrolled past, what B2B podcasting really does for a sales team, and how he built a 70-person company without a penny of outside money. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Tom Hunt, Founder of Fame 00:02:25 The Fame Formula: How Taylor Swift Built Her Brand Twice 00:03:29 The Three Ways People Mess Up Their Podcast Launch 00:05:32 The Top Podcast Lists Strategy: Free Organic Traffic 00:09:53 The Intercom Deal: How One Guest Paid for the Podcast 9X Over 00:18:05 The Rollercoaster Years: 15 Failed Businesses Before Fame 00:24:44 The SaaS Hacker Newsletter: Building the Audience First 00:29:16 The Anatomy of a Viral LinkedIn Post: Face, Hook, and Rage 00:33:43 The HR Content Switch: Trading Relevance for Numbers 00:39:46 Building Culture Remotely: The Four Values That Drive Fame #B2BMarketing #PersonalBranding #FounderLedMarketing #LinkedInGrowth #ContentMarketing #Podcasting #Bootstrapping #Entrepreneurship #B2BSales #WeHaveAMeeting Connect with Tom: LinkedIn: https://uk.linkedin.com/in/tomhuntio X: https://x.com/tomhuntio Fame: https://www.fame.so Cash Machines newsletter & podcast: https://www.tomhunt.io Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.
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  How One Founder Took On Liquid Death and Won 12.08.2026 1時間 1分

  Josh White is the co-founder and CEO of Cano Water, the UK drinks brand that helped pioneer canned water as an alternative to single-use plastic bottles. The idea was born after a trip to Thailand with friends, where he witnessed the scale of plastic pollution firsthand — a moment that turned into a mission and, eventually, a business. Before water, Josh ran an events company bringing together some of the biggest names in grime and electronic music across the UK. In this episode, Josh joins Jack and Zac for a candid conversation about building Cano Water from an idea people initially dismissed into one of the UK’s fastest-growing drinks brands, the reality of bootstrapping a physical product business, and how his own personal struggles growing up shaped the way he leads and builds today. What you’ll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Josh White, Founder of Cano Water 00:01:39 The Troubled Kid: ADHD, Addiction, and Rehab at 15 00:12:15 Finding Purpose Through Music: The Events Company Journey 00:17:40 Rock Bottom to Reborn: The Turning Point at 21 00:19:43 The Thailand Trip: How Cano Water Was Born 00:37:48 The ADHD Superpower: From Problem to Solution in Seconds 00:33:49 Wrapping Cans in Mum's Kitchen: The Scrappy Early Days 00:35:36 The Selfridges Miracle: Perfect Timing and Saying Yes with Nothing 00:48:12 Taking On Liquid Death: How Cano Survived the American Giant 00:57:37 The Future of Cano: Staying True to the Mission #Entrepreneurship #BrandBuilding #FounderStory #CanoWater #SustainableBusiness #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeeting Connect with Josh: 🔗 LinkedIn: https://uk.linkedin.com/in/joshwhite2201 🔗 Cano Water: https://canowater.com Hear more from the Hosts: 🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b 🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who’ve built it from the ground up.
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  Meet The 87 Year Old That Invented Baileys - David Gluckman 05.08.2026 43分

  From Bartender's Verdict to 2 Billion Bottles: The Man Who Invented Baileys - David Gluckman David Gluckman is the drinks industry legend who created Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more during his 40-year career at IDV (now Diageo). He's the author of "That Sh*t Will Never Sell" — the book named after the verdict a colleague gave when he first tasted the muddy-brown liquid that went on to sell over two billion bottles. In one of the most candid, funny, and idea-obsessed founder conversations we've had, David takes us inside the real, messy process of inventing the brands that ended up in millions of homes worldwide — including the flops nobody remembers alongside the wins everybody does. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet David Gluckman, The Man Behind Baileys 00:02:31 The Fear Factor: Why Creative Work is a 24-7 Obsession 00:03:56 The One Answer Philosophy: Why 48 Ideas is 47 Too Many 00:06:00 The Hard-Looking Bastard: Designing for the Sales Force 00:07:41 Ciroc and Grape Vodka: The Story That Got Away 00:13:19 The Consumer Research Problem: Why 9 Out of 10 Means You Have Crap 00:15:53 The Singleton Strategy: Selling Single Malt to Blended Whiskey Drinkers 00:18:00 Burn the Boats: Why Plan B is for Losers 00:19:12 The Smirnoff Black Challenge: Getting a Michelin Star for KFC 00:24:35 The Australian Rum Disaster: When Ego Kills a Great Idea 00:29:24 The Power of One Word: Finding Vitality in Roger's Thesaurus 00:33:48 Setting Trends Not Following Them: The Birth of Alcopops 00:37:12 The Baileys Secret: Why Passion Beats Product Every Time 00:39:53 The Baileys Mystery: How a Brand Survives 51 Years of Bad Marketing 00:41:47 The Final Question: Is Your Product Really Good Enough #Entrepreneurship #BrandBuilding #FounderStory #Baileys #DrinksIndustry #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeeting About David Gluckman: Creator of Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more. Spent 40 years at IDV (now Diageo) building some of the world's most recognisable drinks brands from scratch. Author of "That Sh*t Will Never Sell" (2nd edition), a book about the ideas behind the brands, told by the person who had them. Connect with David: 🔗 LinkedIn: https://www.linkedin.com/in/david-gluckman-7a7bb29 🔗 Book & more: https://www.thatshitwillneversell.com 🔗 Author site: https://davidgluckmanauthor.com Hear more from the Hosts: 🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b 🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who've built it from the ground up.
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  The Brutal Reality Of Building A Business To Sell - James Ashford 29.07.2026 1時間 2分

  How to sell your business: James Ashford built GoProposal from a WordPress plugin and exited to Sage. This is the full story. For founders, agency owners and accountants who want a business that runs, grows and sells without them. James Ashford turned a pricing problem in one accountancy firm into GoProposal, software that let the most junior team member price and sell complex services in under five minutes. In this episode he answers the questions every founder types into Google at 2am: how do I know if I have a business or just a job? How do you actually sell a software company? And what happens to your mental health after the exit? He also opens up about the breakdown that followed the sale, and the inner child work that rebuilt him. Buy his book here: https://www.amazon.co.uk/dp/1781339872?ref=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&ref_=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&social_share=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&bestFormat=true Chapters 00:00:00 Welcome to the Show: Meet James Ashford, Serial Entrepreneur 00:03:19 The Sales Problem: Why Business Owners Can't Let Go 00:05:59 The Restaurant Analogy: How Accountants Price Like Amateurs 00:08:05 The Accountancy Breakthrough: Solving the Same Problem Over and Over 00:14:01 The Four Grand Launch: Building a SaaS Business on WordPress 00:16:32 The Waiting List Strategy: 100 Customers in 30 Days 00:19:54 The Shock and Awe Pack: Customer Retention Through Physical Gifts 00:22:03 The Five Million Pound Goal: Getting Your Wife on the Journey 00:23:49 Taking Over the Space: The Conor McGregor Mentality 00:27:07 The Discounting Problem: How You Train Bad Clients 00:29:30 The Sticking Points: When Revenue Hits a Wall at 18K and 53K 00:34:21 The Competitor Blindside: Losing 25 Percent of Customers Overnight 00:37:11 The Oversuite Launch: Turning Crisis Into a New Product Line 00:38:12 Built to Sell: Manifesting the Acquisition From Day One 00:40:26 The Negotiation That Started Everything: Could We Buy You Instead 00:44:03 Putting On Your Best Suit: Going to Market With an M and A Firm 00:46:02 The Day the Money Hits: Why Everything Felt Exactly the Same 00:47:40 The Loss No One Talks About: Purpose, Team, and Identity 00:48:42 From Apple Tree to Apples: The Shift From Making to Managing Money 00:49:14 Playing to Win Versus Playing Not to Lose: The Corporate Shock 00:51:31 The Breakdown: On Your Hands and Knees at the Side of the Road 00:57:57 The Inner Child and Small T Trauma: Understanding What Drives Us 00:59:49 Equine Therapy and Breath Work: The Journey to Healing 01:00:45 The Final Question: Where Is the Gift in This Moment FRAMEWORKS COVERED The Restaurant Pricing Method | Built to Sell | "Where's the Gift?" | "Who Do I Need to Be?" | The 2-4% Finance Rule | Small t Trauma and Inner Child Healing ABOUT JAMES ASHFORD James Ashford is the founder of GoProposal, the pricing and proposal software acquired by Sage. He now invests in businesses and mentors entrepreneurs, with a focus on founders raising young families. Find James on LinkedIn and Instagram, and @thejamesashford on TikTok. https://jamesashford.com/ YOUR HOSTS Jack Frimston and Zac Thompson are the co-founders of We Have A Meeting, the B2B sales agency behind the Sales Is Therapy method. 🌍 https://wehaveameeting.com 📖 Get the book: https://salesstherapy.com THIS EPISODE IS SPONSORED BY NOOKS The AI dialler that helps your sales team have more conversations: https://www.nooks.ai/wehaveameeting SUBSCRIBE for weekly conversations with founders, sales leaders and psychologists: https://www.youtube.com/@wehaveameeting?sub_confirmation=1 If you're searching for how to sell your business, how to build a SaaS company with no funding, how to price your services, or what a business exit actually feels like, this episode covers it all. James Ashford shares the GoProposal story from WordPress plugin to Sage acquisition, including value pricing for accountants.
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  LIVE Cold Calling Battle: UK vs USA (Jack vs Zac) | Presented by Nooks 26.07.2026 54分

  Who cold calls better — the UK or the USA? In this LIVE cold calling battle, Jack (USA) and Zac (UK) go head-to-head, dialing real prospects back-to-back to find out whose style, tone, and script actually book more meetings. Building something cool? Running a business? Join our FREE WhatsApp community - https://www.wehaveameetingpodcast.co.uk/ Generate more leads: https://www.wehaveameeting.com Watch as two very different cold calling styles clash in real time: British directness vs. American energy. You'll hear the openers, the objection handling, the pivots, and the moments where each caller either books the meeting or gets hung up on — all live, unscripted, and unfiltered. If you're in sales, SDR, or lead generation, this is a masterclass in how cultural style shapes cold calling success — and a fun, brutally honest look at what actually works when you're live on the phone. Check out Nooks here: https://www.nooks.ai/wehaveameeting Chapters 00:00:00 Welcome to the Show: UK vs USA Cold Calling Battle Begins 00:01:45 The San Francisco List: Dialing America at 8am 00:03:10 First Blood: Jack's Opening Calls and the Data Problem 00:08:14 The Polite American No: Beverly Hills Brush-Offs 00:11:50 Zac Takes the Stage: Parallel Dialing Mode Activated 00:14:03 The Duncan Conversation: When Persistence Pays Off 00:19:47 Jack's Revenge: The Real Work Beatdown 00:21:50 The Embroidery Company: Mark's Marketing Agency 00:24:14 Connection Rate Reality Check: UK 10-30% vs US 5-10% 00:35:48 The Five Second Challenge: When Prospects Give You No Time 00:37:44 Jerry the Berry: The Gatekeeper Transfer That Goes Nowhere 00:39:37 The Dr. Sean Marathon: A Masterclass in Discovery 00:52:54 The Debrief: Who Won UK vs USA
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  The Cold Calling Blueprint Making Millions on LinkedIn - Sean McPheat 23.07.2026 1時間

  In this episode, we sit down with Sean McPheat, Founder and CEO at MTD Training and Skillshub for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive 25 years in business, why a Tony Robbins weekend walking across hot coals convinced him to quit his £100k corporate job at age 29, and why most people fail in entrepreneurship because they go into it half pregnant instead of fully committing to the fight. We reveal why just because you're good at something doesn't mean you'll be good at leading a business doing that thing, why decorators and painters are brilliant at their craft but terrible at answering emails and sending invoices, and why the acid test question for entrepreneurship is whether you want to be old looking back with regret about all the things you didn't do. More From Sean: https://www.seanmcpheat.com/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Nooks* The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit: https://www.nooks.ai/wehaveameeting
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  The Ugly Truth: is Samuel Leeds Scamming You? 19.07.2026 19分

  In this episode, we dive into Samuel Leeds, property entrepreneur and course creator, for one of the most divisive, brutally honest, and strategically revealing conversations about whether he's a legitimate property investor helping people build wealth or a course selling shyster using rage bait and fear mongering to drive clicks and sales. We break down his viral content teaching kids how to buy houses with the bank's money, why flying his children in economy while he sits in first class sparked outrage across the internet, and whether that's actually good parenting or just another algorithmic stunt designed to boost impressions when engagement drops. You'll hear why his appearance on the Gary Economics documentary raised questions about his sales tactics, why telling people to take out loans they can't afford to buy property courses is dangerous advice that Gary Economics was right to call out, and why those that can do and those that can't teach. We reveal why AI scaremongering has become the new FOMO marketing tactic creating urgency around property investment, why claiming your investment properties will hold value when AI takes everyone's jobs ignores the reality that nobody will have money to buy houses if the economy collapses, and why people need to stop being sold on fear and start engaging the rational part of their brain before taking out loans that put strain on their families. You'll hear why Samuel's social media strategy feels all over the place, why his networking content of a nervous 17 year old trying to find investors at a party is bizarre, and why ethical sales means giving people the bad news upfront instead of getting them excited in the moment only for remorse to hit them later. We leave you with one challenge: post a picture of Samuel Leeds and ask Samuel, are you from Leeds, tag us in the comments, and the first person to do it wins 500 pounds while the second person gets the mystery prize. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Gary Stevenson is Lying, Here's the Proof! - Kent Bray 15.07.2026 1時間 7分

  In this episode, we sit down with Kent Bray, former Citibank trader and therapeutic counselor, for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive in the trading world, why cocaine addiction nearly destroyed everything he built, and why the man who sat beside Gary Stevenson every day says parts of that viral city backstory aren't true. We break down the reality of trading at one of the world's biggest banks, why losing $5 million in a day taught Kent more about resilience than any win ever could, and why the best traders have an innate ability to disseminate information with perfect timing and conviction that separates them from everyone else. You'll hear why Kent made $34 million one year after being down to zero at six months because he was doing three grams of cocaine every morning, why he made $4 million over a weekend by accident while doing coke in his apartment overlooking the Thames, and why colleagues started asking if he had cancer or AIDS because he'd lost so much weight. Kent reveals why Gary Stevenson's claim of being the most profitable trader globally at Citibank isn't truthful according to WhatsApp messages he still has, why Gary sat on a million dollar seat doing nothing after falling out with the bank over unvested stock, and why being genuine and authentic matters more than any cause when you're building credibility. You'll hear why Kent went from 90 kilograms to 63 kilograms as a raging drug addict doing 20 to 30 grams a week, why he's now nine years eight months clean and sober helping professional men who feel like there's no one to talk to, and why his greatest achievement isn't what he achieved but what he overcame. We reveal why a wealth tax would absolutely devastate the UK through intellectual property and wealth migration, why millionaires don't like free handouts because they worked their guts out for everything they have, and why penalising success instead of rewarding it sends a horrible message to entrepreneurs. Kent leaves us with two powerful questions: what's your dream and why aren't you going for it, and where does truth sit in amongst your cause? More from Kent: Website: Kent Bray Counselling and Mentoring Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  The REAL Problem With Gary Economics! 12.07.2026 32分

  In this episode, we sit down to react to Gary Economics, the viral internet economist from Ilford, for one of the most brutally honest, divisive, and strategically revealing conversations about whether his message is genuinely helping poor people or just creating rage bait that oversimplifies incredibly complex economic problems into bite sized chunks that lose all their nuance. We reveal why 81% of entrepreneurs have had some sort of crappy sales job like door to door or cold calling before they became successful, why growing up poor and facing adversity should leave you inspired by people who've been there and done it rather than scared by someone telling you the system is rigged, and why the antidote to Gary's message would be sitting him down with someone who can walk him through how quickly you can start making money if you actually try instead of just arguing big picture points that always have holes in them. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Why I Wouldn’t Open a Restaurant Today: Tom Kerridge 08.07.2026 49分

  Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most brutally honest and strategically revealing conversations about why opening a restaurant today would be financial suicide, why even packed restaurants operating at full capacity are barely breaking even, and why the margins in hospitality have been completely obliterated by a perfect storm of food inflation, energy costs, national insurance hikes, and minimum wage increases that have made profitability almost impossible. We break down the numbers behind the crisis: cooking oil and beef have gone up over 100% in the last five years, utility bills have skyrocketed, national insurance contributions have been driven incredibly high, and minimum wage increases mean a 22 year old working 45 hours a week now costs over £30,000 a year instead of £21,000. You'll hear why a hospitality business employing just 10 people at minimum wage has seen wage costs increase by 80 to 100 grand a year, wiping out any profit margin that existed before food inflation and energy costs even come into play. Tom reveals why he wouldn't open a restaurant today without the right conditions, why taking your business to the gym and tightening everything up without losing your DNA is the only way to survive right now, and why the moment you start de-skilling and buying pre-bought product it becomes a race to the bottom that destroys the entire UK food scene we've built over 25 years. You'll hear why 21 businesses are shutting every week, why the country is being run by the accountant instead of the operators, and why nobody's successful business is run by the accountant because operators make decisions about growth while accountants just monitor spreadsheets. More from Tom: Website: https://www.vatstheproblem.co.uk/ Instagram: https://www.instagram.com/cheftomkerridge/?hl=en Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Keir Starmer vs Tom Kerridge: The UK Hospitality Crisis 06.07.2026 6分

  Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most tactical, politically charged, and strategically brilliant conversations about what it really takes to create change at government level, why this isn't Tom Kerridge versus Keir Starmer but a coordinated industry wide movement, and why being officially fucking loud matters more than following official petition processes if you actually want Treasury to listen. You'll hear why Tom warned government beforehand that this campaign was coming, why he's been invited into meetings with the Business and Trade Secretary who understands that VAT reduction is the key lever to hospitality survival, and why front bench ministers already know this works because they're doing 5% VAT on kids meals this summer to encourage theme park visits. We reveal why this has become cross party with Nigel Farage, the Liberal Democrats, the Conservatives, Andy Burnham, and Angela Rayner all backing hospitality VAT reduction, and why Tom is deliberately building regional ambassadors up and down the country so this doesn't become about one celebrity chef but about saving the pub just around the corner from you. More from Tom: Website: https://www.vatstheproblem.co.uk/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/
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  How to Use FBI Tactics to Win Every Sales Call: Chris Voss 05.07.2026 54分

  In this episode, we sit down with Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, for one of the most raw, tactical, and psychologically charged conversations about what it really takes to negotiate like your life depends on it, why sales is helping and not manipulation, and why most people fail in negotiation because they're too afraid to call out the negatives before the other side even thinks them. We break down the psychology of mirroring and why repeating one to three words keeps people talking without draining their mental energy the way what and how questions do, why what questions uncover problems and how questions uncover solutions, and why why questions trigger defensiveness and make people say what the fuck is it to you inside their head. You'll hear why fair is an emotional word you have to be careful with, why giving time back in someone's day is something nobody else does for them, and why the last impression is the lasting impression! More from Chris: Website: https://www.blackswanltd.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  The Ugly Truth Inside the UFC & Why Hard Work Beats Talent - Brad Pickett 01.07.2026 1時間

  In this episode, we sit down with Brad Pickett, former WEC and UFC fighter, for one of the most raw, honest, and emotionally charged conversations about what it really takes to survive in the cage, why most fighters retire because they either lose their job or their body gives out, and why building a brand outside the octagon is just as important as learning how to throw a punch if you want to actually make money in this sport. We dive into the reality that Brad didn't find fighting until he was 25, started boxing just to get fit, and somehow ended up competing against the best fighters in the world including Demetrius Johnson, one of the greatest of all time, and beat him using wrestling even though he'd never wrestled a day in his life before MMA. You'll hear why backstage before a fight felt like waiting for a death sentence, why he hated sparring at first but loved it once he got cracked in the nose, and why the mental side of fighting is harder than any physical challenge you'll ever face. You'll hear why the UK MMA scene was so far behind America that Brad had to fly to American Top Team for every fight camp, why selling 200 tickets made him more valuable to promoters than being the best fighter on the card, and why wearing a trilby hat and braces to honor his granddad who did bare knuckle boxing at night to support his family became the brand that made him unforgettable. Brad leaves us with one powerful question: have you maximized the amount of hours you had in your day to your full potential, because everyone has the same 24 hours, and what you do with them is the only currency that actually matters. More from Brad: Instagram: @oneone_punch Gym: Greybury and Top Team (GBTT_HQ on Instagram) Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  The Cold Call Opener That Gets You In the Room - Trench Tips 28.06.2026 16分

  We break down the cold call opener that's absolutely flying right now for one of their marketing clients: calling up and saying you've been looking at their content online, you've had a thought, and asking if you can fly through why you chose to call. You'll hear why this works, how to back it up with actual research so you don't get caught out, and why having the website and LinkedIn page open before you dial is non negotiable if you want to avoid looking like an idiot. We reveal why adding friction to your callbacks instead of rushing to book the meeting actually increases conversions, whether that's saying you're not 100% sure if it's relevant yet or asking which team they think they should be put in front of. You'll hear why making the prospect earn the next step works the same way Rolex and Ferrari do, and why assumptive callbacks with a bit of hesitation create more engaging conversations than desperate ones. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Watch This Before Watching The Social Reckoning Film (2026) 26.06.2026 4分

  In this episode, we sit down with Simon Rogerson, co-founder and CEO of Octopus Group, for a raw and unfiltered conversation about why META is actively destroying human connection, why most businesses fail because entrepreneurs lack the resilience to survive the brutal early years, and why giving founders too much capital is often the worst thing you can do if you want them to actually succeed. We dive into the reality that most businesses are selfish, short-termist, and borderline sociopathic because they only care about the bottom line and shareholders, ignoring every other stakeholder that actually matters. Simon challenges the idea that AI will replace human connection, arguing instead that technology should free us up for deeper relationships, not isolate us further behind screens and virtual friends like Mark Zuckerberg wants us to believe. You'll hear why the best entrepreneurs are given too little capital, not too much, forcing them to make smarter decisions and avoid pissing money up against the wall on bad hires and rushed moves. Simon reveals how Octopus didn't start with a grand mission but with frustration and survival, hitting tiny milestones one at a time until they could finally ask themselves what they were actually building and why it mattered. We explore the uncomfortable truth that META has done more for social isolation than any other company in history, why human beings desperately need to belong to something real, and why the next five to ten years will be a sick continuation of what's already happening to our kids who can't put their phones down. Simon leaves us with one powerful question: if the company you work for was a person, would you want to be friends with it? If the answer is no, you probably need to get another job. More from Simon: Website: https://www.octopusgroup.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/
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  Why Most Companies Are Borderline Sociopathic: The Founder of Octopus 24.06.2026 47分

  In this episode, we sit down with Simon Rogerson, co-founder and CEO of Octopus Group, an enterprise spanning energy, investments, real estate, and special needs schools, for one of the most honest, grounded, and philosophically charged conversations about what it really takes to build a business that isn't just profitable but actually worth being proud of when you look back on your life. More from Simon: Website: https://www.octopusgroup.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  52 Minutes of LIVE Cold Calling with Jeb Blount Jr. 21.06.2026 52分

  In this episode, we take you inside a brutally honest live cold calling session where Jack, Zac, and special guest Jeb Blunt Jr. dial prospects in real time, proving that even the best salespeople face rejection after rejection and that success in cold calling isn't about magic scripts but about consistency, resilience, and the willingness to keep dialing when everyone else has given up. We break down the psychology of cold calling frameworks, from Jeb's five step approach that grabs attention and builds curiosity in seconds to Jack and Zac's authentic British style that uses contradiction callouts and sounds like statements to disarm prospects. You'll hear the difference between asking for a meeting straight away versus building curiosity first, why calling out contradictions can either open doors or start arguments if you're not careful, and how to handle brush off objections like send me an email without letting polite prospects off the hook. We expose the reality of AI assistants screening calls, the emotional strain of dialing through gatekeepers and voicemails, and why tools like Nooks matter when you're trying to maximize conversations instead of wasting time manually dialing. You'll witness live conversations with prospects who are too polite to hang up, business owners who are genuinely at capacity, and one retired gentleman who definitely does not want a meeting. More from Jeb: LinkedIn: JBJ (Jeb Blunt Jr.) Book: 90 Days to Level Up Your Sales Skills Website: https://www.salesgravy.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  90% of People Don’t Realise They’re Doing This - Ella McCrystal 17.06.2026 1時間

  In this episode, we sit down with Ella McCrystal, psychotherapist, TEDx speaker, author, and director of the Northampton Clinic, for one of the most raw, honest, and scientifically grounded conversations about trauma, anxiety, ADHD, and what it really takes to heal when your body remembers everything your mind tries to forget. If you've ever wondered whether your anxiety is just who you are, whether your body is trying to tell you something your mind refuses to hear, or whether healing is even possible when the damage feels too deep, this episode will give you the permission to stop waiting for someone else to fix you and start understanding that your nervous system, your cells, and your brain are all capable of change if you're willing to do the work. More from Ella: Instagram: @ellamccrystal Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Ban Social Media for Your Kids? - Therapist Opinion 15.06.2026 4分

  In this episode, we dive into one of the most uncomfortable conversations of our time: how social media, broken family structures, and a failing education system are fundamentally rewiring the brains of an entire generation, and why the solution isn't more diagnoses but a complete rethinking of how we raise, educate, and protect young people in a world that profits from their attention. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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  Brutally Roasting our Cold Calls! - Trench Tips 14.06.2026 23分

  In this episode, we take you inside a brutally honest cold call roasting session where Jack and Zac tear apart their own old sales calls from two to three years ago, proving that even the best salespeople cringe at their past selves and still have room to grow. We break down what actually works in cold calling, from delivering openers like punchlines to the art of matching your prospect's energy, why curiosity is the one skill you can't fake, and how genuine interest beats any script. You'll hear the difference between hard disqualification that kills deals versus soft qualification that opens conversations, why asking the same question twice in different ways is a rookie mistake, and how to spot problems prospects don't even know they have yet. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting