Marketing Musings

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• S2 Ep28 Why I'm Pausing Podcasting And Making Pinterest My Entire Personality 01.05.2026 25分

  In this episode, I get honest about why she's pausing the podcast's regular rhythm and what that decision reveals about the deeper question so many conscious business owners are sitting with right now: what if the way we've been told to show up just isn't it? From the exhausting sameness of social media feeds, to a person-centred therapist who feels like her Instagram contradicts everything she stands for in the therapy room, to a mum going viral on Pinterest whilst dancing to ABBA in her cra...
• S2 Ep27 Why I Broke Up With "Expertise" 23.04.2026 22分

  Today I'm getting into something that has been circling for me for a long time, expertise. What it actually means, why so many of us have clung to it, and why I think the whole hierarchy of it is collapsing. This is an ego death episode if I've ever recorded one. Let's get into it. You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlando If you are interested in working ...
• S2 Ep26 Why Everything You Were Taught About Marketing Is Falling Apart (On Purpose) 16.04.2026 26分

  This week's episode is a little different and honestly, I almost didn't record it. I've been sitting with something all week that felt too messy, without a tidy resolution to share (which let's be honest, it's kinda becoming my brand personality at this point). But that's exactly why I needed to share it. Because here's what I've been sitting with: we are living inside systems that many of us have woken up to as misaligned, whilst the world still largely operates within them. And rather than ...
• S2 Ep25 What If You Don't Need To Stand Out In Your Marketing? 08.04.2026 19分

  In this episode, I'm sharing a realisation that came to me on a recent retreat, one that has genuinely shifted how I think about standing out in marketing. Sat around a table with 14 other women, I felt something I didn't expect: unoriginal. And instead of that feeling being a problem, it was one of the most liberating moments I have had in a long time. It got me thinking about how much of the marketing industry is built on this relentless pursuit of differentiation, and how chasing that can ...
• S2 Ep24 Why Your Marketing Needs You To Stop Outsourcing Your Genius 03.04.2026 30分

  This week, I'm exploring a theme that feels deeply personal and one I know many of you are sitting with right now. I stumbled across the Gene Key that sits at the heart of my life's purpose (Gate 48), and honestly? It stopped me in my tracks. The shadow of this gate is inadequacy, that persistent feeling of not being enough, not knowing enough, and constantly seeking someone outside of ourselves to hand us the answers. I'm talking about the ways we outsource our genius: through endless invest...
• S2 Ep23 Visionaries Need Voids 25.03.2026 24分

  There's a particular kind of discomfort that comes when everything goes quiet. Not the quiet you chose, the kind that descends on you. Where the calendar clears, the momentum stalls, the ideas you were pushing hard on suddenly feel like they've hit an invisible wall. For a long time, I called that failure. Or fear. Or both. But what if it was actually an invitation? What if the pause, the fog, the stillness, the space that makes every hustling bone in your body itch is exactly where your best...
• S2 Ep22 How I'm Using a Social Media Sabbatical To Grow My Business 16.03.2026 27分

  I've been sitting with a lot lately. The kind of a lot that makes you want to go completely off-grid, learn embroidery and never open Instagram again. I've been questioning everything lately. My work, the noise, the way we've all just quietly agreed to film our lives and scroll through other people's and act like that's completely normal. And I wanted to show up and talk about it even though none of it is fully formed yet, because I think that's kind of the point. So that's what this episode ...
• S2 Ep21 What Imposter Syndrome Is Trying To Tell You 11.03.2026 24分

  this episode came from a conversation I had in Costa Rica that I genuinely haven't been able to stop thinking about. I'd just finished my writing retreat, I was travelling solo, and someone asked me why I was there, and the moment I said I'd come for a writing retreat, I felt myself physically recoil. Because I knew what was coming. Are you writing a book? Who do you write for? Is this your job? And every single question made me feel like a complete fraud. Like I'd been caught out. And I've b...
• S2 Ep20 Why Owning Your Style Is The Best Strategy With Artist Cass Deller 06.03.2026 51分

  In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your creative instincts over chasing a formula. We talk about why joy has to come before the money, how...
• S2 Ep19 The Four Words That Changed My Marketing... And Will Probably Change Yours Too 26.02.2026 25分

  In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit. When I was on a writing retreat and saw that phrase printed across our sweatshirts, something in me lit up — and tightened at the same time. Because if I’m honest, I’ve built so much of my life on over-performing, over-delivering, and trying to avoid failure at all costs. From competitive trampolining as a child to being the “give it to Em, she’ll handle it...
• Ep18 The Muse Isn't Fragile... and Your Marketing Needs You To Remember That 19.02.2026 23分

  In this episode, I’m coming to the mic from a bit of a funky state of being. I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment that doesn’t immediately feel like that. I talk about the creative crisis I slipped into. The dramatic thought that I might “never create again.” And how sitting with that part of me led me to a deeper realisation: The muse isn’t fragile. We’ve just been tau...
• S2 Ep17 What I Realised About Marketing On a Writing Retreat and 3 Weeks In Costa Rica 12.02.2026 23分

  In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it. I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness. This trip reminded me that we are creators before we are marketers and that the best ideas don’t come from trying harder, b...
• S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing 21.01.2026 20分

  This episode was one I couldn’t not record. As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to. In this episode, I share the story behind booking a retreat that terrified me, why claiming the title of “writer” still feels vulnerable despite a lifetime of proof, and how strategy slowl...
• S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't 14.01.2026 27分

  In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment. Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw huma...
• S2 Ep14 How To Create Space For Your Truest Marketing Yet 07.01.2026 27分

  After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness. I talk about the fear of committing, the vulnerability of authentic expression, and why copying formu...
• S2 Ep13 Why 2026 Is The Year For Visionaries 16.12.2025 20分

  2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet. This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner knowing has become rock solid, even if the external “success” hasn’t caught up yet. I talk about ...
• S2 Ep12 Marketing Isn't Selling, It's Serving 10.12.2025 22分

  Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service? What if your marketing wasn’t about convincing… but about serving? When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience today?” Suddenly: Your content becomes more empatheticYour messaging feels safer, clearer, warmerYo...
• S2 Ep11 Why Integrity Can Be Isolating 04.12.2025 17分

  This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me. In this episode, I share openly about: the loneliness that can come with choosing integritywhy living your truth often feels harder before it feels easierhow being misunderstood is part of aligned business ...
• S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing 26.11.2025 17分

  In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we market our work. I explore why so many people are feeling fatigued by constant self-improvement, how...
• S2 Ep9 The Messy Middle: When Sharing Your Truth Feels Terrifying 19.11.2025 17分

  In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing. After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for your nervous system to go into full panic? What do you do when your truth suddenly doesn’t feel “s...