Revenue Execution: Defining the Standard for Revenue Excellence

How to Build a Revenue Engine That Doesn't Break as You Scale | Navin Persaud of 1Password 25.03.2026 22分

Have you ever wondered why GTM teams break as they scale? You can do all the “right” things (or what you think are the right things) and still hit a wall. If this sounds familiar, you’re not alone. In this episode, Ross sits down with Navin Persaud, VP of Revenue Operations, at 1Password, to break down the 3 most common reasons GTM teams struggle as they grow and how you can build one that doesn’t. Navin brings over 20 years of experience building and scaling revenue teams at high-growth SaaS companies and shares plenty of insights you won’t want to miss.

Is Your Sales Process Now Irrelevant? | Scott Barghaan 04.02.2026 27分

Our guest for this episode is Scott Barghaan, a seasoned sales leader who serves as an advisor, professor, and investor to a range of organizations. Prior to joining the Kellogg School of Management, Scott held leadership roles as an SVP at Salesforce and GM at Dell. He brings more than two decades of experience to the conversation. In this episode, Ross and Scott discuss the future of AI in sales, from redefining trust in an automated world to aligning GTM motions with modern behavior. They wrap up the conversation with predictions of what AI means for 2026.

Relationships, Consultative Selling & High-Impact Inputs | Jeff Perry, CRO at Carta 21.01.2026 17分

Are you struggling with long enterprise sales cycles? Jeff Perry, CRO of Carta, reveals why "being busy and having meetings" is the silver bullet to B2B sales success—and how his team turned 18-month sales cycles into a competitive advantage through patient selling.In this episode, Jeff shares battle-tested sales leadership strategies from his journey at Oracle, DocuSign, and scaling Carta from early-stage startup to industry leader. Learn how to build a high-performing sales culture that focuses on controllable inputs rather than obsessing over outputs, and discover why the fundamentals of relationship-building remain constant whether you're selling SMB or enterprise.

Role-Based Enablement & The Metrics that Prove it Works | Jordan Watson, Director, Customer First Enablement at Okta 07.01.2026 15分

Our guest is Jordan Watson, Director of Customer First Enablement at Okta. Before joining Okta in 2024, Jordan held leadership roles at Broadcom and VMware. She brings more than a decade of sales and marketing experience to the conversation. In this episode, Ross and Jordan break down why role-based enablement outperforms company-wide programs and how teams can measure its real impact.

How Customer-Centricity Drives Success | Vanessa Brangwyn, CRO at Motus 17.12.2025 19分

Our guest for is Vanessa Brangwyn, VP Sales, Motus. With more than a decade of revenue experience, Vanessa has held leadership roles at Pavilion and Achievers before joining Motus in 2024.In this episode, Ross and Vanessa discuss Vanessa’s 3 tips to drive execution excellence: being customer-centric in everything you do, leveraging RACIs and clear ROEs, and running deal accelerator workshops.

Let Your Top Reps Run Sales Training | Andrew Zinger, Sr. Director of Global Sales Enablement at Fastly 03.12.2025 18分

Our guest for is Andrew Zinger, Senior Director, Global Sales Enablement, Fastly. Andrew is a seasoned sales enablement leader with over 20 years of experience. Before joining Fastly in 2023, he held leadership roles at top technology companies, including Figma, Dropbox, and Salesforce.In this episode, Ross and Andrew discuss how to drive execution excellence through adaptive enablement leadership, exploring how to balance strategic direction with rallying teams around a shared vision while staying flexible to evolving organizational needs.

Introducing Revenue Execution with Ross Rich 01.12.2025 1分

The world of B2B SaaS has fundamentally changed. The era of "growth at all costs" is behind us, and the margin for error has disappeared. In a market defined by tighter budgets and the rapid rise of AI, the old playbooks for execution simply don’t work anymore.You’ve invested in the right GTM strategy and enablement programs. But if your sales process is still scattered across static documents while the market demands speed and precision, you are left with unpredictable results.It’s time to bridge the gap between theory and the new reality of execution.We are excited to announce the launch of Revenue Execution: Defining the Standard for Revenue Excellence, a new podcast launching on December 2nd.Hosted by Accord CEO and Co-Founder, Ross Rich, this show is for leaders dedicated to transforming sales theory into results. We skip the fluff to have honest conversations with the industry’s most successful leaders about the reality of building revenue infrastructure.Tune in each week as we break down how top leaders:Transform sales processes into enforceable revenue infrastructure.Get real ROI from their biggest investments: people and process.Operationalize AI to enforce playbooks that make every rep execute like a top performer.Create standards that drive consistency across the entire team.If you want to learn directly from tech’s top revenue leaders and operators about how they build their engines, this is the podcast for you.We are kicking things off with an incredible lineup of leaders navigating these shifts right now:Andrew Zinger – Senior Global Director, Global Revenue Enablement at FastlyVanessa Brangwyn – CRO at MotusJordan Watson – Director, Customer First Enablement at OktaChris Perry – CRO at CartaLaunching December 2nd on Spotify, Apple Podcasts, YouTube, or wherever you listen to podcasts.

Deal Motivation, Momentum & Risk with Cale Tully, VP Enterprise & Mid-Market Sales, at Sprout Social (Revisited) 29.07.2025 24分

This week, we're going into the archives to bring back our classic conversation with Cale Tully, VP of Enterprise & Mid-Market Sales at Sprout Social.Drawing on his 11 years in leadership at Salesforce, Cale joins Ross to discuss three timeless tips for operationalizing deal excellence. They cover understanding the three 'whys' behind your prospect’s motivations, maintaining deal momentum through frequent communication, and calibrating deal risk to ensure success.

How to Structure Your GTM Team for Growth with Kyle Norton, CRO at Owner (Revisited) 22.07.2025 36分

Some conversations are so foundational that they deserve an encore. That's why we're re-releasing one of our most popular episodes ever, a conversation that has stood the test of time.Ross is joined by Kyle Norton, CRO at Owner. With more than a decade of sales leadership experience, Kyle breaks down the evergreen principles of building a high-performing sales machine. Together, they explore the immense value of documenting everything, the strategic power of conducting dry runs, and the essential structure required to scale a sales organization effectively.

The 3-Question Enablement Framework with Kunal Pandya, VP Global Revenue Enablement at Corsearch 15.07.2025 20分

Our guest for Episode 88 is Kunal Pandya, VP Global Revenue Enablement at Corsearch. With a career rooted in the tech industry, Kunal has worn many hats including as investor, founder, and senior leader. Prior to joining Corsearch, he held leadership roles at SAP, Taulia, and UserZoom. In this episode, Ross and Kunal discuss data-driven enablement, exploring leadership and strategy and effective coaching in practice.

Why a ‘Fast Start’ is Non-Negotiable with Dana Therrien, VP of Sales Performance Management at Anaplan 08.07.2025 19分

Our guest for Episode 87 is Dana Therrien, VP of Sales Performance Management, Anaplan. Dana began his career as a U.S. Army Officer in the Finance Corps, with his first assignment at NATO headquarters in Belgium, followed by a role in Army Intelligence in Washington, D.C. He later transitioned into finance and operations roles across various companies. He brings over 20 years of experience to the conversation. In this episode, Ross and Dana discuss why an unapologetically decisive approach to GTM planning is the ultimate key to executing a fast start and winning the market.

Sales Best Practices: The What and How with John McMahon, Author of The Qualified Sales Leader (Revisited) 01.07.2025 41分

If your big deals are stalling, John McMahon says it likely comes down to one mistake: confusing a coach with a champion.We're re-releasing one of our most popular episodes ever with the legendary John McMahon, former CRO at iconic companies like PTC and Ariba and author of The Qualified Sales Leader. He joins Ross to deliver some famously direct truths about what it really takes to win.This isn't about complex theories. It's about getting the fundamentals right. Here are three things you'll learn from John in this episode:The Coach vs. Champion Test: A coach gives you information, but a champion has influence and gets you to the economic buyer. Learn John's simple test to find out which one you really have.Make Fundamentals Muscle Memory: Reps can't listen if they're busy trying to remember the playbook. John explains how to turn your process into an instinct, freeing up reps to actually focus on navigating the deal.How to Compete Against Everyone: You're no longer just competing against other vendors. You're up against every other investment the CFO is reviewing. Learn how to ensure your champion is ready to fight for your business case.

Is Your RevOps Team Biased? Lessons from RevOpsAF 2025 24.06.2025 27分

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!Today, we’re taking you straight to the floor of RevOpsAF, where Ross chats with three senior leaders in Revenue Operations. Joining the conversation are Jeff Vanzant, Senior Director of RevOps at DailyPay, Matt Lauer, Director of RevOps at Consensus, and Tessa Whittaker, VP of RevOps at ZoomInfo. After spending time with some of the world’s top GTM leaders, one consistent theme stood out: no matter how the function evolves, RevOps leadership is the force multiplier. It’s what drives GTMt alignment and revenue efficiency, especially across the famously strong personalities of marketing, sales, and executive teams.

Operationalizing Deal Excellence with Nicole Brambila, CRO at Medely (Revisited) 17.06.2025 25分

We're bringing back some fan favorite episodes! This week, we're bringing back Nicole Brambila's interview from January 2024. Nicole Brambila is the CRO at Medely. Nicole brings more than a decade of sales leadership experience to the conversation. Before Medely, Nicole worked at Deputy, Eventbrite, and LoopNet. In this episode, Ross and Nicole discuss how to operationalize deal excellence by being curious and intuitive, and following proven processes.

A Leader's Guide to Building a High-Performance Sales Engine with Sean Brophy, Head of Global Sales at Pigment 10.06.2025 20分

Our guest for Episode 82 is Sean Brophy, Head of Global Sales, Pigment. With over two decades of sales experience focused on data and analytics, Sean brings a wealth of knowledge to the conversation.In this episode, Ross and Sean discuss Sean’s three vital focus areas that drive sales excellence — people, pipeline, and enablement. When these elements are refined and aligned, they create a circular effect that fuels fuel pipeline growth and ARR.

Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium 03.06.2025 24分

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!Our guest for Episode 81 is Eric Agnew, CRO, Ignitium. Over the past seven years, Eric has played a pivotal role in the company's growth, serving in key leadership positions including CRO, VP of Customer Success, and VP of Account-Based Marketing. With 10+ years of experience in sales and marketing, Eric brings a wealth of insight to the conversation.In this episode, Ross and Eric discuss why your clients' success directly drives your own, how authenticity builds trust and long-term value in business relationships, and why the race to find and engage buyers first determines who wins in the market.

How to Build a Zero-Ego Sales Culture with Taylor Jones, VP of Sales, at CoLab Software 27.05.2025 27分

Our guest for Episode 80 is Taylor Jones, VP of Sales, CoLab Software. With over a decade of sales leadership experience, including roles at Salesforce, Zip Intake-to-Procedure, and as a Founder of BlackArrow, Taylor brings a sharp perspective on coaching, performance, and building high-performing sales teams. In this episode, Ross and Taylor discuss the power of data-driven coaching, how to maximize the ROI of time, and what it takes to build a collaborative culture without ego.

How to Build a Culture of Excellence & Win in Competitive Markets with Arnab Mishra, CEO of Xactly 20.05.2025 24分

With longer and more complex sales cycles, it’s harder than ever to capture and keep a prospects attention — let alone win in highly saturated, competitive markets. So the question is, how can organizations navigate these extended sales cycles and outperform their competitors?In this fireside chat, Ross and Arnab Mishra, CEO of Xactly, discuss how to build a culture of excellence and win in competitive markets. Drawing on his extensive leadership experience, Arnab shares practical insights on defining the right behaviors, setting clear expectations, and maintaining an adaptive mindset.

Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut 29.04.2025 20分

Our guest for Episode 78 is Catie Ivey, Chief Revenue Officer at Walnut. Catie’s on a mission to empower the next generation of sellers and sales leaders, and she brings more than a decade of sales experience to the conversation.In this episode, Ross and Catie discuss Catie’s three keys to drive execution excellence: taking a strength-based leadership approach, product-centric selling, and aligning your go to market teams.

Leading with Authenticity to Drive Execution Excellence 22.04.2025 33分

In this panel discussion, we chat with Alina Vandenberghe, Co-CEO and Co-founder of Chili Piper, Kris Rudeegrapp, Co-CEO of Sendoso, and Evan Huck, CEO and Co-founder of UserEvidence, about what truly sets the best B2B SaaS companies apart. From building personal brands and unifying teams around a clear vision to navigating next-gen technology and AI, we explore how authenticity fuels GTM execution and drives lasting success.