The Sourcing Hero
TheSourcingHero
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The Sourcing Hero, hosted by Una and presented with Art of Procurement, shares inspiring stories from procurement and supply chain professionals. Each episode explores how industry leaders overcame difficult odds and achieved success in their field. Guests provide expert insight and real-world tales of business heroism, all focused on creating exceptional value within procurement.
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Ep 246: The Hidden Cost of Coordination in Procurement feat. Mike Fedorov 16.09.2026 23分Procurement’s ‘hidden’ operational costs often sit in the coordination required to get work done across the business. Beyond the hours spent chasing stakeholders, locating contracts, reconstructing negotiation history, and digging through systems, teams can lose value through delayed savings, unsustainable supplier agreements, and the opportunity cost of focusing on transactions instead of more strategic work. Procurement works with nearly every other function, and so these costs can accumulate in the gaps between teams without ever appearing in traditional performance metrics. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Mike Fedorov to the show. Mike is the Chief Operating Officer and Co-CEO at Applied AI Labs. He has over 25 years worth of hands-on operations and supply chain experience, and he has either run or turned around operations for some of the most complex companies in the world. Listen in to hear Mike explain: Where procurement is most vulnerable to getting pulled into cross-functional busy work The difference between work that creates value and work that simply keeps a process moving How procurement should think about data readiness without getting stuck waiting for perfect data Links: Mike Fedorov on LinkedIn -
Ep 245: Strategic Stakeholder Expectation Setting feat. Richard Campbell 02.09.2026 20分While category expertise and strategies help procurement deliver specific business outcomes, sometimes it is the cross-category fundamentals that make the biggest difference of all. Case in point: stakeholder expectation setting. How fast will a project move and why? What might need to be changed to deliver the results the business is looking for? How should stakeholders think about savings and cost avoidance? These are important topics for procurement to address before a sourcing project ever gets underway. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Richard Campbell to the show. Richard has deep experience in procurement, specifically in sourcing and managing spend related to the fleet, transportation, and logistics categories. Richard shares his perspective on why setting stakeholder expectations early and often is critical to procurement’s success: How to kick off a new project with the best chances for sustained alignment between procurement and the business Why procurement may need to educate stakeholders about cost avoidance and TCO in addition to sourcing strategy The importance of being present and listening closely before ever speaking to set an expectation Links: Richard Campbell on LinkedIn -
Ep 244: When Time Is the Most Valuable Resource feat. José Alfredo Rodríguez 19.08.2026 24分Procurement and spend management play a critical role in humanitarian response because the speed and quality of sourcing decisions directly affect how quickly aid reaches people in crisis. Rather than simply purchasing goods, these procurement teams create the capacity to respond before disasters strike by establishing long-term supplier agreements, standardizing essential supplies, and ensuring resources can be mobilized wherever they are needed. Effective spend management is not just about efficiency, it is a force multiplier that enables organizations to extend their impact and save more lives. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes José Alfredo Rodríguez. José Alfredo is the Regional Supply Chain Director at World Vision International, a top-4 global organization managing $4B+ in annual spend, focusing on Health Insurance and large-scale Health Humanitarian Aid. José Alfredo shares his unique perspective on procurement through the lens of humanitarian crisis response: Why speed in procurement can be a life-saving capability How procurement teams maximize impact with limited resources What it takes to build resilient supplier networks in challenging environments Lessons corporate procurement leaders can apply from humanitarian response Links: World Vision Latin America -
Ep 243: Building a Better Business Case for Supplier Diversity feat. Lamont Robinson 05.08.2026 32分Supplier diversity programs have been part of procurement’s purview for decades, and they have changed a lot during that time. The categories of supplier ownership have expanded and become better defined, success metrics have narrowed, and initiatives like ESG have altered how companies relate to the program as a whole. Today, the most notable change to supplier diversity is… the silence. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes back Lamont Robinson. Lamont is a leading voice on supplier diversity, but that doesn’t mean he’s hesitant to reexamine and reimagine everything about the practice. Lamont envisions supplier diversity programs that are both business-driven and legally defensible for long term impact: Why an over-reliance on spend as a performance metric has skewed the impact of supplier diversity programs and even held them back Whether the many categories of ‘diverse’ suppliers can (or should) be managed in the same way or whether they require a more varied approach Practical advice for diversity-minded procurement professionals, whether they own their company’s program or not Why he feels optimistic for the future of supplier diversity Links: Lamont Robinson on LinkedIn -
Ep 242: User Beware: AI Contract Terms to Watch feat. Wendy Storino 22.07.2026 21分The mind-blowing potential of AI, either in LLM form or embedded in a SaaS solution, is so impressive that it would be easy to overlook the risks. Some of these risks come in the form of data security, but others linger in signed contracts that contain very real (but seemingly harmless) terms that change in importance as the technology evolves. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Wendy Storino. Wendy is a seasoned procurement leader with nearly two decades of experience in technology sourcing and supplier strategy. She has taken it upon herself to better understand the contract terms that procurement needs to understand to manage risk and cost in the age of AI. Wendy discusses some of the things procurement needs to know about AI-related contracts: The challenges resulting from the rapid rate of AI/tech development Whether the addition (or the embedding) of AI changes the associated liability Why procurement (not to mention legal and IT) have a greater opportunity to learn across their contracts rather than focusing on one at a time Links: Wendy Storino on LinkedIn -
Ep 241: Creating a Prime Packaging Customer Experience feat. Bhavuk Chawla 08.07.2026 26分There are some categories of spend that we all interact with differently because of the way they affect us as consumers. Packaging is a prime example of this. The level of strategy and effort invested in every choice make these buying decisions and supplier partnerships fascinating to study. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Bhavuk Chawla. Bhavuk has a Master’s degree in packaging technology, and has worked in either packaging development or packaging procurement for almost two decades. Bhavuk shares his in depth experience with packaging from the cost, brand, and supply chain points of view: -How packaging choices enhance the consumer experience -Considerations (including tradeoffs) that have to be managed in the buying process -Balancing internal priorities and objectives with new supplier ideas and innovations -Increasing supplier (or supply chain) resilience through packaging sourcing decisions -
Ep 240: Creating an Aligned Supply Network With Aligned Incentives feat. Justin Dillon 24.06.2026 23分If a company doesn’t know exactly what they are buying and about who they are buying it from, there is a good chance that their supply chain is riskier than they realize. The same lack of transparency creating that risk, also creates the conditions that allow forced labor and modern slavery to exist. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Justin Dillon. Justin is the Founder and CEO of FRDM AI, a solution that helps companies map their supply chain, isolate risks, and access risk mitigation tools. Justin first encountered the realities of modern slavery during his first career as a musician, progressing into documentaries on the subject, and finally getting more directly involved in solving the problem itself. Justin talks about the effort associated with identifying risks that could hurt a business or that could hurt the world at large: Why it is such a challenge for companies to get (and keep) visibility into their supply chains What he sees as replacing the supplier audits and questionnaires that procurement has always used to manage risk Why intelligence is more valuable and actionable than data Making a solid business case for mapping a supply chain, and why that is more effective that altruism Links: Justin Dillon on LinkedIn -
Ep 239: The Consultative GPO Experience feat. Marissa Muzik 10.06.2026 19分“We always want to go about it from a consolidated approach so long as the business, the organization, whoever we're working with, is open to that. That is normally my biggest piece of advice, because it really does make the procurement process as a whole for the organization much easier. It's going to make the savings grow a lot faster.” Group purchasing organizations (GPOs) are known for their ability to provide access to beneficial ready-to-go contracts and pricing, but they can also be a source of market intelligence for their members, sharing the most relevant insights from suppliers with companies trying to manage a whole range of spend categories. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Marissa Muzik. Is the Director of Sales and Member Success at Una, where she is focused on maintaining a tight and seamless process from start to finish with all of their new members. Marissa shares her perspective on the Una member experience, and how she and her team go about helping those members continue to manage spend and suppliers: The consultative and change management elements that Una’s customer success team provides as part of every member relationship Expectations for supplier or contract transition timelines that meet the ongoing business needs of buy-side companies How she explains the value proposition associated with having a GPO involved in procurement’s options Links: Marissa Muzik on LinkedIn -
Ep 238: Procurement Leadership in 2035 feat. David Loseby 27.05.2026 27分As procurement looks toward 2035, leaders will have to face deeper transformation requirements than simply adding AI tools. They will have to rethink their operating models, talent, data, and decision-making. Uncomfortable though it might be, this will be essential if the function is to move from transactional purchasing to strategic value creation. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes David Loseby. David is a former CPO, a speaker, an author, a “pracademic”, an advocate, and the editor of two very well regarded journals: The Journal of Public Procurement and the Journal of Responsible Production and Consumption. David shares and discusses some of the key points from his recent article on procurement leadership in 2035: How the role of Chief Procurement Officer will differ from today’s version of the job How procurement leaders should think about AI as part of their operating model rather than just a tool layered on top of existing processes The new skills and mindsets procurement teams will need to succeed in an AI-enabled environment Links: David Loseby on LinkedIn Procurement Leadership in 2035… and why just adding a bit of AI won’t do -
Ep 237: Better Pricing Through Partnership feat. Michael Rodenberg 13.05.2026 19分“If we can help you either validate that you're already saving enough money or help you find another way to do it, then we're happy to do that.” Group purchasing organizations (GPOs) help companies save money by pooling buying power to secure better pricing and terms than the individual businesses could achieve alone, but that doesn’t mean savings is the only form of benefit. GPOs also simplify supplier management, provide much-needed operational support, and help companies either validate or improve their current spending habits. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Michael Rodenberg. Michael is a Member Engagement Specialist at Una, so he regularly has the opportunity to walk members through all of the benefits associated with the GPO model. Michael talks about what he has learned, heard, and seen in his time working with the members at Una: How GPOs create savings through collective buying power Why “no cost” is not the same thing as “no value” How GPOs simplify procurement beyond just savings Links: Michael Rodenberg on LinkedIn -
Ep 236: Making the Magic Happen With a Little Help from AI feat. Nithin Mummaneni 29.04.2026 19分Procurement is always looking for ways to increase their efficiency, freeing up more time to invest in strategy and relationship building. Although AI holds a lot of promise on that front, not all teams are sure quite where to apply it. Interestingly, supplier negotiation preparation - one of procurement’s core competencies - may provide just the use case they are looking for. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Nithin Mummaneni. Nithin is the Founder and CEO of Infinity Loop, a SaaS platform that supports procurement with supplier negotiations by automating deal reviews, uncovering negotiation opportunities, and driving cost savings. Nithin talks about how AI can supplement rather than replace procurement’s efforts to prepare for supplier negotiations: How procurement teams are capturing and reporting on the ROI from AI investments The culture shift he sees in organizations where procurement is developing more expertise in house and relying less on external consultants What he has seen in terms of the expansion of procurement’s relationships and influence internally, once they have the time to focus on strategic v. tactical work Links: Nithin Mummaneni on LinkedIn -
Ep 235: The ‘Small but Mighty’ Model that Makes Una Work feat. Clay Kopp 15.04.2026 20分Although most procurement professionals are familiar with group purchasing organizations (GPOs), they may not have experience working with one. That can leave them wondering about adding complexity, and - most of all - what the ‘catch’ is. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Clay Kopp. Clay is an Account Executive at Una, and this conversation is part of an ongoing series focused on the members of the Una team. Clay's background is in the fast‑paced world of transportation and logistics sales, and he now sits on the front lines of inbound and outbound GPO conversations. Clay shares what he has learned about procurement and GPOs from buy side members and supplier partners: How he walks people through Una’s “free to the member” model Different levels of procurement maturity and how that changes the way they approach or incorporate a GPO Real life examples of how Una has been able to help procurement teams increase their impact Links: Clay Kopp on LinkedIn -
Ep 234: Standing at the Crossroads of AI and SaaS feat. Chad Gaydos 25.03.2026 21分While many organizations are adopting AI tools, fewer fully trust their outputs, particularly when financial accountability is at stake. Procurement professionals that have spent their careers learning the importance of transparency, governance, and focused use cases for digital investment, understandably find themselves feeling a bit skeptical about the ‘shiny’ promises made by AI-enabled solutions (let alone the answers those solutions offer). In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Chad Gaydos. Chad is the CEO of Procurify, an AI-enhanced procurement and AP automation platform created for the mid-market. Chad shares his perspective on why this moment in digital procurement is so unique: The process and workflow related opportunities for procurement to simplify and streamline without sacrificing impact Why having specific use cases and pre-defined business outcomes are essential before implementing AI-enabled technology What will determine the ‘winners’ versus the ‘losers’ in the race to get ready for the next phase of digital progress Links: Chad Gaydos on LinkedIn -
Ep 233: Look for the value, not the transaction feat. Bronwyn Reid 11.03.2026 22分Large companies want to work with small and medium-sized suppliers to benefit from their scrappy, innovative spirit. Small companies want to work with large enterprises so they can develop the processes and systems required to grow… that and for the sake of revenue stability. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Bronwyn Reid. Bronwyn is the Founder of Small Company, Big Business, where she helps small to medium-sized enterprises translate how large organizations think, procure, and assess risk into practical actions that SMEs can execute. Bronwyn shares her experience working on both ends of the large supplier - small supplier continuum to address: Why large enterprises and small to medium-sized businesses struggle to get along The communications and understanding best practices that can help them both The incentives that exist for small suppliers and large companies to ’get it right’ by working together more effectively Links: Bronwyn Reid on LinkedIn -
Ep 232: ‘Holding the Rope’ on Supplier Risk and Sustainability feat. Dru Krupinsky 11.02.2026 25分Supplier due diligence is one of the most important and impactful activities that procurement leads. Managing risk and ensuring visibility into supplier commitments on sustainability-related business objectives requires constant involvement and careful oversight. These programs depend upon senior-level commitment, but they must also be flexible enough to work across complex, decentralized organizations, and to allow different stakeholder groups inside and outside of the organization to participate. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Dru Krupinsky. Dru is a Senior Manager in procurement at Gilead Sciences. More specifically, he is focused on supplier risk and sustainability, initiatives that all companies are (or should be) increasingly focused on today. Dru shares his perspective on the conditions required for successful and sustainable supplier relationships: Recommendations for effective ownership and accountability structures The importance of focusing on the quality and accessibility of data Partnership with key suppliers to manage risk and sustainability jointly Links: Dru Krupinsky on LinkedIn -
Ep 231: Respecting the Challenge of Transformation feat. Ketul Patel 28.01.2026 32分Supply chain transformation isn’t easy. Statistics suggest that 70 percent of all transformations fail and 88 percent stop short of achieving their original objectives. Compare that to another kind of challenge - like climbing to Everest Base Camp, where 60-70 percent of all people who start the journey make it to the top. Could this possibly mean that climbing Mount Everest is easier than transformation? No, says this episode’s guest - but we can take a lot of lessons from why the Mount Everest success rate is higher. For one thing, climbers respect the challenge from their first moment of planning to reach the summit. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Ketul Patel. Ketul is the President of OMIIA Consulting, where he leverages his 30+ years in supply chain to help companies balance strategic intent and operational execution in pursuit of sustainable business success. Ketul is also the author of a newly published book, A Journey of Elevation: Lessons for Business Transformation from Everest Base Camp. Ketul compares the challenges of extreme climbing and supply chain transformation to offer advice about: Accepting that progress is not a straight line, and everyone has to agree on a shared definition of success How to overcome the inevitable obstacles that sit between, “Let’s do this,” and “We did it!” Why the decision to turn back or change plans should never be seen as failure - or as a matter of ego Links: Ketul Patel on LinkedIn -
Ep 230: Turning Human Relationships into Business Outcomes feat. Matthieu Garnier 17.12.2025 29分Procurement may just be one of the most social functions in the company. Not only does the team have to interact successfully with the executive team, budget holders, other stakeholders, and suppliers, but they must do so without having authority over any of them. Their relational skills - including communication, negotiation, and influencing - are constantly being put to the test. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Matthieu Garnier. Mattheu has extensive procurement experience, including in the automotive industry, where the results of a negotiation or a relationship are felt long into the future. Matthieu shares his personal philosophy on the humanity of procurement, and why that will make all the difference as the world of business becomes increasingly AI-driven: The value of investing in a professional community Why procurement needs to develop their listening skills just as much as their communication and negotiation skills How to balance being relational with being tough, as circumstances require Procurement’s opportunity to ‘shine a light’ in the grey spaces that every company must travel through Links: Matthieu Garnier on LinkedIn -
Ep 229: Procurement as a Talent Launching Pad feat. Pamela Gerber 12.11.2025 32分The range of skills and talent procurement professionals need in order to be successful is dizzying, but that also means that they end up being prime candidates for other roles. As procurement professionals deliberately build and add to those skills, they both increase their individual career trajectories and also increase the impact and output of the function. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Pamela Gerber. Pamela is a senior procurement executive with a long track record of working in sourcing and procurement roles across industries. That experience has given her many opportunities to form a perspective on the importance of investing in procurement talent. Pamela shares extensively with her own personal experience in procurement to offer insight into and recommendations about: Why it is so hard to establish a talent foundation in procurement How procurement can build the influence and seniority that will open doors to bigger opportunities The importance of being willing to seize unexpected opportunities as they present themselves Whether she sees a trend of people ‘falling out’ of procurement and if she considers that a good thing or a bad thing Links: Pamela Gerber on LinkedIn -
Ep 228: Procurement Skills That Save Money feat. Philip Ideson 17.09.2025 23分There was a time when the only objective procurement had to satisfy was saving the company money, and the only way to do that was to negotiate tough with suppliers. Today, however, the business’s expectations are much greater - a shift that is raising the bar for procurement professionals in all industries and across categories of spend. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes back Philip Ideson, Founder and Managing Director at Art of Procurement. They take the opportunity to discuss one of the broader themes we are hearing about in procurement today, and that is procurement skill sets and their connection to business outcomes. Phil speaks from his own experience as a procurement professional and as someone covering the space through this major shift: The most important skill procurement can employ while trying to save money and also support the overall business How changes in the procurement operating model and tech stack are affecting the skills needed on the team Differences in category strategy and stakeholder groups and how those (should) impact procurement’s approach Links: Philip Ideson on LinkedIn -
Ep 227: The Power and Sophistication of Payments feat. Brian Goudie 16.09.2025 38分While the options available to consumers may make payments seem simple, the underlying complexity is enough to make small to mid-sized business owners’ heads spin. Selecting the right payments provider can set a small business up for success - by allowing them to do what they do best. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Brian Goudie. Brian is the Executive Chairman at Aurora Payments. By providing secure payments solutions, Aurora has built a portfolio of more than 29,000 small and medium-sized merchants that process $12 billion annually. Brian is also a small business owner himself, so he understands the business challenges his clients are facing first hand. Brian pulls back the curtain on payments and shares expertise build up over 30 years in the payments space: How the payment platform has changed, from increased investment and sophistication to the lasting impact of COVID What small to mid-sized businesses should look for in a payments provider What makes payments so complex for businesses to manage Links: Brian Goudie on LinkedIn
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