The Pubcast with Jon Loomer

Epizodai

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  You May Be Surprised Who Converts 22.07.2026 6min

  Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize for purchases, Meta already wants what you want, and every restriction you add just shrinks the pool and raises your costs before the algorithm gets a chance to surprise you. Jon explains why you should start broad, when value rules are the better tool, and why refining your audience based on results almost never holds up.
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  The Foundational Elements of Meta Advertising Today 15.07.2026 7min

  Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertising today point the other way: consolidate your budget, trust the algorithm, and let creative do the reaching. Jon breaks down the core elements that actually matter now, and the old habits worth abandoning.
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  I Published a Document That I Didn't Write 08.07.2026 10min

  For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about content. But the master brief behind it was consolidated entirely from his own work and labeled as AI up front. Jon explains why transparency and a real problem to solve are what separate useful AI content from the empty kind.
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  Why You Are Misdiagnosing Creative Fatigue 01.07.2026 8min

  Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. That initial boost from low-hanging fruit isn't sustainable, and the decline that follows is normal, not a sign your creative is exhausted. Jon explains why creative fatigue is far less common than it used to be, how to use audience segment breakdowns to see what's really happening, and why the ads that survive the shift to prospecting are the ones worth keeping.
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  Your Ad Creation Process Might Be The Problem 29.06.2026 9min

  Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and do nothing. Jon explains why starting with one or two ads is enough, how to evaluate performance in aggregate rather than obsessing over individual winners, and when to shift focus from creating more ads to fixing your landing page.
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  15 Years In, Meta's Broken System Finally Came for Me 24.06.2026 10min

  Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verification failed without explanation, he was locked out of group activity with no timeline or recourse. He wasn't violating any rules, and Meta isn't even claiming he was. Jon explains why this experience exposes how broken Meta's AI-driven moderation and verification processes are, what it means for businesses that depend on the platform, and why Meta's push to replace staff with automation is setting a dangerous example when the systems clearly aren't ready.
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  Are You Susceptible to Meta Ads Misinformation? 22.06.2026 6min

  Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the most susceptible. Jon uses the customer lifecycle strategy feature as a case study in how one screenshot and unverified claims about new superpowers went viral, only for the feature to do nothing new at all. He explains why believable misinformation is the most dangerous kind, and how building a foundation in official documentation is the best defense against falling for it.
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  Does Worldwide Targeting Actually Work for Sales? 17.06.2026 4min

  Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That approach can help with lead campaigns, but purchases change the equation since Meta shouldn't waste budget on countries that don't convert. Jon explains why starting with a single ad set and monitoring the country breakdown makes more sense, how value rules can solve distribution problems without splitting your budget, and when you might need to narrow your targeting anyway. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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  Best Practices Won't Guarantee Results 15.06.2026 6min

  Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not constantly tweaking settings. Jon explains why your energy belongs on the ads, your offer, and your landing page rather than campaign complexity, and why these three things in that order are where you'll make the most impact.
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  7 Things That Aren't Worth Your Time 10.06.2026 6min

  Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and other platforms, but Jon spends almost no time on any of it. Jon explains why these seven common concerns are rarely worth your energy when optimizing for conversions, why the exceptions are narrower than most advertisers think, and where to focus instead.
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  Every Change You Make Should Solve a Problem 08.06.2026 7min

  Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific measurable problem, why Meta's algorithm already handles most of what advertisers try to control, and why value rules should be your first move before restricting anything entirely.
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  Can AI Actually Make You a Better Advertiser? 03.06.2026 4min

  Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative development, but it's not a replacement for knowledge. Jon explains why advertisers without a strong foundation will just execute bad strategies faster, why creative is the most promising use case, and why treating AI automation as a magic pill is the biggest risk right now. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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  The Mistakes I See in Almost Every Ad Account 01.06.2026 7min

  Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion results and overcomplicated campaign structures. Jon explains the most common problems he sees when auditing accounts, why each one reflects a misunderstanding of how Meta's algorithm works, and how to fix them.
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  Is That New Meta Feature Worth the Risk? 27.05.2026 3min

  Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk because there's no track record for effectiveness or problems to watch for. Jon explains why your appetite for risk matters most, why you should only experiment when you have a specific problem to solve rather than tinkering when results are already good, and why AI connectors in particular warrant extra caution until the risks are better understood. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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  Stop Tinkering with Things That Don't Matter 25.05.2026 5min

  Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to separate real delivery problems from gut-feeling complaints, why micromanaging Meta's optimization usually makes things worse, and how to know when a quirk in delivery actually matters versus when you need to step back and let Meta work.
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  Is Meta Spending Too Much on One Ad? 20.05.2026 3min

  Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is almost always the real solution over micromanaging which ads get spend. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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  Change Will Always Be Your Biggest Problem 18.05.2026 7min

  The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete within months. Jon explains why he stopped creating training courses after producing two that became immediately irrelevant, how he built an ad briefs library that stays current by pulling from his most recent content, and why solving the shelf-life problem led him to rethink how he delivers value to his community entirely.
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  Should You Use a Funnel for High Ticket Products? 13.05.2026 3min

  Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheaper conversions, and a small discount may attract the wrong people while missing buyers who would purchase without one. Jon explains why optimizing straight for the purchase should always be tested first, why a tightly connected lead magnet beats a generic discount as a funnel entry point, and when remarketing is still worth using for high-ticket products. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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  You're Probably Not Wasting Money on Ads 11.05.2026 6min

  Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers look awful. Jon explains why overreacting to initial results is usually a mistake, when you're actually wasting money through high volumes of junk traffic or mismatched demographics, and how to diagnose and fix those problems before they spiral.
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  Does Adding More Ads Actually Hurt Performance? 06.05.2026 4min

  Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more than six ads per ad set, but that doesn't mean more is always better. Jon explains why starting small with a couple of creatively diverse ads and adding more only when needed is the smarter approach, why the delivery algorithm may get lost when it has too many options for the budget, and why pruning ads that Meta rarely shows should be part of your troubleshooting when results decline. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.