Book Marketing Mentors

Epizodai

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  How to Define Success as an Author and Write a Book Readers Trust - BM536 29.07.2026 29min

  What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves. You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with readers, and why asking one simple question—"What's the point?"—can c...
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  How to Use Storytelling to Inspire Readers and Sell More Books - BM535 22.07.2026 32min

  Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing tools. Whether you write fiction or nonfiction, the ability to create emotional connection can turn readers into loyal fans and clients. You'll discover why facts alone rarely inspire action, how authe...
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  Why Smart Authors Get Stuck—and How to Break Free - BM534 15.07.2026 30min

  You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way. It's easy to blame a lack of time, confidence, or motivation. But what if the real obstacle is hidden beneath the surface? This week's guest is Nancy Linnerooth, Harvard-trained attorney, licensed therapist, and EFT (Emotional Freedom Techniques) expert. She explains how subconscious beliefs formed yea...
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  How to Unlock the Secret to Reaching Readers You're Missing - BM533 08.07.2026 29min

  Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience. This week's guest is Sheila Glazov, award-winning author, internationally recognized personality expert, and creator of the Brain Color Method. She shares how understanding the different ways peopl...
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  How Authors Can Build a Community That Buys Books - BM532 01.07.2026 31min

  What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving businesses by focusing on one thing many marketers overlook: community. In this conversation, Elizabeth shares why authors don't need massive audiences to make a meaningful impact. Instead, they need ...
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  How You Can Successfully Market a Debut Novel - BM531 24.06.2026 28min

  Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated the worlds of publishing and filmmaking, and learned firsthand what it takes to connect with readers in a crowded marketplace. In this conversation, Kailey shares how she found her audience, built a ...
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  How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530 17.06.2026 28min

  Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there. But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform? In this episode, I sit down with Steve Markman, founder of Markman Speaker Management and a respected insider with more than 35 years in the speaking and conference world. Steve pulls back the curtain on what really gets authors booked and what quietly rui...
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  AI and Copyright: What Every Author Needs to Know Before Publishing - BM529 10.06.2026 27min

  Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and protecting their intellectual property in a fast-changing publishing world. This episode answers th...
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  How to Use Your Book to Build Authority and Charge What You’re Worth - BM528 03.06.2026 26min

  Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business. If you’ve ever questioned your value, struggled to price your services, or wondered why your boo...
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  How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527 27.05.2026 31min

  Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In this eye-opening conversation, you’ll discover how to use your personal stories to build trust, sp...
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  How to Position Your Book So AI Search Finds You First- BM526 20.05.2026 23min

  Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore. With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices that separate books people buy from books people scroll past. We talk covers that instantly signa...
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  How to Overcome Perfectionism When Writing a Nonfiction Book - BM525 13.05.2026 28min

  Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it with something far more uncomfortable and far more effective. Because the truth? You ...
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  How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524 06.05.2026 30min

  Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay, isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loyal readers rather than one-time buyers, this conversation will challenge the way you think about pu...
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  How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523 29.04.2026 26min

  Why do some nonfiction books get read… and others get put down halfway through? If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page. This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate. Because readers don’t stay for information. They stay for how it makes them think, feel, and see themselves. If you want y...
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  Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522 22.04.2026 27min

  Are you building your authority… or quietly eroding it without realizing it? In a world where AI can write, mimic, and scale content in seconds, trust has become fragile. And for nonfiction authors, that changes everything. This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype—breaks down what’s really happening beneath the surface. Because this isn’t about whether you use AI. It’s about what it signals to your audience when you do. What you’ll s...
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  Beyond Book Sales: How to Build a Profitable Author Platform - BM-521 15.04.2026 30min

  You wrote the book. You got it published. You’ve been putting yourself out there. So why is it still not bringing in real income? This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting. We get into what actually drives revenue… and where authors tend to get stuck without realizing it. Because the gap isn’t effort. It’s how that effort is aimed. What you’ll start to quest...
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  How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520 08.04.2026 29min

  What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he’s sharing exactly how it works. A bestselling author of seven books and creator of the Book to Business Blueprint, Lee explains how to shift your thi...
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  The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519 01.04.2026 30min

  What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income. You’ll hear how to test book ideas before you write them, build a loyal subscriber base that actually engages, and create paid content people want to subscribe to. If your book marketing feels...
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  Different Isn’t Enough: How to Build True Distinction as an Author - BM518 25.03.2026 29min

  Everyone says your book needs to be different. But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott McKain, argues that approach misses the point. In his book Beyond Distinction, Scott explains why difference creates attention… but distinction creates authority. In this conversation, we explore why autho...
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  Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517 18.03.2026 26min

  What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal patterns that help you move forward with confidence. Frea works with vision-driven l...