Alloy Personal Training Business

Epizodai

• He Built a 7-Figure Gym Marketing Company from His Mom's Basement with JP Middleton 01.07.2026 31min

  In this episode, Rick sits down with JP Middleton, founder of Gym Members Now, the newest addition to the Alloy vendor network. JP started GMN at 21 with no experience, no corporate background, and no clients. What he figured out over eight years is that most gym owners are not losing to bad marketing. They are losing to bad follow-up, missed calls, and dead leads no one ever touches. This episode is about fixing all of that.
• The Fractional CMO Advantage: Scaling Smarter with Erin Levzow 20.05.2026 26min

  In this episode, Rick sits down with Erin Levzow, CMO at CapitalSpring, to talk about what fractional marketing leadership actually looks like inside a growing franchise brand. Erin shares how she helps Alloy and other portfolio companies build smarter marketing systems, mentor internal teams, and stop chasing silver bullets.
• National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone 13.05.2026 26min

  In this episode, Rick sits down with Aren Johnstone of Franchise Ramp to break down why most franchise marketing budgets produce less than they should and how splitting the funnel between national and local spend fixes it.
• Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right 06.05.2026 35min

  In this episode, Rick sits down with Jimmy Weeks of Internet Strategy Labs to talk about what actually makes a website work. From persona-based design and lead attribution to the shrinking attention span of today's online visitor, Jimmy breaks down the gap between a site that looks good and one that genuinely converts.
• How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson 29.04.2026 28min
• Onward & Upward: Why We Partnered with CapitalSpring 25.02.2026 21min

  In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money.
• What the Best Franchisees Do Differently with Tammi Brown 04.02.2026 29min

  In this episode, Rick sits down with franchise business coach Tammi to break down the three traits that consistently define successful franchise owners, owner involvement, employee retention, and accountability, and why most struggles in franchising start with leadership, not the system.
• The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas 21.01.2026 43min

  In this episode, Rick sits down with multi-unit Alloy franchisee and president of the FAC, John Farkas, to discuss his secrets to success in multi-unit ownership.
• Entrepreneurship or Franchising: What’s the Right Fit for You? 14.01.2026 31min

  In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to break down the differences between starting a fitness business from scratch and joining a franchise.
• The Truth About Fitness Franchising No One Tells You 31.12.2025 52min

  In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.
• Scaling Strong: Nick Garrity on Multi-Unit Mastery 24.12.2025 31min

  In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.
• Elevating the Franchise Experience Through Communication w/ Rosheika Strachan 17.12.2025 20min

  In this episode, Rick sits down with Alloy's very own Rosheika Strachan to discuss the importance of consistent and clear communications with franchisees.
• Scripts Don’t Sell. Conversations Do 03.12.2025 29min

  In this episode, Matt explains the "dos and don'ts" of phone sales.
• Over 3 Decades Later: I Almost Missed It 26.11.2025 43min

  In this episode, Rick and Matt sit down for their annual thought process on over 3 decades in business.
• Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent 12.11.2025 34min

  In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.
• Success by Design: Franchise Lessons with Erik Van Horn 05.11.2025 36min

  In this episode, Rick speaks with franchise expert Erik Van Horn about the keys to franchisee success. There are some great nuggets in this episode!! Enjoy
• Mapping the Future: Alloy Expands to 2,000+ U.S. Territories 29.10.2025 20min

  In this episode, Rick and Suzanne discuss the results of the recent Alloy mapping exercise for the US.
• Care is Currency- Part 4 22.10.2025 22min

  In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
• Care is Currency- Part 3 15.10.2025 21min

  In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.
• Care is Currency - Part 2 08.10.2025 25min

  In this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.