Marketing Vitals - On the Pulse of Healthcare

Epizodai

• Is Your Marketing Compliant | Marketing Vitals 17.06.2026 25min

  During the episode, Nicolle and Darshan discuss how marketing for pharmacies has become more challenging especially with GLP-1s, Compounding and AI. They highlight common mistakes pharmacy owners make when marketing their services and how to avoid them.
• Building a Diverse Content Strategy That Works| Marketing Vitals 12.05.2026 31min

  A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We’ll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.
• Own Your Brand: Why a Website is Crucial for your Pharmacy | Marketing Vitals 20.03.2026 28min

  A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And also the benefits of working with a vendor that works with you in building a custom site and gives you access for ongoing management if you choose. 
• Mastering SWOT: Strengthen Your Business Strategy | Marketing Vitals 03.02.2026 17min

  Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a SWOT is, why it matters for your business, and how to leverage your strengths, address weaknesses, and take advantage of opportunities in your market. We’ll also cover the pitfalls many business owners encounter when conducting a SWOT and share practical tips to make this classic tool a true driver of strategic planning and growth. Tune in to learn how to think strategically and set your business up for success.
• The Power of Industry Expertise: Why Specialization Matters in Marketing | Marketing Vitals 04.12.2025 13min

  In this episode, we dive into why choosing an industry-focused marketing agency can make all the difference. From understanding your audience and compliance needs to delivering strategies that actually move the needle, we break down how niche expertise leads to stronger results — and fewer growing pains. Tune in to learn why specialization matters and how an agency that truly gets your industry can help your business stand out.  
• Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals 11.11.2025 15min

  Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly!  Learn more about this all-in-one, cloud-based, web-based pharmacy management system and see how your pharmacy can cut costs, streamline operations, and improve efficiency without sacrificing care. Visit scriptly.tech to learn more and schedule a free demo.
• AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals 11.08.2025 14min

  In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world examples, and a clear path to using AI responsibly and effectively.
• Marketing Against PBMs: A March to a Million | Marketing Vitals 24.07.2025 22min

  The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies. 
• Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals 05.06.2025 30min

  It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to learn how together we can improve your cash flow today and enhance patient outcomes tomorrow. If you have any questions or interested in working together, please contact us! Paul Shelton at pshelton@pharmacomplete.com, Susan Barratt at susan@healnow.io, and Kelly Bailey – kelly.bailey@grxmarketing.com.
• Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals 22.04.2025 18min

  Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.
• Marketing to your Target Audience: Lansworth | Marketing Vitals 03.04.2025 18min

  Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie Koski, on how targeted marketing has impacted Lansworth achieving their goal. By understanding the pain points of their new target audience and using a strategic marketing approach, Lansworth became a credible and trusted company in a new market in a short timeframe.
• A Pulse on Amazon Pharmacy | Marketing Vitals 18.03.2025 42min

  No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your local market. 
• Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals 25.02.2025 35min

  You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.
• Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare 23.01.2025 16min

  One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression.
• Grow Your Pharmacy with Long-Term Care at Home Services | Pharmacy Marketing Simplified 04.12.2024 39min

  This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.
• Going Beyond Prescriptions with a Home Health Care Franchise | Pharmacy Marketing Simplified 30.11.2023 19min

  What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started.Nicolle McClure - Host andDebbie Marcello, Founder & CEO at Happier at Home
• PBMs 101 & Communication Strategies | Pharmacy Marketing Simplified 17.03.2023 30min

  Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level.   
• Why Your Pharmacy needs a Custom Website | Pharmacy Marketing Simplified 23.02.2021 16min

  What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important.  To learn more about your website's potential contact:  PharmacyMarketing.com  This episode is sponsored by UltiGuard Safe Pack UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://omny.fm/shows/pharmacy-podcast-network/playlists/ultiguard-safe-pack-podcast  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Educational Marketing during Flu Season | Pharmacy Marketing Simplified 29.10.2020 25min

  New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.  In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said. Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com  Sponsored by: UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast   See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Open Enrollment Reviews | Pharmacy Marketing Simplified 30.09.2020 13min

  Marketing For Open Enrollment Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them. Learn more here: https://www.grxmarketing.com/post/open-enrollment  Sponsored by UltiGuard Safe Pack The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices