PR/etty Average

Epizodai

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  What the eff is a listicle? 30.04.2024 38min

  Lucinda and Lulu retest their PR knowledge and also delve into an Aussie business navigating a potential public relations crisis from Coachella. See omnystudio.com/listener for privacy information.
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  Rebrands, PR stunts & a side of fries 18.03.2025 44min

  The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong. This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist weighing in on the Pretty Little Thing rebrand discourse because, let’s be honest, everyone has an opinion. Grab a snack or don’t, at your own risk, and tune in! Follow us on IG: https://www.instagram.com/baylypr/Follow up on TikTok: https://www.tiktok.com/@baylyprVisit our website: https://www.baylypr.com/Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/See omnystudio.com/listener for privacy information.
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  The importance of authenticity with Ginelle Dale 22.10.2024 44min

  HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears.  Ginelle’s reccos —  O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum  Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/ Aaaand below are the websites that G uses to scan her products — https://www.ewg.org/skindeep/https://incidecoder.com/ See omnystudio.com/listener for privacy information.
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  Finding your flavour, with Jacqui Toumbas 13.01.2025 42min

  In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons from her 30s, insights on PR in hospitality, and the life-changing wisdom from her Yiayia’s kitchen.  Check out Jacqui’s retreats: https://savourtheslow.com/ Follow us on IG: https://www.instagram.com/baylypr/  Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ See omnystudio.com/listener for privacy information.
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  Meta Gala’s Flop Era 20.05.2024 29min

  Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves. See omnystudio.com/listener for privacy information.
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  Are all frogs gay? 09.06.2025 34min

  In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vogue cover, the hilarious clapbacks in her viral “what’s in my bag” video, and the art of turning haters into headline gold. Lucinda also explores The Ordinary’s NYC storefront campaign, including their very on-brand egg carton giveaway, and Lulu unpacks Stella Artois’ 2024 ‘Steal Artois’ campaign and what made it so successful. Smart, slightly unhinged, and packed with hot takes — it’s business as usual at PR/etty Average. Follow us on IG: https://www.instagram.com/baylypr/Follow up on TikTok: https://www.tiktok.com/@baylyprVisit our website: https://www.baylypr.com/Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/See omnystudio.com/listener for privacy information.
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  Planes, fame and the blame game — a year of PR wins and woes. 26.11.2024 46min

  From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out…Visit our website: https://www.baylypr.com/Find us on Instagram: https://www.instagram.com/baylypr/Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/See omnystudio.com/listener for privacy information.
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  From model to business mogul, with Taryn Williams 13.05.2025 49min

  Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer marketing, Taryn gets real about what it takes to scale ideas, stay ahead of the curve, and back yourself — even when the playbook doesn’t exist yet.See omnystudio.com/listener for privacy information.
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  Rebranding therapy, with Meghan Gray 18.08.2025 1val 4min

  Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries.GrayMind Psychology website: https://www.graymind.com.au/  GrayMind Instagram: https://www.instagram.com/graymindpsychology/ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/See omnystudio.com/listener for privacy information.
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  Help, I opened a restaurant with Maddison Walker from Botellon 17.06.2024 40min

  BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nursing degree, to starting a restaurant overnight. They also deep dive into Maddison's experience on reality TV show 'Farmer Wants a Wife', where she accidentally became the villain. See omnystudio.com/listener for privacy information.
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  PR/etty Average - Pilot Episode 21.03.2024 21min

  Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS to the world. Stick with us, it can only go up from here.See omnystudio.com/listener for privacy information.
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  Celebrity comebacks & TikTok drama 14.10.2025 48min

  Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like.Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world.This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye.Follow us on IG: https://www.instagram.com/baylypr/Follow up on TikTok: https://www.tiktok.com/@baylyprVisit our website: https://www.baylypr.com/Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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  King Charles and sleeping your way to the top 24.06.2024 39min

  It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala Mattresses, The Real Real and Tammy Hembrow's collab with MCO Beauty. Once you listen to the episode, we swear the title will make more sense.See omnystudio.com/listener for privacy information.
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  Just call me the f*ck up fixer 10.10.2024 37min

  Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Group. They dive into the Sydney hospitality crisis with Swillhouse and Merivale, as well the bungled press response to Kate Middleton’s cancer diagnosis. Strap in for our chat with the quote unquote f*ck up fixer! See omnystudio.com/listener for privacy information.
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  Bumble Took a Tumble 28.05.2024 37min

  Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the viral trip into the pool before prom videos and Bumble's cancelled campaign. To finish, they do another general knowledge quiz for Lulu that, once again, makes her look extremely stupid.See omnystudio.com/listener for privacy information.
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  Can you ever come back from being cancelled? 28.08.2024 21min

  But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next?See omnystudio.com/listener for privacy information.
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  PR/etty Average - Lulu’s 1 Year Anniversary 02.04.2024 20min

  Today’s episode is dedicated to 1 year of Lulu at BAYLY PR. Buckle up as Lucinda and Lulu take you for a rewind of all things Lulu in the PR world, and a test of her knowledge so far.See omnystudio.com/listener for privacy information.
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  Not all celebrity beauty brands are created equal 17.09.2024 21min

  Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?See omnystudio.com/listener for privacy information.
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  $30K Podcasting Package GIVEAWAY with Clearshot and Bayly PR! 17.02.2025 15min

  Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with the legends at Bayly PR! Listen in to this episode we recorded with the BPR girls about what we’re looking for in the competition winner/s, and how to enter. Please also visit our website for more information about our giveaway and the Terms & Conditions at clearshot.digital/podcast-giveawaySee omnystudio.com/listener for privacy information.
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  PR is a sweaty job 09.04.2024 20min

  Edwina and Lucinda start off today’s episode with confession time and divulge the secrets that have been held onto for months. They also discuss the not so glamorous side of PR and their biggest client wins recently.See omnystudio.com/listener for privacy information.