Marketing by Shelby

Epizodai

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  5 Sales-Boosting Strategies for Authors & Artists 13.09.2026 12min

  The end of the year is one of the biggest sales opportunities creatives have — and most authors, artists, and makers let it pass without a real plan. In this video I'm giving you five specific things you can do right now, before December, to boost your sales and finish the year strong. These are not complicated strategies. They are intentional ones — and that is exactly what this season calls for.In this video:— How to collaborate with someone in your niche to reach a brand new warm audience— Why right now is the best possible time to create a new lead magnet and grow your email list— How to experiment with hooks and use audience research to make your content work harder in Q4— How to create a seasonal limited offer or bundle that gives buyers the perfect reason to say yes— Why showing up consistently in email between now and December will do more for your sales than any single viral postBuild and automate your email marketing with Brevo, and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
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  How to Make More Sales from Your Social Media Posts 30.08.2026 20min

  If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, there's a strategy behind social media posts that sell, and without it, you're posting and spending your time on something that isn't going to change your business.That's why I've been working on a framework for years, based on my own experience selling tens of thousands of books and working with thousands of creatives. I call it the Sell-Through Sequence!It's easy to follow and just two parts, but it changes everything about how you post on social media. I put it all into my brand-new course called The Sold-Out Creative, and this week to celebrate its launch, I've got a special offer for you! Get all the details and instant access to the program here: https://www.marketingbyshelby.com/the-sold-out-creativeCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie
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  Emails That Sell on Autopilot (Beginner & Advanced Email Automations) 16.08.2026 21min

  What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyIn this video I'm walking you through everything email automation, from the very first email a beginner should set up, all the way to the advanced sequences that turn a cold subscriber into a loyal buyer, completely on autopilot.This one goes from beginner to advanced so whether you've never sent an automated email in your life or you already have a welcome email running and want to know what comes next, there's something here for you.In this video:— The welcome email: what it should say — The welcome sequence: how to turn a new subscriber into someone who wants to buy and stick around— The evergreen sequence: the automation that sells your work around the clock without you touching it— Segmentation: the more advanced strategy that makes sure the right people get the right emails at the right time— A behind-the-scenes example of setting this up in minutes!Want more lead magnet ideas? Check out these past videos on email marketing:How to Grow Your Email List in 2026: https://youtu.be/Yv0q7GLrV-A?si=dy63yZeMJLKmGR4W2026 Guide to Email Newsletters: https://youtu.be/r8q5T4Z9TbI?si=gpyahot-KzvT16k5Want to dive even deeper?📩 Emails That Make Sales is my step-by-step course for creatives. It covers WHAT to say in your emails to make sales, with 20 plug and play templates so you have 6 months of weekly emails covered. https://marketingbyshelby.com/emails-that-make-sales CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt
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  What to Post This Week: 7 Content Ideas for Authors & Artists 09.08.2026 15min

  If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12!https://marketingbyshelby.com/clubWe haven't been open to new members since April, so this is truly the time to join us for:- a monthly content calendar with templates every single month designed for authors and artists- weekly email templates- our new content kitchen app, which personalizes your content with the click of a button- access to our community FB group where I am there as your marketing sidekick to answer your questions, and review your content each month- or consider joining my new tier, Club Catalyst, for 1:1 support, personalized strategy and more every monthJoin us here by August 12! https://marketingbyshelby.com/club
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  These Authors and Artists Went Viral (Here's Why!) 02.08.2026 12min

  Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own content today.If you've been posting consistently and wondering why some content lands and some doesn't, this episode will help!In this episode:— Real examples of high-engagement reels and carousels from creatives— Why each post worked, broken down— The patterns in content that gets shared and saved— How to take what's working for other authors and artists and make it your ownDONE-FOR-YOU SOCIAL MEDIA for authors and artists!Want a done-for-you content system that puts these strategies into practice every single month? That's exactly what the Creative's Content Club is, and we just launched a new app, exclusive for Club members, that makes monthly content creation even faster!JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! We open doors publicly later THIS WEEK! Make sure you're on our waitlist so you don't miss it: https://marketingbyshelby.com/waitlist-yt Want to watch past editions of reviewing viral content?TikTok Viral Videos: https://youtu.be/tct8h1cla_IInstagram Viral Posts: https://youtu.be/81TWN7c8-D8 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
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  Why Your Views Are Up But Your Followers Aren't (Q&A) 26.07.2026 29min

  Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from authors and artists in my community on mindset, growing followers that actually convert, and marketing your work when it doesn't fit neatly into one category.In this video, I'm answering marketing questions submitted by authors and artists in my newsletter community, covering everything from mindset and comparison to growing an audience that actually converts to sales, and marketing across two different genres, mediums, or age groups at once. Whether you're an indie or trad author, or a visual artist building your following, this one's for you.RESOURCES MENTIONED:Join the Creative's Content Club waitlist: my popular marketing membership with monthly templates, support, and more to help you grow your sales: https://marketingbyshelby.com/waitlist-ytEmail marketing platform: Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieTimestamps:0:00 - Is marketing about talent or luck?4:00 - Marketing a series8:30 - Marketing to two age groups or genres11:10 - Gaining followers & sales14:00 - Get your questions answered & personal marketing help15:20 - Getting 200 views every time17:55 - Boosting posts and metrics that matter19:45 - Email marketing platform recommendations20:45 - How often to send email newsletters (is once a month enough?)22:25 - Let's talk about Substack24:45 - Visuals in your marketing 26:10 - Marketing to an English audience from outside the US27:05 - Using personal stories in marketing
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  The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First) 13.07.2026 13min

  To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyYou can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a great email newsletter.If you're an author, artist, maker, or other creative who wants better results from your email marketing this year, tune in to this episode as we break down research on subject line and pre-header text that work well to increase your open rates.Plus, I'll show you an email marketing platform I love, Brevo, and a subject line and pre-header text tool that we created for you to write better subject lines in seconds.🛠️ Want to write better subject lines in seconds? The subject line and pre-header text generator tool is included inside Emails That Make Sales — my step-by-step course on email marketing for creative entrepreneurs. You can grab "Emails That Make Sales" here and get instant access to our subject line generator: https://marketingbyshelby.com/emails-that-make-salesOTHER TOOL MENTIONED: WISPRFLOW - the voice-to-text app that's saved me hours of typing: (Use my link for a 30-day free trial of Pro!): https://wisprflow.ai/r?SHELBY5154CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie
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  How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists) 05.07.2026 8min

  In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection!Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more!GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales.Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you.In this video you'll learn:— What makes a hook scroll-stopping vs. scroll-past— Real before-and-after hook examples you can swipe and adapt— How to use storytelling and human connection to pull your audience in— How to write better opening lines for Instagram, TikTok, Facebook, and more📌 Save this video — you'll want to come back to these examples next time you sit down to write!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.https://www.instagram.com/marketingbyshelbyhttps://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Instagram 2026 Update: What's New 28.06.2026 15min

  In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:- Instagram carousels versus reels- interesting stats about watch time and engagement- how to get more interactions on your post- what size accounts are finding it easiest to grow in 2026 - and moreGet the full study here from Metricool: https://metricool.com/instagram-research-study/CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Content Repurposing for Creatives: Work Less, Post More 21.06.2026 14min

  Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyContent repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to be posting consistently" this video is going to completely reframe that. Because the truth is: you don't need more content. You need a smarter system for the content you're already creating.In this video, I'm walking you through a simple, sustainable content repurposing framework and showing you exactly how I repurpose content, including how I plan and organize content, and repurpose them multiple times.Want a year of content made for authors and artists? Save hours of time and never create from scratch again with The Social Media Suite 2.0: https://marketingbyshelby.com/sms-20CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Unpopular Opinions Every Author & Artist Needs to Hear 14.06.2026 13min

  I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about.Whether you’re an author, artist, or maker, some of these might make you think twice...In this episode, I reference another podcast episode that pairs well with this discussion. Listen next on Spotify: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnrCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Book & Art Marketing Q&A: I Feel Invisible. HELP! 31.05.2026 12min

  Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions.In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working.What we cover:How to tell if your content strategy is working (or if you just need more time)Whether you should be on multiple platforms or focus on oneWhat to post when you're not in launch modeWhy engagement feels dead right now — and what to do about itHow to balance show, sell, and storytell contentHow to get more reviews for your book or creative workReady to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://www.marketingbyshelby.com/creatives-content-club-waitlistRELATED EPISODE:What to Do When Social Media Stops Working — listen to last week’s episode here: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr. This episode is referenced in today’s discussion for additional context.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  What to Do When Social Media Stops Working 24.05.2026 13min

  Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyIf your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for authors, artists, and makers, and how to create a sustainable marketing strategy.Social media is still one of my favorites and I still recommend it, but in this video, we'll cover what needs to change in your strategy.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen 17.05.2026 29min

  This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores.Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work.Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode. Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagramConnect with Sherry: https://linktr.ee/sherrymcmillanwriteshttps://sherrymcmillan.ca/https://instagram.com/sherry_mcmillan_writesCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
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  Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead) 26.04.2026 16min

  If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates every month.You'll learn what you get, how it works, who it's for, and why it's built differently than anything else out there.✨ The doors are open now through April 30 only with limited-time bonuses. Join us here: https://marketingbyshelby.com/clubIf you have any questions about joining, please email [email protected] (yes, that's .co, not .com!)💛 And if you found me through the Sales Made Simple Summit — welcome! You've invested time in learning and watching the summit sessions. Now it's time to take action and get support, templates and systems to help you implement! Join the Club for a place to keep the momentum going, month after month.I hope to see you inside!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  5 Content Ideas That Will Get You Sales (Not Just Likes) 19.04.2026 8min

  Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else.These are the kinds of strategies I teach inside the Creative's Content Club every single month. But today, you're getting them for free.🎉 And if you want even MORE of this — join me at the Sales Made Simple Summit! It's a free 3-day virtual event April 20–22 where 15 experts (including me!) are sharing their best strategies for authors and artists who want to sell more. Save your spot: https://marketingbyshelby.com/summitWatch last week's episode on how to sell without feeling salesy: https://youtu.be/IsKO3Pvd18ACHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Authors/Artists: Sell Without Feeling Salesy 12.04.2026 11min

  Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summitDoes selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content.Whether you sell books, art, or services, this one's for you.Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvboCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  The 3-Part Marketing Method Every Author and Artist Needs 05.04.2026 8min

  FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summitIf marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you.In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice.We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  2026 Guide to Email Newsletters for Authors & Artists 22.03.2026 11min

  Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyWhile you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
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  Go Viral on TikTok (for Authors & Artists) 08.03.2026 13min

  Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Want to learn how to use TikTok as an author? Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprintWhether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/