AI-Driven Marketer: Master Practical AI Marketing Skills

Epizodes

• 
  ClickUp’s $1M Bet on the 100× Marketer 24.07.2026 39min

  The conversation delves into the job description of a 100X marketer at ClickUp, exploring reactions, feasibility, challenges, and practicality of the role. The discussion highlights concerns about the role's impact on the marketing team and the company's operational structure. The conversation delves into the challenges of ClickUp, the operational side of business, the radical job boasting experiment, the human element in AI marketing, the capabilities and sacrifices of AI agents, the role of AI in marketing, the future of AI in marketing, managing expectations and soft skills, fixing bottlenecks with AI, and the impact of AI on work and productivity.TakeawaysThe concept of a 100X marketer raises questions about the feasibility and impact of such a role in a marketing organization.The job description of a 100X marketer at ClickUp sparks discussions about the practicality and implementation of such a role in a large organization. AI agents require a balance of capabilities and sacrificesManaging expectations and soft skills are crucial in the AI marketing landscape.Chapters00:00 The 100X Marketer Job Description03:02 Reactions to the Job Description06:11 Feasibility and Impact of the Role08:54 Challenges and Concerns12:06 Practicality and Implementation16:40 The Challenge of ClickUp17:10 The Operational Side of Business18:15 The Radical Job Boasting Experiment19:19 The Human Element in AI Marketing20:12 The Capabilities and Sacrifices of AI Agents21:29 The Role of AI in Marketing22:40 The Future of AI in Marketing26:06 Managing Expectations and Soft Skills32:18 Fixing Bottlenecks with AI37:22 The Impact of AI on Work and Productivity
• 
  ChatGPT Work For Marketers (& The Trap To Avoid) 17.07.2026 48min

  The conversation dives into the evolution of ChatGPT and Codex, the introduction of new models and voice features, and the impact of these changes on marketers. It also explores the transition from Cloud Code to Codex, the ease of switching harnesses, and the future of AI voice technology. The conversation delves into the future of AI in everyday life, the role of AI in marketing, and the importance of identifying and addressing bottlenecks in marketing and business operations. It also explores real-life examples of AI usage and the power of storytelling in AI-driven marketing.TakeawaysChatGPT has undergone a significant overhaulCodex and ChatGPT have been combinedNew models and voice features have been introduced AI-driven marketing and the role of AI in everyday lifeThe importance of identifying and addressing bottlenecks in marketing and business operationsChapters00:00 Future of AI Voice Technology24:56 The Future of AI in Everyday Life25:31 High Level: The All-in-One CRM System29:15 Everyday AI: Real-Life Examples34:17 Viral Post: Jeep AI Ad and the Power of Storytelling38:27 The Bottleneck Problem in Marketing and Business Operations
• 
  Is All AI Content Slop? What Leaders Need To Know 03.07.2026 40min

  The conversation delves into the overwhelming nature of AI news and the impact of AI slop on marketing leaders. It explores ethical concerns and the balance between AI content creation and trust. The discussion also covers the perception of AI content, its impact on credibility, and the consideration and pragmatism in AI content creation. Additionally, it addresses the most considerate approach to AI content and ethical considerations in AI-generated images. The conversation delves into the complexities of navigating credibility and trust in AI, highlighting considerations, ethical dilemmas, and the impact of AI on medical advice. It then explores the shift in perception of AI-generated content, emphasizing authenticity, vulnerability, and the evolving role of AI in marketing. The discussion concludes with a focus on pragmatism and consideration in AI usage, emphasizing cost-effectiveness, human value, and the ongoing evolution of AI usage. The hosts also encourage feedback and engagement with the audience, inviting them to reach out on LinkedIn.TakeawaysEthical concerns arise from the use of AI in content creation.The most considerate approach to AI content creation involves balancing practicality and trust. Consideration and ethical evaluation are crucial in AI usageRecognition of AI-generated content is impacting content creationPragmatic approach and human value are key in AI usageChapters00:00 The Hiatus and Overwhelming AI News05:53 Impact of AI on Design and Content Creation11:47 Impact of AI Content on Trust and Credibility19:34 Ethical Considerations in AI-Generated Images28:19 The Shift in Perception of AI Content35:28 Pragmatism and Consideration in AI Usage41:13 Closing and Call to Action
• 
  I'm Back! Here's What's Changing With the AI-Driven Marketer 26.06.2026 8min

  The AI Driven Marketer podcast has evolved from documenting the journey of mastering AI for marketing to focusing on navigating AI as a marketing leader. The host, Dan Sanchez, shares his personal experience and the shift in the show's direction, emphasizing the importance of using AI as a team for marketing growth.TakeawaysEvolution from personal AI mastery to team-based AI usageShift in focus from individual AI use to marketing leadership and team collaborationChapters00:00 The Journey of Mastering AI05:46 Emphasis on Marketing Leadership
• 
  How to Switch From ChatGPT to Codex 15.05.2026 12min

  Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work.TakeawaysAI evolution drives new AI applicationsCodex is a powerful tool for organizing and managing AI projectsChapters00:00 Evolution of AI06:06 Transferring Projects to Codex11:10 Transitioning to Codex
• 
  The Marketer’s Guide to the 2026 AI Landscape 08.05.2026 40min

  The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes.TakeawaysAI landscape has seen significant changesMajor AI companies are evolving and competing AI's evolving capabilitiesChallenges of multi-agent workEthical considerations in AIChapters00:00 The Changing AI Landscape05:57 Grok and Space Data Centers12:01 Apple's Position in the AI Race17:57 Apple's Hardware and AI44:33 Ethical Considerations in AI Usage
• 
  Marketers, Stop Using ChatGPT. Start Using Codex. 24.04.2026 44min

  The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future.TakeawaysCodex's role in AI development and project managementThe potential of Codex for automating routine tasks and social media marketingChapters00:00 The Changing Landscape of AI05:45 Automating Routine Communication Tasks11:49 Custom Integrations with Codex17:57 Future Implications of Codex24:07 Access and Control with Codex29:32 Advancements in Image Model and AI Tools
• 
  Is AI Killing the Art of Marketing? Why So Many Are Grieving Right Now 16.05.2025 45min

  In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez explore the emotional tension between AI innovation and the traditional craft of marketing. They kick off by celebrating the AI-Driven Marketer podcast reaching 3,000 subscribers and cracking the Apple Top 50 Marketing Podcasts chart. The conversation covers the newly released ChatGPT 4.1 model, Ryan Deiss' "retirement" announcement and pivot, and a viral LinkedIn post lamenting the loss of marketing craftsmanship. They also tackle whether agents are ready for prime time and wrap with practical AI use cases including using AI for home improvement, shopping, brainstorming, and troubleshooting.My Favorite AI Tools ChatGPT  - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Digital Marketer by Ryan Deiss Post - https://www.linkedin.com/posts/digitalmarketingdan_big-announcement-im-retiring-from-digital-activity-7328595071614787587-0_8Q/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Morgan Short Post: https://www.linkedin.com/posts/morgan-short-9a101b82_i-think-a-lot-of-marketers-are-worried-right-activity-7328409424673329152-10AE/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:00 - Is AI Killing the Craft of Marketing or Are We Romanticizing It? 00:43 - Celebrating Podcast Milestones: Top 50 Chart and 3,000 Subscribers 04:19 - What’s New in ChatGPT 4.1 and Why It Matters 06:35 - Upcoming Major Announcements from Google and OpenAI 09:20 - Ryan Deiss' Pivot and the Changing Digital Marketing Landscape 12:31 - Viral LinkedIn Post on the Grief of Losing Marketing Craft 20:00 - Marketers Who Embrace Change While Honoring Fundamentals Win 27:46 - Are AI Agents Real or Just Hype? 31:38 - HighLevel vs. Expensive Email Platforms 35:14 - Weekly Practical AI Use Cases 42:04 - Poll Results: Is Marketing More Complicated Today?
• 
  AI Hasn't Killed SEO... But The SEO Blog Era IS Ending + Other AI News 11.05.2025 43min

  In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/ Remaker.ai Face Swap Tool - https://remaker.ai Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57dTimestamps 00:00 - Opening questions: Is SEO dead? Are we becoming developers? 00:42 - Google’s 10% stock drop and AI's role in declining search traffic 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying 06:00 - GEO (Generative Engine Optimization) explained and debated 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations 12:56 - Dave Ramsey's AI adoption while staying people-first 15:17 - Procter & Gamble’s AI productivity study 17:24 - OpenAI buys Windsurf to advance AI coding capabilities 19:07 - How marketers might soon build their own tech tools 24:03 - Introducing podcast sponsor: High Level Marketing Platform 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts 33:40 - LinkedIn poll results: AI dominates professional content feeds 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack
• 
  Customize ChatGPTs Instructions & Memory Now to 10x Your Work Later 31.01.2025 18min

  Most people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory, projects, and custom GPTs to get ChatGPT working smarter for you.🔹 The Four Levels of ChatGPT Personalization: 1️⃣ Base Model – The default AI personality and training. 2️⃣ Account Level – Custom instructions and memory settings. 3️⃣ Project Level – Using projects and custom GPTs for different areas of work. 4️⃣ Prompt Level – Optimizing individual interactions with AI.Dan also shares a game-changing one-prompt hack to improve ChatGPT’s memory and efficiency, along with practical strategies for identifying repetitive tasks and automating them within ChatGPT.Resources & Links: AI Business Society – Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/ Full Tutorial on CustomGPTs: https://danchez.com/advanced-guide-to-building-customgpts-for-chatgpt/ The One-Prompt Hack to 10X ChatGPT Outputs: https://danchez.com/one-prompt-to-10x-your-future-chatgpt-outputs/Timestamps: 00:00 - Intro: How ChatGPT Customization Can 10X Your Results  00:15 - Welcome to The AI-Driven Marketer 00:31 - The Struggle of Wrestling with AI Models 01:14 - Why Personalizing ChatGPT is Critical  02:51 - The Four Levels of ChatGPT Personalization  03:12 - Level 1: Base Model - Understanding Pre-Trained AI Behavior  03:52 - Level 2: Account Level - Custom Instructions & Memory  06:09 - Setting Up Custom Instructions for Better AI Responses  08:24 - Optimizing ChatGPT’s Memory for Personal & Business Use  11:37 - Level 3: Project Level - Using Custom GPTs & Projects  12:32 - Managing Multiple Clients & Workflows with ChatGPT  14:09 - Brand Bots: Creating AI Assistants for Clients & Projects  15:20 - Layered Instructions: Making AI More Context-Aware  16:12 - Level 4: Prompt Level - Fine-Tuning AI Output  16:31 - The One-Prompt Hack for Better ChatGPT Personalization  17:41 - Identifying Repetitive AI Interactions & Automating Them  18:32 - Closing Thoughts & How to Get More from This Series📩 Subscribe to the newsletter at aidrivenmarketer.com🎧 Follow & rate us on Apple Podcasts, Spotify, or YouTube!
• 
  Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston 07.06.2024 48min

  In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.Timestamps:05:49 Challenges and opportunities in marketing with AI.08:51 Revenue goal, lead gen, market problems, scale.12:26 AI tools can save time in writing.14:41 Creating staged photo of CEO fixing a bus.17:24 AI model, experimentation, use case framework, problem-solving.22:18 AIs as probability engines, crucial for future.24:29 Early adoption of AI gives competitive advantage.27:03 Train for AI to transform business operations.32:34 Hallucinations occur due to lack of information.33:56 Microsoft Copilot aims to revolutionize data access.37:22 AI needs specific and clear prompt guidance.40:47 Team dynamics influence idea generation and prioritization.45:17 Addicted to personal and educational YouTube content.47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.
• 
  The Rise of Gemini: How Google is Gaining Ground in the AI Race 31.10.2025 23min

  In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a serious contender to ChatGPT. From overhauled research assistants to free app-building tools, Google is quietly stacking up powerful AI features that marketers can immediately benefit from.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Google Workspace AI Updates: https://workspace.google.com/blog/product-announcements/october-workspace-drop-ai-storytelling-research-and-data-protections?utm_source=chatgpt.com NotebookLM Overhaul: https://blog.google Free Vibe Coding App: https://aistudio.google.com/vibe-code Social Media Examiner AI Report 2025: https://socialmediaexaminer.com/aireport2025 LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7389670370250866688-Y5nO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Viral Car Rental Video: https://www.linkedin.com/feed/update/urn:li:activity:7389311435639746562/Timestamps 00:00 - Google swings for the fences with Gemini updates 01:55 - Gemini outperforms ChatGPT in turning transcripts into newsletters 03:00 - NotebookLM gets smarter and more reliable 04:18 - Veo 3.1: Faster, higher-quality AI video 04:38 - Google launches free Vibe Coding App 05:53 - Google's growing ecosystem is its secret weapon 07:59 - Sora vs. Veo video generation showdown 08:57 - Google Sheets now powered by AI and web search 12:29 - Sponsor: High Level and the AI Automation Vault 14:11 - Poll results: Google AI tool usage frequency 15:41 - Insights from the Social Media Examiner AI Report 23:07 - Viral Post: Sixt turns bad reviews into AI-generated horror films
• 
  Ready or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSky 19.03.2024 1h 1min

  In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!Timestamps:00:00 AI's impact on marketing discussed with expert.08:44 Maximize marketing success by rethinking daily efforts.14:40 Setting goals and documenting the journey's importance.18:07 Sam Altman discusses the future of AI.22:16 Prepare for future AI by collecting relevant data.27:26 Rumors of Apple and Google discussing Gemini.31:29 AI needs visionary leaders to succeed.38:02 5G and AI will drive future marketing.46:22 Sales discipline and networking crucial for success.48:20 Effective selling and marketing is relationship building.55:48 Teach AI to take baby steps for success.59:29 Providing AI with context and templates for guidance.
• 
  The Future of Newsletters: Use AI to Create Them Automatically 24.07.2024 16min

  In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of newsletter automation using AI. He provides a sneak peek into his innovative process, demonstrating how marketers can leverage AI to streamline newsletter creation. Danchez shares practical insights, walking through the systems and tools he uses, including his CRM marketing automation platform, High Level, and the integration with ChatGPT. Learn how AI can transform your marketing efforts, making tasks like newsletter writing more efficient and less time-consuming. If you're a marketer looking to stay competitive and enhance your productivity, this episode is a must-listen.Episode Timestamps:00:04 - The concept of automating newsletter creation with AI00:18 - Discussion on the blend of marketing automation and AI00:34 - Addressing concerns about the human element in automated content00:50 - Explanation of the principle behind the automation process01:28 - Detailed walkthrough of the marketing automation platform02:00 - Integrating AI with marketing automation tools02:48 - Practical application: Building a newsletter with AI03:45 - Querying OpenAI for dynamic content generation04:00 - Using prompts effectively in AI-driven automation05:10 - Creating dynamic and engaging newsletter content06:20 - The importance of format and style in automated newsletters07:10 - Real-world example: Automating a podcast-based newsletter09:00 - Future potential and improvements in AI-driven content creation
• 
  5 Stages of AI Agents & How Marketers Can Prepare Now 19.02.2025 23min

  AI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to build intelligent workflows, this episode is packed with actionable insights to future-proof your marketing strategy.Resources Mentioned: AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ N8N (AI Automation Platform): https://n8n.io/Timestamps:00:00 - Introduction: The AI Agent Hype02:00 - What Is an AI Agent? Defining the Term04:30 - The Five Levels of AI (From Chatbots to Full Autonomy)07:45 - Where Are We Now? AI's Progress in 202410:15 - The 5 Stages of AI Agents12:00 - Stage 1: Automation with AI (Simple AI-Powered Workflows)14:45 - Stage 2: Intelligent Automation (AI Begins to Think for You)17:30 - Stage 3: AI-Assisted Automation (AI Helps Build Campaigns)20:15 - Stage 4: AI-Led Automation (AI Makes Key Decisions)23:00 - Stage 5: Fully Autonomous AI Agents (The Future of AI in Marketing)26:45 - Predictions: How Fast Will AI Agents Advance?29:30 - Practical Steps to Prepare for AI Agents Today32:00 - Why Most Marketers Are Still Behind (And How to Get Ahead)34:45 - Closing Thoughts: The AI Learning Curve and Next StepsKey Takeaways: AI agents are not fully autonomous yet, but they are rapidly evolving. Most "AI agents" today are actually just automated workflows with AI enhancements. The transition from AI-assisted automation to AI-led automation will be a game-changer for marketers. Marketers should start experimenting with AI-powered automation tools now to stay competitive. Full AI autonomy is likely less than two years away—prepare by learning automation now.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more AI-driven marketing insights to you!
• 
  Your Personalized AI Is Now a Competitive Moat 11.04.2025 41min

  In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics platform every marketer should know.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned MidJourney V7 – https://www.midjourney.com/ Microsoft Clarity (Free Analytics Tool) – https://clarity.microsoft.com/ Sora (for AI images) – https://sora.com/ Google ImageFX – https://labs.google/fx/tools/image-fx ZeroGPT (AI Detector) – https://www.zerogpt.com/Timestamps 00:00 – The Sam Altman Tease & ChatGPT’s New Memory Feature 04:00 – ChatGPT as a Trained AI Employee: Pros & Pitfalls 09:00 – Personal AI Accounts as Career Assets 14:00 – MidJourney V7: A Personalized Visual AI Model 20:00 – Microsoft Clarity: The Hidden Gem in AI Analytics 26:00 – LinkedIn Poll: What Marketers Want to Automate Most 29:00 – Project Management Blind Spots & the Need for AI Help 35:00 – Viral Post: Are AI Detection Tools Ruining Writers? 38:00 – Shopify’s Hiring Policy & the Inevitable AI Shift 41:00 – Teaser: What AI Can’t Replace (Yet)
• 
  What's Your Authority Score? [The 5-Factor Test] 03.12.2025 28min

  In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned InstaPost Custom GPT - https://go.danchez.com/instapost Zencastr - https://zencastr.com/ ChatGPT - https://openai.com/ Gemini - https://gemini.google.com/Timestamps 00:00 - Introduction to the 90-Day Authority Plan 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading 11:16 - Learning in the Light: Documenting the Journey 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts 22:33 - The Output Phase: Synthesizing Knowledge into Answers 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts 36:48 - Finding Your Unifying Theme with AI 38:26 - The Growth Phase: The Two-Channel Rule and Engagement 45:58 - The Retention Phase: Lead Magnets and Depth Assets
• 
  Grok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBros 23.02.2025 44min

  In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won’t want to miss.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Grok 3 AI Model - https://grok.com/ OpenAI’s GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244 Perplexity AI - https://www.perplexity.ai/ Rand Fishkin’s Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/Timestamps (00:36) – The AI race: How Grok 3 is making waves in the AI space (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning? (08:25) – OpenAI’s GPT-4.5 update and what it means for marketers (14:42) – Google’s AI ecosystem: Is it catching up to OpenAI? (20:55) – Deep research in AI: The game-changing tool marketers should be using (24:59) – How to use AI deep research to create high-performing lead magnets (33:13) – Why AI adoption is still in its early stages (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters (45:35) – Final thoughts: What marketers should be focusing on right now
• 
  Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested 29.08.2025 31min

  In this  AI marketing podcast episode, Dan Sanchez and his brother Travis put ChatGPT head‑to‑head with Google Gemini after a summer of major updates from Google. We break down where Gemini now outperforms (photorealistic image generation, fast video with VO3, and prompt‑built automations) and where ChatGPT still shines (layout‑aware design, research workflows). We wrap with everyday AI use cases, a sponsor spotlight on HighLevel’s upcoming agent builder, and a viral creative thread that shows how close we are to blockbuster‑level ads on a bootstrapped budget.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella High Level (My all in one marketing platform) — https://danchez.com/highlevel Zencastr (Best AI podcast tool) — https://danchez.com/podtools n8n (my favorite AI automation tool) — https://danchez.com/n8nResources Mentioned Google Gemini (image & video models including VO3) — https://gemini.google.com ChatGPT — https://chat.openai.com LMArena (blind testing/ranking hub) — https://lmarena.ai Google Opal — https://opal.withgoogle.com/landing/ Adobe Express — https://www.adobe.com/express HighLevel Agent Builder (teased) — https://danchez.com/highlevel OpenAI Sora — https://openai.com/sora Viral AI post of the week — https://x.com/minchoi/status/1960930861466914820Timestamps 00:00 – 01:06 • Setting the stage: ChatGPT’s long reign & Google’s summer surge 01:06 – 03:02 • Bot Bros kickoff & what marketers will get from this breakdown 03:02 – 09:31 • Image showdown: Gemini’s “Nano Banana” vs ChatGPT for thumbnails (photorealism vs typography/layout) 09:31 – 11:27 • Code‑name backstory & LMArena blind tests 11:27 – 15:47 • VO3 opens up: fast 8‑second clips, shock‑moment demos, client uses 15:47 – 18:32 • Google “Opal” automations: Zapier/Make‑style flows built by prompt 18:32 – 20:03 • Ecosystem edge: Workspace integration vs OpenAI; rumors & realities 20:03 – 21:17 • Sponsor: HighLevel’s teased agent builder inside the all‑in‑one platform 21:17 – 29:04 • Everyday AI: shopping research, meeting‑to‑summary workflows, conference prospecting, quick health triage 29:04 – 32:28 • Viral thread breakdown: face/body swaps, 8‑second storytelling, Super Bowl‑level creative on a budget
• 
  Why This New Show? 04.12.2023 4min

  I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!"But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had. Join me on the journey of learning how to ride this new wave of ai marketing in tech. Follow the journey in my AI marketing podcast.#danchez