The FMCG Marketing Daily

Epizodes

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  The FMCG Marketing Daily | Why Beverage Founders and Investors Say | Ferrero, nuova acquisizione negli Usa, la | Crocs hatches new mascot Niles to 14.08.2026 6min

  The FMCG Marketing Daily — August 15, 2026 In this episode: • Unwell Hydration's collapse is a clear-eyed case study in why audience size is not a brand strategy — and what celebrity-backed CPG actually needs to survive at shelf. • Ferrero's acquisition of US wellness granola brand Purely Elizabeth reveals how traditional confectionery giants are using M&A to reposition their portfolios toward health-adjacent consumer occasions. • Crocs is launching a brand mascot as a long-term storytelling asset — a deliberate bet that character-led branding can deepen emotional equity beyond product and celebrity collaboration. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for 13.08.2026 6min

  The FMCG Marketing Daily — August 14, 2026 In this episode: • Panera is poaching marketing leadership from one of fast casual's hottest outperformers as it tries to arrest a prolonged brand decline — a classic turnaround CMO hire worth unpacking. • Beiersdorf is reversing Nivea's premium repositioning strategy and pivoting the iconic mass-market brand back to its roots — a rare and telling admission that premiumisation does not work for every heritage brand. • BrewDog co-founder James Watt is actively scouting brewery acquisitions for his new challenger beer brand Second Best — and his build-via-acquisition approach is a direct challenge to the conventional challenger brand playbook. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center 12.08.2026 6min

  The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience. • The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer exporting into Europe. • Bazooka's social-first campaign built around reality TV culture is a live test of whether a heritage confectionery challenger brand can win relevance with younger consumers without traditional media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to 11.08.2026 6min

  The FMCG Marketing Daily — August 12, 2026 In this episode: • L'Oréal's CeraVe is using a real Gen Z social trend — tanmaxxing — as a creative hook to shift SPF behaviour, making this a live case study in culture-led brand marketing. • A viral discovery of a 1991 Mars Bar — 56% larger than the current version — has thrown shrinkflation back into the public spotlight at exactly the wrong moment for Mars as a brand. • Tesco is actively pushing Clubcard reward redemption through a new BBH-created campaign — a move that directly shapes the battlefield for FMCG brands competing on price and loyalty at the shelf. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Nestlé, Danone under scrutiny in Austria | Something big just changed at Beyoncé's | Jif's new campaign reworks logo to 10.08.2026 6min

  The FMCG Marketing Daily — August 11, 2026 In this episode: • Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive categories — infant formula. • Beyoncé has bought out LVMH's stake in SirDavis whisky, taking full control of the brand at a moment when celebrity spirits ownership is being seriously re-evaluated across the drinks category. • Jif is repositioning its entire brand identity — including a logo rework — to break free from the PB&J occasion and unlock new consumption moments, a classic but high-risk category expansion play. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Marketing Vanguard at Cannes: AI Is | Your favorite beauty brands are now | Sociable: Snapchat tries to teach brands 08.08.2026 6min

  The FMCG Marketing Daily — August 09, 2026 In this episode: • PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the operating model is shifting inside major FMCG organisations. • Beauty brands are collapsing the distinction between advertising and entertainment content — a strategic shift with direct implications for how FMCG brand managers think about content investment and brand-building. • Snapchat has released formal brand guidance on comedy and humour to help marketers connect with Gen Z — a rare platform-led creative brief that FMCG brands with youth-skewing portfolios should take seriously. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies 07.08.2026 6min

  The FMCG Marketing Daily — August 08, 2026 In this episode: • Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits company will allocate marketing resource going forward. • Foot Locker's CMO-led brand platform relaunch is a live case study in how a legacy retail brand attempts to reassert cultural relevance at the exact moment its core business model is under pressure. • Creator agencies are restructuring themselves as full entertainment production companies — and FMCG brand budgets are increasingly funding the transition, raising urgent questions about control, IP ownership, and return on investment. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Kraft Heinz pours nearly $100M more | Diageo to nearly double Guinness production | Papa Johns changes CMOs, ramps up 06.08.2026 6min

  The FMCG Marketing Daily — August 07, 2026 In this episode: • Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline. • New Diageo CEO Dave Lewis has unveiled a sweeping strategic overhaul that bets the company's future on Guinness while carving $1 billion in costs — a portfolio prioritisation decision with massive implications for every brand that isn't Guinness. • Papa Johns' CMO change and pivot back to mass marketing is a live case study in what happens when performance marketing over-rotation leaves a brand without enough broad reach to sustain sales. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Africa, Asia boost Heineken H1 amid | Private Label Growth Outpaces Brands In | E.l.f. Beauty acquired Rhode for $1 05.08.2026 6min

  The FMCG Marketing Daily — August 06, 2026 In this episode: • Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight. • A new IGD study confirms that private label is now outgrowing manufacturer brands across Europe, putting brand equity investment directly in the dock. • E.l.f. Beauty's first full earnings report since acquiring Rhode shows the challenger brand model — buy a founder-led disruptor and let it run — is delivering real financial results. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries 04.08.2026 6min

  The FMCG Marketing Daily — August 05, 2026 In this episode: • PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle. • AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance. • Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Goldfish Revives Its Iconic Tagline to | United Spirits falls foul of Indian | After Decades, Diageo's Partnership With Moët 03.08.2026 6min

  The FMCG Marketing Daily — August 04, 2026 In this episode: • Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity. • India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight. • Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Huel, Alpro "very complementary", Danone CEO | Nike, Lululemon hit with lawsuits alleging | Unilever moves towards staff agreement ahead 02.08.2026 6min

  The FMCG Marketing Daily — August 03, 2026 In this episode: • Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity. • Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool. • Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Ex-Pernod Africa exec takes Rémy emerging-markets | /C O R R E C | Future of Marketing Briefing: Media measurement 01.08.2026 6min

  The FMCG Marketing Daily — August 02, 2026 In this episode: • Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets. • See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in. • Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Snickers' ice cream line seeks help | AB InBev has "more work to | Inside Unilever's 300,000 creator network: the 31.07.2026 6min

  The FMCG Marketing Daily — August 01, 2026 In this episode: • Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas. • AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground. • Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as 30.07.2026 6min

  The FMCG Marketing Daily — July 31, 2026 In this episode: • Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking. • Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot. • Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2 29.07.2026 6min

  The FMCG Marketing Daily — July 30, 2026 In this episode: • Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment. • Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won. • Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to 28.07.2026 6min

  The FMCG Marketing Daily — July 29, 2026 In this episode: • Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale. • Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand. • Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down 27.07.2026 6min

  The FMCG Marketing Daily — July 28, 2026 In this episode: • Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets. • Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand activation for Kraft Heinz. • A CEO exit triggered by consumer backlash over a logo redesign is a rare and stark example of brand decisions carrying board-level consequences. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition 26.07.2026 6min

  The FMCG Marketing Daily — July 27, 2026 In this episode: • Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing. • Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shift in how FMCG advertisers are allocating major event budgets. • Assisi Pet Care's rapid roll-up of premium UK pet food brands, now including natural wet food specialist Forthglade, is a textbook challenger brand consolidation play in one of FMCG's fastest-growing categories. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
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  The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese 25.07.2026 6min

  The FMCG Marketing Daily — July 26, 2026 In this episode: • A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers. • NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyond price. • Lactalis moving to acquire PDO cheese specialist Triballat signals a major strategic bet on protected-origin credentials as a brand differentiation tool in premium dairy. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO