Behind the Numbers: an EMARKETER Podcast
EMARKETER
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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Epizodes
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Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game 20.08.2026 32minOn today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique from an advertising perspective, the number that best encapsulates the advertising opportunity within the English Premier League, what makes America's Major League Soccer attractive compared with established European leagues, and more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Bill Fisher, and Senior Forecasting Analyst Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-soccer-advertising-opportunity-reaching-world-biggest-audience © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail 19.08.2026 24minOn today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-why-shopping-feels-disconnected-with-colgate-palmolive-reimagining-retail © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers 17.08.2026 22minOn today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising provide another wave of growth? Can Spotify generate meaningful supplementary revenue from its new “Reserved” ticketing service in partnership with Live Nation? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor Daniel Konstantinovic. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-advertising-disconnect-ai-covers-remixes-3-big-questions-spotify-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers 14.08.2026 21minOn today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-s-ai-gaining-traction-will-aws-eclipse-retail-soon-3-big-questions-amazon-behind-numb © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
Bombas and Soles4Souls on What Purpose Looks Like in Practice 12.08.2026 29minOn today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-bombas-soles4souls-on-what-purpose-looks-like-practice-reimagining-retail © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers 10.08.2026 27minOn today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-meta-next-big-app-meta-next-big-agent-3-big-questions-meta-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers 07.08.2026 24minIn today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-fitness-tracker-ai-health-hub-which-health-metrics-really-matter-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail 05.08.2026 25minOn today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-after-first-bell-capturing-next-wave-of-back-to-school-spending-reimagining-retailINSERT/ © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers 03.08.2026 25minOn today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-s-ai-bet-too-big-youtube-s-next-chapter-3-big-questions-google-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more. -
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers 31.07.2026 28minOn today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Report mentioned in episode: https://www.emarketer.com/content/us-ad-spending-vs-time-spent-2026?_gl=1 For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ad-dollar-attention-gap-social-media-subscription-ott-digital-audio-behind-numbers © 2026 EMARKETER -
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game 30.07.2026 27minOn today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersPurchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_pageFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/spectacle-of-sports-how-brands-create-big-moments-beyond-game© 2026 EMARKETER -
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail 29.07.2026 26minOn today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail © 2026 EMARKETER -
Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers 27.07.2026 21minOn today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract audiences for regularly scheduled programming? Should Netflix consider a free tier? Has Netflix been left out in the cold when it comes to bundled services? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-viewing-fading-what-netflix-bundle-looks-like-3-big-questions-netflix-behind-numbers© 2026 EMARKETER -
What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers 24.07.2026 34minIn today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-eu-bans-infinite-scroll-facebook-becomes-cool-openai-makes-100-billion-ads-behind-numbe © 2026 EMARKETER -
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail 22.07.2026 20minOn today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-glp-1-weight-loss-revolution-retail-s-next-big-disruption-reimagining-retail© 2026 EMARKETER -
What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers 20.07.2026 27minIn today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-if-sports-viewership-declined-meta-paid-ai-monetized-product-placement-behind-numbers© 2026 EMARKETER -
The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers 17.07.2026 22minIn today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers © 2026 EMARKETER -
The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail 15.07.2026 25minOn today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-frugal-rich-how-consumers-decide-whats-worth-it© 2026 EMARKETER -
Fox + Roku = ? | Behind the Numbers 13.07.2026 19minIn today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-fox-roku-behind-numbers© 2026 EMARKETER -
AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers 10.07.2026 29minIn today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-s-next-chapter-mangos-era-race-ipo-behind-numbers © 2026 EMARKETER
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