Shopify Masters

Epizodes

• How Therabody Turned a Homemade Tool Into a Global Recovery Brand 16.06.2026 48min

  Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s training room.
• How Getting Back to Basics Turned 437 Into an 8-Figure Brand 11.06.2026 41min

  Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
• How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts Business 09.06.2026 41min

  Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business.
• How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads 04.06.2026 43min

  Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream.
• How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand 02.06.2026 45min

  When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did 28.05.2026 24min

  Founders of thirteen businesses building on Shopify share how they navigate the pivot—when to leap, when to walk away, and how to tell fear from excitement. Insights from the founders of LORE, Fly By Jing, OSEA, Loftie, Avocado Green, and more.
• How Figs Built a Billion-Dollar Brand for the People Saving Lives 26.05.2026 49min

  Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.
• How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype 21.05.2026 40min

  Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.
• The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect 19.05.2026 27min

  Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
• The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire 14.05.2026 36min

  Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
• How an AI Expert Built the Most Analog Product of 2026 12.05.2026 50min

  Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
• Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers 07.05.2026 38min

  Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.
• The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business 05.05.2026 36min

  The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.
• How 12 Founders Are Using AI To Get Ahead 30.04.2026 27min

  Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more.
• How Loftie Sold 200,000 Alarm Clocks Without VC Money 28.04.2026 35min

  Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.
• She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business 23.04.2026 45min

  A content creator with 18 million followers turned her battle with anxiety into Hugz, a weighted stuffed animal brand that sold out its initial run within 24 hours of launch—with zero paid ads. Founder Lexi Hensler shares how crippling panic attacks in high school led her to discover weighted blankets, and why she set out to create something more portable, accessible, and affordable—donating 10% of every purchase to mental health charities along the way.
• How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand 21.04.2026 45min

  Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied.
• How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between 16.04.2026 36min

  Glamnetic pivoted from lashes to press-on nails and hit $100 million in revenue. Founder Kevin Gould shares the growth strategy behind it.
• The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders 14.04.2026 40min

  Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ownership.
• How Pistakio Grew 10x by Letting Customers Build the Brand 09.04.2026 47min

  Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.