Glow Journal

Epizodes

• Sarah Chapman | Founder of Sarah Chapman Skinesis | Live in London 09.06.2026 47min

  In episode 157 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Sarah Chapman Skinesis, Sarah Chapman. Having worked in skin for over 25 years and having sat at the helm of her namesake brand since its launch in 2008, Sarah Chapman has been dubbed “skincare’s quiet high priestess.” Sarah was one of the first, globally, to actually combine clinically effective skincare with a luxurious experience of use, she’s the go-to facialist for London’s biggest names, and the entire reason she opened her own clinic 12 years ago was because she had a waiting list of over 250 people. What I really wanted to chat to Sarah about was how much the industry has changed over that time, particularly from a brand building perspective. Sarah’s approach to business has always been credibility over visibility- she favours a considered build over being everywhere, and everything to everyone, all at once. I wondered if she felt that approach would even be possible for a new brand in 2026, or if the saturation of the market today demands a louder strategy. In this conversation, recorded at Soho’s Laughing Around Studios, Sarah shares if there are skin conditions and concerns that her clients are presenting with today that they weren’t a decade ago, if she feels our understanding of what “healthy skin” really means has changed with the rise of social media, and why she, perhaps controversially, doesn’t really believe in skin types. Read more at glowjournal.comFollow Sarah Chapman on Instagram @sarahchapmanlondonStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Yasmin Sewell | Founder of Vyrao | Live in London 26.05.2026 45min

  In episode 156 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Vyrao, Yasmin Sewell. Very few people have had the impact on the fashion industry, and subsequently beauty, that Yasmin Sewell has had. A 25 year long career in fashion saw Yasmin hold some of the industry’s most influential roles, globally, across the likes of Farfetch, Style.com, Browns, and Liberty, making her present for some of the largest historical shifts we’ve seen in the ways people discover, consume, and access fashion. In 2021 Yasmin launched Vyrao, an energy-led fine fragrance house, the first globally to fuse energetic healing with master perfumery and neuroscience. What fascinates me most about Yasmin’s career is that she’s always worked right at the intersection of taste and commerce. There are, sincerely, few people on earth as revered for their taste as Yasmin is (she’s built her career on it), and her strength really lies in creating worlds that consumers want to buy into, rather than simply moving product. In her words, “the fashion came second to the feeling.” That in mind, my big question for her today was how has she managed to preserve intuition when working at that scale? In this conversation, recorded at Soho’s Laughing Around Studios, Yasmin shares why she feels joy is the ultimate luxury in 2026, how she’s infused sexual energy into Vyrao’s two most recent perfume launches, and what she thinks people are actually searching for when they buy a fragrance. Read more at glowjournal.comFollow Vyrao on Instagram @vyraoworldStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Shai Eisenman | Founder & CEO of Bubble Skincare 12.05.2026 42min

  In episode 155 of the Glow Journal podcast, host Gemma Dimond talks to the founder and CEO of Bubble, Shai Eisenman.Shai Eisenman approached building a beauty brand like a tech company. Bubble, the Gen Z focused skincare brand which had clocked up over $100 million USD in sales by late last year, a mere 5 years post-launch, is built around a consumer driven feedback loop. Where most founders will start the development process with a small focus group, then go away to build the business, then touch back in with a cursory “Hope you like it!”, Shai essentially co-created the brand with her consumers. One of Shai’s biggest challenges has been learning to trust data over intuition. This might seem pretty simple for someone with a background in tech and gaming, but it’s easier said than done when the data often contradicts your own ideas. As Shai tells me, “You can’t ever assume that you know best.” Shai’s consumer-led, ego-absent approach is clearly working. Bubble is in over 19,000 retail locations globally, has scaled its product offering beyond 20 SKUs, and to this day remains driven by the feedback of their community- which has now grown considerably beyond that initial 5000.  In this conversation, Shai shares what the tech and gaming worlds taught her about user behaviour, why Leighton Meester was the perfect choice as the brand’s first global ambassador, and gives us a first look at the brand’s latest launch. Read more at glowjournal.comFollow Bubble on Instagram @bubbleStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Rebecca Maddern & Rebecca Gregson | Co-Founders of Cheat Beauty 28.04.2026 51min

  In episode 154 of the Glow Journal podcast, host Gemma Dimond talks to co-founders of Cheat Beauty, Rebecca Maddern and Rebecca Gregson. Cheat Beauty launched in February of this year and completely sold out its first drop in less than a fortnight. The product is a dual ended lipstick and lip liner, in three nude shades with different undertones. It sounds so simple, and that’s the point- Cheat Beauty launched with a goal of making great makeup easier. There’s no guesswork, there’s no confusion, it’s just two ends of a product that work together.Something both Bec Maddern and Bec Gregson mentioned in this conversation that stuck with me is that just about everyone who was advising them financially on this endeavour had pointed out that a double ended product would more or less cannibalise their earning potential- why launch a product that does two things, when you can launch two products and sell more units? But that’s not how we shop. Yes, launching multiple SKUs might mean the potential for more sales- that might be a way to start a business, but it’s not a way to really appeal to your consumers in a meaningful way. As Bec Gregson told me when I asked her how she knows if an idea is actually strong enough to build a business around, “It’s great to have an idea, but it has to be rooted in problem solving.” In this conversation, Bec Maddern and Bec Gregson share what happens when you have an idea that feels almost too obvious to not already exist, how they’ve balanced luxury with efficiency, and why Aussie consumers have a higher bullshit radar when it comes to new brands.Read more at glowjournal.comFollow Cheat Beauty on Instagram @cheatbeautyclubStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Jun Lim | Founder of BORNTOSTANDOUT 14.04.2026 45min

  In episode 153 of the Glow Journal podcast, host Gemma Dimond talks to BORNTOSTANDOUT founder Jun Lim in another Australian podcast exclusive.BORNTOSTANDOUT is unquestionably one of the most interesting, and in my opinion industry-defining, brands in not just the fragrance space, but the beauty sphere at large right now.                    What’s so fascinating to me about BTSO is that it’s built on this idea of rebellion, but the brand is based in South Korea. Now you hear Korea and you think “Well, that makes sense, it’s the global capital of beauty innovation,” but as Jun puts it- “Korea is simultaneously one of the most innovative beauty markets in the world, but also the most conformist in terms of taste.” He explained to me that K Beauty is, at its core, built on the idea of perfecting a standard, not breaking one. That in mind, I had a lot of questions for Jun about how he’s gone about launching into a relatively conservative market, given so much of the brand’s iconography is tied to sex, to excess, to gluttony- it’s super sexy, which to me feels really natural, but evidently this is a brand that was never formed with solely its local market in mind. In this conversation, Jun shares how he’s managed to expand the brand to over 75 countries without diluting its DNA, why he believes specificity is what creates resonance, and how he keeps creating perfumes when he only has so many love stories to tell…Read more at glowjournal.comFollow BTSO on Instagram @borntostandout.officialStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Fara Homidi | Founder & CEO of Fara Homidi Beauty 31.03.2026 53min

  In episode 152 of the Glow Journal podcast, host Gemma Dimond talks to Fara Homidi in an Australian podcast exclusive.You know Fara Homidi’s work, regardless of if that name is familiar to you or not. Whether you’re invested in beauty and had been counting down to her namesake brand’s arrival on Australian shelves, or if you’ve had a peripheral scroll through Instagram and seen a Miu Miu campaign or an i-D cover- based on the extent to which she’s shaped 21st century beauty, I can just about guarantee you’ve seen her work. I’ve always been visually very drawn to the way Fara applies makeup and approaches beauty overall, but it’s been so interesting to listen to the way she speaks about that approach. I’d read a quote from her, years ago, in which she said she’s more interested in makeup looking “alive” than “pretty,” so I pushed her on this a bit as I wanted to hear more. She explained that, for her, it’s more about creating something for the female gaze. When Fara talks about sexy, she’s acutely aware of what women find sexy- that’s who she’s creating for. In the early 2000s, for example, when she was finding a lot of her work for magazines was being airbrushed to oblivion, her way of rebelling was to seek out teams of women- female photographers, stylists, creative directors, women who were more interested in something that looked “lived in” as opposed to this idea of “perfection.” That’s how Fara rebelled, and it’s something she’s taken through the decades with her and has since woven through Fara Homidi Beauty. While Fara was in Australia to launch the brand into Mecca, she shared what she thinks some founders miss by never having worked in consumer-facing beauty, how she strikes the fine line between artistry and consumer understanding, and how she convinced Kendall Jenner to bleach her eyebrows for the most recent cover of Vogue Paris. Read more at glowjournal.comFollow Fara Homidi Beauty on Instagram @farahomidibeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• We're Back Baby. Season 8 Begins April 1. 30.03.2026

  Did you miss me?Season 8 of the Glow Journal podcast returns this Wednesday, April 1. We can't wait to share this season's lineup of some of the world's best beauty entrepreneurs- starting with an Australian podcast exclusive. If you love beauty, business, and the sound of my voice- you know what to do. Hosted on Acast. See acast.com/privacy for more information.
• Cici Stefanova | Founder of Supernova Body 16.12.2025 1h

  In episode 151 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Supernova Body, Cici Stefanova.By virtue of my job, I’m asked pretty often which beauty brands I’m genuinely excited by or who I think both the industry and consumers should be keeping an eye on, and for the last 18 months my first answer has been Supernova Body without a second of hesitation. This brand is everything I love in a new brand- the products are genuinely innovative and fill a legitimate market gap, it’s making beauty fun and sexy and that’s what beauty is to me, and it’s led by a founder who is only in this for the right reasons. Cici actually reminds me a lot of Deciem and The Ordinary’s Nicola Kilner, who I often cite as one of my all time favourite guests, as they’re both really beautiful examples of female founders leading with kindness. Supernova Body is an active, high performance body care brand, formulated specifically to target and treat body acne, that Cici launched in 2024 following four years of product development and, in this episode, Cici very kindly gave me an exclusive on the brand’s next launch coming in early 2026… In this conversation, Cici shares how she landed Sephora UK as Supernova’s very first retailer, some of the unexpected benefits of remaining D2C and self funded for the first year, and why her exit interview from British Vogue didn’t go quite as expected.Read more at glowjournal.comFollow Supernova Body on Instagram @supernova.bodyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Natassia Nicolao (Returns) | Founder & CEO of Conserving Beauty 02.12.2025 52min

  In episode 150 of the Glow Journal podcast, host Gemma Dimond talks once again to the founder and CEO of Conserving Beauty, Natassia Nicolao. I mentioned earlier this season that, given we’re now 7 seasons in, I wanted to go back and revisit some of my favourite beauty brand stories- I wanted to bring back previous guests from earlier seasons and look at how their brands and the beauty industry at large has evolved since we last recorded. For the uninitiated, Conserving Beauty is Australia’s first ever waterless beauty brand, the first beauty brand globally to be part of the Water Footprint network, the first Australian beauty brand to be backed by both government and impact investment funds, and the brand behind the world’s first dissolving facial wipes. Natassia launched the brand when she was just 27 years old. Since we last spoke the brand has launched into Mecca and Priceline locally as well as expanding into the UK and US markets, the latter of which is now responsible for a whopping 70% of the brand’s revenue. What I found the most interesting, however, is that the data that Natassia and her team have gathered over the last 3 and a half years has shown them that their customer is actually not who they initially thought it was, and how they’ve changed tack to make sure they’re formulating for and marketing to the right consumers. In this conversation, Natassia shares exactly how they’ve pivoted for an audience they didn’t realise was theirs’, how she’s approaching Conserving Beauty’s US launch differently from their UK launch, and why the pharmacy customer has proven surprisingly lucrative. Read more at glowjournal.comFollow Conserving Beauty on Instagram @conservingbeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Gem's 2025 Beauty Favourites 11.11.2025 38min

  If you've been on the Insta for some time, this is essentially a 40 minute #notsponsoredjustgood. Another solo episode this week, wrapping up the year (almost- still a few guest episodes left in Season 7) with my favourite new beauty launches of 2025.We'll add the full list in these shownotes eventually but, for now, enjoy. Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Gem on PR Packages, Prescription Retinol, and Project Management 28.10.2025 34min

  I almost ran out of P words and alliteration is important here. I promised you more solo episodes last year, and in absolutely no way have I delivered. Here's one!A little life update, then answering your questions on work, my studies, how I got into MCing, and whether or not I think PR sendouts actually move product... then into some beauty chat about prescription actives and wedding perfumes. As always, thank you to everyone who submitted questions! Stay up to date on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Susan Yara | Founder of Naturium 14.10.2025 46min

  In episode 149 of the Glow Journal podcast, host Gemma Dimond talks to the Naturium, Susan Yara.Two years before Hailey Bieber sold Rhode to e.l.f. Beauty, Susan Yara and her team sold Naturium to the beauty juggernaut for $355 million USD. The Naturium growth story is the kind of story you hear and think “This could be a Netflix doco.” Susan, naturally, tells it better than I do, but this may be one of the biggest beauty comebacks in recent history. Susan Yara, then a popular YouTuber, joined Naturium in a founder and CEO role in the year 2020. There was a controversy, the internet called for her to be cancelled, but against the odds the brand achieved a whopping 80% compound annual growth rate and were acquired by e.l.f. for that eye watering $355 million in 2023- just three years post-launch. This week, Naturium launches into Sephora Australia (into physical stores TODAY), with Susan still very much fronting the brand and, as she tells me, “getting to do all the fun stuff.” So. How did she do it?In this conversation, Susan shares a timeline of that 2020 controversy, whether “clean” means anything in 2025, and why your customer’s return rate is the most important stat to be looking at . Read more at glowjournal.comFollow Naturium on Instagram @naturiumStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Eleanor Pendleton | Founder of Haléau 30.09.2025 46min

  In episode 148 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Haléau Beauty, Eleanor Pendleton.Eleanor Pendleton knows beauty. She was the youngest Beauty Editor in Australia, taking the title at FAMOUS magazine when she was only 20 years old and has spent the better part of the last two decades in beauty publishing, largely at the helm of her own publication, Gritty Pretty. Eleanor is an unbelievable example of a journalist who has been able to not just adapt to but embrace the changing face of the media landscape of whatever we’re calling it, and to this day I really think nobody navigated that change better than Eleanor and her Gritty Pretty team- it was the gloss and the production value of a magazine, but it was digital and, most importantly, it was honest. That in mind, there are very few people I’d trust more than Eleanor to create their own beauty line. Haléau Beauty, a skin-first, Australian made cosmetics line, launches today, October 1st, and Eleanor so kindly gave me the exclusive. This is a brand that harnesses, quite literally, two decades worth of insider beauty knowledge and places it in our hands. In this conversation, Eleanor shares how she convinced advertisers to buy into Gritty Pretty when she had no product to show them, her advice for anyone wanting to break into the beauty media landscape in 2025, and why she’s chosen to document the entire Haléau launch process via Substack. Read more at glowjournal.comFollow Haléau on Instagram @haleaubeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Georgie Gilbert & Camille Peressini | Founders of SOMA & Bronte 23.09.2025 59min

  Former Mecca execs Georgie Gilbert and Camille Peressini had access to just about every luxury body care brand on the market. They’re also both mums- realistically, are you buying and using a high end body wash in the shower with your husband and kids? No, you’re doing a supermarket run and picking up something there. Both Georgie and Camille knew, however, that the supermarket body care offering was uninspiring. The products didn’t look or feel luxe, the scents were generic, and it felt like the accessible options weren’t formulated or designed with beauty consumers in mind. Enter, SOMA. If the gap itself wasn’t compelling enough, consider that Georgie and Camille were given a 10 week launch timeline from Woolworths. That’s 10 weeks to strategise, formulate, package and market an entirely new brand, all while keeping that accessible price point in mind, and have it on the shelves of over 1000 Woolies stores nationwide in less than three months. In this conversation, Georgie and Camille share how they’re going about converting habitual supermarket shoppers who’ve been buying the same body wash for decades, the intricacies of creating body care packaging that’s fully and easily recyclable, and what happens when your product accidentally goes viral on TikTok before you’ve officially launched. Read more at glowjournal.comFollow Bronte Body Care on Instagram @brontebodycareFollow SOMA on Instagram @somapersonalcareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Lucy Vincent | Founder of sans [ceuticals] 09.09.2025 46min

  In episode 146 of the Glow Journal podcast, host Gemma Dimond talks to the founder of sans [ceuticals], Lucy Vincent. We’re increasingly seeing brands bring new sustainability initiatives to the table, but the reality is that the most sustainable thing you can do is to stop producing more things. Now that’s never going to happen, is it, so the challenge here is for beauty brands to figure out how we as consumers can still experience beauty in the way we want, without compromise, but with as minimal a footprint as is possible. I use the word “challenge” but that doesn’t feel like it has anywhere near enough gravitas when talking about what Lucy Vincent has achieved at sans [ceuticals]. She founded the brand in around 2007 and has always been very much ahead of the curve, across formulation, design, and sustainability, but this week has seen the launch of Perpetual- a completely waterless haircare range, housed in canisters that are designed to be held onto forever that have been crafted from waste to take existing plastic out of circulation, with refill cartons made from discarded sugarcane leaves that can be returned to the earth via compost when you’re done. In seven years of this podcast, I’m not sure that I’ve ever spoken to someone who has considered every single step of the supply chain so thoroughly. In this conversation, Lucy shares the importance of knowing how to do a number of roles within your business, why every day presents an opportunity for learning, and why your “recyclable” beauty products may not be all they appear to be. Read more at glowjournal.comFollow sans [ceuticals] on Instagram @sansceuticalsStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Rachael Wilde | Founder of Bouf Haircare 26.08.2025 57min

  In episode 145 of the Glow Journal podcast, host Gemma Dimond talks once again to Rachael Wilde- the founder of both Bouf Haircare and tbh Skincare. Rach has been on the show before, back in April 2022, to talk about tbh, but this is the first time a founder has joined me for a second time to talk about an entirely new brand. I wanted to talk predominantly about Bouf today, so if you do want to hear about the tbh launch and Rach’s story as a founder, you can find that episode back in season 4.That said, we did have over three years of tbh catch up to do and, in Rach’s words, the last 3 years have really been where everything has happened- the brand launched into over 400 Priceline stores in March 2023 and Coles later that year, merged with Boost Lab the following month to create parent company York St Brands, and rebranded earlier this year ahead of global expansion. Bouf, Rachael’s newest venture and the third brand within the York St stable, was developed in a similar manner to tbh- Rachael was presented with patented hair growth tech called the FGF5 protein, she looked at the clinical, tried it herself over several months, and upon seeing results, decided to take that tech to market in the form of a shampoo, conditioner, leave in treatment, hair growth tonic and a digestible hair growth supplement. In this conversation, Rachael shares the reason behind that now infamous Bouf launch campaign that saw brand ambassador Indy Clinton wearing a wig, the detail behind 2023’s York St Brands merger and tbh skincare’s subsequent growth, and how she and her team survived an internet hate campaign that, quite literally, captured the attention of the world. Read more at glowjournal.comFollow Bouf on Instagram @boufhaircareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Felicity Evans | Founder of Imbibe 12.08.2025 59min

  In episode 144 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Imbibe, Felicity Evans. Felicity’s founder story is really different to my usual guests in that she never really set out to create a “brand.” I thought this was a wonderful opportunity to show you how many different shapes the startup journey, so to speak, can take.The short version- Felicity wanted to overhaul her health, so she started making probiotic drinks in her kitchen. Her friends and family saw a change in her skin, her hair, her energy, and her health, so she started making up batches for them. Word spread, local retailers started asking if they could stock her products, and over a decade on Imbibe is a fully fledged beauty and wellness brand with SKUs spanning ingestible and topical skincare.There’s a lot you can take from this, but what I find the most interesting is the finding-the-right-manufacturer piece- if you set out specifically with the goal of becoming a “brand founder,” hearing the word “no” time and time again (a startup inevitability) would be really disheartening. In Felicity’s case, she didn’t necessarily want to start a brand, so hearing a “no” was kind of a straightforward “okay, well you’re not the right manufacturer.” Business wasn’t her primary motivator- her primary motivator was just getting a shelf stable version of her product to the people who wanted it.In this conversation, Felicity shares why the hotel space has become one of her most interesting and fruitful distribution channels, the many ways inflammation can show up in the body, and why she’s always used her customers as her biggest influencers. Read more at glowjournal.comFollow Imbibe on Instagram @imbibelivingStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Bree Johnson (Returns) | Co Founder of Frank Body 29.07.2025 45min

  In episode 143 of the Glow Journal podcast, host Gemma Dimond talks once again to the co founder of Frank Body, Bree Johnson. This is something I’d been thinking about doing for a while and, for whatever reason, season 7 feels like the right time to do it. I had Bree and her Frank co founder, Jess Hatzis, on the podcast back in 2018, season 1- back when I thought this would just be a miniseries on the business of beauty. What I’d been wanting to do is bring back previous guests from the first few seasons and look at not just how their brand has evolved in the 7 or so years since I last interviewed them, but also get their take on the evolution of the beauty industry as a whole since we last did a deep dive and compare their answers from then to now. Bree was the perfect founder to do this with. She was SO down to compare her previous answers to today’s feelings, I’ve worked with Bree and the larger frank team a lot over the last decade, I MC’d their newest launch on Monday so it has been really fun to just immerse myself in the Frank world this week. On top of that, Bree is a branding and beauty MASTERMIND. So few brands have been able to achieve what Frank has achieved, globally, so this was a really fun chat for me not just from a beauty perspective but from a marketing perspective. Something I loved talking to Bree about was how she knew it was time to step away from her day-to-day role at Frank Body. Bree is still on the advisory board at Frank but isn’t there day-to-day anymore, so she’s got some really beautiful insight to share on knowing when the time is right for such a big change, navigating that change, and the identity piece that comes along with it.In this conversation, Bree shares her thoughts on how new businesses can cut through the noise on social media with a 2025 lens, why frank body has moved away from novelty launches and has moved into high performance body care, and we compare her take on the state of the beauty industry with the answers she gave me back in season 1. Read more at glowjournal.comFollow Frank Body on Instagram @frank_bodStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Sophie Marcoux | Founder of Ficifolia Fragrances 15.07.2025 48min

  In episode 142 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Ficifolia Fragrances, Sophie Marcoux. Ficifolia Fragrances is only two and a half years old, in which time Sophie has launched 6 individual perfumes as well as the fragrance Flight Deck- a first-to-market offering that I consider one of the most a beautiful examples of thinking outside the box when it comes to converting customers, regardless of industry, that I’ve come across.I had some questions for Soph about brand building, as that’s really the cornerstone of her professional background. She said that for her, it’s about “creating a world that people want to return to.” I made note of that while she was speaking and it’s stuck with me. That’s what it’s all about, isn’t it? I think this was the perfect episode to start the season with because as much as we do talk about beauty and how that space lights us up, there’s so many business nuggets in here- why your journey to starting a brand doesn’t have to be linear, why the market circuit is so beneficial for startups, we talked a bit about the natural vs synthetic debate (which, as you can imagine, I have a lot of thoughts on)… just a really juicy but fun chat about a fragrance brand that I am personally obsessed with. In this conversation, Sophie the importance of bringing in someone objective to assist with making decisions that may be too close to your brand, how she’s giving e-commerce customers a tactile entry point to the world of Ficifolia, and we both share some of our thoughts on beauty dupe culture. Read more at glowjournal.comFollow Ficifolia Fragrances on Instagram @ficifoliafragrancesStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.
• Season 7 baby! A life update from Gem 01.07.2025 33min

  We're back!I'm back on mic and it feels good. It feels different, and I feel different, but it feels good. Here's an update on why I've been so quiet on here since November, plus a little bit of a listener Q&A on ageing, botox, everything showers and switching off.Season 7 baby, let's do it. Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.