CEO Glow Show

Epizodes

• Fixing a Stranger's Beauty Business in Under 20 Minutes: Scale Strategy 16.06.2026 10min

  What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!  She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com 🔑 5 Key Points From This Episode Every business has 3 machines: visibility, booking, and product fulfillment. If one machine is weak, growth slows down. Organic content builds trust. Paid ads create reach. You need both working together to scale effectively. Good products are not enough anymore. Visibility and automation are what turn products into brands. Funnels and email marketing build long-term revenue. Capturing leads allows businesses to stay top of mind automatically. Scaling requires professionals, not guesswork. Ads, automation, and systems work best when handled strategically. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
• How to Fire a Client and Do It With Your Whole Chest 09.06.2026 12min

  What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing. Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact. Because not every client is your client. And the fastest way to create space for dream clients is by learning how to release the wrong ones. Your time is the most expensive thing you sell. Stop giving it away for free. 🔑 5 Key Points From This Episode High-maintenance clients don't usually show up screaming. They often show up with "small reasonable requests" that slowly escalate. Every yes creates a new expectation. Accommodating endless requests can quietly train clients to disrespect boundaries. Frame it as a mismatch, not a rejection. Professional exits remove emotion and protect your brand. Never justify, argue, defend, or overexplain. You are the CEO, not a witness in a courtroom. The best way to fire bad clients is to stop enrolling them. Systems and boundaries prevent problems before they begin. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 
• Fixing a Stranger's Beauty Business in Under 20 Minutes: Increase Income 02.06.2026 13min

  What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move. 🔑 5 Key Points From This Episode You don't need more clients—you need better pricing. Raising prices can increase income instantly, even if you lose some clients. Being fully booked doesn't mean fully optimized. A packed schedule can still leave money on the table. Hiring creates income leverage. One additional artist can double revenue without doubling your workload. Renting vs hiring impacts control and profit. Renters bring inconsistency, while employees allow you to scale predictably. Marketing is the foundation of scaling. If you can get clients consistently, you can grow a team and increase income fast. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 
• Objections Are Buying Signals 26.05.2026 31min

  What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking. It means they're considering. It means they're in motion. Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales. This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale. If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell. Because objections aren't rejection. They're invitations. 🔑 5 Key Points From This Episode Objections are buying signals, not rejection. If people are asking questions, they're already considering you. No objections often means no visibility. Invisible businesses don't hear objections because nobody is paying attention. Your reaction can lose the sale. Overexplaining, discounting, or panicking weakens your positioning. Sales problems are often self-concept problems. The way you see yourself affects how you respond in conversations. People pleasing kills premium positioning. Confident leaders hold value without collapsing under pressure.
• How to Go From Artist to Industry Authority 19.05.2026 10min

  CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. Mentorship accelerates success. Different mentors serve different seasons of your growth. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else's mold. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 
• Fixing a Stranger's Beauty Business in Under 20 Minutes: Starting Over 12.05.2026 19min

  CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 
• What Businesses Are Afraid To Do But Absolutely Should 05.05.2026 13min

  Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. Men are consistent, high-value clients. Many return regularly and spend without hesitation. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209 
• The Real ROI of Competing with host Sheila Bella, CEO of Pretty Rich Bosses 28.04.2026 8min

  CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn't just about winning trophies. It's about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don't compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOR MORE INFO on The Skin Games  check out www.theskingames.com 
• From Self-Doubt to CEO with Pretty Rich Boss CEO Sheila Bella and VP of California Skincare Supply, Jullea Anderson 21.04.2026 8min

  What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful. From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling. If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey. 🔑 5 Key Points From This Episode Entrepreneurship exposes your internal beliefs. Every insecurity, doubt, and past story rises to the surface when you lead a business. Imposter syndrome is part of the process. Confidence isn't given—it's built by continuing to show up anyway. You don't have to follow one path in your business. Exploring different brands, tools, and strategies creates more opportunity and growth. Connection builds long-term success. Treating clients like family creates trust, loyalty, and longevity. Growth requires choosing evolution over comfort. You will face moments where you must decide: stay the same or level up. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOLLOW Califonria Skincare Supply @Calskinsupply
• Surrender To Trust The Process 14.04.2026 15min

  What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything. This isn't just about marketing. It's about faith. Trust. Mentorship. And finally saying YES to the version of you that you know you're meant to become. If you've ever felt like you're doing everything right but still not getting results… this episode will hit home. 🔑 5 Key Points From This Episode Doing more of the same won't create new results. Kimberly realized she needed guidance to break through her plateau. Mentorship collapses time. Investing in the right support helps you avoid months (or years) of trial and error. Clarity creates confidence. Finding her niche in brow mapping changed her visibility and income. Systems create scalability. Tracking, refining, and repeating processes builds consistent results and growth. Surrender leads to breakthrough. Trusting the process and taking aligned action unlocked her next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Stop Being Beige 07.04.2026 33min

  When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible. This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust. This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real. Because the clients meant for you? They're not looking for perfect. They're looking for YOU. 🔑 5 Key Points From This Episode Safe content is invisible content. If your content could belong to anyone, it connects with no one. The algorithm rewards reaction, not aesthetics. Comments, saves, and watch time matter more than pretty graphics. Courage creates connection. The content that feels risky to post is what builds trust fastest. You cannot be loved by your people without being disliked by others. The "rule of thirds" means some people won't like you—and that's necessary. Your insecurity is often ego in disguise. Holding back to protect your image prevents you from serving your audience. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Getting Out of Your Own Way 31.03.2026 24min

  What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all. This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway. If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home. 🔑 5 Key Points From This Episode Authenticity builds your brand faster than perfection. Being yourself attracts the right clients and creates deeper connections. Your comfort zone is where your growth stops. The anxiety you feel is often a sign you need to move forward, not retreat. Social media should feel like you. If you don't enjoy your content, it won't connect or convert. You don't need a massive audience—just the right one. Quality relationships outperform vanity metrics every time. You are more ready than you think. Self-doubt is often the only thing standing between you and your next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Every Objection Handled 24.03.2026 30min

  If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority. Because objections aren't rejection. They're requests for certainty. If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.     🔑 5 Key Points From This Episode Objections are not rejection—they are requests for certainty. Clients are still interested, they just need more clarity to move forward. There are only 3 types of objections: money, trust, and comparison. Every objection falls into one of these categories—and all are rooted in fear. Stop pitching—start asking better questions. The right questions help clients sell themselves. Discounting trains clients to doubt your value. Lowering your price doesn't close the sale—it weakens your authority. Confidence closes more than talent ever will. Premium clients respond to certainty, not desperation. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
• Triple Your Income In 30 Days! 17.03.2026 6min

  What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO energy. After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner. The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home! If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call. 🔑 5 Key Points From This Episode The shift from artist to CEO unlocks scale. Working in your business caps income. Leading your business multiplies it. Investing in your team increases revenue. Higher pay, better training, and empowerment create performance. Leadership builds freedom. Cristal transitioned from being the main artist to building a strong agency. Belief precedes growth. Tripling income starts with believing it's possible. Systems and sales frameworks create predictable results. Implementing structure produced immediate returns. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• If You Are The Most Affordable, That's Why You're Losing! 10.03.2026 20min

  Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you're struggling to book premium clients. Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you've been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand. This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value. 5 Key Points From This Episode The problem isn't the economy—it's positioning. Clients are still spending money; they're just choosing providers who signal certainty and trust. Premium buyers are risk sensitive, not price sensitive. High-income clients care more about avoiding mistakes than saving money. Desperation marketing pushes luxury clients away. Constant discounts, giveaways, and last-minute openings can signal instability. Luxury is psychological. Premium positioning is communicated through tone, confidence, and clarity—not just branding. Start acting like the brand you want to become. Position your business today as the future version you're building toward. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams 03.03.2026 8min

  Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue,  🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Double Your Income in 60 Days! 24.02.2026 7min

  What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just about numbers. It's about visibility. Belief. Sales conversations. Paid ads. Coaching. And becoming the kind of woman who trusts herself enough to invest before she sees the proof. Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business. If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint. 🔑 5 Key Points From This Episode Visibility creates sales. You cannot sell if people do not see you first. Building real relationships with clients increases conversions and loyalty. Running strategic paid ads creates consistent, predictable inquiries. Coaching eliminates guesswork and accelerates results. Belief in yourself is the first investment before money follows. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella
• Fixing A Stranger's Beauty Business In Under 20 Minutes: Marketing Strategies 17.02.2026 14min

  CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don't build teams because they don't have predictable marketing. Renting feels "safer" than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren't nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
• So Booked She Had To Stop Posting! with Robin Miller 10.02.2026 36min

  What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey from making $2–3K months, working in a commission salon, and questioning whether entrepreneurship was even for her… to hitting consistent $10K months in less than a year after fully implementing Pretty Rich Bosses strategies. But this episode isn't just about getting booked. It's about confidence. Leadership. Clarity. Faith. And becoming the kind of woman who can hold the blessing without collapsing under it. You'll hear what actually changed when Robin stopped posting randomly, started educating, invested in coaching, and allowed her faith to shape how she shows up in business—without apology. If you think being fully booked is the finish line… this episode will completely shift how you see growth. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  
• If You Feel Like Quitting… Watch This! with host Sheila Bella, Founder of Pretty Rich Bosses 03.02.2026 18min

  If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't a motivational pep talk. It's a leadership recalibration. Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down. You're not failing. You're being forged. 🎧 Listen if you're ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don't fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The "middle" of business isn't failure—it's compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn't a sign to quit—it's a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind