FixEd
The Fix Media
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FixEd is a podcast by The Fix Media that explores the evolving European media landscape. Each episode discusses trends, strategies, innovations, and best practices from newsrooms and media leaders. The show aims to provide practical insights and a forward-looking perspective on the future of media.
Epizodes
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BIRN at 20: how a regional investigative network built trust across the Balkans 09.07.2026 34minHow did BIRN become one of the Balkans’ most trusted investigative networks? In this episode Orsolya Seregely speaks with BIRN’s Ivana Pavlović about the organisation’s 20-year journey, how Balkan Insight reaches different audiences, why audience engagement matters for investigations, and what smaller media can learn from BIRN’s experience.Dive deeper:Learn more about BIRN and Balkan InsightsTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayThis conversation is part of a series produced under the MOST project. Media Organisations for Stronger Transnational Journalism (MOST) is a European Commission initiative connecting six non-profit media outlets across Europe. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms. -
How a 14-person newsroom shapes Ukraine’s foreign policy – interview with European Pravda 25.06.2026 31minHow did a specialist foreign affairs outlet become one of the most influential media voices in Ukraine? In this interview, European Pravda’s Sergiy Sydorenko and Daria Meshcheriakova with Anton Protsiuk discuss how the outlet was built, how it shapes policy debates, why video became essential even for decision-makers, and what comes next for its journalism.Dive deeper:Learn more about European PravdaTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayThis conversation is part of a series produced under the MOST project. Media Organisations for Stronger Transnational Journalism (MOST) is a European Commission initiative connecting six non-profit media outlets across Europe. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms. -
Bringing AI in the newsroom, with author Martin Schori 06.08.2026 36minThe Fix's contributor Christoph Schwaiger speaks with Martin Schori, former head of AI and innovation at Aftonbladet, about his new book AI in the Newsroom. They discuss where newsrooms are succeeding and failing with AI, how journalists can remain relevant, and why the biggest opportunities may lie beyond editorial efficiency. Dive deeper:Learn more about Martin SchoriTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member today -
Reporting the Balkans Beyond the Stereotypes: Inside Le Courrier des Balkans 30.07.2026 26minHow does a small, reader-supported newsroom report on the Balkans for French-speaking audiences? Host Orsi Seregely speaks with Le Courrier des Balkans editor Mathilde Warda about cross-border reporting, audience strategy, and building a sustainable independent media organisation.Dive deeper:Learn more about Le Courrier des Balkans and Mathilde WardaTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayThis conversation is part of a series produced under the MOST project. Media Organisations for Stronger Transnational Journalism (MOST) is a European Commission initiative connecting six non-profit media outlets across Europe. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms. -
Building a Sustainable Niche Newsletter – interview with Geneva Health Files 23.07.2026 30minHow can a highly specialized publication turn complex policy reporting into a sustainable media product? Priti Patnaik, founding editor of Geneva Health Files, explains how the newsletter serves expert readers, builds trust, reports on the power behind global health policy, and combines subscriptions, grants and specialist journalism. Dive deeper: Learn more about more of Geneva Health Files and Priti PatnaikTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedIn To support what we do, become The Fix’s member todayMusic and background sounds Pixabay music -
What Newsrooms Still Get Wrong About TikTok 11.06.2026 20minAt The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. Check out the latest edition!TikTok is no longer just about trends. In this episode, our host Anastasiia Kuzmenko speaks with Erika Marzano from Deutsche Welle, who explains what newsrooms should actually watch on TikTok — from retention and search to hard news, community engagement, and AI-generated content. Dive deeper:Learn more about Erika MarzanoAnd read our latest TikTok ratingTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds Pixabay music -
Inside El Orden Mundial’s YouTube Strategy 28.05.2026 45minThe latest Fix.ed episode explores how El Orden Mundial built one of the fastest-growing geopolitical YouTube and podcast brands in the Spanish-speaking world.Host Orsolya Seregély speaks with co-director Eduardo Saldaña about growing from 29,000 to nearly 70,000 YouTube subscribers, building an internal audiovisual culture inside a newsroom, separating podcast and YouTube strategies, and why independent media need to start thinking like content creators to survive online.Dive deeper:Learn more about Eduardo Saldaña and El Orden MundialTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds Pixabay musicThis conversation is part of a series produced under the MOST project. Media Organisations for Stronger Transnational Journalism (MOST) is a European Commission initiative connecting six non-profit media outlets across Europe. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms.#YouTube #DigitalMedia #IndependentMedia #MediaStrategy #Journalism -
Learning from media for children, with Sonja Merljak Zdovc 14.05.2026 15minIn this episode, The Fix's journalist Veronica Snoj speaks with Sonja Merljak Zdovc, the editor-in-chief of Časoris, a Slovenian newspaper targeting primary school children, launched over a decade ago.They discuss the interests of Časoris' young audience, what adult media outlets can learn from their reporting and engagement with their audience, as well as how to cultivate a generation of news media readers from a young age.Dive deeper: Read The Fix’s 2024 profile of ČasorisTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member today -
The News SEO Playbook with Clara Soteras 30.04.2026 31minIn this episode, Anton Protsiuk sits down with Clara Soteras, a leading expert in SEO for news publishers, to explore how search is evolving in the age of AI. From the rise of Google Discover and AI Overviews to E-E-A-T and generative engine optimization, Clara breaks down what publishers need to know — and do — to stay visible and competitive in 2026. Dive deeper:Learn more about Clara Soteras and her work To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds Pixabay music -
Making local media work, with Mill Media's Joshi Herrmann 16.04.2026 29minWhat does it take to rebuild local journalism from scratch? In this episode, Anton Protsiuk speaks with Joshi Herrmann, who shares how Mill Media scaled a reader-funded model by focusing on quality over volume—and why publishing less might be the key to sustainable growth.Dive deeper:Learn more about Joshi Herrmann and Mill MediaTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayEditor's note: subtitles for this video were generated automatically and might contain mistakes.Music and background sounds Pixabay music -
A look at The Fix’s media simulation game 09.04.2026 27minIn this episode, Orsolya Seregély talks with Alina Afonchanka (Senior Associate at the Fix Research and Advisory) and Alex Vorobev (Junior Project Lead) about The Fix’s immersive Media Simulation Game – a role-play–driven training where teams face realistic newsroom challenges.Dive deeper:Learn more about Alina Afonchanka and Alex Vorobev visit their Linkedin.Interested in the Media Simulation Game? Learn about it at: Crisis Leadership SimulationTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayEditor's note: subtitles for this video were generated automatically and might contain mistakes.Music and background sounds Pixabay music -
Building a Multi-Product Media Brand, with New Eastern Europe’s Adam Reichardt 26.03.2026 38minNew Eastern Europe is one of the very few English-language outlets dedicated to politics and society in Central and Eastern Europe.The Fix’s Anton Protsiuk spoke with editor-in-chief Adam Reichardt about how New Eastern Europe built a sustainable niche media model over 15 years, combining print, digital, and podcast products. Reichardt reflects on audience growth, the perks of an NGO structure, and whether he’d still launch a print magazine if he were beginning today.Note: this episode is part of the MOST project, a European Commission initiative connecting six non-profit media outlets. The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms.Dive deeper:Learn more about New Eastern EuropeTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay music -
Women in Media Leadership: Barriers, Bias, and the Business Case 19.03.2026 30minWhat does diversity in media actually mean in day-to-day newsroom practice — and why does it matter now more than ever?In this episode, Orsolya Seregély speaks with Marcela Kunova, Managing Director of Journalism UK, about gender inequality in media leadership, structural barriers to ownership, access to funding, sponsorship culture, and the business case for diversityThey discuss why tokenism fails, how newsroom culture shapes editorial priorities, and what meaningful progress on gender equality in media could look like in the next five years.Dive deeper:Learn more about Marcela Kunova on Linkedin.To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay music -
How Newsrooms Survive Crises: What Real Support Looks Like 12.03.2026 36minIndependent newsrooms across the world face mounting financial, political, and digital pressures. But what does effective support actually look like?In this episode, Orsolya Seregély speaks with Ryan Powell, Head of Innovation and Media Business at the International Press Institute, about how newsrooms navigate crises, what sustainable media support requires beyond funding, and why innovation is central to long-term press freedom.Dive deeper:Learn more about Ryan Powell and IPITo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay -
Zetland’s global ambitions 05.03.2026 42minZetland has been one of the most prominent reader-funded digital publishers in Europe. In the past few years, they’ve successfully exported their model from the home market of Denmark to Finland and Norway by launching sibling publications Uusi Juttu and Demo respectively. Zetland’s co-founder and international director Jakob Moll joins The Fix’s senior editor Anton Protsiuk to discuss their international expansion. They talk about Uusi Juttu’s success, Demo’s promising start, the plan to launch in Germany, and thoughts about expansion across and beyond Europe. Plus, where AI helps in global growth and what other publishers can learn from Zetland’s experience. Dive deeper:Learn more about Jakob Moll on LinkedIn and read The Fix’s previous coverage of ZetlandTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay -
Checking in on Ukraine’s media market four years into the all-out war 26.02.2026 32minThis winter has been one of the hardest for Ukraine, with Russian attacks on civilian infrastructure knocking out electricity and heating for millions of Ukrainians – and affecting publishers. At the same time, Ukraine’s media market is a space for exciting innovations in revenue models and investment in social platforms like YouTube.As February 24th marked the fourth anniversary of Russia’s full-scale invasion, we check in on Ukraine’s media market. The Fix’s senior editor Anton Protsiuk is joined by Daria Trapeznikova, author of media newsletter Rivni Media and editor at Forbes Ukraine. They discuss high-level trends on the Ukrainian media market, the impact of the war on publishers and audiences, the role of Telegram and YouTube, and more.Plus, Anton speaks with The Fix Foundation’s Miraslau Chyhir about the support the foundation, The Fix Media’s sister organisation, provides to Ukrainian media. Dive deeper:Follow Daria Trapeznikova on LinkedInCheck out The Fix Foundation’s websiteTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay -
The guide to running newsletters in 2026 – with Dan Oshinsky 19.02.2026 42minIn this episode, we talk about what’s the latest in newsletter business circa 2026. The Fix’s Anton Protsiuk sits down with newsletter expert Dan Oshinsky to discuss the biggest trends in newsletters, whether AI-powered email inboxes will reshape newsletter delivery, and some good old basic advice for newsletter operators. Dan Oshinsky has led newsletters for outlets like BuzzFeed and The New Yorker, and he now runs email consultancy Inbox Collective. In this episode, he offers a lot of practical advice on future-proofing your newsletter in the age of AI, whether your company should invest in Substack, and exciting newsletter projects to watch. Dive deeper:Learn more about Inbox Collective and sign up for their newsletter about newslettersTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay -
How Tribuna Leans on Tech to Build a Global Sports Publisher 12.02.2026 28minIn this episode of FixEd, host Orsolya Seregély speaks with Iryna Chernukha, Head of Partnerships at Tribuna, the Ukrainian-founded sports publisher operating across eight languages and dozens of countries. With 200 people on the team and 12 million monthly visitors, it’s a company with serious global ambitions.We unpack how Tribuna.com combines journalism, product engineering, and community into a single platform – from launching club apps in 24 hours to monetizing through subscriptions, affiliate marketing, and advertising. Orsolya and Iryna also discuss audience loyalty, newsroom–tech collaboration, AI in sports reporting, and why engagement and “second-screen” experiences are becoming central to media survival.Dive deeper:Learn more about Iryna Chernukha on Linkedin and read The Fix’s 2025 profile of Tribuna.comTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Pixabay sounds -
Lazy Women, Shared Experiences: Journalism in Eastern Europe 05.02.2026 39minIn this episode, we sit down with Zsófi Borsi, editor and founder of Lazy Women – an all-female, fully digital newsroom reshaping how women’s stories are told in Europe.We talk about what it really takes to build and lead a newsroom like this, how to grow and understand your audience, and – most importantly – how journalists navigate shared experiences of womanhood while coming from very different social and political backgrounds.Dive deeper:Learn more about Zsófi Borsi on Linkedin.To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member today!Music and sound effects sourced from Pixabay -
Beyond Content: The Product Mindset 29.01.2026 35minIn this episode, we break down what “product thinking” really means for news organisations — and why it’s becoming essential for sustainability. Orsolya Seregély speaks with Fabienne Meijer, a product thinking expert, and they explore how treating journalism as a product changes audience strategy, internal workflows, and business models, and why so many newsrooms still struggle to adopt this mindset.Dive deeper:Learn more about Fabienne Meijer on Linkedin.To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s member todayMusic and background sounds: Epidemic sound
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