Designed in California

Epizodes

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  8: Apple's Mac OS Crisis: To Be, or Not? (Part 4) 16.09.2026 45min

  Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?
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  7: Apple's Mac OS Crisis: Plan Be (Part 3) 08.09.2026 54min

  A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.
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  6: Apple's Mac OS Crisis: Copland (Part 2) 02.09.2026 48min

  Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.
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  5: Apple's Mac OS Crisis: The End of the Road (Part 1) 02.09.2026 51min

  In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.
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  4: Road to the Apple II: Computer Faire (Part 4) 25.08.2026 29min

  The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.
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  3: Road to the Apple II: A Complete Computer (Part 3) 25.08.2026 35min

  Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jerry Manock.
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  2: Road to the Apple II: The Partnership (Part 2) 25.08.2026 32min

  We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.
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  1: Road to the Apple II: Apple for Sale (Part 1) 25.08.2026 32min

  We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company.
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  0: The Origin of Apple 25.08.2026 1h 34min

  Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.