Joanna Wiebe

Epizodes

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  If You Don't Understand Recombination, You Don't Understand Creativity 22.09.2026 17min

  You can be a Rich Creative, BTW (free videos here show you how) 👇https://joannawiebe.co/full-toolkitLook, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...You've seen time and again that you can generate creativity like you can generate a product on an assembly line. And if that doesn't sound great to you, have you never struggled with being in a rut? If I was like, "Hey, come up with some creative ideas for our YouTube channel to get more views," would you be like, "Oh, easy, gotcha, here you go"??? Sometimes we need HELP being creative! That's 100% okay. I made you this video to show you:👉 A simple seven-step approach to help you come up with ideas more consistently👉 The concept of “recombination" (and how everyone from Ernest Hemingway to Steve Jobs used it)👉 The “black ball” constraint that brings sharper, more focused ideasWe're talking about "the overlap,” divergent thinking, borrowing to find originality, retraining your attention, the BBB framework, idea evolution, creative surface areas and The Overnight Method. if you want to be creative or you want to find your creativity again, this video shows you how in under 13 mins. -------------------------------------HAVE A CREATIVE TEAM?We run workshops to help creatives have bigger, better, measurable impact in organizations. DM us here to start the conversation: https://www.instagram.com/therealjoannawiebe/-------------------------------------If you're ready to make more money selling your creativity, I've outlined how we can work together here: https://joannawiebe.co/mastermind Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to build long-lasting relationships with your prospects - Copyhackers 21.09.2026 37min

  Pestering people broadly doesn’t work… you need to have a precise formula that’s constructed in the right configuration to be effective. Not enough or too much can tip the scales against you. Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships. In this tutorial, copywriter Karine Bengualid teaches you an effective strategy to build authentic relationships with your network. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Secret Ways To Sell ANYTHING As A Creative 20.09.2026 14min

  Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇Free Kit for Creative Consultants:https://joannawiebe.co/richHow to Sell at Scale:https://copyhkr.com/copy-schoolWhat you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it already holds. She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up by borrowing an existing cultural character: the American cowboy. She breaks down how the cowboy myth - rugged, self-reliant, stoic, and defined by the open frontier and resistance to control - was already embedded in millions of minds, and how Marlboro simply attached its brand to that mythology with imagery of a man on a horse under a wide open sky. You can do the same for your own brand. Find the idea in your prospect's head, and attach your brand to it.----------------------------📕 Listen to Jo's book: https://geni.us/copysellingbook▶️ Follow Jo on Instagram: https://www.instagram.com/therealjoannawiebe---------------------------- Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to write a long-form sales page using survey data 20.09.2026 24min

  Anna Bolton, a fab conversion copywriter who recently wrote a long-form sales page for Copyhackers, shares her step-by-step process for filling the page with VOC. In this live tutorial, you'll see how Anna writes long-form sales pages using survey data. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Steal This $15M Strategy For Courses, Workshops, and Retainers 19.09.2026 24min

  The Sell-Your-Expertise extras are right here - don't skip them. 👇https://joannawiebe.co/mastermindWatch: How to Get Noticed and Build Your Personal Brand:https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2sMost creators and consultants are stuck at $7K months. In this video, seven-figure consultant Joanna Wiebe (Jo) shares a six-step masterclass for selling expertise through high-ticket engagements - which is exactly what she's done (and doing) as she builds on her $15M business. Pay attention to the “expertise ladder” to see where you're on it - it's really about repositioning access to expertise, not improving talent. In this video, you'll learn:- Why AI has weakened traditional course economics and what to sell instead- How to sell workshops that command $20,000+ for two days- The diagnostic sales tool Jo uses to close clients (and sell on stage!) - How to “land and expand” by overdelivering in engagements to generate referrals across networks. Plus, learn why your current mental anchoring when you're quoting is bass-ackwards... plus upgrade your network to raise your ceiling... and target an ICP that actually values you. ------------------------Resources people typically ask for 🎉📚 Mastermind with Jo: https://joannawiebe.co/mastermind📕 Pre-order Jo's book: https://copyhkr.com/book-preorder ▶️ Message like a champ: https://copyhkr.com/copy-school------------------------If you're ready to make more money selling your expertise, I've outlined how we can work together here: https://copyhkr.com/one-pager Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to shift the way you think about money - Copyhackers 18.09.2026 25min

  Tarzan Kay is back to talk about all things money for: Freelance copywriters Solopreneurs Small business owners, like tech startup founders and digital guru-types, and Anyone thinking of becoming any of those things. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The 6 Types of "Jack-Of-All-Trades" People That Make Millions 17.09.2026 19min

  You're a multi-hyphenate --- what do you do with that? Start here 👇https://cs.copyhackers.com/ = how to become a copywriterYes, a copywriter! Here's why having too many interests could make you one of the best copywriters of our time. See, in this video, you're learning about the six archetypes of people with quote-unquote too many interests. Each one of them actually maps to the exact cognitive profile of a great conversion copywriter. Check out just three of the six to see what I mean: 👀 If you're a Master of Synthesis, you can rock psych + design + data, all of which killer copywriters do daily...👀 If you're a Pattern Hunter, you see the system behind every funnel and the throughlines in voice-of-customer data, which means you can find the message and stick the landing...👀 If you're a Talent Stacker -- I mean, Scott Adams is THE copywriter origin story. Copywriting isn't just a place multi-passionate people can go. It's arguably the only commercial discipline that pays you more the more domains you can hold at once. Look, if you're remotely curious about finding your way as a conversion copywriter - who works with tons of brands selling tons of products to tons of audiences (all of which YOU GET TO BE INTERESTED IN!), start with this book and see if it fits with your, ahem, interests: https://copysellingbook.com/-----------------------------------People also love this:📚 Mastermind with Jo: https://joannawiebe.co/mastermind📕 Pre-order Jo's book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to script a sales video - Copyhackers 16.09.2026 37min

  In this Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copyhackers writes scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Success Comes When You Stop "Waiting To Be Ready" 15.09.2026 15min

  The "Start Anyway" extras are right here - you're gonna want these! 👇When You Want to Leave Your Job to Start Your Own Thing:https://joannawiebe.co/pbbkWhen You Want to Make Your Freelance Biz Much Bigger:https://copyhkr.com/one-pagerWhen I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I say EVERYTHING I'm going to share with you in this video, including:👉 Start because you're not ready to - that'll shake the cobwebs out! 👉 Start now because every day you wait is a day you forget you want this and can do it...👉 Starting now - instead of waiting - is a skill you're going to need IN SPADES when you finally start doing the thing you've been thinking of (because every day is a new start to a new something)...❌ No one is going to give you permission to start --- you are the only one who can do that. If you don't feel ready to start that project, business or creative idea, this video will show you how to begin anyway... and why waiting to feel "ready" is actively killing your best work at possibly the best moment to do that work IN YOUR LIFE.------------------------Resources people typically ask for 🎉📚 Wanna surround yourself with go-getters? Go get it: https://copyhkr.com/one-pager📕 Wanna write a book? I wrote a book: https://copyhkr.com/book-preorder▶️ Wanna change careers? Try copywriting: https://copyhkr.com/copy-school------------------------If you're ready to build your thing, I've put together a ton of resources for you here: https://joannawiebe.co/full-toolkit Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to script a sales video (Part 3) - Copyhackers 15.09.2026 24min

  So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what? When should you message the discount…When should you message the value prop… When should you compare to competitors… When should you list the ways to use the solution you’re selling? When? In this Tutorial, Ry Schwartz answers these when questions to reveal how the Copyhackers’s team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How Social Media Hooks Hack Your Brain 14.09.2026 19min

  The "How to Hook" proof is here, so check this out too 👇https://www.instagram.com/therealjoannawiebe/In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY. You will see exactly 🚨 how to:✅ Build a “super hook” that carries the whole video✅ Layer in mini-hooks to keep attention ✅ Strengthen every opener with clearer payoff, real tension, and specific bait.And this is killer 👇You'll get a simple test for spotting weak hooks... confirmation that viral formats are not a long-term strategy... and super-quick checks to keep hooks feeling fresh across YouTube, Instagram, and TikTok. THE PROOF IT WORKS: Here's the gold...We’ve generated 2.2M views on YouTube in the last six months, and we’re averaging 5.3M views a month on YouTube, with only 3 months of focusing on hooks! The hooking strategy you’ll learn in this video has directly led to our growth, so you have got to watch to the end. Best 14 mins you'll spend. And when you're like "oh hot damn yup," then you'll wanna do one of these three things:📚 Get coached by me: https://copyhkr.com/one-pager📕 Buy my book: https://copysellingbook.com/▶️ Take it beyond hooks - convert those 👀 into 💰: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to script a sales video - Part 2 - Copyhackers 13.09.2026 26min

  You’ve learned how Copyhackers scripts their first sideways sales page video to convey the big-idea, the big opportunity. Now you’re wondering, ‘What about that first practical step to achieve the transformation promised?’.Wonder no more…Join the Copyhackers’s crew for this Tutorial, featuring Ry Schwartz, to learn the skills you’re about to teach… the 0 to 30 mile per hour skill sharpener to create the best script for your second sales video.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How To Never Feel Awkward Ever Again 12.09.2026 19min

  If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals." I break down the 7 strategies I use to turn shallow small talk into real connection, handle high-stakes career conversations (like asking for a raise or promotion), and walk into any room without freezing. Great conversation isn't about talking more. It's about entering the other person's world, so every interaction, from a casual intro to a critical negotiation, becomes a bridge instead of a hurdle.💬 Comment on the conversation situation that trips you up most.🔔 Subscribe for more on communication and confidence.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to come up with breakthrough blog post topics - Copyhackers 11.09.2026 25min

  Do you struggle to come up with blog post topics that are exciting and stand out from what already out there? Joanna walks you through how to take really basic, potentially dull AF ideas, like myths about A/B testing, and turn them into blog posts that actually say something different. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Why Less Interesting People Get More Attention Than You 10.09.2026 26min

  If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, decode what people are really thinking, and build instant trust with clients, coworkers, and anyone whose respect I want to earn, because body language isn't about tricks or posing, it's the unspoken half of every conversation, and once you can read it and use it, you stop guessing how you're landing and start steering the room.💬 Comment the body language habit you're working on breaking.🔔 Subscribe for more on communication, confidence, and influence.📖 Grab my book, *The Copy Selling System*, for more on crafting a message that actually convinces. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Use Conditional Messaging in Emails - Copyhackers 10.09.2026 23min

  Are you looking for a way to make your emails more relevant?In this tutorial, Joanna Wiebe walks you through the essentials of using conditional messaging to do just that.What your subscriber sees (or doesn't see) in an email is more within your control than you might believe when you sit down to write an email that works for everyone.Allow us to introduce you to the beauty of conditional messaging. Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCyClick here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The #1 Secret To Staying Calm In The Chaos 09.09.2026 19min

  If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everything's on fire.Staying calm isn't about ignoring stress. It's about building a buffer so nothing can knock you off center, not a client tearing apart your work, not a comment section, not a team crisis.💬 Comment the situation that triggers you most at work. 🔔 Subscribe for more on resilience and staying grounded.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Are you ready for a virtual assistant (VA)? 08.09.2026 32min

  In this Tutorial, we’ve brought in VA Sandra Booker to give you a quick run-down of: 1) Unexpected ways she's saved many a butt over the years, 2) how you can find a VA that'll fit what YOU need (even if you're not sure what that is), 3) tips for vetting a VA (so you don't get a, um, dud) and 4) how to make the most of your VA once you've got one. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What to ask for from your clients 07.09.2026 21min

  The conversion copywriting process always begins with research and discovery. Some research you’ll do on your own. And some research you’ll collect from your clients – in the form of reports, analyses, data lists, etc. If you want to know what to ask your clients for at the start of a project, this Tutorial Tuesday is for you. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Watch This Before You Burn Out Creatively 07.09.2026 20min

  Here’s the promised **cheatsheet** for 7 systems creative pros need👇 https://copysellingbook.com/cheatsheet-cpLook - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:It’s not your fault. Creative pros are expected to produce new genius - on demand - from scratch by the hour. It can feel like you’re only as good as your last video / illustration / email copy.The result is burnout. But it doesn’t have to be. When you watch this video, I’ll show you (and the people who review your work!) how to create more without burning out, using systems instead of willpower. I’ve been a creative professional for more than 20 years - from agencies to in-house to running multiple agencies serving clients like Shopify, Canva and Resident. So I’ve learned - and trained other creative pros and their teams - to create more without burning out. I’ll show you:✅ The 4 frameworks I use to triple my creative output ✅ The Disney-inspired DRC loop✅ The "Floors in the Skyscraper" method for explosive production✅ The love-hate litmus test for spotting breakthrough workAND:✅ The system made just for copywriters — The Copyselling System. Get copies of the book “The Copyselling System” for yourself or your team: https://copysellingbook.com/And if you’re a creative pro watching this… and you wish your team would watch it… take the lead! Send this video around to them, and invite a conversation / lunch ‘n’ learn to come up with ways to produce stronger creative thanks to intentional systems + creative operations. (We can help!) 💬 Comment the part of your creative process that drains you the most.🔔 Subscribe for more on creative systems, output and avoiding burnout.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices