EdTech Marketing Podcast

Epizodes

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  Episode 41: Why K–12 Districts Must Adopt a Sales Mentality to Survive Enrollment Decline 22.02.2026 23min

  Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset. They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough, and how individual schools must actively compete for families in today’s school choice environment. If you care about enrollment strategy, district sustainability, or the future of public education, this conversation is for you.
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  Episode 40: Jenna Catalon Songer on School Harbor Creative and EdTech Marketing 12.02.2025 19min

  In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on the potential TikTok ban and its implications for schools using social media for branding and recruitment. The conversation also delves into effective social media strategies, tips for content creation, and alternative platforms to consider in the evolving digital landscape. Additionally, Jenna offers a glimpse into the broader range of services School Harbor provides, from digital marketing to software integration and cybersecurity solutions, all with the goal of elevating schools' marketing efforts and operational efficiency. Tune in to learn more about leveraging social media and tech solutions in today's educational environment.
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  Episode 39: Boosting Student Engagement with Drones and TikTok Strategies in EdTech 12.02.2025 26min

  In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends.Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education.We'll learn about the expansive universe of Drone Legends, from introducing young learners to drone technology to fostering skills in high school students through drone racing.Scott also dives into his strategic use of social media to grow his brand and the inspiring message behind why he believes inside every child lives a legend ready to be unleashed through the magic of drones.
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  Episode 38: How Poliquicks is Making Politics Accessible to Next-Gen Voters 03.09.2024 16min

  In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters. They'll explore how Poliquicks can transform political education in schools, engage younger voters, and utilize AI to foster civic participation. Vienna also offers invaluable advice for aspiring entrepreneurs in the edtech space. Whether you're an educator, a startup founder, or simply passionate about the intersection of technology and education, this episode is packed with insights you won't want to miss.
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  Episode 37: How Podcasting Fuels EdTech Startup Growth - Insights from Greg Wasserman 27.08.2024 18min

  In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveraging podcasts to fuel a broader content strategy.
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  Episode 36: How Quality Data Can Drive Your EdTech Startup: Insights from GetEduLead Founder, Chris Miller 13.06.2024 14min

  In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen! Tune in as Chris shares his journey from working in sales and marketing to creating a tool that simplifies lead generation for K-12 education markets. Learn about the common pain points in the industry, such as constantly changing data and inaccurate lists, and hear how GetEduLead solves these issues with a user-friendly SaaS platform. Discover: - The critical importance of quality data for startups - Effective filtering tools to reach the right education professionals - Real-time updates to keep your contact lists fresh and relevant - Tips on the essentials needed before going to market https://getedulead.com/
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  Episode 35: Maximizing YouTube for EdTech: Finn McKenty’s Tips for Content Strategy 06.06.2024 25min

  In this episode, we dive deep into YouTube's immense potential for EdTech founders and how leveraging the platform can transform your marketing strategy. Finn breaks down the YouTube opportunity that many EdTech companies are missing out on, emphasizing the platform's role as the world's largest educational hub with over 2.7 billion active monthly users. We also compare and contrast the benefits of YouTube with LinkedIn, offering insights on when and how to best use each platform depending on your business goals. But that's not all. We discuss the age-old debate of building a personal brand versus pushing a business brand and how authenticity and personal engagement can drive tangible business results. Finn offers actionable frameworks and fun, creative content ideas tailored for EdTech founders to connect better with their audience.
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  Episode 34: Lynette White on the Evolution of Ed Branding in Schools and Districts 20.05.2024 18min

  Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book." Together, they discuss the transformative changes in educational branding over the past decade and explore how schools and districts can effectively leverage digital platforms like social media to enhance their outreach and engagement. Lynette shares her journey in writing "Ed Branding," offers practical tips for short-staffed communications teams, and highlights the untapped opportunities for educators on platforms like LinkedIn. Whether you're an administrator, teacher, or aspiring edtech marketer, this episode is packed with valuable insights to elevate your brand in the educational sector. Don't miss out!
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  Episode 33: Mastering EdTech Sales Cycles: An Insider's Guide with Danielle Alcaraz 06.05.2024 23min

  Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares her journey from a budding marketer to a pivotal figure in education sales, offering invaluable insights into effective sales strategies, the importance of relationship-building, and the nuances of the edtech sales cycle. Whether you're an edtech startup founder, a marketer, or an industry professional looking to sharpen your approach to this unique market, this episode promises a treasure trove of tips and tactics that you can apply right away. Don't miss this opportunity to learn from one of the best in the business and gain a competitive edge in your edtech endeavors.
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  Episode 32: From Connection to Career: Mastering LinkedIn for EdTech Success 18.04.2024 44min

  In this engaging installment of the EdTech Marketing Podcast, host Mateo shares tips for professionals navigating the complexities of job seeking without a traditional degree. Together, they explore the power of LinkedIn as an indispensable tool for personal branding, networking, and job hunting in the tech world. This episode is a treasure trove of actionable insights for anyone seeking to harness LinkedIn's full potential for career advancement in the edtech industry.
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  Episode 31: EDLIT - Helping EdTech Companies reach more students & connect with district leaders nationwide 30.01.2024 23min

  In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engaging with educators and administrators. Jacob and Brett share their insights on developing genuine relationships with decision makers, the challenges of accessing the right people, and the importance of valuing educators' time during pitches and interactions. They also shed light on Edlit's mission to empower districts through learning, innovation, and technology, and highlight the value of thoughtful, conversations rather than mere sales pitches. Tune in to this insightful episode to discover valuable strategies for successful engagement between edtech companies and education leaders.
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  Episode 30: Larry Ricca Dives into Intervene K-12's Innovative EdTech Solutions 10.01.2024 12min

  In this episode, Mateo Elvira and guest Larry Ricca discuss the evolution of EdTech and the unique tutoring model offered by Intervene K-12. Larry shares insights into their approach, their current district partners, and valuable advice for K-12 administrators evaluating tutoring solutions in 2024. If you're interested in the latest trends in EdTech marketing and innovative approaches to student intervention, you won't want to miss this episode.
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  Episode 29: Orton Gillingham: A Systematic Approach to Literacy with Stephanie Nislow of Ogstar Reading 28.12.2023 12min

  In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviews Stephanie Nislow, the CEO and founder of Ogstar Reading. Stephanie shares her journey from being a teacher to becoming a passionate advocate for helping struggling readers, particularly those with dyslexia, through the Orton Gillingham approach. They discuss the impact of Ogstar in various school districts and the positive feedback from teachers and parents. Stephanie also provides insight into the effectiveness of Ogstar for dyslexic students and English language learners. If you're interested in learning more about leveraging the science of reading in your classrooms, this episode is a must-listen.
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  Episode 28: Revolutionizing Health Education: How Puberry is Changing the Game w Demetra Mallios 18.10.2023 15min

  In this episode of the Ed Tech Marketing podcast, host Mateo Elvira interviews Demetra Mallios, the founder and CEO of Puberty, a groundbreaking edtech startup focused on revolutionizing health education. Dimitra shares her inspiring journey from working at Adidas in Europe to identifying a critical gap in health education and founding Puberry. Discover the shocking state of sexual education in the US, the impact of Puberry's gamified curriculum, and how they're empowering youth to feel prepared, supported, and confident. Join us in this insightful conversation about the future of health education and Puberry's mission to make a positive change.
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  Episode 27: Building Market-Leading EdTech Products with Conni Francini 29.08.2023 25min

  In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Conni Francini, an EdTech expert with extensive experience in education and product development. Connie shares insights on developing successful EdTech products by focusing on the "why" behind the product rather than just the "what." Drawing from her background, Conni discusses the importance of understanding the education landscape, seeking early feedback, and aligning products with market needs. Listen in as Conni's expertise provides invaluable guidance for EdTech founders striving to create meaningful solutions that resonate with educators and students alike.
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  Episode 26: Empowering Future Developers: A Conversation with Vishal Goenka, CEO of 2Sigma School 14.08.2023 15min

  In this episode, host Mateo Elvira sits down with Vishal Goenka, founder of 2Sigma School. Discover how Vishal's tech journey led him to make computer science accessible to high schoolers. Dive into the importance of early exposure to coding, bridging the education gap, and transforming students' perceptions. Tune in for insights into the innovative EdTech strategies empowering the developers of tomorrow.
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  Episode 25: Exploring the World of EdTech and eSports with STEM Forged CEO, Grant Hathaway 28.07.2023 23min

  Join host Mateo Elvira in this episode of the "EdTech Marketing" podcast as he sits down with Grant Hathaway, the CEO of STEM Forged. Discover the exciting world of eSports and game-centered learning, and how STEM Forged is revolutionizing education through innovative game design programs for schools.
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  Episode 24: EdTech Sales & GTM Strategy with Jacob Kantor 09.07.2023 39min

  In this episode, we have a special guest, Jacob Kantor, an industry expert with over 15 years of experience in the education sales space. Join us as we delve into Jacob's remarkable journey from professional sales in EdTech to his current role as a consultant, supporting startups and founders in the industry. Throughout this engaging conversation, Jacob shares his firsthand insights and expertise on selling in the education technology sector. He provides valuable advice on building strong relationships with decision-makers, navigating the unique sales cycles of the EdTech industry, and crafting effective sales processes from the ground up. Whether you're an early-stage startup or an established EdTech organization, Jacob's experience and wisdom will empower you to overcome challenges and drive your sales and marketing efforts to new heights.
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  Episode 23: Video Production Management & Strategy in EdTech with Lindsay Semevolos 14.06.2023 23min

  In this episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Lindsay Semevolos, a senior project manager and video content specialist from Partner in Publishing. Lindsay shares her valuable insights on creating impactful video content for EdTech startups. From marketing promotional videos to how-to guides and testimonial videos, Lindsay walks us through the process of coordinating video projects from start to finish. We discuss the importance of understanding clients' goals and target audience, as well as the iterative nature of video production. Lindsay highlights the role of video in today's marketing landscape, explaining how it catches viewers' attention and conveys information more effectively than written content. During Our conversation, Lindsay recommends two essential tools for video production: Frame.io, a platform that facilitates editing and collaboration, and rev.com, an AI-powered transcription service that helps identify key moments and quotes in interviews. If you're an EdTech organization looking to leverage the power of digital marketing, this episode offers valuable insights and practical tips to enhance your video content strategy. Tune in to learn from Lindsay's expertise and discover how video can elevate your EdTech marketing efforts.
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  Episode 22: Unlocking EdTech Success: Strategies for Sales, Customer Retention, and Building a Strong Pipeline w Gabby Lozano 22.05.2023 23min

  In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Gabriela Lozano, an independent EdTech consultant with a passion for top-of-funnel sales and customer retention. Gabby shares her journey into the world of EdTech and discusses the importance of customer success beyond the initial sale. They delve into the challenges faced by early-stage EdTech companies and provide valuable insights on how to bridge the gap and build strong relationships with customers, even with limited resources. The conversation also explores the unique aspects of the EdTech sales cycle and strategies for navigating it effectively. Gabby offers practical advice for startups, including the use of automation, video emails, and curated messaging to drive success. If you're looking to leverage the power of digital marketing in the EdTech industry, this episode is a must-listen. Tune in and gain actionable tips to boost your EdTech organization's growth and customer satisfaction. Connect with Gaby: https://www.linkedin.com/in/karlalozano/