The How of Business - How to start, run, grow and exit a small business.

Епизоди

• 608 - Incorruptible: How Great Companies Stay Great with Eric Ries 01.06.2026 49мин

  How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page: https://www.thehowofbusiness.com/609-eric-ries-incorruptible/ What causes good companies to go bad? According to Eric Ries, author of The Lean Startup and his new book Incorruptible, it often begins when organizations lose sight of their true mission and start making decisions based solely on short-term financial results. In this episode, Henry Lopez speaks with Eric Ries about how entrepreneurs can build businesses that stay true to their purpose as they grow. Eric shares why mission is much more than a statement on a wall, how trust becomes a powerful competitive advantage, and why governance structures matter even for small businesses. They discuss real-world examples from companies like Cloudflare, Patagonia, Costco, and Taylor Guitars, exploring how organizations can make principled decisions that strengthen trust and create long-term value. Eric also explains why profit is often misunderstood and how business owners can think differently about profitability, purpose, and organizational longevity. The conversation concludes with Eric's thoughts on how AI is accelerating entrepreneurship and why founders who move quickly, learn rapidly, and remain grounded in their mission will be best positioned for the future. Whether you're launching a startup, leading a growing company, or planning for succession, this episode offers valuable insights on building a business that endures. Eric Ries is an entrepreneur, author, and creator of the Lean Startup methodology. His work on innovation, entrepreneurship, governance, and long-term company building has influenced founders and business leaders around the world. He is the bestselling author of The Lean Startup, The Startup Way, and Incorruptible. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 608 - Selling a Business Roundtable 25.05.2026 28мин

  Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/ In this final episode of the three-part entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to discuss what actually makes a business sellable and how business owners should think about exit planning from the very beginning. The conversation explores one of the biggest misconceptions in entrepreneurship: the belief that a small business will automatically sell for a high multiple. The panel explains why buyers care about much more than just financials, including owner dependency, systems and processes, operational documentation, and whether the business can realistically continue without the founder heavily involved. David Barnett shares insights into business valuation, buyer psychology, and deal structures, including why many sellers are surprised to learn that buyers often want seller financing, earnouts, or transition support to reduce risk. The group also discusses why most businesses listed for sale never actually sell and what separates a transferable business from a job disguised as a business. The episode also covers: • How systems and SOPs increase valuation • Why franchises often have an advantage in resale value • The hidden tax implications of selling a business • The emotional challenges of exiting a business • Why some owners should focus on maximizing income instead of pursuing a sale Whether you're years away from an exit or just starting your entrepreneurial journey, this conversation will help you think differently about building a business with long-term value. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• R322 - How to Build a Predictably Profitable Business with Mike Michalowicz 18.05.2026 36мин

  Identify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/ Many small business owners stay trapped in survival mode because they don't know what to fix next in their business. They work long hours, constantly fight fires, grow revenue, and still struggle to achieve predictable profitability. In this episode, Henry Lopez talks with entrepreneur and bestselling author Mike Michalowicz about how business owners can identify the right priorities, stop spinning their wheels, and build a more profitable and sustainable business. Mike shares insights from his book Fix This Next, including his Business Hierarchy of Needs framework that helps entrepreneurs determine what their business actually needs next instead of reacting to daily crises. He also explains why many businesses mistakenly believe more sales will solve every problem when, in reality, increased sales often create more stress, obligation, and operational chaos. Henry and Mike also dive into the core principles behind Profit First, the cash management system that challenges the traditional accounting formula of Sales – Expenses = Profit. Instead, Mike explains why business owners should prioritize profit first by allocating profit before expenses, forcing smarter operational decisions and healthier financial discipline. During the conversation, Mike shares: Why entrepreneurs often struggle to identify their biggest business problem. The "A to B" exercise for determining what your business needs next. The Business Hierarchy of Needs framework. Why growing revenue alone often increases stress. How Profit First changes the way owners manage cash flow. Why most small businesses operate check-to-check. How to begin implementing Profit First starting with just 1%. Why profitability forces better business decisions and innovation. The importance of validating your business model early. Mike also shares the personal story behind creating Profit First after losing nearly everything financially following the sale of his businesses. This episode is packed with practical insights for entrepreneurs who want to stop chasing revenue and start building a healthier, more profitable business. Mike Michalowicz is an entrepreneur, speaker, and author. He is the bestselling author of several influential business books including Profit First, Fix This Next, The Pumpkin Plan, and Surge. Mike is also the founder of Profit First Professionals, an organization that helps accountants, bookkeepers, and financial professionals guide business owners toward greater profitability. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• Episode 607 - Growing a Business: Cash Flow, Debt & Relationships 11.05.2026 15мин

  Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a business requires far more than simply increasing sales. It demands financial discipline, smart decision-making, and strong relationships. In Part 2 of this entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett for a practical conversation about what it really takes to grow a small business. The discussion begins with one of the most important topics for entrepreneurs: cash flow management. Rocky explains the principles behind the Profit First system, created by Mike Michalowicz, and why many business owners fail to recognize financial problems until it's too late. They also discuss why relying only on bank balances can create dangerous blind spots and how cash flow systems can provide early warning signs when something in the business model is broken. The conversation then shifts into debt and leverage. The panel explores the difference between using debt strategically to fund profitable growth versus using debt to cover operational problems or poor financial management. David shares examples of how business owners can misuse lines of credit and why understanding the purpose behind borrowing is critical to long-term business health. Finally, the group discusses the importance of relationship building and networking for business growth. Henry shares why getting out into the community, identifying referral partners, and building meaningful connections remain essential growth strategies for local and service-based businesses. This episode is packed with practical advice for entrepreneurs who want to build a stronger and more sustainable business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 606 - KPIs: How to Measure Your Business Performance 04.05.2026 17мин

  KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and drive growth. Show Notes Page: https://www.thehowofbusiness.com/606-kpis-measure-business-performance/ Small business owners often rely on gut feel or a quick glance at their bank balance to gauge how their business is performing, but that approach leads to reactive decision-making and missed opportunities. In this episode, Henry Lopez explains how to use Key Performance Indicators (KPIs) to measure business performance more accurately and proactively. He breaks down the difference between lagging indicators - such as revenue, profit, and cash - and leading indicators like leads, conversions, and customer activity, which help predict future performance. By understanding and tracking both, small business owners can gain clarity and control instead of simply reacting to past results. Henry also shares a simple framework for selecting KPIs, emphasizing that most small businesses should focus on just three to five core metrics that are measurable, aligned with business goals, and reviewed consistently. To make it practical, he walks through a sample KPI scorecard that includes revenue, profit, cash, customer flow, and customer retention, while reinforcing that these are starting points, not a one-size-fits-all solution. "You can't improve what you don't measure, but only if you're measuring the right things," Lopez explains, highlighting the importance of choosing the right metrics for your business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 605 – Finding the Right Small Business 27.04.2026 26мин

  How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page: https://www.thehowofbusiness.com/605-finding-the-right-small-business/ Choosing the right business is one of the most critical decisions an entrepreneur will ever make, and getting it wrong can cost years of time, money, and energy. In this roundtable discussion, Henry Lopez is joined by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to break down how to approach finding the right business opportunity. The conversation explores the key paths available to aspiring business owners - starting from scratch, buying an existing business, or investing in a franchise - and the pros and cons of each approach. The group emphasizes that before evaluating any opportunity, entrepreneurs must first shift their mindset and understand what it truly means to become a business owner. Financial readiness is a major theme throughout this roundtable discussion. From understanding cash flow realities to avoiding unrealistic expectations about early profits, the panel highlights why having the right financial foundation is essential. They also dive into common mistakes buyers make during due diligence, including misinterpreting financial statements, overlooking hidden risks, and failing to validate assumptions. A key takeaway from this conversation is the importance of aligning the business with your personal goals, lifestyle expectations, and tolerance for risk. As Henry shares: "Be careful not to fall in love with the business before you finish the due diligence." This episode sets the foundation for the rest of the series by helping you think critically about how to choose the right business and avoid costly mistakes early in the process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 604 – Why Partnerships Fail 20.04.2026 21мин

  The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business partnerships can accelerate success or destroy a business faster than almost anything else. In this episode, Henry Lopez breaks down the three primary reasons partnerships fail: loss of trust, loss of respect, and loss of alignment. Drawing from his own experiences and years of coaching small business owners, he explains why most partnerships don't fail because of the business itself but because of the breakdown in the relationship between partners. Henry explores how issues like lack of financial transparency, unequal contribution, poor communication, and misaligned long-term goals quietly erode partnerships over time. He also highlights the role money plays in amplifying tensions, whether the business is thriving or struggling. "Partnerships fail gradually. First trust breaks, then respect erodes, and eventually alignment disappears." You'll also learn practical ways to prevent these issues, including defining roles clearly, maintaining full financial visibility, documenting agreements, and committing to regular communication. Henry emphasizes that communication is the foundation that holds everything together, and without it, even strong partnerships will fail. This episode is essential listening for anyone considering a small business partnership or currently navigating one. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• R306 – 5 Steps to Naming with Brad Flowers 13.04.2026 37мин

  A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/ Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes. In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name. Brad shares the five-step framework he developed after realizing that most naming advice either tells stories or opinions but doesn't actually help you generate names. Henry and Brad explore how to establish clear criteria, generate a large volume of ideas, and evaluate those ideas without getting stuck. A key takeaway is that creativity isn't about waiting for inspiration, it's about having a process. As Brad explains, "the only way to continuously produce high results in a creative field is to have a rigorous process." They also discuss common mistakes, including overthinking too early, relying too much on outside opinions, and limiting ideas before fully exploring them. If you're launching a business, product, or service - or even considering a rebrand - this episode will give you a practical path forward. The 5 steps to creating brand and product names that sell: 1) Establishing Criteria 2) Brainstorming 3) Compiling Names 4) Expanding Your Knowledge 5) Deciding on the Final Name This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 603 – 5 Tips for Better Emails 06.04.2026 18мин

  Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-better-emails/ Email is still the primary communication tool in most small businesses, yet it's one of the most overlooked skills. In this episode, Henry shares five simple but powerful tips to help you write better emails that get faster responses, reduce misunderstandings, and improve your professional credibility. You'll learn how to: Communicate your message clearly and quickly Structure emails so they are easy to scan Avoid common mistakes that lead to delays Write with professionalism and clarity Make it easy for others to take action Better emails lead to better business outcomes. This is a simple skill with a high return on investment. Key takeaway: clarity and focus beat completeness every time. 5 Tips for Better Emails: Don't Bury the Headline Make It Scannable Less Is More (One Objective) Don't Write Emails Like Text Messages Clear Subject Line + Clear Ask This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 602 – Why Your Business is Stuck 30.03.2026 20мин

  How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ If your business feels stuck - you are working hard but not breaking through - you may be dealing with hidden constraints in your business model. In this episode, Henry Lopez explains why most small businesses don't fail outright but instead get trapped in a perpetual startup stage. The root cause is often not effort or resources, but structural limitations in profitability or scalability or both. Henry breaks down the two pillars of a healthy business model and shows you how to diagnose what's really holding your business back. He also introduces a simple tool to help you identify these constraints and begin addressing them – The Business Model Evaluation Tool – available on the show notes page for this episode. In this episode, you'll learn: The difference between a business idea and a business model Why working harder won't fix a broken business model The top reasons small businesses struggle with profitability The most common scalability constraints How to identify whether your business model can be fixed or you need to pivot How to begin removing the constraints keeping you stuck This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  
• 601 – 2026 Franchise Trends with Giuseppe Grammatico 23.03.2026 45мин

  The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/ Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success. In this episode, Henry Lopez is joined by franchise expert Giuseppe Grammatico to break down the most important trends shaping today's franchise landscape and what they mean for aspiring business owners. A major shift highlighted in this conversation is the increased level of support franchisors are providing. From AI-powered call centers handling hundreds of simultaneous interactions to more hands-on coaching and field support, franchise systems are investing heavily in helping owners improve performance and profitability. As Giuseppe explains, "Support was the major thing… brands are doubling down to make sure franchisees succeed." They also explore why service-based industries, especially home services, restoration, and senior care, continue to see strong demand. Demographic trends, remote work, and rising home equity are fueling growth in these sectors, creating opportunities for both full-time and semi-passive franchise ownership. Another key takeaway is what it takes to succeed as a franchisee. Contrary to common belief, prior industry experience is often not required. Instead, success depends on transferable skills like leadership, sales, and, most importantly, coachability. Whether you're exploring franchising as a full-time venture or a side hustle to diversify income, this episode provides practical insights to help you evaluate if franchising is the right path for you. Giuseppe Grammatico - The Franchise Guide - is a franchise consultant, author, speaker, and host of the Franchise Freedom podcast. He specializes in helping individuals identify and invest in franchise opportunities that align with their goals, skills, and desired lifestyle. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 600 – Create Your Own Category with Kevin Maney 16.03.2026 41мин

  How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page: https://www.thehowofbusiness.com/600-kevin-maney-create-your-category/ Many small business owners enter crowded markets and end up competing primarily on price. But according to author and business strategist Kevin Maney, there is another path: create your own category. In this conversation, Henry Lopez speaks with Kevin Maney about the ideas in his latest book "The Category Creation Formula." The discussion explores how entrepreneurs can redefine the problem they solve and differentiate their business in ways that eliminate direct price competition. Kevin explains that market categories exist primarily in the minds of customers. Businesses that successfully define a new category often become the default leader in that space and capture most of the attention and economic value. Rather than competing to be slightly better or slightly cheaper, the goal is to become meaningfully different. Kevin introduces the Category Creation Formula: Context + Missing + Innovation = New Category First, business owners must understand the context of how their customers' world is changing. Next, they identify what is missing in the current solutions. Finally, they introduce an innovation that solves that missing piece in a compelling new way. The conversation also explores the importance of storytelling in marketing. Instead of starting with features or products, businesses should begin with the problem customers experience. When customers feel understood, they become more open to new solutions. As Kevin explains: "It's better to be different than to try to be better." Through examples ranging from laundromats in Brooklyn to dishwasher repair services, Henry and Kevin demonstrate how entrepreneurs can redefine a problem, create a new category, and stand out even in highly saturated markets. If you're building or growing a small business, this episode offers practical insights into escaping the trap of competing only on price. Kevin Maney is a bestselling author, longtime business journalist, and co-founding partner of Category Design Advisors, where he helps leadership teams define and lead new market categories. He previously co-authored the influential book Play Bigger, which introduced the concept of category design to mainstream business audiences. Kevin's writing has appeared in major publications including Newsweek, Fortune, Wired, USA Today, and The Atlantic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 599 – When Should You Outsource Your Bookkeeping? 09.03.2026 34мин

  When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service. Show Notes Page: https://www.thehowofbusiness.com/599-outsource-your-bookkeeping/ Knowing when to outsource your bookkeeping is an important decision for small business owners. As your business grows, bookkeeping becomes more complex, more time-consuming, and more critical to making informed decisions. In this episode, Henry Lopez is joined by bookkeeping expert Jodi Arrant to discuss when it makes sense to outsource your bookkeeping instead of doing it yourself or hiring a bookkeeper in-house. They explore the common signs that indicate it's time to get help, the advantages of outsourcing, and what to look for when choosing a professional bookkeeping service. Henry and Jodi also explain how business owners should work effectively with a bookkeeper to ensure accurate financial reports and better decision-making. Even when you outsource bookkeeping, Henry emphasizes that business owners must stay engaged with their financials and review their reports regularly. "If you're running your business without accurate financials, you're steering partially blind." - Henry Lopez They also discuss practical best practices for reviewing financial reports, communicating with your bookkeeper, and building the processes needed to keep your financial records accurate and useful. Henry also shares more about The How of Business: Bookkeeping, a service designed specifically for small business owners who want professional bookkeeping support without hiring a full-time bookkeeper. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 598 – Do Your Leaders Know the Score? 02.03.2026 20мин

  If your leaders don't know how they're measured, you can't expect consistent performance or real ownership. Show Notes Page: https://www.thehowofbusiness.com/598-do-your-leaders-know-the-score/  Frustrated with inconsistent performance from your managers or senior team members? The issue may not be motivation, it may be measurement. In this episode, Henry Lopez breaks down why leadership performance problems often stem from a lack of role clarity, measurable outcomes, and transparent KPIs. Without clearly defined metrics, even highly motivated leaders drift. Expectations become subjective. Feedback becomes emotional. And performance becomes inconsistent. Henry explains the difference between expectations and KPIs and why outcomes, not activity, must be measured. He walks through: How to define company-level KPIs first How employee KPIs must roll up to business goals Why 2 to 5 KPIs per leader is the right number The importance of transparency in formulas and data sources Why ownership requires control How KPIs improve engagement, fairness, and accountability As Henry says, "If employees don't know how you measure their performance, you can't expect them to win." If you want stronger leadership, clearer accountability, and more consistent results in your small business, this episode provides a practical framework you can implement immediately.. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 597 – Why Your Business Will Sell 23.02.2026 19мин

  Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/   Most business owners say they want to sell one day but very few actually build a business someone would want to buy. In this episode, Henry Lopez outlines five practical reasons your business will sell and the disciplines required to build exit readiness long before you're ready to exit. A sellable business isn't created at the moment you decide to sell - it's built over years through intentional design. Henry shares the five core elements that dramatically increase sellability: A scalable, repeatable offer Predictable and recurring revenue Documented systems Owner independence A credible growth story Visit the show notes page for this episode to download the Business Sellability Scorecard. Referencing ideas from Built to Sell by John Warrillow, Henry reinforces the principle that "a sellable business is a productized business" - one with clearly defined and standardized offerings instead of highly customized one-off projects. Whether you plan to sell or not, building a sellable business creates greater freedom, stronger profitability, and more control over your future. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 596 – Marketing in the AI Era with Shannon Bailey 16.02.2026 37мин

  How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/ Branding and messaging expert Shannon Bailey shares her entrepreneurial journey and explains (starting at 11:10) why clear positioning and concise messaging are essential in the AI-driven marketing era. As AI tools like ChatGPT reshape how customers search for information, small business marketing is entering a new era that rewards clarity over cleverness and positioning over fluff. In this episode, Henry Lopez chats with branding and messaging strategist Shannon Bailey, founder of Make Progress Strategies. Shannon begins by sharing her entrepreneurial journey, from a career in sales and corporate leadership to launching her own consulting firm, and what led her to take that leap into business ownership. We then explore how AI is changing marketing. Shannon explains why AI doesn't make marketing more technical, but more strategic. As AI platforms synthesize and recommend businesses instead of simply listing search results, vague positioning and generic messaging get exposed quickly. We discuss why small businesses may actually benefit in this shift, how earned authority now matters more than SEO tricks, and why niching down expands your reach instead of limiting it. Shannon also shares practical steps you can take today, including how to test your visibility using AI tools themselves. If you're feeling overwhelmed by AI disruption, this conversation will help you refocus on the fundamentals: clear messaging, strong positioning, and speaking directly to your ideal client, while also offering inspiration from Shannon's own path into entrepreneurship. Shannon Bailey is a strategist and branding and messaging expert. She is the founder of Make Progress Strategies, where she helps small businesses and nonprofits clarify their value proposition, align brand positioning with growth objectives, and build strategic marketing plans that drive action. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 595 – Plan to Succeed, but Prepare to Fail 09.02.2026 21мин

  Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page: https://www.thehowofbusiness.com/595-plan-to-succeed-prepare-to-fail/ Planning is essential to building a successful small business, but it doesn't eliminate risk or guarantee success. In this episode, Henry Lopez explains why business owners must plan to succeed while also being prepared to fail, and how accepting uncertainty is a prerequisite for growth. Henry breaks down the role of planning in both startups and existing businesses, explaining how business plans, financial projections, and annual strategic plans help reduce - but never remove - risk. He also explores the emotional side of failure, including fear, embarrassment, and decision paralysis, and why waiting for certainty often leads to stagnation. Drawing from personal experience and past episodes, Henry outlines a practical framework for balancing disciplined planning with courageous action: 1 - Plan deliberately 2 - Assess the downside 3 - Decide and commit 4 - Review and adjust The goal is not to avoid mistakes entirely, but to build a business resilient enough to survive them. If you're stuck overanalyzing, afraid of making the wrong move, or hesitating to launch or grow your business, this episode will help you reframe risk, overcome fear, and move forward with confidence. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• R423 – Overcoming Decision Paralysis 02.02.2026 41мин

  How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward. Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it. Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators. The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently. As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding." This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 594 – At-Will Employment with Claudia St. John 26.01.2026 40мин

  What At-Will Employment really means for small business owners. Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/ At-will employment gives small business owners flexibility, but misunderstandings around documentation, retaliation, and protected classes can quickly turn a termination into a lawsuit. Most small business owners believe "at-will employment" means they can fire an employee at any time for any reason, but that misunderstanding is one of the fastest paths to an expensive legal dispute. In this episode, Henry Lopez is joined by returning guest Claudia St. John, founder and CEO of The Workplace Advisors, to break down what at-will employment really means under U.S. law. They explain why at-will employment is not a free pass to terminate employees without consequences, and how common mistakes (like poor documentation, vague termination explanations, and retaliation) create legal risk even when the employer's decision was justified. Claudia shares real-world examples from her HR consulting practice, emphasizing why documentation of performance issues is critical, how progressive discipline policies can accidentally undermine at-will status, and why honesty during termination conversations actually reduces lawsuits. As Claudia notes, "If an employee is surprised, they're far more likely to sue." Henry and Claudia also discuss employee handbooks, offer letters, EPLI insurance, and when small businesses should consider professional HR support. This episode is a must-listen for any business owner who manages employees and wants to reduce risk while still leading with fairness and professionalism. Claudia St. John is a keynote speaker, bestselling author, and founder and CEO of The Workplace Advisors, a national HR consulting firm that helps small and mid-sized businesses navigate compliance, hiring, and employee management with practical, evidence-based guidance. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
• 593 – How to Build Business Credit with Gerri Detweiler 19.01.2026 39мин

  Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business. Show Notes Page: https://www.thehowofbusiness.com/593-gerri-detweiler-business-credit/ Many small business owners assume business credit "just happens" once they form an LLC, but that's not how it works. In this episode, Henry Lopez is joined by Gerri Detweiler, one of the leading experts on small business credit, to break down how business credit really works and why it matters far earlier than most owners realize. They discuss how business credit affects financing, vendor relationships, and even potential partnerships, and why larger companies often check your business credit before working with you. Gerri explains the fundamentals of establishing business credit, including whether you should start as a sole proprietor or form an LLC, how credit reporting works, and why payment history is the most important factor in building strong business credit scores. She also shares practical strategies for getting started such as using net-30 vendors, business credit cards, and equipment financing, and how to avoid common mistakes that can quietly damage your credit profile. "Business credit doesn't build itself. You have to be intentional about it from day one," Gerri explains. Gerri Detweiler has spent more than 30 years helping people make sense of credit and financing, with a special focus on helping small business owners. As an Education Consultant for Nav, she guides entrepreneurs in building strong business credit and understanding how it can open doors for growth. Gerri has answered thousands of credit questions online, written or coauthored six books, including Finance Your Own Business: Get on the Financing Fast Track, and has been interviewed in thousands of media stories as a trusted credit expert. Through her widely syndicated articles, webinars for organizations like SCORE and Small Business Development Centers, as well as educational videos, she makes complex financial topics clear and practical, empowering business owners to take control of their credit and grow healthier companies. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com