Startups For the Rest of Us

Епизоди

• Episode 835 | The Right Way to Use AI in Your Startup Marketing 02.06.2026 32мин

  Are you using AI in your marketing because it's actually good, or just because it's fast? In this episode, Rob Walling sits down with Taylor Hendricksen, a performance marketer who has managed tens of millions of dollars in ad spend across Meta and Google, to talk about where AI is genuinely useful and where it produces flat, mediocre output that makes you look like everyone else. They also dig into unconventional distribution channels, offer design, and why some of the best SaaS niches are the least exciting ones.  Episode Sponsor: Your AI-generated code got you to V1. Now it's holding you back. Vibe coding is incredible for speed. But the codebase it leaves behind? Hidden security gaps, duct-tape architecture, features that break every time you ship. At a certain point you need professional engineering discipline, not more prompting. That’s where Designli's Engineering Intensive comes in. In two weeks, senior engineers audit your code, stress-test your infrastructure, surface vulnerabilities, and deliver a prioritized roadmap to get scale-ready. Total clarity on your product's health, with a money-back guarantee. Schedule your Engineering Intensive at designli.co/fortherestofus. Podcast listeners can also redeem a free Designli Impact Week. Topics we cover: (5:04) – AI as boogeyman: proving value to customers (6:59) – Human-first content vs. AI-generated content (9:38) – Why AI produces average work by default (13:05) – AI is the average of the internet (16:18) – Overcoming artificial growth ceilings (20:26) – Finding your avatar and positioning around real problems (22:52) – Unconventional distribution: direct mail and video mailers (25:52) – Crafting offers people feel stupid saying no to (28:42) – Using AI for ops, research, and thought partnership Links from the show: TinySeed SaaS Institute Rob Walling Email List The SaaS Playbook MicroConf | Community for Bootstrapped SaaS Founders Alex Hormozi YouTube Channel Incorruptible by Eric Ries  Taylor Hendricksen | LinkedIn If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 834 | Eric Ries Revisits The Lean Startup and Discusses How to Become Incorruptible 26.05.2026 39мин

  Is AI actually making your build-measure-learn cycle faster, or just making your work more average?  In this episode, Rob Walling talks with Eric Ries, author of The Lean Startup, to revisit what's held up in Lean Startup thinking 15 years on, why AI speeds up building but can't replace human learning, and what drove Eric to write his new book, Incorruptible. Eric also shares the story of how the Long-Term Stock Exchange nearly died before it ever launched, and why Costco is the rare example of a company that figured out how to stay incorruptible.  Topics we cover: (3:48) – Lean Startup: 15 years later (8:33) – How countercultural MVPs and pivots were (11:02) – How AI changes build-measure-learn (13:36) – Learning is still a human job (15:43) – AI makes everyone's work more average (17:39) – The Long-Term Stock Exchange story (21:03) – How LTSE was nearly destroyed (25:00) – A better definition of profit (31:45) – Companies already living this way (32:33) – The legend of Sol Price and Costco (37:36) – Incorruptible: ethos plus integrity Links from the show: TinySeed SaaS Institute The SaaS Playbook Incorruptible by Eric Ries  The Lean Startup by Eric Ries Long-Term Stock Exchange (LTSE)  Eric Ries | LinkedIn Eric Ries (@ericries) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 833 | Success Patterns of Nobel Laureates, Developing Expertise, and From Zero to $10k (A Rob Solo Adventure) 19.05.2026 29мин

  What do Nobel Prize winners and successful bootstrappers have in common?  In this solo episode, Rob Walling shares the story of how a TinySeed company went from near-zero revenue to $10,000-$20,000 a month almost overnight, breaks down Claude Shannon's research on the habits that separated Nobel laureates from forgotten scientists, and explores why deep expertise looks like magic from the outside. Episode Sponsor: You're about to close a massive deal, and then your customer's legal team asks what happens if you get hacked.  That's the nightmare YSecurity solves. They're 40 security engineers who've worked at Apple, Uber, Microsoft, Robinhood, Brex, and more. You don't hire them, you rent them by the hour, no massive salary, no expensive consultants. Just real experts helping you get SOC 2, ISO, and more. Set a monthly cap, know exactly what you're spending, and close the deal.  Head to ysecurity.io/startups to book your free strategy call. Your first 8 hours are completely free. Topics we cover: (2:46) – BlinkMetrics: from no product-market fit to $10-20K/month (8:31) – 104 coffee chats, 24 sales calls  (10:25) – AI changes custom dashboard economics  (12:53) – What separates Nobel winners from the forgotten  (14:40) – Knowledge compounds like interest  (18:28) – Taking bigger swings vs. staying in your comfort zone (19:36) – Going deep on one idea for years  (21:21) – Expertise that looks like magic  Links from the show: MicroConf Europe ┃Reykjavik, Iceland · Sept 21–23, 2026 MicroConf Connect BlinkMetrics Claude Shannon Bell Labs lecture Why most indie hackers aren't succeeding┃Baretto (tiiny.com)  Stephen Curry got that sixth sense when it comes to the rim The SaaS Playbook by Rob Walling TinySeed SaaS Accelerator Rob Walling on YouTube Rob Walling (@robwalling)┃X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes |Spotify
• Episode 832 | Going Full-time, When to Pivot, Building With Young Kids, and More Listener Questions (Rob Solo) 12.05.2026 34мин

  How do you leave a $400K salary to go all in on your business? In this solo episode, Rob Walling cranks through a backlog of listener questions on reducing risk with your startup to go full-time, when to register as a business, how to price a SaaS with seat ambiguity, when to pivot, and how to keep building when you have four kids under eight.  Want to get your question answered? Drop it here. Episode Sponsor: Your AI-generated code got you to V1. Now it's holding you back. Vibe coding is incredible for speed. But the codebase it leaves behind? Hidden security gaps, duct-tape architecture, features that break every time you ship. At a certain point you need professional engineering discipline, not more prompting. That’s where Designli's Engineering Intensive comes in. In two weeks, senior engineers audit your code, stress-test your infrastructure, surface vulnerabilities, and deliver a prioritized roadmap to get scale-ready. Total clarity on your product's health, with a money-back guarantee. Schedule your Engineering Intensive at designli.co/fortherestofus. Podcast listeners can also redeem a free Designli Impact Week. Topics we cover: (2:15) – Leaving a $400K salary to go full-time (7:43) – When to officially register your business (10:51) – Seat-based pricing with shared branding (12:40) – When to get a design audit (15:05) – How to calculate TAM for a Shopify app (18:29) – Can a step one app break free of its marketplace? (20:22) – How to know when it's time to pivot (22:31) – Building a startup with four young kids (25:30) – How to find ICP conversations without a network Links from the show: MicroConf Connect Join by May 20th to attend a Live AMA with Rob Walling The SaaS Playbook Start Small, Stay Small  Reddit Thread: $30K to $440K in 7 Years (AMA) Stripe Atlas  I Grew This SaaS by 13% Every Month for 13 Months  Episode 589 | Finding a SaaS Idea Through 70 Cold Calls Rob Walling (@robwalling) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awareness Market, and More Listener Questions (Rob Solo) 05.05.2026 43мин

  Should your first customer pay you, or get your product for free?  In this episode, Rob Walling answers listener questions on charging customer zero, what metrics to track for a seasonal transaction fee-based SaaS, what it really means to sell into a low-awareness market, and when freelancers help vs. hurt your bootstrapped business. He also calls in Producer Ron to break down exactly how he thinks about writing copy for a podcast ads. Want to get your question answered? Drop it here. Topics we cover: (2:42) – Six years to overnight success (4:55) – Should customer zero pay or get it free? (8:42) – Writing ad copy for podcast ads (15:14) – Metrics for a transaction fee-based SaaS (18:40) – Moving from GMV-only to subscription plus fees (20:38) – Selling into a low-awareness market (23:53) – When bootstrappers struggle without problem awareness (27:09) – Podcast music history editor Josh (31:44) – How to find and work with freelancers Links from the show: SaaS Launchpad TinySeed SaaS Accelerator MicroConf The SaaS Playbook Zell Wave by Josh Young - SoundCloud Dynamite Jobs New Rob’s VideoAsk  Rob Walling (@robwalling) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer) 28.04.2026 35мин

  What were the highlights and takeaways from MicroConf?  In this episode, Rob Walling and Derrick Reimer recap MicroConf US 2026 in Portland, Oregon. They break down the best talks from the event, including Jason Cohen on breaking through growth plateaus, Amanda Natividad on Zero-Click Marketing and broken attribution, Rob's framework for six ways to implement AI in SaaS, and Craig Hewitt's all-in take on AI adoption. Plus, they cover excursions, the hallway track, and why the MicroConf community keeps pulling founders up. Episode Sponsor: You're about to close a massive deal, and then your customer's legal team asks what happens if you get hacked.  That's the nightmare YSecurity solves. They're 40 security engineers who've worked at Apple, Uber, Microsoft, Robinhood, Brex, and more. You don't hire them, you rent them by the hour, no massive salary, no expensive consultants. Just real experts helping you get SOC 2, ISO, and more. Set a monthly cap, know exactly what you're spending, and close the deal.  Head to ysecurity.io/startups to book your free strategy call. Your first 8 hours are completely free. Topics we cover: (2:14) – MicroConf 2026 attendee caliber and mix (5:07) – Rebuilding MicroConf post-COVID (8:51) – Jason Cohen on breaking growth ceilings (12:48) – Amanda Natividad on Zero-Click Marketing (19:30) – Excursions, arcades, and the hallway track (22:01) – Rob's six ways to implement AI in SaaS (27:27) – Gia Laudi on Jobs To Be Done as your GTM moat (29:00) – Craig Hewitt's "AI Doomer" talk (33:41) – MicroConf Europe in Iceland Links from the show: MicroConf Europe┃Reykjavik, Iceland · Sept 21–23, 2026 MicroConf Connect TinySeed SaaS Institute Jason Cohen's "Designing the Ideal Bootstrapped Business with Jason Cohen"  Amanda Natividad | LinkedIn SparkToro Gia (Georgiana) Laudi | LinkedIn Formspree  Rob Walling on YouTube Craig Hewitt | LinkedIn SavvyCal (Derrick Reimer) Derrick Reimer | LinkedIn If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 829 | AI is Bad at Product, Top 5 Startup Success Factors, and the Beastie Boys (A Rob Solo Adventure) 21.04.2026 30мин

  Can AI really handle product decisions for your SaaS? In this solo adventure, Rob Walling revisits the core four SaaS skills and breaks down what AI can and cannot do across Development, Sales, Marketing, and Product. He also reframes Bill Gross's top five startup success factors for bootstrappers, walks through a hilariously bad UX decision by a local parking app, and closes with a surprisingly insightful Beastie Boys anecdote about shipping creative work into the world. Episode Sponsor: This episode is brought to you by Mercury Mercury is the banking solution I use across all of my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking is broken, slow wires, clunky interfaces, tools that feel like they were built in 2005.  Mercury is what banking should feel like in 2026. Everything just works. Whether it's daily bill pay or wiring large sums to the dozens of companies we invest in each year, Mercury handles it. Simple when I need simple, robust when I need approvals and controls. Over 300,000 entrepreneurs have made the switch. When founders ask me where to set up their account, I send them to mercury.com.  Free to get started, no in-person visits, no minimum balance. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Topics we cover: (5:48) – AI and the Core Four SaaS skills (7:03) – Why AI falls short with sales and marketing (8:45) – The editorial eye AI still lacks (10:14) – Why AI is worst at product (13:41) – Bill Gross's top five startup success factors (19:48) – A parking app's terrible UX decisions (24:24) – The Beastie Boys and lessons on shipping Links from the show: TinySeed | SaaS Institute  Ep. 817 | Bootstrapping in the Age of AI with Jason Cohen Rob Walling YouTube Rob Walling Newsletter Bill Gross’s Ted Talk on Startup Success Factors The Beastie Boys on Conan O’Brian’s Podcast If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 828 | Am I Building a SaaS?, Serving Both B2C and B2B, Pricing, and More Listener Questions (Rob Solo) 14.04.2026 41мин

  Is your product actually a SaaS? In this episode, Rob Walling tackles listener questions about what really qualifies as SaaS (and where he disagrees with ChatGPT), how to serve both solopreneurs and enterprise customers with a dual funnel strategy, layering a B2B offering on top of a B2C product, pricing a mission-driven app without gatekeeping access, and the impact of healthcare costs on startup runway. Want to get your question answered? Drop it here. Episode Sponsor: Your payroll tool doesn't talk to your bank. Your bank doesn't talk to your bookkeeper. And you're the one stuck in the middle playing admin instead of building your company. Every is the back office platform built for startups. Incorporation, banking, international and domestic payroll, bookkeeping, and tax prep, one login, one platform. You get a dedicated Slack channel with actual humans, up to $3 million in FDIC insurance, corporate cards, and automated accounting. Setup takes under 30 minutes. Most founders are fully transitioned within a week.  Check them out at every.io.  And if you're at MicroConf in Portland, make sure to swing by and chat with the team. Topics we cover: (3:09) – What qualifies as a SaaS business? (5:15) – Why Netflix and Spotify are not SaaS (8:11) – Where Rob disagrees with ChatGPT on SaaS (12:21) – Serving solopreneurs and enterprise simultaneously (15:13) – The power of the dual funnel strategy (17:02) – Navigating the enterprise sales process (22:20) – Layering B2B features onto a B2C product (28:52) – Pricing a mission-driven job search app (35:57) – Healthcare costs and startup runway in the US Links from the show: MicroConf Masterminds – Applications close April 17th MicroConf’s Masterminds Guide Newscatcher  HelpSpot  TinySeed Rob Walling (@robwalling) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes |Spotify Listen to Episode 828
• Episode 827 | The Founder's Guide to Selling Your SaaS for What It's Actually Worth 07.04.2026 40мин

  What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Einar Vollset, co-founder of TinySeed and founder of Discretion Capital, to talk about his new book, The Definitive Guide to M&A for B2B SaaS between $2 and $20 million ARR. They dig into why private equity now dominates the buyer landscape, why growth and churn are the top two valuation drivers, and how the myth that "startups are bought, not sold" could cost you millions. Einar also explains the danger of running your business past its peak growth rate before selling, why ARR multiples matter more than profit, and how the right M&A advisor can add 30 to 300% to an initial offer. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across all of my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking is broken, slow wires, clunky interfaces, tools that feel like they were built in 2005.  Mercury is what banking should feel like in 2026. Everything just works. Whether it's daily bill pay or wiring large sums to the dozens of companies we invest in each year, Mercury handles it. Simple when I need simple, robust when I need approvals and controls. Over 300,000 entrepreneurs have made the switch. When founders ask me where to set up their account, I send them to mercury.com.  Free to get started, no in-person visits, no minimum balance. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Everyone's talking about AI in marketing. But AI without strategy just means generating more bad marketing, faster. The founders who win aren't the ones using the most tools, they're the ones with a real system behind their growth. Positioning, persuasion, conversion. That's what moves the needle. That's what Conversion Factory does. They're a SaaS marketing and design agency that has worked with over 100 startups, including several TinySeed companies. Book a call at https://conversionfactory.co/ and mention this podcast for $1,000 off your first month. And if you're at MicroConf US in Portland, grab Corey Haines in the hallway track to see how they can help you. Topics we cover: (3:34) – Why Einar wrote an M&A guide for SaaS founders (5:26) – How founders leave value on the table when selling (8:22) – How private equity moved down market (11:24) – Choosing the right broker or banker (12:55) – Platform acquisitions vs. tuck-ins explained (19:24) – Why "startups are bought, not sold" is wrong (25:48) – Growth and churn as top valuation drivers (30:02) – Why ARR multiples matter more than profit (34:34) – The danger of running past peak growth Links from the show: The Definitive Guide to M&A for B2B SaaS between $2–20M ARR Discretion Capital MicroConf US (Portland) - April 12-14, 2026 MicroConf Mastermind Matching MicroConf Mastermind Playbook TinySeed Exit Strategy...
• Episode 826 | How to Find, Hire, and Work with Owner-Level Thinkers 31.03.2026 31мин

  How do you find someone who thinks like an owner, not just a task-doer? In this episode, Rob digs into a batch of listener questions about task level, project level, and owner level thinkers. He covers how to identify them, what they cost, where to find them, and why building a team of exceptional people creates a virtuous cycle that lifts everyone up. Topics we cover: (4:13) – Defining task, project, and owner level thinkers (7:32) – Are owner level thinkers born or built? (10:16) – Compensation ranges for owner level thinkers (11:53) – W2 vs. contractor for senior hires (15:53) – Do you actually need owner level thinkers? (17:36) – Where to find project and owner level thinkers (20:16) – How long to integrate them into your company (24:40) – How to identify them in job interviews (29:38) – Why you won't always get hires right Links from the show: Rob Walling's Essays Rob Walling’s Newsletter Rob Walling YouTube The SaaS Playbook Remote First Recruiting  MicroConf TinySeed  SaaS Institute Discretion Capital If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes |Spotify
• Episode 825 | Talking Tailwind CSS and Founder Fitness (with Adam Wathan) 24.03.2026 50мин

  What happens when AI starts competing with your open source business? In this episode, Rob Walling sits down with Adam Wathan, co-founder of Tailwind CSS, for a candid conversation about the dramatic revenue decline that forced Tailwind Labs to lay off most of their team. Adam shares the hard lessons learned from running a business based on one-time purchases, why he didn't see the slowdown coming, and how an honest podcast episode accidentally turned everything around. Then they switch gears entirely to talk about founder fitness: how Adam lost 70 pounds, his 15-minute weighted vest workouts, and why tracking strength gains can be more motivating than watching the scale. Episode Sponsor: Hiring engineers right now is kinda broken. AI resumes, fake profiles, people who look senior on paper but can't ship anything real. G2i cuts through all of that. They've pre-vetted over 8,000 engineers- not "we glanced at their GitHub" vetted, actually tested with live technical interviews. Contract or full-time- just tell them what you need and within days you're reviewing real candidates. And you get a risk-free trial. If it's not a fit, they'll replace the dev in 24 hours. G2i is trusted by companies like Meta, 1Password, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob  ️ Want to attend their AI Miami in April? Use promo code use Rob50Off Topics we cover: (4:43) – Adam's history with Tailwind CSS (5:17) – Revenue decline and the "boiling frog" problem (8:30) – Making the hard decision to lay off the team (11:39) – The viral podcast episode and unexpected sponsors (13:07) – Should Tailwind have used recurring revenue? (21:20) – Enterprise pricing and team licenses (25:47) – What's next: Ui.sh and swimming downstream with AI (27:40) – Founder fitness: 15-minute weighted vest circuits (33:01) – Tracking strength gains as motivation (39:13) – Did getting fit make Adam a better founder? Links from the show: MicroConf Europe ┃Reykjavik, Iceland · Sept 21–23, 2026 Tailwind CSS Tailwind Labs ui.sh  Adam's Morning Walk Podcast  My Body Tutor  Adam Wathan (@adamwathan)┃X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal) 17.03.2026 55мин

  What do you do when a collaborator takes your idea and builds a competing product? In this episode, Rob Walling is joined by fan favorite Jordan Gal to answer listener questions on some of the trickiest challenges founders face. They cover financing decisions like using debt to bridge cash flow gaps, competing in markets flooded with vibe-coded apps, and what to do when a collaborator takes your idea and runs with it. Want to get your question answered? Submit it here for a future episode. Episode Sponsor: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Topics we cover: (3:50) – Jordan Gal on Rosie's multichannel launch (8:01) – Investing cash in slow-moving healthcare markets (10:32) – Using debt or credit against signed contracts (16:48) – Competing in crowded markets with vibe-coded apps (24:34) – Should you offer advisory shares to design partners? (30:38) – Selling to problem-aware but not solution-aware audiences (37:35) – When a collaborator steals your startup idea Links from the show: TinySeed SaaS Institute Stripe Capital The Play Bigger Book The SaaS Playbook Rob Walling's Books Rob Walling's Newsletter Rosie AI Jordan Gal (@JordanGal) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw 10.03.2026 41мин

  Is AI really killing B2B SaaS, or is it just subscription software by another name? In this Hot Take Tuesday, Rob Walling, Einar Vollset, and Tracy Osborn dig into the market panic around SaaS stocks, whether AI models are actually getting better, ChatGPT's move into advertising (and Anthropic's spicy response), and the explosion of OpenClaw. They also tackle QSBS and when SaaS acquisitions shift from asset to stock purchases. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. If you’ve got a strong vision but no technical partner, you need more than a “vibe-coded” MVP, you need a real foundation. That’s where Designli comes in. Their two-week SolutionLab Prototyping Sprint pairs you with a product owner, designer, and developer to turn your idea into a beautiful, clickable prototype you’ll be proud to show investors or early users. Right now, Startups for the Rest of Us listeners get $3,800 off their sprint. Get started at designli.co/fortherestofus Topics we cover: (3:52) – M&A guide for B2B SaaS founders (6:35) – QSBS and asset vs. stock purchase thresholds (9:25) – Is AI killing B2B SaaS? (16:27) – Are AI models noticeably better than a year ago? (17:27) – ChatGPT vs. Claude: real-world experiences (26:17) – ChatGPT ads and Anthropic's Super Bowl response (29:34) – The opportunity for SaaS founders in new ad networks (32:29) – OpenClaw: hype or substance? Links from the show: MicroConf US April 12-14, 2026 · Portland, Oregon Discretion Capital’s M&A Guide TinySeed SaaS Institute AI is Killing B2B SaaS by Namanyay Goel OpenClaw is What Apple Intelligence Should Have Been by Jake Quist Rob Walling @robwalling | X Einar Vollset @einarvollset | X Tracy Osborn (tracymakes) | Blue Sky If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear...
• Episode 822 | No-code vs. A.I. Coding, SaaS Margins in the A.I. Age, and More Listener Questions (with Derrick Reimer) 03.03.2026 51мин

  Should you build your SaaS with no-code tools, or is AI coding the better path forward? In this episode, Rob is joined by fan favorite Derrick Reimer to tackle listener questions on no-code vs. AI vibe coding, when to take small funding early vs. pure bootstrapping, whether SaaS margins will compress as AI makes building cheaper, and how to get truly useful feedback from your customers. Want to get your question answered? Submit it here for a future episode. Episode Sponsor: Hiring engineers right now is kinda broken. AI resumes, fake profiles, people who look senior on paper but can't ship anything real. G2i cuts through all of that. They've pre-vetted over 8,000 engineers- not "we glanced at their GitHub" vetted, actually tested with live technical interviews. Contract or full-time- just tell them what you need and within days you're reviewing real candidates. And you get a risk-free trial. If it's not a fit, they'll replace the dev in 24 hours. G2i is trusted by companies like Meta, 1Password, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob  ️ Want to attend their AI Miami in April? Use promo code Rob50Off Topics we cover: (2:18) – No-code vs. AI vibe coding for SaaS (7:55) – What Rob would do as a non-developer today (11:10) – Will you have to rewrite AI or no-code apps later? (17:08) – Taking small funding early vs. bootstrapping (21:29) – De-risking before taking funding (27:42) – Will AI compress SaaS margins? (31:32) – Why brand and positioning still win (37:38) – Expanding your value chain with AI (39:47) – Getting actionable feedback from customers Links from the show: MicroConf Europe 2026 – Join us in Reykjavík, Iceland (Sept 21–23)  Discretion Capital - M&A Advisory for B2B SaaS with $2-25m ARR SavvyCal SavvyCal Appointments TinySeed Derrick Reimer (@derrickreimer) | X If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse) 24.02.2026 33мин

  Is founder-led marketing right for your SaaS, or just a distraction? In this episode, Rob Walling sits down with Jay Clouse, founder of Creator Science, to explore founder-led marketing. They dig into how Jay overcame his own limiting beliefs about creativity, why most SaaS founders probably shouldn't pursue content creation, and how to evaluate whether building an audience makes sense for your specific business. This is part one of a two-part conversation. Head to the Creator Science podcast to hear Jay interview Rob about SaaS, being a creator, and how he prioritizes his time. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Need to ship faster without expanding your team? Gearheart is an AI-powered product studio that helps startups build B2B SaaS apps and AI agents, fast. Their team ships at twice the speed of traditional dev shops and understands how to work within startup constraints. Whether you need a fractional CTO or experienced engineers to accelerate development, Gearheart plugs directly into your workflow and delivers. They’ve built 70+ products, including SmartSuite, which raised $38M and is used by companies like Capital One. As a listener, you get the first 20 hours of development free when you mention the podcast. gearheart.io Topics we cover:  (3:17) – What is Creator Science and who it serves (6:49) – “I’m not creative”: Jay’s mindset shift + advice for founders (11:38) – Examples of ultra-niche creator businesses  (13:54) – Why founders should create content for customers (not other founders) (19:02) – Discovery vs. relationship channels: where attention actually comes from (20:10) – Who Should Pursue Founder-Led Marketing?  (24:17) – Picking platforms based on where your customers already are (31:43) – Founder-involved vs. founder-led marketing Links from the Show:  MicroConf Europe┃Reykjavik, Iceland · Sept 21-23 Creator Science Creator Science Podcast (Part two of this conversation) Jay Clouse┃LinkedIn
• Episode 820 | When to Quit Your Day Job, A.I. Feasibility Risk, and More Listener Questions (Rob Solo) 17.02.2026 32мин

  When do you finally quit your day job and go all-in on your startup? In this solo episode, Rob Walling answers listener questions about when it’s worth taking funding to speed up your path to full-time, how to think about equity when a co-founder joins late, and whether A.I. is shifting startup risk from market risk to feasibility risk. He also breaks down how to treat a low-priced, high-churn plan as “cheapium,” when to kill it, and how to test freemium without making a decision you can’t undo. Want to get your question answered? Drop it here. Episode Sponsor: Hiring engineers shouldn’t feel like sorting through AI-polished resumes. G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills. No time wasters. No guesswork. Just solid developers who can deliver. G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob  Topics we cover:  (2:48) – When is it time to quit your day job, and should you raise funding to do it faster? (4:35) – The “emotional runway” problem (and why bootstrappers burn out) (10:06) – Equity splits: when to talk about it, and what actually matters (13:57) – Late co-founder vs. business partner: how traction changes the % (18:34) – Is A.I. increasing feasibility risk (aka tech risk) for startups? (25:01) – Should a cheap, high-churn plan be treated like a marketing channel? (26:19) – “Cheapium” pricing: when to keep it, kill it, or test freemium Links from the Show:  Apply to TinySeed - Applications are until Feb 17th, 2026 The SaaS Playbook by Rob Walling MicroConf  - Community for SaaS Founders Slicing Pie by Mike Moyer Die With Zero by Bill Perkins Dharmesh Shah If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo) 10.02.2026 33мин

  Could your business structure quietly cost you millions when you sell? In this solo episode, Rob Walling answers listener questions about when QSBS might justify a C Corp (vs. staying an S Corp or LLC), why SaaS exits are often discussed in ARR multiples rather than EBITDA, and how the profitability/growth tradeoff impacts valuation. He also shares thoughts on GMV-based pricing and where developers can learn practical, non-fluffy marketing skills. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com. Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. If you’ve got a strong vision but no technical partner, you need more than a “vibe-coded” MVP, you need a real foundation. That’s where Designli comes in. Their two-week SolutionLab Prototyping Sprint pairs you with a product owner, designer, and developer to turn your idea into a beautiful, clickable prototype you’ll be proud to show investors or early users. Right now, Startups for the Rest of Us listeners get $3,800 off their sprint. Get started at designli.co/fortherestofus Topics we cover:  (3:30) – How the QSBS tax benefit can save you millions (7:40) – C Corp vs. S Corp: which structure makes sense for founders (9:39) – Why ARR multiples matter more than EBITDA in SaaS (13:13) – Profitability as a drain on growth (17:48) – Should co-founders join the same mastermind? (19:16) – How to leverage GMV-based pricing in SaaS (22:48) – The best way for developers to learn real marketing skills (31:28) – Why every founder should master sales and marketing early Links from the Show:  TinySeed Applications Live Q&A - February 11th, 10:00 AM EST Apply to TinySeed - Applications are until Feb 17th, 2026 The SaaS Playbook by Rob Walling MicroConf  - Community for SaaS Founders Conversion Factory TinySeed Mentors Rob Walling on X (@robwalling) If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review:
• Episode 818 | What Does It Take to Be Successful? with Russ Walling 03.02.2026 55мин

  Is perfectionism quietly sabotaging your career or startup dreams? In this episode, Rob Walling talks with his brother, Russ Walling, about the mindset and habits that shape long-term success from overcoming perfectionism to building resilience and learning to make tough calls without all the answers. They discuss how growing up with a shared emphasis on hard work, sports, and achievement created both strengths and struggles and how lessons learned in construction, poker, and entrepreneurship still apply to building great companies today. Episode Sponsor: Hiring engineers shouldn’t feel like sorting through AI-polished resumes. G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills. No time wasters. No guesswork. Just solid developers who can deliver. G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob  Topics we cover:  (04:10) – How early lessons in hard work and sports shaped mindset (07:46) – Learning to be comfortable being uncomfortable (12:03) – The dark side of perfectionism (16:51) – Overcoming fear of failure and learning to take risks (19:04) – What poker taught Russ about risk and decision-making (21:52) – The Armageddon Beer story  (28:53) – Why both brothers chose entrepreneurship (31:08) – Redefining leadership: collaboration over fear (35:24) – The three traits that drive lasting success (43:45) – Why hard work is still the ultimate differentiator Links from the Show:  Discretion Capital M&A Advisory for SaaS Founders doing $2-25M The SaaS Playbook by Rob Walling Rob Walling (@robwalling) | X  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 817 | Bootstrapping in the Age of AI with Jason Cohen 27.01.2026 53мин

  How would a 2x unicorn founder build his next startup with AI? In this episode, Rob Walling sits down with Jason Cohen, founder of SmartBear and WP Engine, to talk about building billion-dollar businesses, the future of AI for founders, and what makes small companies thrive even when the odds are stacked against them. They dig into the early days of WP Engine, how Jason develops his frameworks, why execution beats ideas, and Jason’s framework for identifying “hidden multipliers” small, systematic changes that make an outsized impact. Episode Sponsor: Hiring engineers shouldn’t feel like sorting through AI-polished resumes. G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills. No time wasters. No guesswork. Just solid developers who can deliver. G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob  Topics we cover:  (03:45) – The core idea behind Hidden Multipliers (09:24) – Writing as a way of thinking (12:34) – Why sharing your frameworks matters (14:14) – The origin of “Designing the Ideal Bootstrap Business” (18:10) – The hidden weak links in every startup (21:25) – De-risking and niching down effectively (24:56) – Why narrowing your focus expands your reach (26:24) – Building WP Engine in a commodity market (29:37) – Out-executing funded competitors (31:52) – Finding product–market resonance through pricing (32:40) – How brand actually develops (37:54) – Building in the age of AI: pitfalls and opportunities (41:52) – The three categories of AI startups today (46:02) – Why 10x improvement is the new baseline for differentiation (49:19) – The real moat in the age of AI Links from the Show:  MicroConf US 2026 – Portland, April 14–16, 2026  Promo Code: Rob50 for $50 off The SaaS Playbook PREORDER Hidden Multipliers by Jason Cohen Designing the Ideal Bootstrapped Business with Jason Cohen A Smart Bear Blog Jason Cohen (@asmartbear) | X  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
• Episode 816 | Developing an Editorial Eye, The Right Kind of Stubborn, and The Power of Focus (A Rob Solo Adventure) 20.01.2026 22мин

  Have you ever pushed so hard on an idea that you missed the signal to change direction? In this solo episode, Rob Walling covers a wide range of topics and dives into three areas every founder should master: how to develop an editorial eye (or “taste”), the difference between persistence and obstinance, and why focus, not diversification remains the hardest, most valuable entrepreneurial skill. Episode Sponsor: Hiring engineers shouldn’t feel like sorting through AI-polished resumes. G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills. No time wasters. No guesswork. Just solid developers who can deliver. G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes. Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob Topics we cover:  (1:55) – How to develop an “editorial eye” (and why it matters for founders) (7:03) – When to get out of the way and let true experts lead (8:07) – Why your product must start with a real problem (not just an idea) (9:11) – Paul Graham’s The Right Kind of Stubborn: persistence vs. obstinance (12:03) – Are you attached to your goal or just your first idea? (13:44) – How great founders adapt to new data without losing momentum (14:44) – Sam Parr on why “constant switching will kill you” (16:30) – Focus as a founder’s hardest and most valuable skill (16:49) – Why “Triple, Triple, Double, Double” isn’t dead (despite VC takes) (18:34) – The problem with clickbait startup advice Links from the Show:  MicroConf Europe 2026 – Join us in Reykjavík, Iceland (Sept 21–23) - Promo Code: ROB50 The Mom Test by Rob Fitzpatrick Paul Graham: “The Right Kind of Stubborn” Sam Parr (@thesamparr) | X  Harry Stebbings (@HarryStebbings) | X Rob Walling YouTube Channel The SaaS Playbook If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTune...