Marketing Meetup Podcast

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• Video marketing for marketers: The Practical 2-Hour Workflow 13.05.2026 1ч 2мин

  This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views.Timestamps:00:00 - Introduction03:55 - The two-hour workflow06:20 - Start with one question09:15 - Scripting with AI12:45 - Shoot setup and audio19:00 - Editing tools21:00 - Publishing to LinkedIn23:00 - Real video ROI25:10 - Gear walkthrough28:20 - Q&A33:30 - Camera-shy teams41:30 - Portrait vs landscape52:55 - Outdoor shooting58:10 - Motion graphics on a budgetWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Want to find out more about our sponsors, and their exclusive TMM discounts and resources? Head here: https://themarketingmeetup.com/location/virtual/, sign up to a webinar and opt-in to receive your unique offer :)
• Better prompts save time and carbon | The real cost of AI with Seb Royce 05.05.2026 53мин

  This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work.Every time AI comes up in a marketing conversation, someone asks: "But what about the planet?" This webinar is the answer to that question.Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who's been sitting with this tension for years. He loves AI. He uses it every day. But he's also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you're already making.Timestamps:00:00 - Progress Not Energy Stats01:22 - Introducing Seb Royce03:56 - State of Sustainability Now13:38 - AI and the Environment17:17 - Should We Worry18:27 - Right-Sizing AI Models22:58 - Writing Better Prompts25:58 - Your AI Supply Chain29:53 - Q&A Begins33:44 - Persuading Colleagues36:01 - Tracking AI Usage43:02 - AI Search vs Legacy Search44:58 - Risk Reward and the Guinness Ad50:13 - Final ThoughtsWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable – Planable keeps your content in one calm place. It gives everything one home — what's going out, what's being tweaked, what's scheduled, and what's still an idea.Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly.Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic – A CMS designed for content teams that move quickly and scale without creating more mess.Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
• Your content quality doesn't matter without this | Dan Nelken 27.04.2026 58мин

  Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.Key topics include:- Why your target audience should always be yourself first, and what that actually means in practice- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work- The "inside outer" concept and why authenticity is now a genuine creative advantage- Signature series and campaign thinking as a way to create quality content faster and more consistently- Quality over quantity: why one good piece of content a week beats three average ones every time- Overcoming the fear of posting online, and why most of the judgment you're worried about never actually comesTimestamps:00:00 Introduction02:47 Dan's story09:03 Social media as a tool16:54 Create for yourself21:50 Antiviral thinking28:39 Quality over quantity35:01 Signature series43:01 Overcoming fear of posting51:19 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• Going freelance or fractional: what to know about clients, rates and contracts 17.04.2026 1ч

  Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.Between them, they bring decades of real experience running their own businesses as marketing consultants and freelancers. The conversation covers the parts that rarely come up in how-to guides. The identity shift when you go solo. The discomfort of quoting your rate. The contracts and the admin. And why having more than one client matters far more than most people realise when they're just starting out.Key topics include:Why the words freelance, consultant and fractional signal very different things to clients, and how to choose the one that fits the work you want to doHow Luan, Steve and Ayo found their first clients, and the role that old contacts, referrals and consistent visibility each playedSetting a rate for the first time and why knowing your own value stays uncomfortable even with years of experience behind youThe business admin that catches people off guard, including contracts, IR35, scope creep and keeping proper financial recordsWhy spreading your work across multiple clients from the start is a protective strategy, not just a nice-to-haveHow AI is shifting what clients expect from consultants, and how to position your expertise alongside itTimestamps:00:00 - Introduction04:00 - Choosing your title13:00 - Perception and identity22:00 - Making the transition30:00 - Finding clients40:00 - Setting your rate50:00 - AI and your business56:00 - Audience Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify — all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Canva - an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere - it's our go-to design software.Mailchimp — the all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College — the best place to get your marketing qualifications and apprenticeships.Planable — the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. It's how we keep our social scheduling calm and organised. Wistia — a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic — the CMS and landing page builder that powers scalable content infrastructure for modern Marketing teams.
• Personal branding on LinkedIn: a practical guide for marketers 13.04.2026 58мин

  Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting.In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why your objective matters more than your content format, and what he tells clients who are resistant to the whole thing.Key topics include:Why "personal branding" makes people's skin crawl and what to do insteadHow to figure out your posting frequency based on your actual objective, not best practiceThe content formats Phil sees working right now, including lead gen posts, celebrations, and hot takesUsing AI as a thinking aid rather than a writing replacementHow to encourage a team to build their personal profiles without forcing itThe one mindset shift Phil recommends if you want to show up better on LinkedInTimestamps:00:00 - Why personal branding feels cringe02:46 - Phil's take on authenticity at work08:18 - What personal brand actually means11:01 - Headspace and motivation for LinkedIn14:28 - How much time is realistic to give24:20 - Content formats that work right now31:43 - Community Q&A begins38:29 - How to use AI without losing your voice43:33 - Who to follow for inspiration47:03 - Getting your team to post51:11 - Building your LinkedIn profile from scratch54:32 - The one change to make todayWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• How to get your brand mentioned in AI search results with Charlie Marchant, CEO of Exposure Ninja 02.04.2026 1ч

  In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable.The conversation covered how AI platforms like ChatGPT, Gemini and Claude are changing the way brands get found online, why ranking on Google page one no longer guarantees visibility in AI answers, and how smaller teams can compete by being creative rather than outspending bigger brands.Oh, and here's Planable's super useful resource: https://planable.io/blog/how-ai-uses-social-media-data/?utm_medium=creators&utm_source=webinar&utm_content=tmmKey topics include:The difference between mentions, citations and sources in AI search resultsHow to use Google Analytics to track which AI platforms are already driving traffic and conversionsWhy 85% of AI brand mentions come from third party websites, not your ownHow to use original data, interactive tools and niche content to show up in AI answersHow to explain declining traffic to senior stakeholders by reframing around conversionsWhy brand positioning statements directly influence how AI describes your businessTimestamps:00:00 Introduction03:00 Mentions, citations and sources explained08:00 SEO vs GEO14:00 Where to start with a GEO strategy22:00 Content types wasting time vs working well32:00 Third party sources and original data42:00 Explaining traffic decline to leadership52:00 Brand positioning and AI visibility58:00 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.
• How to handle falling website traffic in 2026 26.02.2026 59мин

  Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.Key topics include:- Why AI overviews can cut click-through rate even when you rank number one- How to prioritise content refreshing and spot pages that are quietly bleeding traffic- Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks- Using business potential to choose topics that naturally lead to your product- The three content archetypes performing best right now research thought leadership trending topics- Social distribution tactics that drive reach without forcing people off platform⸻Timestamps:00:00 The state of website traffic in 202607:00 The real impact of AI Overviews13:00 Content refreshing strategies22:00 Scoring topics by business potential26:00 Research and thought leadership32:00 Social distribution and LinkedIn tactics38:00 Q&A and practical advice⸻Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9⸻Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• How to cut “work about work” and stay focused with Asana's Dani Spires 12.02.2026 57мин

  You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting discipline, and AI that supports (rather than amplifies) chaos.Key topics include:- Why AI can create more “work about work” if you layer it onto broken processes- How to build focus time rituals that work across whole teams (not just individuals)- A practical way to stop reactive Slack pings by enforcing a clear intake and escalation process- Using AI for research, synthesis, first drafts, routing and summaries while keeping strategy and judgement human- Meeting rules that save hours: agendas, outcomes, documented decisions, and when to confidently decline- How to create clarity by tying work to impact and making ad hoc requests self-serveTimestamps:00:00 Building a personal AI assistant02:24 Where teams waste time most05:07 Protecting focus from constant pings10:01 Staying organised outside of work12:09 AI agents in real workflows18:04 Meetings that actually work35:03 Finding clarity through impactWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• How to make Google Ads work with less spend in 2026 12.02.2026 1ч 1мин

  If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.Key topics include:- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads- What AI Max actually is (and isn’t) plus when to avoid it if your landing pages aren’t strong- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signalsTimestamps:00:00 Finding wasted spend fast03:30 Efficiency and signal quality in 202607:20 Tracking changes you can’t ignore10:50 Feeding CRM data back into Google15:55 What AI Max does in search20:45 Using PPC for full-funnel brand impact24:40 How to rebuild when budgets get cut32:00 Starting PPC without big datasets41:50 When to trust automation53:10 Handling spam leads and learning periods57:05 Choosing the right PPC partnerWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• Email vs SMS Marketing: What to Send Where (Strategy, Examples & ROI) 29.01.2026 49мин

  Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming next with RCS (Rich Communication Services) and WhatsApp.We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.Key topics include: • Email vs SMS: what each channel is best for • How to collect phone numbers (quizzes, surveys, value exchange) • Segmentation beyond demographics (behaviour, intent, price sensitivity) • Automations: welcome, cart abandonment, VIP flows, reminders • Compliance essentials: consent, unsubscribe, timing rules • RCS: “SMS on steroids” (verified sender, rich media, buttons) • Q&A: emotional response to SMS, best send times, pop-ups that don’t convert______Timestamps:00:00 SMS marketing overview03:20 Email vs SMS marketing10:43 SMS automation examples11:42 SMS opt-in & list growth14:33 SMS segmentation & testing25:16 SMS compliance, timing & RCS29:50 Q&A: SMS marketing in practice_______Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• AI for marketers: from ChatGPT to agentic AI 21.01.2026 1ч

  AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.You’ll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).If you’re an AI explorer trying to become a builder - or you’re leading a team and want a sane approach to AI literacy, governance, and guardrails - this one’s for you.CHAPTERS0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)2:40 What is School of AI (and how to join)4:40 Where are you on your AI journey? (skeptic → pro)7:30 Why AI literacy isn’t optional now10:30 UK vs US: AI + customer journey mapping14:20 The AI foundation: machine learning → agentic → autonomous19:00 From chatbot era to “AI teammate”23:10 Strategy over tactics: breaking the old playbook27:30 Case study: Currys + Black Friday personalisation32:20 AI is the engine — you’re the steering wheel36:10 Segmentation trap vs true personalisation41:30 AI + jobs: why marketers aren’t being replaced46:00 “Start small” + guardrails + helpful vs creepy49:20 Q&A: moving from explorer to builder52:30 Q&A: governance, privacy, and what not to put in⸻TODAY'S GUESTSMovable Ink: https://movableink.com/Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/⸻STAY IN THE LOOPJoin a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited 🙂👉 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/⸻FOLLOW & JOIN THE CONVERSATIONInstagram: https://www.instagram.com/themarketingmeetup/LinkedIn: https://www.linkedin.com/company/the-marketing-meetup
• How to create webinars that drive results in 2026 16.01.2026 58мин

  If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working.In this live session, we dig into:How to track engagement that matters (not just the metrics that look good on a slide), so you can focus on what drives results without extra effort.Simple, repeatable tactics we use to keep hundreds of attendees actively involved. Not just listening, but participating.How deeper analytics unlock better decisions, including what we’ve learned since shifting from Zoom to Wistia for a more streamlined webinar workflow.You’ll walk away with a clearer understanding of how to measure your audiences’ behaviour, what keeps them engaged, and how to design webinars that feel more like conversations, all while getting more impact from the time and resources you already have.************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• Rory Sutherland Behavioural Science & Marketing Q&A 12.12.2025 59мин

  Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks.For those of you who don't yet: Rory is a TED main stage speaker, Ogilvy's vice-chairman, and TikTok's favourite "marketing uncle" (not our words!) with millions of folks tuning into his thoughts.************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• Get finance buy-in for your marketing strategy 26.11.2025 57мин

  Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing’s value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• How to Build the Bare Minimum Marketing Strategy 24.11.2025 1ч

  Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why strategy feels harder than it should04:50 — What “bare minimum strategy” really means10:32 — The 3 questions every strategy must answer16:10 — Common strategy mistakes marketers make21:58 — Setting goals that actually guide decisions27:40 — How to choose the right metrics32:12 — Turning strategy into day-to-day actions37:45 — Live build: creating a minimum viable plan44:20 — Q&A: applying this to your business52:10 — Final thoughts & takeaway summary************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
• AI and The Law: What marketers need to know 06.11.2025 56мин

  Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
• The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success 28.10.2025 29мин

  Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn’t about sentimentality. It’s about treating people like people, at scale.
• Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule 23.10.2025 58мин

  AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
• Learn AI prompting for marketers: strategies that actually work in 2025 17.10.2025 56мин

  Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.00:00 - Intro: Why Prompting Matters in 202501:22 - Meet Anna Carina Berkman, Founder at Markitect03:10 - What Is Prompting, Really?04:40 - Why Prompting Is the New Copywriting06:25 - The Coco Framework Explained (Clear, Outcome, Context, Options)09:15 - Examples of High-Converting AI Prompts12:50 - Lazy Prompting: Automating Great Results14:30 - Prompting Across Tools (ChatGPT, Claude, Gemini)16:05 - Common Prompting Mistakes to Avoid17:45 - Building a Prompt Library for Your Team19:00 - Final Advice************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
• How to Optimise Your Content for AI Rankings 08.10.2025 58мин

  Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tactics to future-proof your strategy- The balance between writing for humans and for machines