Daybreak

Why Swiggy wants to stay out of the Flipkart-Amazon spending war 02.06.2026 11мин

Swiggy CEO Sriharsha Majety told Bloomberg in an interview last week that his company would stay out of the spending war being waged by Amazon, Flipkart, and Reliance in India's quick commerce market. He invoked the Airtel-Jio price war as a precedent, argued that chasing market share through discounts only postpones the problem, and said Swiggy has Rs 15,000 crore in the bank to play the long game.But Swiggy invented this category. And Blinkit, which came years later, now has twice the dark stores, twice the users, and losses that are narrowing. So is this a strategy or a rationalisation?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Inside foreign universities’ desperate attempts to woo indifferent Indians 01.06.2026 10мин

Seventeen foreign universities have set up campuses in India in two years. Most can't fill their seats. And a Rs 1,000 crore scholarship push launched last month is the most visible sign yet that something isn't working.The pitch is this: a western degree without the visa hassle, at Rs 15 to 25 lakh a year, which is roughly what Ashoka and Plaksha charge, but without the research environment or the actual campus. Students who wanted to leave India aren't particularly interested in a single-floor setup in a Gift City corporate building.So why are so many foreign universities suddenly this desperate for Indian students?Tune in to find out.*Correction: The host mentions that Emeritus is the parent company of Eruditus. Eruditus is the company that has partnered with seven schools for a revenue-sharing model, not Emeritus. Emeritus is a brand under Eruditus. *Clarification: The profit Eruditus posted of $400 million is independent of its partnerships with the universities. Classes under this partnership are yet to start and has made no revenue yet.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India spent $33 billion trying to fix BSNL. It forgot the most important part 29.05.2026 10мин

India has pumped over $33 billion into BSNL since 2019. But the person running the company finds out every three months if they still have the job.Multiple candidates have been interviewed for the full-time position but no one has been hired yet.The finances have improved in the last two years but the telco's market position has kept sliding. And the decisions that actually matter — where to launch 5G, which markets to chase, what kind of company BSNL even wants to be — are all waiting on a leader who might not be around to see them through.So what happens to a $33 billion bet when no one's really in charge?Tune in to find out.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Why SIPs are not always right 28.05.2026 10мин

A mutual fund executive told our colleague something shocking: "SIPs are a problem."Part of the shock came from the fact that it was coming from someone in an industry that was basically built on "SIP sahi hai."Now a new research paper backs up that controversial take—and the findings contradict what millions of Indian investors have been told about systematic investment plans.Turns out the marketing narrative around SIPs has some serious gaps. The math tells a different story. And with small-cap SIP assets exploding 6.5x since 2019, the stakes have never been higher.So when are SIPs actually appropriate?Tune in.*This episode was originally published on February 16th 2026.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Microsoft called Copilot "entertainment only." Then killed it on Xbox 27.05.2026 19мин

In 1998, a Metal Gear Solid villain named Psycho Mantis read your memory card out loud and made your controller vibrate on its own. Players were stunned. It felt like a genuine invasion. And they loved it.In 2026, Microsoft built an Xbox assistant that could do roughly the same thing. Plus some more. Track your history, read your screen, coach you through the game. Players were stunned. It felt like a genuine invasion. And they hated it.The viral hate train began in March 2026. Two months later, the new Xbox CEO killed it.The backlash wasn't really about the technology. It was about what the technology misunderstood. Game design requires a careful balance between challenge and ease that makes it worth playing. And an AI assistant wasn't really reducing friction, it just introduced a different, kind of insulting type.So where does AI actually belong in gaming?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India's "family" problem 26.05.2026 13мин

From airports to cricket broadcasts, India's family conglomerates keep turning up everywhere. According to the 2024 Barclays-Hurun report, one family's wealth alone equals nearly one-tenth of everything India produces in a year. India is running a version of the economic playbook that South Korea and Indonesia once ran — protect your conglomerates and let them do the building.South Korea came through it, at enormous political and economic cost. Indonesia's economy contracted by 13% in a single year.India is somewhere earlier in that story. In this episode of Daybreak, host Snigdha Sharma asks which ending we are heading toward.Listen to the episode on Adani's think tank here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

District isn’t even 2% of Eternal’s business. But it’s enough to rattle Bookmyshow 25.05.2026 11мин

Bookmyshow has spent two decades building India's live events business. It organised Coldplay's India tour, controls 70% of online movie ticketing, and has long-term exclusive deals with nearly every major multiplex chain.Then Zomato launched District in August 2024. In its first full year, it quadrupled revenue, edged past Bookmyshow on app downloads, and became the exclusive ticketing partner for half the IPL. It's still losing money. Eternal doesn't seem to mind.Because District isn't trying to beat Bookmyshow at its own game. It's building a different one entirely.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Meta fires 8,000 on a record quarter. Unacademy sells for 90% less than its peak 22.05.2026 11мин

On Wednesday, Meta began firing 8,000 people.This makes up 10% of its global workforce. The cuts started at 4am on 20 May, rolling across time zones. People found out by email. Meta's quarterly revenue that same week: $56 billion. It's capex guidance for 2026: up to $145 billion, almost all of it going into AI. This is the current trend in Big Tech: record profits, mass layoffs, redirect to machines, repeat. Then, closer home: Unacademy is being sold to upGrad for $218 million — over 90% below its 2021 peak of $3.44 billion. The edtech gold rush is over and what's left is the reckoning.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Adani’s big plan to own Indian aviation: invest in everything but an airline 21.05.2026 10мин

Adani Group has spent the last decade building India's largest private airport empire. But owning nine airports turned out to be only the beginning.From aircraft maintenance to pilot training to ground handling, the group is now reaching into every corner of the aviation business. Airlines operating at Adani airports are already feeling the squeeze — on pricing, on vendor choice, on the terms of doing business.India has never had a single player control this much of the aviation stack. Are the regulators keeping up?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Meta x Oakley and an ad starring Virat Kohli say “Athletic Intelligence is here”. Is it? 20.05.2026 13мин

Virat Kohli's new Meta Oakley ad has 40 million views in two weeks — more than every other athlete in the global campaign, including the one that aired during Superbowl. The tagline says Athletic Intelligence is here. But the ad shows the glasses answering questions, playing music, and recording a slow-motion shot. The athletic part is mostly just Kohli.India's smart wearables market is set to triple by 2033. Fifty million Indians already make health decisions based on what these devices tell them. Studies show a 30-80% error rate on something as basic as calorie counting. So how intelligent is Athletic Intelligence, really?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

How one merger left FIFA with no game to play in India 19.05.2026 11мин

Three weeks before the FIFA World Cup kicks off in the US, India still does not have a broadcaster for the tournament. JioStar offered $20 million. FIFA said no. Sony did not bid at all. A petition has reached the Delhi High Court asking that matches at least air on Doordarshan.The easy explanation is that FIFA got greedy. But that does not explain how the world's biggest sporting event ends up with no takers in a country with more than 300 million football fans.In today's episode, host Snigdha Sharma looks at what FIFA fundamentally misunderstood about India as a football market. And how one merger gave Reliance enough power that left FIFA with nowhere else to go.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

What does Zoho offer as India’s new official email provider: security or Indianness? 18.05.2026 11мин

The Indian government just moved two million email accounts off NIC's servers onto Zoho's cloud. The reason the government decided to leave behind a system it had built and run for 40 years? A list of issues; including ransomware attacks, power outages, and even a blackout on a New Year's Eve that knocked out Parliament's website.The fix was a seven-year, 200 crore rupee contract with a private Indian company. Zoho actually scored lower than Google and Microsoft in the government's own assessment. Bur it won the assessment anyway.Thing is, India spent years building open-source infrastructure to stay independent. The question is whether it just traded one dependency for another.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Bollywood invented the studio model, then abandoned it. Reliance brought it back — on steroids 15.05.2026 10мин

Jio Studios is now the largest production house in India by revenue, catalogue, and box-office share. It got there fast. Stree 2, Laapataa Ladies, Dhurandhar, all Jio. The Dhurandhar franchise alone is closing in on Rs 3,000 crore worldwide. Meanwhile, Dharma, Excel, Maddock, and Bhansali have all sold significant stakes just to stay in the game. Jio simply does not need to. It has Reliance's telecom network, streaming platform, and marketing muscle all working together. The studio model that Bollywood once abandoned is back. But can Jio can build an identity to go with it?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

AI did what it promised. And that's a problem for Gen Z 14.05.2026 22мин

Gen Z was supposed to be AI's most enthusiastic adopters. For a while, they were. Then the hiring froze, the jobs disappeared, and the tools got good enough to make the question uncomfortably personal.Excitement about AI among Gen Z is down 15% since last year. Anger is up 9%. But the more interesting story isn't the sentiment shift — it's what's happening underneath it. Writing skills degrading without anyone noticing. Complacency creeping in. A generation becoming, in one colleague's words, more boring.The curiosity is there and so is the dread. And, often in the same person.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

The jet fuel crisis is only the most convenient explanation for what’s happening to Air India 13.05.2026 9мин

Air India’s board met in Mumbai last week to discuss cost cuts, CEO succession, and whether to start charging business class passengers separately for meals and lounge access. The airline is projecting losses exceeding ₹22,000 crore for the financial year just ended, nearly double the year before. Campbell Wilson is stepping down as CEO. International flights are being cut by over 20%. Jet fuel costs are up 63% since the war on Iran began. But the crisis arrived at an airline already deep in trouble. In today’s episode, we look at what was happening inside the Tata turnaround long before the war on Iran began.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Meta to get the world’s longest internet cable to India. It’s 100% exposed 12.05.2026 26мин

On a Wednesday morning in April, The Ken's Mrunmayee Kulkarni went to Rushikonda beach in Visakhapatnam looking for a manhole. She found it — a concrete chamber with a reinforced lid, no armed guard, no exclusion zone, no legal protection. In a few years, it will be one of the landing points for the world's longest undersea cable.95% of India's internet — every payment, every message, a $341 billion services economy — runs through cables like this. The nearest repair ship is in Singapore. There is no protection law. And 60% of that traffic runs through a war zone.What happens if something goes wrong?Tune in.Read Mrunmayee's story here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Maruti, Tata are caught between conflict, EV delays, and emission rules. They found an unlikely fix 11.05.2026 11мин

India's carmakers are staring down a deadline. In less than a year, new emission norms will require them to dramatically cut their carbon output — or pay hundreds of millions of dollars in fines. Electric vehicles were supposed to be the answer. But the batteries aren't ready, the infrastructure isn't there, and adoption has been slower than anyone predicted.So the industry has quietly pivoted to an unlikely stopgap: CNG. Tata, Maruti, and Hyundai are all betting on it. In fact, two in every five Maruti cars sold last year ran on the fuel. But a stopgap is still just a stopgap.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

This startup ranked AI models. They all landed in the danger zone 08.05.2026 12мин

India's best AI models are confidently wrong. Not occasionally — structurally. If you put two unrelated ideas into a prompt, the model will usually invent a connection rather than admit that none exists.In this piece, The Ken's Debanjali Biswas traces what a five-month study of leading AI models — from OpenAI, Anthropic, and Google — actually found about how they reason. The results landed almost every model in what researchers are calling the "danger zone", which shows high confidence and low accuracy.This is a read aloud of Debanjali's original story, by Rachel Varghese, on Daybreak.📖 Read the full story on The Ken: This startup ranked AI models. They all landed in the danger zone

India's newest think tank has Adani's money and the government's ear 07.05.2026 10мин

A two-year-old think tank backed by Adani just got 14 of its suggestions, some of them word for word, written into a law passed by Parliament. That law opened India's nuclear sector to private players for the first time in history. Months later, Adani floated a new subsidiary to enter the same field.The think tank is called Chintan Research Foundation. It started in a South Delhi cafe. It calls itself independent. And it's now one of the more visible and contested players in Delhi's policy world.So what exactly does Rs 100 crore buy you in India's policy ecosystem?Also listen to: Friday Roundup: Adani goes nuclear and AI's talent exit

Your grocery bill is soon going to get more expensive. But the spike might not be in the price tag 06.05.2026 10мин

The Parle-G packet has cost five rupees since the 1990s. Once, when the company tried raising it by 50 paise, consumers switched to Britannia's Tiger within weeks. The price was rolled back. That's how sensitive this market is.But something else has been changing — quietly, and without announcement. The packet that was once 100 grams is now 45. And Parle-G isn't alone. Dabur, Britannia, Nestlé, Godrej — all cutting weight, all in the same quarter, all for the same reason.A war in West Asia has sent packaging costs up by 40 to 75%. The buffer won't last. What comes next?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.