Inside Google Ads with Jyll Saskin Gales

Епизоди

• The AI Paradox: Why Google Ads Automation Isn't Saving You Time 02.07.2026 18мин

  We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this conversation between Fred Vallaeys, CEO of Optmyzr, and Jyll Saskin Gales, Google Ads Coach & host of the Inside Google Ads podcast, we discuss how AI isn't actually making our jobs shorter, it's pushing us to work harder, think deeper, and become better marketers. Join us for special episode 127 to find out what it truly means...
• Is Google Ads Dead? Why I’m More Excited Than Ever for the Future 25.06.2026 15мин

  Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehension and fear surrounding the future of Google Ads and the PPC industry. While the shift away from traditional keyword control and the rise of AI-driven search experiences feels different, these changes actually present the most significant opportunity yet for strategic marketers. By breaking down the platform into its three...
• You Need Customer Match: The Holy Grail of Google Ads in the AI Era 18.06.2026 15мин

  Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why uploading your first-party customer data to Google is one of the single greatest competitive advantages you have left in the AI era. As third-party tracking declines, Customer Match serves as a critical bridge to campaign stability, allowing you to reactivate dormant clients, cross-sell new offers, a...
• Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue 11.06.2026 6мин

  If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales shares a real world example of two agency marketers who were struggling with ad fatigue. When your audience sees the same image too many times, they can stop noticing your ads entirely. Jyll walks through the exact steps she took with her clients during a live account audit for a flooring company to re...
• Google Ads Keyword Research: Your 10 Step Strategy for 2026 04.06.2026 10мин

  Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that includes properly selected and themed keywords. In episode 123 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales explains why keyword research is still your steering wheel for Google's most powerful AI features like Smart Bidding, Broad Match and AI Max for Search campaigns....
• Should You Start On Maximize Conversions? Yes! Here's The Truth 28.05.2026 15мин

  Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize Conversions bidding, even in brand new accounts. While many believe manual bidding is safer for new setups, Jyll explains how manual CPC and Maximize Clicks often result in low-quality traffic that only converts by accident. This episode explores how Google's AI uses millions o...
• Google Marketing Live 2026 Recap & Analysis 21.05.2026 27мин

  It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special guest Ginny Marvin, Ads Product Liaison at Google and host of the Ads Decoded podcast. In this special episode, Jyll and Ginny share the biggest news from Google Marketing Live 2026: what's changing in Google Ads, and what it means for your campaigns in 2026 and beyond. Be sure to tune in to the Marketing O'Clock podcast on Monday, May ...
• Demand Gen vs Video Campaigns: Which Is Better? 14.05.2026 17мин

  Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to higher costs rather than more growth. To break through this ceiling, you need a strategy that includes visual campaigns like Video and Demand Gen to reach potential customers who are not searching for you at this exact moment, but are still a potential fit for your business. In ...
• How to Know When to Increase Your Google Ads Budget 07.05.2026 5мин

  Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host Jyll Saskin Gales explores a scenario that most advertisers dread: seeing the red "Limited by Budget" warning in their account. Using a real client case study as an example, she dives into why this status appears, how to distinguish between a helpful suggestion and a critical performance bottleneck, and the specific metrics yo...
• Double Your CTR! Every Google Ads Asset Explained 30.04.2026 21мин

  If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through all 15 types of Google Ads assets (formerly known as Google Ads extensions) to help you increase your click-through rate and drive better results from Google Ads. From essential tools like sitelinks and callouts to little-known assets that can sig...
• Are Google Ads Certifications Actually Worth It in 2026? 23.04.2026 9мин

  Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question that every digital marketer has asked themselves at least once. After recently renewing her own certifications to maintain Google Partner status, Jyll reveals the frustrating reality of Skillshop’s current state. From out-of-date questions featuring retired campaign types to assessments that favor rote memorization over actua...
• The "Slept On" Strategy to Scale Google Ads in 2026 16.04.2026 6мин

  Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to. In episode 116 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story from one of her Google Ads coaching clients. She took her client's "upside down" strategy and flipped it for better results. Find out how you can, too, in this short & sweet but action-p...
• Fix Your Conversion Tracking: Quality vs Quantity in Google Ads 09.04.2026 18мин

  Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back from the technical "how-to" and focuses on the strategic foundation of conversion tracking. Whether you are managing a high-volume e-commerce store or a niche lead-generation business, understanding how to lay the foundation your true business goals is the difference between ...
• Google Ads Learning Period EXPLAINED: What You Need To Know 02.04.2026 8мин

  The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales aims to calm your anxiety, and bring some much needed TRUTH to all the learning myths out there. By diving into the technical reality of how Google's machine learning models actually process your data, Jyll explains why your campaigns are in a constant state of evolution rather ...
• The Branded Search Playbook: Defend Your Brand Without Killing ROI 26.03.2026 13мин

  Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gut feeling. In episode 113 of the Inside Google Ads podcast, #1 Most Influential PPC Expert Jyll Saskin Gales dives into the branded search debate to help you determine if those clicks are actually incremental or if you are simply paying for traffic you would have received anyw...
• Google Ads for Restricted Industries: 3 Strategies to Win 19.03.2026 15мин

  If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means that standard Google Ads tactics like retargeting or basic demographics are often off the table. But "limited" doesn't mean "impossible." In episode 112 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down why being in a restricted categ...
• Why Your Google Ads Campaign Has Zero Conversions 12.03.2026 10мин

  It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges you'll experience. In episode 111 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through the exact process she uses with her Google Ads coaching clients to diagnose and solve conversion issues. In this real life example, Jyll figures o...
• The ONLY B2B Google Ads Strategy You Need in 2026 05.03.2026 25мин

  Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales maps out the essential frameworks she's developed specifically for B2B advertisers to attract high-value business customers while repelling low-value consumer leads. She starts with the non-negotiable foundation: full-funnel co...
• Beyond the Black Box: How to Optimize Performance Max Campaigns NOW 26.02.2026 17мин

  Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and asset-level data - to understand exactly ...
• HACKED - How to Protect Your Google Ads Account 19.02.2026 14мин

  Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners. We move beyond the basic advice of "use a strong password" to break dow...