The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Епизоди

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  Before Fall: What Should Your Clinic Actually Work on Next? 19.08.2026 4мин

  Not sure what your clinic should actually be working on next? In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most. Plus, get the details on SEO Summer School, starting August 24, 2026. Save your spot: https://propelyourcompany.com/go/ Send in your questions. ❤ We'd love to hear from you! Let's Stay Connected: Website - https://...
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  Before You Write Another Blog Post, Fix This First 18.08.2026 20мин

  Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day...
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  SEO Summer School Is Coming: Build Your 90-Day SEO Plan 13.08.2026 4мин

  Not sure what your clinic should actually be working on next when it comes to SEO? In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search. By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most. SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyou...
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  Why Your SEO Isn’t Working and What to Fix First 11.08.2026 20мин

  Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 9...
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  Acupuncture SEO Basics: What to Fix First for Better Rankings 06.08.2026 11мин

  Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-stra...
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  What Really Matters for Your Google Business Profile (And What Doesn't) 04.08.2026 20мин

  Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things. In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients. Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-fo...
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  Your MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO 30.07.2026 15мин

  We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A f...
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  AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors 28.07.2026 12мин

  AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok. We'll cover why authority matters more than ever, the trust signal...
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  How to Leverage FAQs to Improve Website SEO & AI Search 23.07.2026 13мин

  In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more. We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why a...
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  Blog Post or Website Page? Stop Guessing and Start Ranking 21.07.2026 12мин

  On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/ We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engine...
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  How to Write a Professional Bio That Stands Out [template included] 16.07.2026 8мин

  Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition. Darcy shares a step-by-step guide and introduces a free,...
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  StoryBrand Isn't an SEO Strategy (But It Can Be Part of One) 14.07.2026 34мин

  Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings. StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Ma...
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  The SEO Strategy Most Clinic Websites Are Missing: Internal Linking 09.07.2026 13мин

  Looking for an easy way to strengthen your clinic's SEO without constantly creating new content? Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website. In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other im...
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  Why Patients Leave Your Website Without Booking an Appointment 07.07.2026 16мин

  Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search. Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go&...
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  How Thin Website Content Hurts Your Rankings and AI Visibility 02.07.2026 12мин

  Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search. This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them. ⚡ Episode we...
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  How to Optimize Your Social Media Profiles for Local SEO and AI Search 30.06.2026 19мин

  Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optim...
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  The Website Mistakes Costing Clinics Patients 25.06.2026 14мин

  Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to h...
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  7 Mid-Year Marketing Moves Every Clinic Should Make 23.06.2026 10мин

  Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months. In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger tha...
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  Why AI Won't Fix Your Clinic's SEO 18.06.2026 11мин

  AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode ...
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  5 Google Review Mistakes Clinics Make And How To Fix Them 16.06.2026 10мин

  Most clinic owners know they need Google reviews. What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business. >> Episode webpage: https://propelyourcompany.com/google-review-mistakes/ In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at ...